Beautify

Mobile Beauty Servicesthebeautifyapp.com

Beautify is a mobile luxury beauty services company delivering on-location hair, makeup, and nail services to hotel guests, private residents, and event clients across New Orleans and Washington, D.C.

Company typePrivate
Founded2018
HeadquartersNew Orleans, United States
Headcount1–10
GTM typeB2B and B2C
OfferingServices

What Beautify does

Beautify is a mobile luxury beauty services company that delivers on-location hair, makeup, and nail services to hotel guests, private residents, and event attendees. Founded in 2018 and headquartered in New Orleans, Louisiana, the company operates in two markets (New Orleans, LA and Washington, D.C.) and focuses exclusively on the luxury segment, with named enterprise customers including Four Seasons, Ritz Carlton, and NOBU in New Orleans.

The company runs two product surfaces: a consumer-facing scheduling platform (bookbeautify.as.me) that supports online and SMS booking for hair, makeup, and nail appointments, and Beautify Reserve, a dedicated concierge portal that lets hotel hospitality teams request beauty services on behalf of guests. Service delivery is fully on-location, dispatched to hotels, private residences, or event venues. A specialized wedding vertical bundles coordinated hair, makeup, and nails for bridal parties.

Beautify's revenue model is per-appointment service fees sourced through two go-to-market motions: a B2B enterprise channel targeting luxury hotel concierge teams (powered by Beautify Reserve), and a direct-to-consumer channel via the website and text-to-book. Pricing is quote-based rather than publicly listed. The company is privately held, has 1–10 employees, and has not disclosed funding or financial metrics in the available data.

Beautify firmographics

Firmographics

Name: Beautify
Legal name: Beautify
Website: https://thebeautifyapp.com
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 1–10 employees
Short description: Beautify is a mobile luxury beauty services company delivering on-location hair, makeup, and nail services to hotel guests, private residents, and event clients across New Orleans and Washington, D.C.
Ownership category
akta.pro rank

Beautify industry classification

Industry

Product category: Mobile Beauty Services
NAICS: Hair, Nail, and Skin Care Services (81211)
SIC: Perfumes, Cosmetics & Other Toilet Preparations (2844)
akta.pro primary industry: Mobile Beauty Packages & Group/Party Services (e.g., pamper parties) (HSALAMAM)

Keywords

Mobile beauty services
On-location hair styling
Bridal makeup services
Luxury concierge bookings
Hotel beauty services

Where Beautify is headquartered

Location

Headquarters

HQ city: New Orleans
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Beautify business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Mobile Beauty Services: On-location hair, makeup, and nail services delivered directly to hotel rooms, private residences, or event venues. Revenue generated through per-appointment service fees.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Quote-based pricing

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Beautify product offering

Product offering

Core offering

Beautify is a mobile luxury beauty services company that delivers on-location hair, makeup, and nail services directly to hotel rooms, private residences, and event venues in New Orleans, LA and Washington D.C. Services are booked through an online scheduling platform (bookbeautify.as.me) for direct consumers and through the proprietary Beautify Reserve concierge portal for hospitality partners.

Product overview

Beautify is a mobile luxury beauty services company offering on-location hair, makeup, and nail services. The core offering consists of three primary service categories (Hair, Makeup, and Nails) that can be booked individually through a scheduling system. Beautify Reserve™️ serves as a dedicated concierge platform for hospitality partners to request services for their guests. Wedding services represent a specialized add-on offering for bridal parties. All services are delivered directly to client locations including hotels, private residences, and event venues in New Orleans, LA and Washington D.C.

Differentiator

Problem solved

Functional benefit

Products and services

Beautify Reserve™

Quantifiable outcome

Preferred vendor status at Four Seasons New Orleans

Companies that use Beautify

Customer profile

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Beautify technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Beautify partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Beautify competitors and assessment

Company assessment

Broad incumbents

Booksy: Booksy is an established beauty and wellness booking platform used by salons and independent providers; comparable to Beautify's underlying scheduling and B2B supply flow, though broader in scope.
Vagaro: Vagaro is a large beauty, salon, and spa booking platform with marketplace and payment features; comparable to the booking infrastructure that powers Beautify's appointment flow.

Direct peers

Glamsquad: Glamsquad provides on-location hair, makeup, and nail services delivered to consumer homes, hotels, and events — the closest direct competitor to Beautify in the mobile luxury beauty services category.
Priv: Priv is a mobile beauty services platform offering on-demand hair, makeup, and spa services to clients' locations, directly comparable in business model and customer experience to Beautify.
StyleBee: StyleBee provides on-location hair and makeup services for individuals, weddings, and corporate events; comparable to Beautify's mobile beauty offering and wedding/event vertical.
The Glam App: The Glam App offers on-demand and pre-scheduled hair and makeup services delivered to clients' locations, an app-driven mobile beauty experience that mirrors Beautify's booking flow and target use cases.
Bouffant: Bouffant is a mobile beauty services provider offering on-location hair, makeup, and bridal services, with a similar luxury, on-demand positioning to Beautify.

Others

SalonCentric: SalonCentric is a major beauty products distributor serving salons and professionals; adjacent to Beautify as a supply-side enabler for the professional beauty services ecosystem.

Emerging players

Walla: Walla is a mobile beauty and wellness booking platform connecting clients to providers for on-location services, overlapping with Beautify's model but with a broader wellness scope.
Suite Salon: Suite Salon brings salon services to hotels and residences, with a direct overlap to Beautify's hotel-channel and mobile-services offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Beautify financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Beautify leadership team

Management profile

Number of profiles

Profiles1 record

Beautify funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Beautify M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beautify

What does Beautify do?

Is Beautify a public or private company?

Beautify is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Beautify founded?

Beautify was founded in 2018. It employs 1 to 10 people.

Where is Beautify based?

Beautify is headquartered in New Orleans, United States, in the North America region.

How does Beautify make money?

One revenue line is on record: mobile Beauty Services.

Who are Beautify's main competitors?

Broad incumbents on record are Booksy and Vagaro. Direct peers are Glamsquad, Priv, StyleBee, The Glam App and Bouffant. SalonCentric is listed as an others. Emerging players are Walla and Suite Salon.

Does Beautify have an API?

No public API is recorded for Beautify.

What industry is Beautify in?

Beautify's product category is Mobile Beauty Services. Its primary akta.pro industry code is HSALAMAM, Mobile Beauty Packages & Group/Party Services (e.g., pamper parties). Its NAICS code is 81211 and its SIC code is 2844.