Sorrell College of Business at Troy University

What Sorrell College of Business at Troy University does

Sorrell College of Business is one of five academic colleges within Troy University, a public university system headquartered in Troy, Alabama and founded in 1887. The college delivers undergraduate and graduate business programs — including the online MBA ranked #9 most affordable by Fortune — alongside the broader university's portfolio of 190+ undergraduate majors/minors and 130+ graduate degree options, with distribution across four Alabama campuses (Troy, Dothan, Montgomery, Phenix City) and a global online channel via TROY Online operating under SARA reciprocal authority across 45+ states.

The underlying technology stack is a standard higher-education operating layer: Canvas for learning management, the Student Planning system for course registration and schedule building, and a Self-Service portal branded as Trojan Web Express for academic record access. There are no disclosed proprietary AI/ML systems, data platforms, or differentiated technology IP — the technology posture is integration-and-interoperability oriented rather than product-IP oriented.

The business model is a tuition-driven public-university revenue model with tiered pricing by residency and academic level, supplemented by auxiliary services (housing, dining, bookstore, transportation), private donations administered through the Troy University Foundation (which manages 500+ named scholarship funds and awarded over $13M in private scholarships in the past year), and federal financial aid. Go-to-market is direct-to-consumer across distinct enrollment segments — undergraduate, graduate, online, military/veteran, international (60+ nations represented), and dual-enrollment high school — supported by a multi-channel marketing mix spanning the troy.edu website, social media, campus tours, IMPACT orientation, TrojanVision, podcasts, and earned media. Fixed-fee ancillary charges ($60 graduation application, $10 official transcript) provide minor transaction revenue. Recent product expansion has emphasized applied healthcare verticals, most notably the December 2025 Accelerated MSN launch and the January 2026 SACSCOC-approved Doctor of Chiropractic program.

Name

Sorrell College of Business at Troy University

Legal name

Troy University

Website

https://troy.edu

Company type

Public

Founded year

1887

Operating status

Operating

Short description

Sorrell College of Business is one of five academic colleges at public Troy University in Alabama, offering undergraduate and graduate business programs — including a top-10 most-affordable online MBA — across four state campuses and TROY Online for global distance learners.

Ownership category

akta.pro rank

Product category

Higher Education - Business School

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHAHAA

Undergraduate Business Schools (BBA/BSBA Programs)

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

SECONDARYEDAHAHAE

Marketing, Sales & Brand Management Schools

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

Keywords

• Business education
• Undergraduate programs
• Graduate programs
• MBA programs
• Higher education

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Fees: Public university funded through tuition and fees from undergraduate and graduate students across on-campus and online programs. Revenue derived from per-credit and flat-rate tuition based on residency status and program.
2. Private Scholarships and Donations: Troy University Foundation manages over 500 active named scholarship funds. Over $13 million in private scholarships awarded in the past year through donor contributions, alumni chapters ($60,000 collectively), and endowed scholarship programs.
3. Auxiliary Services: Revenue from campus services including housing, dining, bookstore operations, and transportation services

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Sorrell College of Business at Troy University provides undergraduate and graduate business degree programs, including a Master of Business Administration and specialized master's pathways, with concentrations spanning accounting, finance, management, marketing, and related business disciplines. The college delivers instruction through a mix of on-campus, online (eCampus / Canvas LMS), and hybrid modalities across multiple Alabama campuses and global sites, complemented by applied-learning labs (Innovation Lab, Real Estate Lab, Trading Lab) that simulate professional practice.

Product overview

Sorrell College of Business is one of five academic colleges at Troy University, offering a comprehensive portfolio of business education programs. The university provides over 190 undergraduate majors/minors and 130+ graduate degree options across all five colleges. Graduate programs include 13 one-year Fast-Track options. Business programs are offered through the Sorrell College of Business, with online MBA programs ranked among the most affordable by Fortune. The institution also operates the Graduate School managing doctoral, master's, and certificate programs across business, healthcare, education, and other disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Master of Business Administration (MBA) Graduate business degree designed for working professionals and recent undergraduates seeking advanced business training; offered across modalities including the online eCampus format.
• Bachelor of Science in Business (multiple concentrations) Undergraduate business degree with concentrations in disciplines such as accounting, finance, management, marketing, and related business areas, delivered on Troy University campuses.
• Specialized Master's Programs in Business Targeted graduate-level master's pathways in business disciplines for students seeking specialized expertise beyond the general MBA.
• Online Business Degree Programs (Troy eCampus) Business degree programs delivered fully online via the Troy eCampus platform and Canvas learning management system, enabling remote study for working professionals and off-campus learners.

Quantifiable outcome

• 21 consecutive years ranked among best colleges and universities in the Southeast
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• Alabama Hospital AssociationmajorStrategic or Co-development Partner · 10 December 2025Healthcare industry partnership supporting the Accelerated MSN program. Danne Howard (President and CEO) spoke at program announcement, noting 4,000+ unfilled nursing positions statewide. Association member hospitals will benefit from program graduates addressing workforce shortage.
• Flowers HospitalmajorStrategic or Co-development Partner · 10 December 2025Jeff Brannon (Vice President of Business Development, also Chairman of Alabama Hospital Association's Workforce Committee) represented Flowers Hospital at Accelerated MSN announcement. Hospital serves as clinical partner and workforce pipeline beneficiary.
• Alabama Commission on Higher Education (ACHE)coreStrategic or Co-development Partner · 1 September 2025State regulatory body that granted initial approval for Troy University's Doctor of Chiropractic program in September 2025, preceding SACSCOC regional accreditation.
• Montgomery TechLabmajorStrategic or Co-development Partner · 22 June 2025TROY's Montgomery Campus serves as home to Montgomery TechLab's Defense Accelerator, supporting technology and defense industry workforce development in the Montgomery region.
• Danza in Arte a Pietrasanta (DAP Festival)minorStrategic or Co-development Partner · 1 January 2017International dance partnership since 2017 providing TROY dancers opportunity to participate in Italy's DAP Festival. Evolved into TROYxDAP International Dance Experience offering U.S.-based intensive training combining performance, international cultural exchange, and contemporary dance education.
• Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)coreStrategic or Co-development PartnerRegional accreditation body that granted approval for Troy University's Doctor of Chiropractic program. This accreditation milestone completed necessary approvals following earlier ACHE approval, enabling Troy to become the second public university in the U.S. and first in the South to offer a D.C. program.
• State Authorization Reciprocity Agreement (SARA)coreStrategic or Co-development PartnerTroy University is a participating SARA member, allowing interstate distance education delivery across 45+ states. Administered through Southern Regional Education Board (SREB) for Alabama. Enables online programs to serve students in participating states with minimal restrictions.
• National Council for State Authorization Reciprocity Agreements (NC-SARA)coreStrategic or Co-development PartnerOversees SARA agreement establishing national standards for interstate postsecondary distance education. Troy University participates through SREB regional compact for Alabama.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Samford University Brock School of Business: Birmingham-based private university business school offering undergraduate and graduate business programs. Competes for Alabama students with private-institution differentiation.
• Faulkner University Harris College of Business: Montgomery-based private university business school serving Alabama students with adult-focused and traditional business programs. Comparable regional market overlap.

Direct peers

• Auburn University Harbert College of Business: Auburn's AACSB-accredited business school offering undergraduate and graduate business programs in Alabama. Most direct in-state competitor for Sorrell's BBA and MBA talent pool.
• University of Alabama Culverhouse College of Business: Premier Alabama business school offering BBA, MBA, and specialized master's programs. Competes with Sorrell for in-state students and out-of-state online enrollment.
• University of South Alabama Mitchell College of Business: Alabama-based business school offering undergraduate and graduate business degrees. Comparable regional positioning and program mix to Sorrell.
• Jacksonville State University College of Business and Industry: Regional Alabama public university business college serving similar undergraduate and graduate student segments. Direct competitor in the Northeast Alabama corridor.
• University of West Georgia Richards College of Business: Georgia-based public university business school offering BBA and MBA programs. Comparable scale, public-institution positioning, and online delivery approach.
• Auburn University at Montgomery College of Business: AUM's business college serving Montgomery-area students with undergraduate and graduate business degrees. Direct competitor for Sorrell's Montgomery Campus enrollment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sorrellcollege
• YouTubeyoutube.com/user/TroyUni
• Facebookfacebook.com/sorrellcollege
• LinkedInlinkedin.com/company/sorrell-college
• Instagraminstagram.com/troyuniversity

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sorrell College of Business at Troy University