SelfPubAus
SelfPubAus (Self-Publishing Australia) is a free, founder-led community and information hub based in Sydney that serves Australian writers and self-published authors via a WordPress website, forums, MeetUp events, and resource directories.
- Company typePrivate
- Founded2019
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What SelfPubAus does
SelfPubAus (Self-Publishing Australia) is a free, non-commercial community and information hub serving Australian writers and self-published authors. Founded in 2019 by Maria Issaris and operated with a team of 1-10 from Sydney, the organization explicitly does not offer paid publishing or printing services and instead provides educational content, peer community, and curated connections to local service providers.
The platform is built on a WordPress-based website delivering a directory of Australian self-published authors, community forums, an events calendar, a curated resource library covering writing/editing/formatting/publishing/marketing topics, a directory of Australian service suppliers (editors, cover designers, formatters), and the 'ink' non-commercial community literary magazine distributed as a flipbook and PDF. Distribution is digital-first (website, blog, email newsletter) with regular in-person Sydney MeetUps at venues such as Strawberry Hills Hotel, supported by active Facebook, LinkedIn, and Meetup groups.
The business model is freemium with no paid tiers — all resources, forums, blog content, and event participation are free. The entity is founder-led with no disclosed parent company, institutional investors, or external funding. Revenue is not generated and is not disclosed; the operating posture is that of a community resource rather than a commercial venture, with member value delivered through education and ecosystem connections rather than through paid product offerings.
SelfPubAus firmographics
Firmographics- Name
- SelfPubAus
- Legal name
- SelfPubAus / Self-Publishing Australia
- Website
- https://selfpub.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SelfPubAus (Self-Publishing Australia) is a free, founder-led community and information hub based in Sydney that serves Australian writers and self-published authors via a WordPress website, forums, MeetUp events, and resource directories.
- Ownership category
- akta.pro rank
SelfPubAus industry classification
Industry- Product category
- Author Community & Self-Publishing Resources
- NAICS
- Independent Artists, Writers, and Performers (71151)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Self-Publishing & Author Platforms (BPAMAJAF)
- akta.pro secondary industry
- Reader Community, Serialization & Monetization Platforms (Web fiction, Subscriptions) (MPAJAJAM)
Keywords
Where SelfPubAus is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
SelfPubAus business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Free Community Services: SelfPubAus is explicitly a free information hub and community. They do not charge for access to their resources, community forums, blog content, or event participation. The organization does not generate revenue as it explicitly states it does not offer paid publishing or printing services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Community Access |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
SelfPubAus product offering
Product offeringCore offering
SelfPubAus is a free online community and information hub that provides Australian writers and self-publishing authors with curated resources, blog content, an author directory, community forums, an events calendar, and the 'ink' literary magazine. The organization explicitly does not offer paid publishing or printing services but instead connects members to a vetted directory of Australian service suppliers.
Product overview
SelfPubAus (Self-Publishing Australia) operates as a free community information hub for writers, not as a paid publishing service. The platform consists of a central website providing curated self-publishing resources, an author directory showcasing Australian indie authors, community forums for peer discussion, an events calendar for meetups, and the 'ink' literary magazine. The company directs users to external third-party platforms (Amazon KDP, Draft2Digital, IngramSpark) for actual publishing services while focusing on education, community building, and industry advocacy.
Differentiator
Problem solved
Functional benefit
Brands
- ink: A completely non-commercial, community literary magazine venture published by SelfPubAus.
Products and services
- SelfPubAus Website A free online information hub and community platform for writers and self-publishing authors, providing curated resources, directory listings, blog content, forums, and event calendars at no cost.
- Author Directory A browsable directory of Australian self-published authors organized alphabetically, showcasing individual author profiles across categories A-C, D-I, L-Q, and R-Z.
- Community Forums Online discussion forums where members can connect, share self-publishing experiences, and discuss topics related to writing and self-publishing.
- Events Calendar Calendar listing self-publishing related events, meetups, and workshops across Australia, including regular Sydney-based gatherings.
- ink Literary Magazine A non-commercial community literary magazine featuring works by writers and poets from the community, published as a flipbook and PDF.
- Self-Publishing Resources Curated resource guides covering writing software, editing, formatting, cover design, eBook creation, ISBNs, print-on-demand, and marketing strategies for self-publishers.
- Service Supplier Directory A curated list of Australian self-publishing service suppliers including editors, cover designers, and formatters available to community members.
- Blog News and educational articles about self-publishing trends, market reports, author experiences, and platform comparisons (Draft2Digital, Amazon KDP, GooglePlay).
Companies that use SelfPubAus
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
SelfPubAus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SelfPubAus partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Meetup (Self-Publishing Australia group)minorSelfPubAus maintains an official Meetup group for organizing and promoting their in-person community events. The Meetup platform enables members to discover and RSVP for regular Sydney-based MeetUp events.
- Facebook (selfpubaus group)minorSelfPubAus maintains an active Facebook group community for ongoing discussions, content sharing, and community engagement among self-publishing authors.
- LinkedIn (group ID 10386282)minorSelfPubAus maintains a LinkedIn group for professional networking among self-publishing authors and sharing industry insights.
- A Whim Away Consulting (Anna Ceguerra)minorAnna Ceguerra, a self-published author and community member, provides self-publishing consulting services through a-whim-away.com.au. She contributes articles to SelfPubAus and organizes local author market stalls under the 'A Whim Away - Local Author' banner. The connection provides paid consulting services that complement SelfPubAus's free resources.
- Australian Self-Publishing Service Suppliers DirectorycoreSelfPubAus maintains a directory of Australian self-publishing service suppliers who are third-party providers. While SelfPubAus explicitly states they don't offer paid services themselves, they provide connections to these vetted suppliers for members seeking professional assistance with editing, cover design, formatting, and other publishing services.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
SelfPubAus competitors and assessment
Company assessmentBroad incumbents
- Lulu: Lulu is a long-standing print-on-demand and self-publishing platform with global reach. Comparable to SelfPubAus as an established self-publishing services brand offering adjacent editorial and distribution advice to independent authors.
- Kindle Direct Publishing: Amazon KDP is the dominant global self-publishing platform referenced repeatedly inside SelfPubAus's own educational content. Comparable as the primary destination for the authors SelfPubAus serves, anchoring the broader independent-publishing ecosystem.
- IngramSpark: IngramSpark is Ingram Content Group's print-on-demand and distribution arm used widely by indie authors. Comparable to SelfPubAus in targeting self-publishing authors, but at much larger scale and as a paid distribution service rather than free community.
Direct peers
- BookBaby: BookBaby is a paid self-publishing services provider offering editing, design, printing and distribution. Comparable to SelfPubAus because it competes for the same author attention around publishing services and partner-supplier referrals.
- Reedsy: Reedsy is a marketplace and education platform connecting self-publishing authors with editors, designers and marketers, with a strong blog/resource library. Directly comparable to SelfPubAus because both serve self-publishing authors with curated professional suppliers and free educational content.
- Alliance of Independent Authors (ALLi): ALLi is a nonprofit member association for self-published authors offering watchdog reviews, partner directories, blog and advocacy. Directly comparable to SelfPubAus as an author-focused community providing vetted service supplier directories and publishing guidance.
- Draft2Digital: Draft2Digital is a book distribution and marketing platform serving self-publishing authors, having absorbed Smashwords. Comparable to SelfPubAus as it both distributes books and produces educational content targeting the same self-publishing author segment.
Regional players
- Australian Writers' Centre: The Australian Writers' Centre is a Sydney-based commercial education provider offering paid writing courses. Comparable to SelfPubAus as a regional, Australia-focused writer-education resource competing for the same author audience.
Emerging players
- Self-Publishing Formula: The Self-Publishing Formula (run by Mark Dawson and James Blunt) is a community/course offering for indie authors combining blog content, podcasts and paid courses. Comparable to SelfPubAus in the indie-author education niche, though more commercialized and global in scope.
- The Creative Penn: The Creative Penn is a long-running blog, podcast and community for self-publishing authors led by author Joanna Penn. Comparable to SelfPubAus in combining author education, community and author services in one creator-led hub.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SelfPubAus social profiles
Digital presenceSelfPubAus financial estimates
Financial estimateRevenue estimate
Valuation estimate
SelfPubAus leadership team
Management profileNumber of profiles
Profiles1 record
SelfPubAus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SelfPubAus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SelfPubAus
What does SelfPubAus do?
SelfPubAus is a free online community and information hub that provides Australian writers and self-publishing authors with curated resources, blog content, an author directory, community forums, an events calendar, and the 'ink' literary magazine. The organization explicitly does not offer paid publishing or printing services but instead connects members to a vetted directory of Australian service suppliers.
Is SelfPubAus a public or private company?
SelfPubAus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SelfPubAus founded?
SelfPubAus was founded in 2019. It employs 1 to 10 people.
Where is SelfPubAus based?
SelfPubAus is headquartered in Sydney, Australia, in the Oceania region.
How does SelfPubAus make money?
One revenue line is on record: free Community Services.
Who are SelfPubAus's main competitors?
Broad incumbents on record are Lulu, Kindle Direct Publishing and IngramSpark. Direct peers are BookBaby, Reedsy, Alliance of Independent Authors (ALLi) and Draft2Digital. Australian Writers' Centre is listed as a regional player. Emerging players are Self-Publishing Formula and The Creative Penn.
Does SelfPubAus have an API?
No public API is recorded for SelfPubAus.
What industry is SelfPubAus in?
SelfPubAus's product category is Author Community & Self-Publishing Resources. Its primary akta.pro industry code is BPAMAJAF, Self-Publishing & Author Platforms, with a secondary code of MPAJAJAM, Reader Community, Serialization & Monetization Platforms (Web fiction, Subscriptions). Its NAICS code is 71151 and its SIC code is 2741.