Grafical
Grafical is a privately held Danish online retailer (founded 1997) selling 60,000+ SKUs of office supplies, IT accessories, packaging, hobby articles, household goods, and furniture to businesses, institutions, and private consumers across Denmark via its own e-commerce storefront.
- Company typePrivate
- Founded1997
- HeadquartersHolstebro, Denmark
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Grafical does
Grafical ApS is a privately held Danish online retailer of office supplies, IT accessories, packaging materials, hobby articles, household goods, and furniture, headquartered in Holstebro, Denmark and operating continuously since 1997. The company sells exclusively through its own e-commerce storefront (grafical.dk), offering 60,000+ SKUs from brands such as Dymo, Brother, HP, Canon, Esselte, Leitz, Durable, and 3M, with no physical retail locations. Customers can browse, order, and pay 24/7, with same-day shipping on orders placed before 14:00 and 1-3 business day delivery nationwide across Denmark.
The underlying technology is a standard e-commerce retail platform with a broad product catalog, customer account management, newsletter subscription, and a blog for content marketing. The business model is pure one-time product sales at unit pricing denominated in Danish Krone, with a free-shipping threshold at DKK 999 (excl. VAT), shipping charges from DKK 49, a 5% customer bonus program, and a published price guarantee. Go-to-market is fully self-serve / product-led, serving two parallel segments — businesses and institutions (primary) and private individuals — at the same price points. The company has 1-10 employees, no disclosed external funding, and no parent company, operating as an independent ApS entity.
Grafical firmographics
Firmographics- Name
- Grafical
- Legal name
- Grafical ApS
- Website
- https://grafical.dk
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Grafical is a privately held Danish online retailer (founded 1997) selling 60,000+ SKUs of office supplies, IT accessories, packaging, hobby articles, household goods, and furniture to businesses, institutions, and private consumers across Denmark via its own e-commerce storefront.
- Ownership category
- akta.pro rank
Grafical industry classification
Industry- Product category
- Online Office Supplies Retail
- NAICS
- Office Supplies and Stationery Retailers (459410), Office Supplies, Stationery, and Gift Retailers (4594), Sewing, Needlework, and Piece Goods Retailers (45913)
- akta.pro primary industry
- Scrapbooking & Paper Crafts Retail (CRALACAD)
- akta.pro secondary industry
- Party & Entertaining Disposable Supplies (CRAJAGAL)
Keywords
Where Grafical is headquartered
LocationHeadquarters
- HQ city
- Holstebro
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Grafical business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel
Revenue model
- Product Sales: Grafical generates revenue through one-time product sales across multiple categories including office supplies, IT equipment, packaging materials, hobby articles, and furniture. The company operates on a retail model where customers purchase individual products at listed prices, with free shipping available for orders above DKK 999 and a 5% customer bonus program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with volume-based free shipping threshold |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Grafical product offering
Product offeringCore offering
Grafical operates an online retail webshop (grafical.dk) that sells more than 60,000 products across office supplies, IT equipment, packaging materials, hobby/craft items, and household products to both businesses and private consumers in Denmark. Orders are placed online on a self-serve basis, with free shipping offered from a DKK 999 order threshold and a recurring 5% customer bonus applied to purchases.
Product overview
Grafical is a Danish online office supplies and equipment retailer operating as a comprehensive e-commerce platform. The company offers over 60,000 product items across multiple categories including general office supplies (paper, writing instruments, organizers, labels), IT equipment and computer accessories (peripherals, printers, ink/toner), signage and display solutions (frames, signs, bulletin boards), office furniture, hobby and craft supplies, household/cleaning products, and packaging materials. Grafical serves both business and private customers across Denmark with a focus on competitive pricing, fast 1-3 business day delivery, and a broad brand portfolio including Dymo, Brother, HP, Canon, Xerox, Epson, and Durable. The business model emphasizes online-only operations with warehouse-based fulfillment, offering products from well-known office supply brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Online office supplies webshop (grafical.dk) Self-serve online store selling office supplies, IT equipment, packaging materials, hobby/craft items, and household products to Danish businesses and consumers, with a 5% customer bonus and free shipping from DKK 999.
Companies that use Grafical
Customer profileSegments2 records
Ideal customer profiles2 records
Grafical technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Grafical partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights2 records
Grafical competitors and assessment
Company assessmentBroad incumbents
- Staples: Global office supplies and workplace solutions incumbent — overlapping product categories and e-commerce model, but with vastly greater scale, international footprint, and B2B services portfolio.
- Office Depot: Global office products retailer and workplace solutions provider — directly comparable product mix (paper, ink, IT, office furniture) with both online and B2B distribution channels.
- Lyreco: European leader in workplace and office supplies distribution, operating across multiple countries including Denmark — overlaps in product categories, target customers, and category leadership, but at far greater scale and breadth.
- Viking (Office Depot Europe): European office and workplace supplies retailer serving SMEs and larger businesses — competes across the same core categories with a multi-country footprint and B2B catalog model.
Direct peers
- Intes: Danish office supplies and workplace products retailer serving B2B and public-sector customers — directly comparable in geography and core product categories.
- Dustin: Nordic-based online retailer of IT equipment, office supplies, and workplace technology with a direct Danish presence — overlapping target customers, categories (IT accessories, office supplies), and e-commerce business model.
- Kontorartikler.dk: Danish online specialist in office supplies and stationery — directly comparable in geography, product mix (paper, writing instruments, folders), and B2B/B2C e-commerce model.
Regional players
- Computersalg.dk: Danish online IT/electronics retailer — overlapping IT accessories, peripherals, and consumer electronics categories with a Danish-only e-commerce model.
- WhiteAway: Danish online household and consumer goods retailer — comparable pure-play e-commerce model serving Danish consumers with category expansion into adjacent household items.
Emerging players
- ProShop: Nordic online IT/electronics retailer with growing workspace offering — partial overlap in IT accessories, peripherals, and B2B/B2C e-commerce model within the Danish/Nordic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Grafical social profiles
Digital presenceGrafical financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grafical leadership team
Management profileNumber of profiles
Grafical funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grafical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grafical
What does Grafical do?
Grafical operates an online retail webshop (grafical.dk) that sells more than 60,000 products across office supplies, IT equipment, packaging materials, hobby/craft items, and household products to both businesses and private consumers in Denmark. Orders are placed online on a self-serve basis, with free shipping offered from a DKK 999 order threshold and a recurring 5% customer bonus applied to purchases.
Is Grafical a public or private company?
Grafical is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grafical founded?
Grafical was founded in 1997. It employs 1 to 10 people.
Where is Grafical based?
Grafical is headquartered in Holstebro, Denmark, in the Europe region.
How does Grafical make money?
One revenue line is on record: product Sales.
Who are Grafical's main competitors?
Broad incumbents on record are Staples, Office Depot, Lyreco and Viking (Office Depot Europe). Direct peers are Intes, Dustin and Kontorartikler.dk. Regional players are Computersalg.dk and WhiteAway. ProShop is listed as an emerging player.
Does Grafical have an API?
No public API is recorded for Grafical.
What industry is Grafical in?
Grafical's product category is Online Office Supplies Retail. Its primary akta.pro industry code is CRALACAD, Scrapbooking & Paper Crafts Retail, with a secondary code of CRAJAGAL, Party & Entertaining Disposable Supplies. Its NAICS code is 459410.