What VETAGRI does

VETAGRI is a France-headquartered specialist manufacturer of mineral nutrition products for farm animals, founded in 1970 and operating from Loudéac. The company produces mineral supplements across all major galenical forms — powder, semolina, granules, lick stones and buckets, boluses, and drying agents — covering cattle, sheep, goats, horses, pigs, and poultry. Its three wholly-owned subsidiaries (MINÉRAL 152 in Lentilly, ALPIFEED in Les Abrets en Dauphiné, and ALFALOR in Briey, acquired 2019) together with four production sites provide national French coverage and specialized capabilities in compressed forms, mash and fibrous concentrates, and organic (UAB) ranges.

The company's technical core is an in-house R&D team of doctors, engineers, and technicians in animal nutrition and chemistry, supported by a formulation team of four managing approximately 4,200 active formulas via Allix3 software. Proprietary technology centers on VETA Care 2.0, a precision mineral calculation tool integrating over 90 forages and 200 concentrates for high-accuracy ruminant ration formulation. The product portfolio includes the registered brands VITAMAX (nutritional specialties for thermal stress, ruminal pH, liver support, transition management), EQUIFEED (equine solutions), and PILLSY — the first mineral supplement tablet for horses, launched in 2023. All production sites hold OQUALIM RCNA, STNO, STNE, and UAB certifications, with regulatory membership in AFCA-CIAL and SYNABIO.

VETAGRI generates revenue through three streams: direct sale of mineral products under multiple galenical forms, on-farm feed manufacturing (FAF) accompaniment services covering feasibility studies, raw material purchasing, equipment selection, and performance monitoring primarily to pork and poultry producers, and private-label (MDD) custom formulation partnerships with animal feed distributors and wholesalers. Vegetal raw material trading via commodity advisors provides a fourth ancillary revenue stream. Distribution combines direct field sales (with regional sector managers) for FAF farmers with a dedicated distributor service team for the wholesale channel. VETAGRI operates as a privately held SAS subsidiary of the Eureden Group, a diversified agricultural cooperative, with no public listing or external institutional investment disclosed.

Name

VETAGRI

Legal name

VETAGRI

Website

https://vetagri.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

VETAGRI is a French specialist manufacturer founded in 1970 that produces mineral nutrition products in all galenical forms (powder, semolina, granules, licks, boluses) for cattle, sheep, goats, horses, pigs, and poultry, serving livestock farmers, distributors, and on-farm feed manufacturers across France through its Eureden subsidiary group.

Ownership category

akta.pro rank

Product category

Animal Feed and Mineral Nutrition

NAICS

Other Animal Food Manufacturing (311119), Animal Food Manufacturing (3111)

SIC

Food And Kindred Products (2000), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Mineral & Salt Products for Ruminants (Free-Choice Minerals, Salt Blocks) (AFADAAAF)

akta.pro secondary industries

Complete Equine Feeds (Pelleted/Extruded/Textured) (AFADAEAA), Equine Organic/Non-GMO/Natural Feeds (AFADAEAI), Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA), Bagged Retail Commodity Feeds (Small Pack Formats) (AFADAIAJ)

Keywords

• Animal mineral nutrition
• Livestock feed supplements
• Licking blocks boluses
• Farm feed manufacturing
• Nutritional specialties feed

Headquarters

HQ city

Loudéac

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Mineral nutrition products: Sale of mineral products under all galenical forms (powder, semolina, granules, lick blocks, bolus, etc.) for farm animals including pigs, poultry, cattle, sheep, goats, and horses. Products include standard ranges and customized/cart-de-marque (MDD) formulations.
2. Nutritional specialties (VITAMAX product lines): Sale of specialized nutritional products addressing specific needs such as thermal stress management, ruminal pH stabilization, liver support, magnesium supplementation, and transition period management.
3. FAF (Farm Animal Feed) farm feed manufacturing support services: Technical and advisory services accompanying farmers in setting up on-farm feed manufacturing operations: feasibility studies, profitability calculations, raw material purchasing, equipment selection, regulation, quality, and ongoing formula deployment and performance monitoring.
4. Vegetal raw material trading (négoce): Trading of vegetal raw materials including cereals, oilcakes, and co-products through a team of commodity trading advisors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

VETAGRI manufactures and sells mineral feed, nutritional specialties, licking stones and buckets, boluses, and drying agents for cattle, sheep, goats, horses, pigs, and poultry. The company produces minerals in all galenical forms (powder, semolina, granules, lick blocks, bolus) and provides on-farm feed manufacturing (FAF) support services to farmers, alongside vegetal raw material trading. Its operations span 4 production sites and 3 subsidiaries across France, with a portfolio of more than 4,200 active formulas.

Differentiator

Problem solved

Functional benefit

Brands

• VETA Care 2.0: Outil de prise de décision pour formuler les gammes minérales en ruminants avec une précision accrue
• PILLSY
• EQUIFEED

Products and services

• Minéral à la carte (Custom mineral formulations) Customized and standard mineral nutrition products manufactured in all galenical forms for pigs, poultry, cattle, sheep, goats, and horses. Sold as standard ranges or private-label (MDD) formulations developed for specific customers.
• VITAMAX Nutritional Specialties Targeted nutritional specialty line addressing specific animal health needs such as thermal stress, ruminal pH stabilization, liver support, magnesium supplementation, and transition management for farm animals.
• EQUIFEED Equine Nutritional Solutions Mineral feeds and nutritional specialties formulated for horses across all physiological stages — foals, sport horses, leisure horses, mares, and ponies.
• PILLSY (PILUL'EQUI) Equine Mineral Tablet First mineral supplement tablet for horses providing precise daily dose of vitamins and trace elements. Appetent alfalfa-based formula, easy to chew and not friable, with synergistic trace element forms.
• ZYME and PHYT Enzyme Ranges Enzyme-based product ranges for swine and poultry that optimize phosphorus digestibility from cereals (phytate phosphorus) using xylanases, proteases, and phytases, reducing mineral phosphorus requirements.
• Gallizen and Gallisweet Pecking Blocks Pecking blocks for poultry: Gallizen (10 kg) for laying hens and turkeys, and Gallisweet (5 kg) for broiler chickens and small game birds, including UAB organic versions.
• Pierres et seaux à lécher (Lick stones and buckets) Compressed mineral lick blocks and buckets providing self-regulated mineral supplementation for cattle, sheep, goats, horses, poultry, and pigs.
• Bolus range Compressed bolus products providing sustained-release mineral supplementation for cattle, sheep, and goats.
• Asséchants (Drying agents) and Hygiène line Drying agents and hygiene products used in livestock housing to improve comfort and sanitary conditions for pigs, cattle, sheep, goats, horses, and poultry.
• FAF (Farm Animal Feed) Accompaniment Services Advisory and technical support services for farmers who manufacture their own feed on-farm: feasibility studies, profitability calculations, raw material purchasing support, equipment selection, regulatory and quality guidance, and ongoing performance monitoring.
• Vegetal Raw Material Trading (Négoce) Trading of vegetal raw materials — cereals, oilcakes, and co-products — supplied to farmers and feed manufacturers by a team of commodity trading advisors.
• Private-Label (MDD) Mineral Range Development Development and contract manufacturing of private-label (marque de distributeur) mineral product ranges for distributors, with VETAGRI providing product positioning, range construction, packaging, claims, and regulatory support.

Quantifiable outcome

• Vitamax FRESHNESS limited milk loss to 0.4 kg/day vs. 1.4 kg/day for control group during heat stress (THI 72-77), effectively conserving 1-2 kg of milk per cow per day.
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ALFALORcoreOthers · 1 January 2019ALFALOR is a subsidiary of VETAGRI based in Briey (54) that manufactures and commercializes feeds for bovine, ovine, caprine, and equine animals. It specializes in mash and fibrous concentrates. ALFALOR entered the VETAGRI group in 2019.
• MINERAL 152coreOthersMINERAL 152 is a subsidiary of VETAGRI based in Lentilly (69) that commercializes minerals and dietary foods for ruminants. The company is a specialist in reproduction, mineral nutrition, dietary nutrition, milking hygiene, and phytnutrition.
• ALPIFEEDcoreOthersALPIFEED is a subsidiary of VETAGRI based in Les Abrets en Dauphiné (38) that manufactures and commercializes minerals for bovine, ovine, and caprine animals. The company specializes in mineral feeds, liquid feeding, and calf feeding.
• AFCA-CIALminorStrategic or Co-development PartnerAFCA-CIAL is a technical and regulatory monitoring union of which VETAGRI is a member. Membership enables VETAGRI to stay well-informed of regulatory developments and actively participate in union projects.
• SYNABIOminorStrategic or Co-development PartnerSYNABIO is the national union of organic businesses of which VETAGRI is a member. Membership supports VETAGRI's involvement in organic sector developments and regulatory compliance for UAB (bio) product lines.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• CCPA Group: French animal nutrition company specializing in premixes, mineral feeds, and nutritional specialties for livestock. Direct competitor to VETAGRI in the French mineral feed and nutritional specialty space, with similar B2B distributor and farmer customer base.
• Techna France: French animal nutrition company providing premixes, minerals, and feed specialties across multiple species. Directly competes with VETAGRI in distributor-brand and farmer-direct mineral nutrition offerings.
• Néolait: French specialist in mineral nutrition and feed supplements for ruminants, including licking buckets, blocks, and boluses. Closest direct competitor in the galenical forms and ruminant mineral nutrition segment that is VETAGRI's core.
• IDENA (Jouffray-Drillaud): French specialist in mineral nutrition, trace elements, and feed specialties for livestock, with strong presence in premixes and boluses. Directly comparable to VETAGRI in product range, customer base, and species coverage.
• InVivo Animal Nutrition: Major French agricultural cooperative with significant animal feed and nutrition operations including mineral premixes and specialty feeds. Comparable in cooperative ownership structure, French market focus, and broad-species livestock coverage.

Broad incumbents

• DSM-Firmenich Animal Nutrition: Global animal nutrition leader providing vitamins, premixes, and specialty feed additives. Significantly larger than VETAGRI and competes broadly in nutritional specialties and precision nutrition tools across all species.
• Pancosma (ADM): Animal nutrition company now part of ADM offering feed additives, premixes, and specialty ingredients. Comparable in the nutritional specialty and feed additive space where VETAGRI competes with its VITAMAX ranges.
• Cargill Animal Nutrition: Global agribusiness with major animal nutrition division offering premixes, compound feeds, and specialty nutrition products. Competes in France through distributor networks and broad portfolio approach.

Emerging players

• Lallemand Animal Nutrition: Global specialist in yeast, bacteria, and fermentation-based animal nutrition solutions. Comparable in R&D-driven specialty animal nutrition but focused on microbial rather than mineral nutrition.
• Phodé: French specialist in plant-based active ingredients for animal nutrition and welfare. Comparable in R&D-driven specialty nutrition but focuses on sensory and phytogenic additives rather than core mineral nutrition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vetagri

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VETAGRI