Georgia
- Company typePrivate
- Founded1945
- HeadquartersTbilisi, Georgia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Georgia firmographics
Firmographics- Name
- Georgia
- Legal name
- Georgian National Tourism Administration
- Website
- https://georgia.travel
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Georgia industry classification
Industry- Product category
- National Tourism Promotion
- NAICS
- Tour Operators (561520), Historical Sites (71212), Scenic and Sightseeing Transportation, Land (48711)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Transportation Services (4700)
- akta.pro primary industry
- Cultural, Heritage & Arts Travel Agencies (THAKAFAK)
- akta.pro secondary industries
- Culinary & Wine Travel Agencies (THAKAFAH), Adventure & Expedition Travel Agencies (THAKAFAB), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)
Keywords
Where Georgia is headquartered
LocationHeadquarters
- HQ city
- Tbilisi
- HQ country
- Georgia
- HQ region
- Asia
Offices1 record
Markets served
Georgia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Distribution channels3 records
Marketing channels7 records
Georgia product offering
Product offeringCore offering
Georgia Travel is the official government tourism promotion portal that provides destination information, regional guides, cultural heritage content, and integrated third-party booking for accommodations and flights across Georgia's 11 regions. It also operates the Mziskari gastronomic heritage network, an events listing platform, and curated wine tourism routes.
Product overview
Georgia Travel is the official tourism platform of the Georgian National Tourism Administration, serving as a comprehensive destination marketing and travel planning portal. The platform operates as a unified website offering destination guides, accommodation booking integration via Booking.com and Expedia, event ticketing, trip planning tools, and experiential services like the Mziskari gastronomic heritage program. The Georgia Travel website also promotes Wine Routes showcasing the country's renowned 8,000-year winemaking tradition. The platform is organized by 11 regions (Tbilisi, Kakheti, Imereti, Ajara, Guria, Samegrelo-Zemo Svaneti, Racha-Lechkhumi & Kvemo Svaneti, Samtskhe-Javakheti, Mtskheta-Mtianeti, Kvemo Kartli, Shida Kartli) and features seasonal content, blog articles, and interactive tools for visitors.
Differentiator
Problem solved
Functional benefit
Products and services
- Georgia Travel Website
Companies that use Georgia
Customer profileSegments1 record
Ideal customer profiles2 records
Georgia technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Georgia partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Georgian National Tourism AdministrationcoreParent organization overseeing the georgia.travel portal. Coordinates national tourism strategy, marketing, and promotion of Georgia as a travel destination internationally.
- Ministry of Economy and Sustainable DevelopmentcoreGovernment ministry overseeing tourism policy and economic development related to the tourism sector in Georgia.
- Convention BureauminorOrganization promoting Georgia as a MICE (Meetings, Incentives, Conferences, Events) destination for business tourism.
- National Wine AgencycoreGovernment body promoting Georgian wine culture and wine tourism, supporting the country's position as the cradle of winemaking with 8,000 years of tradition.
- National Parks of GeorgiacoreOrganization managing Georgia's protected natural areas including 13 national parks, 14 state reservations, and 24 restricted protected landscapes.
- Shilda WineryminorWinery in Kakheti region adapted for visitors with disabilities, part of Georgia's accessible tourism initiative.
- Telavi MaraniminorWine cellar and tasting facility in Telavi, Kakheti, adapted for visitors with disabilities.
- Khareba WineryminorMajor wine producer and tourism facility in Kakheti with tunnel winery and tasting rooms, adapted for accessibility.
- Château MukhraniminorHistoric wine estate near Tbilisi with elevator accessibility, offering wine tastings and historical tours.
- MziskariminorNetwork of family hosts offering authentic Georgian gastronomic experiences across the country, gateway to Georgian culinary heritage.
- Booking.comminorThird-party accommodation booking partner integrated on georgia.travel for hotel and lodging reservations.
- ExpediaminorThird-party travel booking partner providing flights and accommodation booking capabilities.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Georgia competitors and assessment
Company assessmentDirect peers
- Brand USA: Destination marketing organization for the United States, focused on driving international inbound travel through digital content, partnerships, and global marketing campaigns. Similar DMO mandate and scale.
- Visit Portugal (Turismo de Portugal): National tourism authority with a digital portal promoting regions, wine tourism, culture, and adventure. Comparable in channel mix, regional structure, and emphasis on culinary/wine differentiation.
- Visit Dubai: Government-affiliated DMO operating a content-rich portal with events, experiences, and integrated booking. Comparable in DMO structure, multi-channel marketing, and content depth.
- Tourism Australia: Government-affiliated NTO with global marketing campaigns, multi-channel digital presence, and integrated booking. Comparable as a destination marketing platform at national scale.
- Switzerland Tourism (MySwitzerland.com): NTO operating a destination marketing portal with integrated booking, deep content library, and year-round seasonal positioning. Closely comparable to georgia.travel in mission, structure, and channel mix.
- VisitScotland: National tourism body operating a digital platform with integrated booking, regional content, and strong cultural heritage focus (whisky, castles, folklore). Comparable scope, scale, and channel mix.
- Tourism New Zealand: Government-backed NTO promoting a destination with strong cultural identity (Māori heritage), adventure tourism, and integrated booking partners. Directly comparable as a country-level DMO.
- Visit Iceland: National tourism organization operating as a destination marketing platform, similar to GNTA. Comparable scale, digital-first strategy, and focus on differentiated natural and cultural assets.
- Visit Norway: National tourism board with a content-rich portal marketing nature, fjords, and culture. Comparable in digital channel strategy and reliance on differentiated natural/cultural assets.
- ENIT – Italian National Tourism Board: Italy's national tourism agency running the italia.it portal with regional content, cultural heritage focus, and integrated booking partners. Directly comparable as a European NTO with strong cultural and culinary positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Georgia social profiles
Digital presenceGeorgia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Georgia leadership team
Management profileNumber of profiles
Georgia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Georgia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Georgia
What does Georgia do?
Georgia Travel is the official government tourism promotion portal that provides destination information, regional guides, cultural heritage content, and integrated third-party booking for accommodations and flights across Georgia's 11 regions. It also operates the Mziskari gastronomic heritage network, an events listing platform, and curated wine tourism routes.
Is Georgia a public or private company?
Georgia is a private company. It is classified as state government owned and is currently operating.
When was Georgia founded?
Georgia was founded in 1945. It employs 1,001 to 5,000 people.
Where is Georgia based?
Georgia is headquartered in Tbilisi, Georgia, in the Asia region.
Who are Georgia's main competitors?
Direct peers on record are Brand USA, Visit Portugal (Turismo de Portugal), Visit Dubai, Tourism Australia, Switzerland Tourism (MySwitzerland.com), VisitScotland, Tourism New Zealand, Visit Iceland, Visit Norway and ENIT – Italian National Tourism Board.
Does Georgia have an API?
No public API is recorded for Georgia.
What industry is Georgia in?
Georgia's product category is National Tourism Promotion. Its primary akta.pro industry code is THAKAFAK, Cultural, Heritage & Arts Travel Agencies, with a secondary code of THAKAFAH, Culinary & Wine Travel Agencies. Its NAICS code is 561520 and its SIC code is 7990.