National Wine Agency

What National Wine Agency does

The National Wine Agency of Georgia (wine.gov.ge) is a statutory government body operating under the Ministry of Environmental Protection and Agriculture, headquartered in T'elavi. Founded in 1930 and employing 51–100 staff, the agency is the sole regulator of Georgian wine production, enforcing the Law 'On Vine and Wine' through mandatory organoleptic testing, quality control inspections (86 companies audited in Q2 2026), origin-denomination certification, and oversight of the national paid labeling system introduced at 10 tetri per bottle in 2026 and projected to generate ₾14–15 million annually.

The agency's product surface is essentially regulatory and promotional rather than commercial. It maintains centralized databases of Georgian grape varieties, appellations, wineries, and Kvevri wine classifications, and serves as the public custodian of the Georgian wine brand internationally. Its technology footprint consists of the wine.gov.ge portal, an authenticated producer portal (portal.wine.gov.ge), and the databases underpinning origin-denomination and labeling compliance; no commercial software, AI systems, or proprietary technical platforms are described.

The agency's revenue model combines state budget appropriations with a newly introduced transaction-fee stream tied to bottle volume. It serves two principal constituencies: domestic Georgian wine producers (including approximately 550 exempt small cellars and an unspecified larger-producer base) subject to mandatory testing and labeling, and international trade and consumer audiences reached through export-promotion programs such as the 2025 'Georgia, Naturally' US campaign, SOMM TV media collaborations, and a portfolio of US trade events and international exhibitions.

Name

National Wine Agency

Legal name

National Wine Agency of Georgia

Website

https://wine.gov.ge

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

51–100 employees

Short description

The National Wine Agency of Georgia is a statutory government body that regulates domestic wine production through mandatory organoleptic testing, quality inspections, and a paid labeling system, while promoting Georgian wine internationally through export campaigns and trade events.

Ownership category

akta.pro rank

Product category

Wine Industry Regulation

NAICS

Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors (92615), Regulation of Agricultural Marketing and Commodities (92614)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Gambling, Alcohol & Controlled Substances Regulators (BPAIAOAN)

akta.pro secondary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Wine industry regulation
• Wine quality control
• Wine export promotion
• Viticulture oversight
• Wine labeling system

Headquarters

HQ city

T'elavi

HQ country

Georgia

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Wine Labeling System: Mandatory paid labeling system for wine bottles at 10 tetri per bottle, generating projected annual revenue of ₾14–15 million

Distribution channels2 records

Marketing channels4 records

Core offering

The National Wine Agency of Georgia is the state regulatory authority that enforces the Law "On Vine and Wine," administers mandatory organoleptic testing for all wine categories, runs quality control inspections of wine producers, and operates a paid wine labeling system (10 tetri per bottle). It also designs and finances international promotion campaigns for Georgian wine in export markets and runs domestic market support programs for local wine production.

Product overview

The National Wine Agency of Georgia (wine.gov.ge) is a government body responsible for regulating and promoting Georgian wine industry. The agency's key functions include overseeing the 'On Vine and Wine' law compliance, managing quality control and organoleptic testing for all wine categories, administering a paid labeling system, and collecting industry revenues projected at ₾14–15 million annually. The agency runs promotional programs for Georgian wine both domestically and internationally, organizes participation in international exhibitions and wine tasting events, and maintains databases of Georgian wine producers, wineries, grape varieties, and wine appellations. The agency's portfolio encompasses regulatory services, quality assurance, export promotion campaigns (such as 'Georgia, Naturally' in the US market), and industry oversight rather than commercial product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Production Regulatory Oversight (Law "On Vine and Wine" Compliance) Enforcement of the Law "On Vine and Wine" for all Georgian wine producers, covering production standards, regulatory authorization, and ongoing compliance oversight. Provided to wineries and producers operating in Georgia.
• Paid Wine Labeling System Mandatory per-bottle labeling service for all Georgian wine at 10 tetri per bottle, administered under regulatory reforms. Projected annual revenue of ₾14–15 million.
• Mandatory Organoleptic Testing Mandatory sensory evaluation of all wine categories produced in Georgia to verify compliance with national quality standards.
• Wine Company Quality Control Inspections

Quantifiable outcome

• 86 wine companies underwent quality control inspections in Q2 2026

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wines of Chile: Chilean industry body that promotes Chilean wine exports internationally through trade events, masterclasses, and media campaigns — comparable in function (export promotion for a national wine industry) and structure (industry-funded marketing organization) to the National Wine Agency.
• Sopexa: French agency that promotes French wine, food, and lifestyle internationally through trade events, masterclasses, and media campaigns — directly comparable to the National Wine Agency's 'Georgia, Naturally' integrated promotion approach.
• Wines of South Africa (WoSA): South African non-profit that promotes South African wine internationally and runs campaigns targeting the US and other markets — directly comparable as a national wine promotion body with similar geographic and trade-event focus.
• California Wine Institute: US state-level organization representing California wineries, combining advocacy, regulatory affairs, and international marketing campaigns — directly comparable in scope (regulatory + promotional) and target markets to the National Wine Agency's US-focused efforts.
• New Zealand Winegrowers: National industry organization for New Zealand wine producers that advocates, regulates, and runs international marketing campaigns (e.g., 'Sauvignon Blanc', 'Pure Discovery') — directly parallel to the National Wine Agency's role for Georgian wine.
• Wine Australia: Australian government/statutory body responsible for supporting, regulating, and promoting Australian wine globally, combining R&D, marketing campaigns, and export development — closely comparable to the National Wine Agency's mix of regulatory oversight and international promotion.
• Spanish Wine Interprofessional Organisation (OIVE): Spanish interprofessional wine body representing producers and the broader industry for promotion, research, and regulatory coordination — comparable in its national coordination role for the wine industry.
• Wines of Argentina: Argentine non-profit promoting Argentine wine globally via trade fairs, masterclasses, and media campaigns — a direct functional peer for international promotion of a national wine industry.

Others

• International Organisation of Vine and Wine (OIV): Intergovernmental scientific and technical organization that sets international standards for viticulture and winemaking — adjacent rather than directly competitive, but operationally comparable as a regulatory/standards body for the wine sector.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Georgian_wine
• Facebookfacebook.com/nationalwineagency
• LinkedInlinkedin.com/company/national-wine-agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about National Wine Agency