Ströer X
Ströer X is the largest German BPO provider, offering omnichannel dialog marketing, customer service, field sales, and digital CX transformation. Wholly owned by MDAX-listed Ströer SE & Co. KGaA, it serves enterprise B2B/B2C clients across six verticals via 10,000+ employees and 45+ contact center and sales locations.
- Company typePrivate
- Founded2017
- HeadquartersLeipzig, Germany
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Ströer X does
Ströer X GmbH is a German Business Process Outsourcing (BPO) provider specializing in dialog marketing, customer experience, sales services, and digital transformation, operating as a wholly owned subsidiary of MDAX-listed Ströer SE & Co. KGaA. The company is the largest German BPO per the 2025 Multichannel-Contactcenter ranking, with 10,000+ employees, 46 contact center locations across Germany, 130 sales locations across Europe, and 14 Near/Offshore delivery sites spanning Albania, Argentina, Bulgaria, Greece, Kosovo, Spain, Serbia, Turkey, and Tunisia. It handles 100-150 million customer contacts annually across 45+ languages through its three sub-brands: Avedo (full-service customer care with 6,500+ consultants), Ranger (field sales / door-to-door with 2,300+ personnel generating ~60,000 contracts per month), and optimise-it (live chat and messaging SaaS).
The technology stack is a proprietary omnichannel platform-plus-modules architecture built around an Omnichannel Customer Experience core that unifies phone, email, chat, chatbot, social media, and field channels. Underpinning this are platform components (ACD & Multi-Channel routing, Dialer & Kampagnen-management, RCS, Lokale & internationale Erreichbarkeit), automation tools (Chat-Software, KI & Automatisierung), and a branded X-product suite including X-Livechat, X-Smart Data (BI/storyboards), X-Voicefile (audio QA), X-Contract Approval (e-signature), X-Auditing (automated speech analysis), X-Guide (inhouse ChatGPT-based agent assist), and X-Business Apps (workflow management). Realperson Chat Suite from optimise-it adds WebChat, WhatsApp, Messenger, video chat, co-browsing, and bot integration.
Revenue is generated through three streams: BPO/outsourcing services billed as multi-year managed service agreements on per-campaign, FTE, or performance basis; professional services for digital transformation consulting; and subscription/SaaS licensing for proprietary X-brand products. The company sells exclusively through a direct enterprise sales motion led by a CSO and SVP Sales, targeting B2B/B2B2C clients in E-Commerce, Energy, Financial Services, Telecommunications, Travel, and Market Research. Named enterprise customers include BASF, Berlin Brands Group, Mobile.de, ARAG, Tiroler Versicherung, Akeneo, Relayr, Infoniqa, and Infinigate. Pricing is individually negotiated with no public price list.
Ströer X firmographics
Firmographics- Name
- Ströer X
- Legal name
- Ströer X GmbH
- Website
- https://stroeer-x.de
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Ströer X is the largest German BPO provider, offering omnichannel dialog marketing, customer service, field sales, and digital CX transformation. Wholly owned by MDAX-listed Ströer SE & Co. KGaA, it serves enterprise B2B/B2C clients across six verticals via 10,000+ employees and 45+ contact center and sales locations.
- Ownership category
- akta.pro rank
Ströer X industry classification
Industry- Product category
- Business Process Outsourcing (BPO) Services
- NAICS
- Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422), Software Publishers (51321)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741), Services-Prepackaged Software (7372)
- akta.pro primary industry
- General Customer Service (Order/Account/Inquiries) (BPAAABAA)
- akta.pro secondary industries
- Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN), Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB), Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)
Keywords
Where Ströer X is headquartered
LocationHeadquarters
- HQ city
- Leipzig
- HQ country
- Germany
- HQ region
- Europe
Offices42 records
Markets served
Ströer X business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- BPO / Outsourcing Services: Full-service Business Process Outsourcing for dialog marketing, customer service, and sales campaigns. Contracts are typically multi-year managed service agreements with enterprise clients, billed on a per-campaign, FTE, or performance basis.
- Professional Services: Consulting and managed services for digital transformation, AI integration, quality management, and workforce optimization. Provided as附加值 services alongside BPO contracts or as standalone engagements.
- Digital Products & SaaS: Licensing and subscription fees for proprietary software platforms (X-Livechat, X-Smart Data, X-Auditing, etc.) offered as standalone or bundled solutions to enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise BPO contracts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
Ströer X product offering
Product offeringCore offering
Ströer X is a German Business Process Outsourcing (BPO) provider that delivers outsourced dialog marketing, omnichannel customer service, outbound sales campaigns, and door-to-door field sales for enterprise clients, supported by a proprietary suite of AI-enabled SaaS tools (X-Livechat, X-Smart Data, X-Auditing, X-Guide, X-Voicefile, X-Contract Approval, X-Business Apps) and the Realperson Chat Suite from subsidiary optimise-it, handling roughly 100–150 million customer contacts per year across phone, email, chat, messenger, social media, and field channels.
Product overview
Ströer X is a Business Process Outsourcing (BPO) provider specializing in dialog marketing, customer experience, and sales services. The offering is a platform-plus-modules architecture built around an Omnichannel Customer Experience core that connects all major customer communication channels (phone, email, chat, chatbot, social media, door-to-door). This core is supplemented by platform and systems solutions (ACD & Multi-Channel, Dialer & Kampagnen-management, Lokale & internationale Erreichbarkeit, RCS), automation tools (Chat-Software, KI & Automatisierung), analytics & insights tools (E-Learning, InnovationLab), and a portfolio of branded software products including X-Smart Data, X-Voicefile Plattform, X-Contract Approval, X-Auditing, X-Guide, X-Business Apps, and X-Livechat. The company operates sub-brands Avedo (full-service customer care), Ranger (field sales), and optimise-it (live chat/messaging SaaS). Services span the full customer journey from lead generation and customer acquisition to customer care, retention, and recovery.
Differentiator
Problem solved
Functional benefit
Brands
- Avedo: Full-Service-Dienstleistungen für hochwertige Lösungen im Bereich Digital Customer Care. Multi-Channel-Lösungen mit über 40 Standorten und mehr als 6.500 Mitarbeitenden für Inbound und Outbound.
- Ranger
- optimise-it
Products and services
- Ranger Field Service Performance-oriented direct sales brand within Ströer X providing professional door-to-door and face-to-face sales campaigns for enterprise clients, generating over one million customer contacts and approximately 60,000 contracts per month via a multichannel approach.
- Avedo Contact Center Services Full-service digital customer care brand within Ströer X providing multi-channel inbound customer service and outbound sales/marketing campaigns across 40+ Avedo locations with more than 6,500 employees, marketed as converting contact centers from cost centers into profit centers.
- optimise-it Live Chat & Messaging Leading European provider of live chat and messaging services (a wholly-owned subsidiary of Ströer X), offering SaaS products, bot and messenger integrations, video chat, co-browsing, screen sharing, and mobile messaging solutions for enterprise customer communication.
- Realperson Chat Suite Flexible all-in-one chat and messaging platform from optimise-it offering web chat, Facebook Messenger, WhatsApp, automated bot communication, video chat, screen sharing, and co-browsing across a modular architecture for enterprise customer engagement.
- X-Livechat Open, modular all-in-one chat and messaging solution that unifies WhatsApp, Facebook Messenger, and other digital communication channels via a browser-based frontend and integrates easily into existing enterprise system landscapes.
- X-Smart Data Data visualization and business intelligence application that transforms data into meaningful storyboards to support optimal enterprise decision-making and success measurement.
- X-Voicefile Plattform Audio file management platform for contact center quality assurance and performance improvement, seamlessly integrable and individually customizable for enterprise call center operations.
- X-Contract Approval Digital contract approval and signing solution enabling efficient, legally compliant digital contract management in customer dialog and field sales operations.
- X-Auditing Automated speech analysis solution that supports quality, performance, and relationship improvement in customer service operations through customizable goals and AI-driven criteria.
- X-Guide Inhouse ChatGPT-based agent-assist technology providing intelligent knowledge management automation for customer service representatives, surfacing relevant knowledge in real time.
- X-Business Apps Intelligent, personalized workflow management application spanning all business areas to support efficiency optimization across customer service, sales, and back-office operations.
- Field Service (Sales & Services) Outsourced field-sales service covering door-to-door and face-to-face sales execution, visit-based customer service, and performance-oriented acquisition campaigns delivered via the Ranger salesforce for enterprise clients.
- Customer Service BPO (Sales & Services) End-to-end customer service outsourcing covering inbound support, helpdesk, complaint management, after-sales service, and back-office processing across phone, email, chat, social, and messenger channels for enterprise clients.
- Sales Services (Kaltakquise, Lead Generation, Outbound Campaigns) Outsourced sales services including cold acquisition (Kaltakquise), lead generation, outbound telemarketing and digital sales campaigns, partner-supported acquisition programs, and pay-per-results cooperation models for enterprise clients.
Quantifiable outcome
- 100-150 million customer contacts handled per year
- +5 more outcomes
Companies that use Ströer X
Customer profileNamed customers13 records
Segments8 records
Ideal customer profiles7 records
Ströer X technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature11 records
Ströer X partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Softwareallianz DeutschlandcoreStröer X entered a strategic partnership with Softwareallianz Deutschland to further expand digital customer solutions. The partnership aims to advance digital services along the entire Customer Journey, combining Ströer X's BPO capabilities with Softwareallianz's software ecosystem.
- optimise-it GmbHcoreoptimise-it, headquartered in Hamburg, is a wholly-owned subsidiary and Leistungsmarke (service brand) of Ströer X. It provides the Realperson Chat Suite - one of Europe's most flexible live chat and messaging platforms. optimise-it celebrated its 20th anniversary in 2022, having been founded in the late 1990s.
- Avedo (Brand)coreAvedo is the primary contact center brand within Ströer X, offering Full-Service Digital Customer Care at 40+ locations with 6,500+ employees. Avedo provides multi-channel solutions combining inbound customer service with outbound sales and marketing campaigns, converting contact centers from cost centers to profit centers.
- Ranger (Brand)coreRanger is the field sales brand within Ströer X, providing performance-oriented direct sales via door-to-door and face-to-face channels. Ranger generates over 1 million customer contacts and approximately 60,000 contracts per month, making it one of the largest full-service field sales providers in Germany.
- Ströer Dialog Solutions (Brand)minorInhouse digitalization consulting unit specializing in strategy, design, UX, conception, technology, and content. Develops digital solutions aligned with client needs and objectives, with focus on non-verbal channels like messaging.
- LinkedIn Ireland Unlimited CompanyminorJoint data controller relationship for Ströer X's LinkedIn company page. LinkedIn provides Insight Tag analytics, Lead Gen Forms for campaign data collection, and page engagement metrics. Data processing governed by joint controller agreement under GDPR Art. 26.
Scale indicators17 records
Recent moves6 records
Expansion highlights6 records
Ströer X competitors and assessment
Company assessmentDirect peers
- Teleperformance: Global leader in omnichannel customer experience management and BPO services; directly comparable to Ströer X in contact center operations, digital CX, and AI-augmented service delivery across multiple verticals and geographies.
- Concentrix: Major global CX/BPO provider with strong European presence post-Webhelp merger; competes head-to-head with Ströer X across multichannel customer service, sales support, and digital transformation for enterprise clients.
Peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Ströer X social profiles
Digital presenceStröer X compliance and trust
Trust signalCompliance4 records
Ströer X financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ströer X leadership team
Management profileNumber of profiles
Profiles13 records
Ströer X subsidiaries and ownership
Company hierarchySubsidiaries4 records
Ströer X funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ströer X M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ströer X
What does Ströer X do?
Ströer X is a German Business Process Outsourcing (BPO) provider that delivers outsourced dialog marketing, omnichannel customer service, outbound sales campaigns, and door-to-door field sales for enterprise clients, supported by a proprietary suite of AI-enabled SaaS tools (X-Livechat, X-Smart Data, X-Auditing, X-Guide, X-Voicefile, X-Contract Approval, X-Business Apps) and the Realperson Chat Suite from subsidiary optimise-it, handling roughly 100–150 million customer contacts per year across phone, email, chat, messenger, social media, and field channels.
Is Ströer X a public or private company?
Ströer X is a private company. It is classified as corporate owned and is currently operating.
When was Ströer X founded?
Ströer X was founded in 2017. It employs 5,001 to 10,000 people.
Where is Ströer X based?
Ströer X is headquartered in Leipzig, Germany, in the Europe region.
How does Ströer X make money?
Three revenue lines are on record. BPO / Outsourcing Services are the primary driver. The others are professional Services and digital Products & SaaS.
Who are Ströer X's main competitors?
Direct peers on record are Teleperformance and Concentrix. Arvato (Bertelsmann) is listed as a peer.
Does Ströer X have an API?
No public API is recorded for Ströer X.
What industry is Ströer X in?
Ströer X's product category is Business Process Outsourcing (BPO) Services. Its primary akta.pro industry code is BPAAABAA, General Customer Service (Order/Account/Inquiries), with a secondary code of BPAAABAN, Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations. Its NAICS code is 56142 and its SIC code is 7370.