University of South Alabama Mitchell College of Business
The Mitchell College of Business is a public state university business school in Mobile, Alabama, offering BSBA, MBA, MAcc, and PhD programs across four departments to traditional, online, graduate, military, and international students within the University of South Alabama system.
- Company typePrivate
- Founded-
- HeadquartersMobile, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What University of South Alabama Mitchell College of Business does
The Mitchell College of Business is one of ten colleges and schools within the University of South Alabama, a public state university headquartered in Mobile, Alabama. It delivers undergraduate and graduate business education through four academic departments: Accounting; Economics, Finance & Real Estate; Management & Entrepreneurship; and Marketing, Supply Chain Management & Analytics. Degree offerings include the BSBA (with concentrations across all four departments), the MBA, the Master of Accounting (MAcc), and a PhD in Business Administration, with supporting assets including the Melton Center for Entrepreneurship and Innovation and the MCOB Business Library.
The college operates on a Canvas-based learning management system (USAonline) and the Banner enterprise resource planning platform for student information, with no proprietary technology stack or API surface documented. Instructional delivery spans on-campus residential programs at the 1,200-acre main campus, online asynchronous programs accessible globally, and continuing education and conference services. The Mitchell College is embedded within a broader institutional footprint that includes USA Health (an integrated academic medical system comprising University Hospital, Mitchell Cancer Institute, Children's and Women's Hospital, and the Whiddon College of Medicine), a satellite Baldwin County campus, and the Stokes School of Marine and Environmental Sciences partnered with Dauphin Island Sea Lab.
The business model is multi-stream: tuition and fees (in-state, out-of-state, online), federal and state research grants and contracts, philanthropic giving through the 'Where Bold Begins' $400M capital campaign, healthcare services revenue from USA Health, and continuing education course fees. Customer segments include traditional undergraduates, graduate students, online working adults, transfer and adult learners, military-affiliated students, and international students — a hybrid segmentation accessed through a centralized admissions funnel supplemented by targeted recruitment and employer partnership channels.
University of South Alabama Mitchell College of Business firmographics
Firmographics- Name
- University of South Alabama Mitchell College of Business
- Legal name
- University of South Alabama
- Website
- https://southalabama.edu
- Company type
- Private
- Operating status
- Operating
- Short description
- The Mitchell College of Business is a public state university business school in Mobile, Alabama, offering BSBA, MBA, MAcc, and PhD programs across four departments to traditional, online, graduate, military, and international students within the University of South Alabama system.
- Ownership category
- akta.pro rank
University of South Alabama Mitchell College of Business industry classification
Industry- Product category
- Higher Education — Business School
- NAICS
- Business and Secretarial Schools (611410), Colleges, Universities, and Professional Schools (6113), Business Schools and Computer and Management Training (6114), Colleges, Universities, and Professional Schools (611310)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- MBA & Executive MBA Programs (EDAHAHAB)
- akta.pro secondary industries
- Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA), Professional & Applied Skills Noncredit Certificates (Non-licensure) (EDAAAEAD), Industry Credential, Certification & Badge Prep (Non-Degree) (EDAMAKAH), Graduate & Professional School Preparation (EDALABAI)
Keywords
Where University of South Alabama Mitchell College of Business is headquartered
LocationHeadquarters
- HQ city
- Mobile
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
University of South Alabama Mitchell College of Business business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Tuition and Fees: Core revenue from undergraduate and graduate tuition, with in-state and out-of-state rates. Includes online program tuition.
- Research Grants and Contracts: Federal and state research funding supporting R2-to-R1 research designation pathway
- Philanthropic Giving: Capital campaign donations and alumni giving through the Where Bold Begins $400M campaign
- Healthcare Services Revenue: USA Health System clinical revenue from affiliated medical facilities and training hospitals
- Continuing Education Programs: Workforce development, professional certification, test prep, and personal enrichment course fees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | In-state undergraduate tuition |
| Subscription | Annual | Out-of-state undergraduate tuition |
| Subscription | Per seat | Online program tuition |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
University of South Alabama Mitchell College of Business product offering
Product offeringCore offering
The Mitchell College of Business at the University of South Alabama delivers undergraduate Bachelor of Science in Business Administration (BSBA) and graduate business education (MBA, Master of Accounting, PhD in Business Administration) through four academic departments: Accounting; Economics, Finance & Real Estate; Management & Entrepreneurship; and Marketing, Supply Chain Management & Analytics. Programs are delivered both on-campus and online (USAonline), supported by the Melton Center for Entrepreneurship and Innovation and the MCOB Business Library. The college emphasizes experiential learning and career preparation for diverse student populations including traditional undergraduates, graduate students, working adults, and military-affiliated learners.
Product overview
The Mitchell College of Business is an academic college within the University of South Alabama offering undergraduate (BSBA) and graduate (MBA, MAcc, PhD) business education. It operates through four academic departments: Accounting; Economics, Finance & Real Estate; Management & Entrepreneurship; and Marketing, Supply Chain Management & Analytics. Supporting resources include the Melton Center for Entrepreneurship and Innovation and the MCOB Business Library. The college provides face-to-face and online program delivery options.
Differentiator
Problem solved
Functional benefit
Products and services
- Mitchell College of Business Degree Programs The Mitchell College of Business offers undergraduate and graduate business education through four departments: Accounting; Economics, Finance & Real Estate; Management & Entrepreneurship; and Marketing, Supply Chain Management & Analytics. It provides BSBA degrees and graduate programs including MBA and PhD in Business Administration, delivered on-campus and online.
- MBA Program The Master of Business Administration (MBA) program is a graduate-level business degree offered through the Mitchell College of Business, available to students seeking advanced business credentials for career advancement.
- PhD in Business Administration The PhD in Business Administration is a doctoral research degree offered through the Mitchell College of Business for students pursuing scholarly research and academic careers in business.
- Master of Accounting (MAcc) The Master of Accounting (MAcc) program is a graduate-level accounting degree that prepares students for CPA certification and professional accounting careers, offered through the Accounting Department.
- Melton Center for Entrepreneurship and Innovation The Melton Center for Entrepreneurship and Innovation supports entrepreneurship education and innovation initiatives within the Mitchell College of Business, providing resources for aspiring student entrepreneurs.
- MCOB Business Library The Mitchell College of Business Library provides specialized business research resources and services for business students and faculty.
- Center for Continuing Education and Conference Services The Center for Continuing Education provides workforce development, professional certification, test prep, personal enrichment courses, and conference services for working professionals and community members.
- USAonline Online Degree Programs USAonline provides online degree and certificate programs with 24-7 global accessibility through a Canvas-based learning management system, targeting career changers, professionals seeking advancement, military personnel, and those preparing for graduate study.
Companies that use University of South Alabama Mitchell College of Business
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles5 records
University of South Alabama Mitchell College of Business technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
University of South Alabama Mitchell College of Business partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Dauphin Island Sea LabcoreMarine sciences research and education partnership providing specialized coastal and marine research opportunities for students in the Stokes School of Marine and Environmental Sciences
- Amazon Career ChoiceminorWorkforce development partnership providing educational pathways for Amazon employees seeking career advancement
- USA Health SystemcoreIntegrated academic medical center including University Hospital, Mitchell Cancer Institute, Children's and Women's Hospital, and Whiddon College of Medicine providing clinical training and healthcare delivery
- AramarkminorFood services provider for campus dining operations including residential dining and catering services
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
University of South Alabama Mitchell College of Business competitors and assessment
Company assessmentBroad incumbents
- Louisiana State University E. J. Ourso College of Business: Major SEC regional public business school with broader scale, deeper alumni network, and stronger national brand — competing for the same Gulf Coast graduate and out-of-state undergraduate pool.
- Florida State University College of Business: Larger, higher-ranked regional public business school with a broader portfolio and stronger research profile; competes for the same online graduate and out-of-state student demand that USAonline targets.
Regional players
- Jackson State University College of Business: Mississippi-based public R2 business school with comparable HBCU positioning, graduate business programs, and Gulf South regional student market — competes for similar non-traditional and graduate student segments.
- University of West Florida: Regional public university in Pensacola with a business college serving the same Gulf Coast corridor — overlapping geographic catchment and similar mix of undergraduate and graduate offerings.
- University of Southern Mississippi College of Business and Economic Development: Mississippi Gulf Coast regional public university business college; comparable R2 research designation, program mix, and Gulf Coast regional student recruitment.
- University of Mississippi School of Business Administration: Mississippi-based regional public university business school with comparable program portfolio and Gulf South regional positioning — competes for similar in-region graduate enrollment.
Direct peers
- University of North Alabama: Alabama regional public university with an accredited business college offering BSBA, MBA, and accounting programs — similar scale, funding model, and state-recruitment dynamics.
- Auburn University Harbert College of Business: The flagship in-state public business school offering BSBA, MBA, and PhD programs across accounting, finance, management, and supply chain — directly comparable program portfolio, same Alabama funding environment, and primary feeder of competing business talent in the state.
- University of Alabama Culverhouse College of Business: Another in-state public business school with undergraduate, MBA, MS, and PhD programs in accounting, economics, finance, management, marketing, and analytics — same state appropriations pool and overlapping student recruitment geography.
- Troy University Sorrell College of Business: Alabama-based public business school with comparable regional positioning, strong online program infrastructure, and similar emphasis on serving non-traditional and military-affiliated learners — a close competitor for adult-learner market share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
University of South Alabama Mitchell College of Business social profiles
Digital presenceUniversity of South Alabama Mitchell College of Business financial estimates
Financial estimateRevenue estimate
Valuation estimate
University of South Alabama Mitchell College of Business leadership team
Management profileNumber of profiles
University of South Alabama Mitchell College of Business subsidiaries and ownership
Company hierarchySubsidiaries1 record
University of South Alabama Mitchell College of Business funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
University of South Alabama Mitchell College of Business M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about University of South Alabama Mitchell College of Business
What does University of South Alabama Mitchell College of Business do?
The Mitchell College of Business at the University of South Alabama delivers undergraduate Bachelor of Science in Business Administration (BSBA) and graduate business education (MBA, Master of Accounting, PhD in Business Administration) through four academic departments: Accounting; Economics, Finance & Real Estate; Management & Entrepreneurship; and Marketing, Supply Chain Management & Analytics. Programs are delivered both on-campus and online (USAonline), supported by the Melton Center for Entrepreneurship and Innovation and the MCOB Business Library. The college emphasizes experiential learning and career preparation for diverse student populations including traditional undergraduates, graduate students, working adults, and military-affiliated learners.
Is University of South Alabama Mitchell College of Business a public or private company?
University of South Alabama Mitchell College of Business is a private company. It is classified as state government owned and is currently operating.
When was University of South Alabama Mitchell College of Business founded?
University of South Alabama Mitchell College of Business was founded in -1.
Where is University of South Alabama Mitchell College of Business based?
University of South Alabama Mitchell College of Business is headquartered in Mobile, United States, in the North America region.
How does University of South Alabama Mitchell College of Business make money?
Five revenue lines are on record. Tuition and Fees are the primary driver. The others are research Grants and Contracts, philanthropic Giving, healthcare Services Revenue and continuing Education Programs.
Who are University of South Alabama Mitchell College of Business's main competitors?
Broad incumbents on record are Louisiana State University E. J. Ourso College of Business and Florida State University College of Business. Regional players are Jackson State University College of Business, University of West Florida, University of Southern Mississippi College of Business and Economic Development and University of Mississippi School of Business Administration. Direct peers are University of North Alabama, Auburn University Harbert College of Business, University of Alabama Culverhouse College of Business and Troy University Sorrell College of Business.
Does University of South Alabama Mitchell College of Business have an API?
No public API is recorded for University of South Alabama Mitchell College of Business.
What industry is University of South Alabama Mitchell College of Business in?
University of South Alabama Mitchell College of Business's product category is Higher Education — Business School. Its primary akta.pro industry code is EDAHAHAB, MBA & Executive MBA Programs, with a secondary code of EDAHAHAA, Undergraduate Business Schools (BBA/BSBA Programs). Its NAICS code is 611410 and its SIC code is 8200.