Marani
Marani (JSC Telavi Wine Cellar) is a privately held Georgian winery founded in 1915, producing Qvevri-fermented wines, sparkling wines, sweet wines, and spirits from the historic Kondoli Vineyards in Kakheti for individual consumers, wine tourists, and retail/wholesale buyers.
- Company typePrivate
- Founded1915
- HeadquartersT'elavi, Georgia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Marani does
Marani, legally JSC Telavi Wine Cellar (ShP Telavi Wine Cellar), is a Georgian winery founded in 1915 and headquartered in Telavi, Kakheti, with a registered legal address in Tbilisi. The company operates an estate-based production model anchored on the historic Kondoli Vineyards, documented as a quality benchmark since 1745, and produces a portfolio of still, sparkling, sweet, and strong-alcohol beverages using traditional Qvevri (clay amphora) fermentation and indigenous Georgian grape varieties including Saperavi, Rkatsiteli, Mtsvane, Kisi, Kindzmarauli, Khvanchkara, Ojaleshi, and others. The sub-brand architecture spans Rare Collection, Marani Selection, Satrapezo, Vegan Wine Collection, Single Vineyard, Appellation, Regional, Sweet, Table (Telavuri/Marnis), Sparkling (Marani Premium), and Strong Alcohol (Chacha and Telavi Brandy VS/VSOP/XO).
The business runs three revenue streams: direct-to-consumer e-commerce via marani.ge with Wine Club membership and multi-language newsletter; wholesale distribution to wine retailers domestically and internationally; and on-premise wine tourism including cellar tours and guided tastings at the Telavi estate. Notable differentiated SKUs include Veluri Saperavi (no-intervention natural Qvevri wine) and Chacha EQVATOR (the first sea-aged chacha, ~61,500 nautical miles over 9 months). Distribution reach is amplified through international press placement (The Guardian, The Wall Street Journal) and inclusion on KAYAK as a recommended Telavi activity.
Production scale is evidenced by 68,000 bottles annually for the Satrapezo Saperavi SKU, and the company operates a lean team of 11–50 employees under winemaker Raphael Genot (joined 2005, trained in France, Spain and Australia). It remains privately held with no disclosed funding rounds or revenue figures. Recognition includes the IWSC 2023 Red Wine Producer Trophy shortlisting (Satrapezo Saperavi 2019, 96 points), MUNDUS VINI 2022 Grand Gold Best of Show Georgia Red (Marani Reserve 2012) and 8 gold medals across 10 submitted wines, and a 2021 IWSC first-in-Georgian-history White Wine Producer nomination.
Marani firmographics
Firmographics- Name
- Marani
- Legal name
- შპს თელავის მარანი (LLC Telavi Wine Cellar)
- Website
- https://marani.ge
- Company type
- Private
- Founded year
- 1915
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marani (JSC Telavi Wine Cellar) is a privately held Georgian winery founded in 1915, producing Qvevri-fermented wines, sparkling wines, sweet wines, and spirits from the historic Kondoli Vineyards in Kakheti for individual consumers, wine tourists, and retail/wholesale buyers.
- Ownership category
- akta.pro rank
Marani industry classification
Industry- Product category
- Winery — Premium Georgian Wines and Spirits
- NAICS
- Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)
Keywords
Where Marani is headquartered
LocationHeadquarters
- HQ city
- T'elavi
- HQ country
- Georgia
- HQ region
- Asia
Offices2 records
Markets served
Marani business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Wine Sales (E-commerce): Online shop selling wines directly to consumers via marani.ge, including Rare Collection, Marani Selection, Satrapezo Range, Single Vineyard Range, Appellation Range, Regional Range, Sweet Collection, Table Range, Sparkling Wines, and Strong Alcohol products.
- Wholesale Distribution: Distribution of wines through wine retail stores and wine shops domestically and internationally.
- Wine Tourism and Tastings: Wine tours and tasting experiences offered at the Telavi estate. Contact [email protected] for bookings. Featured as a recommended activity by KAYAK travel platform.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Marani product offering
Product offeringCore offering
Marani is a Georgian winery that produces and sells a portfolio of still, sparkling, and sweet wines, Chacha (grape brandy), and aged brandies, primarily from estate vineyards in the Kakheti region including Kondoli Vineyards. Production combines traditional Qvevri clay-amphora fermentation with modern controlled-temperature and sparkling methods, and the company sells both directly to consumers through its own shop and on-site wine tourism and via wholesale to retail and hospitality customers.
Product overview
Marani (legally JSC Telavi Wine Cellar) is a Georgian winery founded in 1915, operating as a vertically integrated wine producer across vineyards, winemaking, and distribution. The portfolio is organized into distinct sub-brands: the Rare Collection for premium limited releases (e.g., Veluri Saperavi, Museum Collection ARTEFACT); Marani Selection (launched 2025) for Western Georgian varietals in premium gift packaging; Satrapezo Range featuring Qvevri-fermented and traditionally made wines; the Vegan Wine Collection; the Single Vineyard Range sourced from historic Kondoli Vineyards; the Appellation Range covering Georgian GI-designated wines (Kindzmarauli, Mukuzani); the Sweet Collection of semi-sweet and sweet wines; Table Range (Telavuri and Marnis BIB) for everyday consumption; Sparkling Wines (Marani Premium) made by the traditional Champagne method; the Chacha EQVATOR line as the world's first sea-aged Georgian spirit; Traditional Chacha and Grape Chacha spirits; and Telavi Brandy Range (VS/VSOP/XO). Wine Tours and Tastings are also offered at the estate.
Differentiator
Problem solved
Functional benefit
Brands
- Rare Collection: Premium wines from special vineyard selections
- Marani Selection
- Satrapezo Range
- Marani Vegan Wine Collection
- Single Vineyard Range
- Appellation Range
- Regional Range
- Sweet Collection
- Table Range
- Sparkling Wines
- Strong Alcohol / Chacha
- Kondoli Vineyards
Products and services
- Rare Collection
Quantifiable outcome
- Grand Gold Best of Show Georgia Red at MUNDUS VINI 2022 from 4,185 wines submitted from 33 countries
- +2 more outcomes
Companies that use Marani
Customer profileSegments3 records
Ideal customer profiles3 records
Marani technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Marani partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- KAYAKminorKAYAK, a global travel search engine, featured Marani wine tours as one of the recommended activities when traveling to Telavi on its platform, driving awareness among international travelers. Featured as part of Telavi travel guide content.
- M&A Creative AgencyminorM&A Creative Agency partnered with Marani to create the exclusive label design for MARANI Veluri Saperavi, featuring artwork by renowned Georgian painter Rusudan Petviashvili titled 'The Wild Autumn'. The agency used refined techniques to reproduce the artwork on the bottle and created secondary packaging designed to engage visual, tactile, and auditory senses through embossed patterns.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Marani competitors and assessment
Company assessmentDirect peers
- Telavuri Winery (GWS): Georgian Wine & Spirits (GWS) operates the Telavuri brand and other Georgian mass-market wine labels, sharing Marani's domestic and export channels. Comparable on Kakheti-sourced wines and chacha spirits.
- Askaneli Bros. Askaneli is a Georgian producer of wines, chacha, and brandy with similar vertically integrated estate-to-bottle structure. Directly comparable to Marani's portfolio, particularly the chacha and brandy sub-ranges.
- Winery Khareba: Winery Khareba is a leading Georgian producer with extensive Kakheti vineyards, Qvevri winemaking, and a notable wine tourism complex. Directly comparable to Marani on grape sourcing, traditional methods, and tourism-driven GTM.
- Teliani Valley: Teliani Valley is one of Georgia's largest wineries, producing a broad portfolio of wines and spirits with strong domestic distribution and growing international exports. Direct competitor to Marani in the Georgian wine category with overlapping varietals and price tiers.
- Badagoni: Badagoni is a major Georgian winery producing traditional and Qvevri-fermented wines from Kakheti-region vineyards. Overlaps with Marani on Georgian varietals, traditional winemaking methods, and international export ambitions.
- Schuchmann Wines Georgia: Schuchmann is a Georgian winery combining Qvevri and European-style winemaking with a hotel and wine tourism operation. Comparable to Marani in Qvevri production, Kakheti terroir, and wine tourism around Telavi.
Emerging players
- Quinta de Soalheiro: Portuguese producer specializing in natural, terroir-driven wines with skin-contact and amphora-style methods. Comparable to Marani's Qvevri natural wine positioning and Veluri Saperavi zero-intervention approach.
- Orbelus Wines: Bulgarian producer focused on indigenous grape varieties and organic/biodynamic viticulture. Comparable to Marani on indigenous varietals, natural/orange-style winemaking, and premium export positioning.
Broad incumbents
- Château Margaux: Premier Bordeaux estate with centuries of heritage, appellation system, and a global wine tourism offering. Useful as a benchmark for how heritage and terroir can be monetized in premium positioning analogous to Marani's centuries-old Kondoli Vineyards.
- Antinori (Marchesi Antinori): Italian heritage wine group with 600+ years of history, multi-regional portfolio, and international tourism. Analogous to Marani in leveraging multi-generational heritage for premium brand positioning at global scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Marani social profiles
Digital presenceMarani financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marani leadership team
Management profileNumber of profiles
Profiles1 record
Marani funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marani M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marani
What does Marani do?
Marani is a Georgian winery that produces and sells a portfolio of still, sparkling, and sweet wines, Chacha (grape brandy), and aged brandies, primarily from estate vineyards in the Kakheti region including Kondoli Vineyards. Production combines traditional Qvevri clay-amphora fermentation with modern controlled-temperature and sparkling methods, and the company sells both directly to consumers through its own shop and on-site wine tourism and via wholesale to retail and hospitality customers.
Is Marani a public or private company?
Marani is a private company. It is classified as unknown and is currently operating.
When was Marani founded?
Marani was founded in 1915. It employs 11 to 50 people.
Where is Marani based?
Marani is headquartered in T'elavi, Georgia, in the Asia region.
How does Marani make money?
Three revenue lines are on record. Direct Wine Sales (E-commerce) is the primary driver. The others are wholesale Distribution and wine Tourism and Tastings.
Who are Marani's main competitors?
Direct peers on record are Telavuri Winery (GWS), Askaneli Bros., Winery Khareba, Teliani Valley, Badagoni and Schuchmann Wines Georgia. Emerging players are Quinta de Soalheiro and Orbelus Wines. Broad incumbents are Château Margaux and Antinori (Marchesi Antinori).
Does Marani have an API?
No public API is recorded for Marani.
What industry is Marani in?
Marani's product category is Winery — Premium Georgian Wines and Spirits. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 2080.