ProShop Europe
- Company typePrivate
- Founded1999
- HeadquartersAarhus, Denmark
- Headcount51–100
- GTM typeB2B
- OfferingServices
ProShop Europe firmographics
Firmographics- Name
- ProShop Europe
- Legal name
- ProShop Europe A/S
- Website
- https://proshopeurope.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
ProShop Europe industry classification
Industry- Product category
- Professional AV Equipment Rental & Installation
- NAICS
- Audio and Video Equipment Manufacturing (33431), Motion Picture and Video Industries (5121), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Video/IMAG & LED Wall Production (MPAGAKAD)
- akta.pro secondary industries
- Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE), Event Signage, Props & Custom Installations (HSACAOAG)
Keywords
Where ProShop Europe is headquartered
LocationHeadquarters
- HQ city
- Aarhus
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
ProShop Europe business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Supply Chain, Technology or R&D, Operations, Marketing or Sales
Revenue model
- AV Equipment Rental: Rental of professional AV equipment including LED screens, projectors, sound systems, and lighting for events, conferences, concerts, and exhibitions. Equipment ranges from mobile LED screens (18-46 m²) to interpretation systems and camera production
- AV Sales & Installation: Direct sale and installation of complete AV solutions including digital signage, LED displays, conference room systems, and experience installations for permanent installations
- Service & Support: Ongoing maintenance, support, and service contracts for installed AV systems
- Expromo LED Products: Sale of proprietary Expromo LED display products including indoor/outdoor screens, perimeter boards, and custom solutions through their subsidiary
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
ProShop Europe product offering
Product offeringCore offering
ProShop Europe provides rental, sales, and installation of professional audio-visual equipment including LED screens, sound systems, lighting, and conference technology for events, festivals, conferences, concerts, and permanent installations. The company also manufactures proprietary LED displays through its subsidiary Expromo and develops LED control software (ProComposer 2). Its in-house Shapes division produces motion graphics, 3D animation, and perimeter advertising content.
Product overview
ProShop Europe is a Danish AV solutions provider offering rental, sales, and installation of professional audio-visual equipment. The company's core product portfolio centers on Expromo® LED displays (produced by their subsidiary) available in various form factors for indoor, outdoor, and sports applications. Supporting services include AV rentals for events (meetings, conferences, concerts, festivals), AV sales and installation for permanent setups, and Shapes—a creative media division producing LED perimeter advertisements, motion graphics, 3D animation, and film content. The company also offers proprietary software (ProComposer 2) for LED display management, along with streaming, camera production, and interpretation system services.
Differentiator
Problem solved
Functional benefit
Brands
- Expromo®: LED display brand specializing in digital signage solutions for sports, retail, and indoor/outdoor applications
- Shapes
- ProComposer
Products and services
- AV Rentals Rental of professional AV equipment (LED screens, projectors, sound systems, lighting, camera production, interpretation) for events, conferences, concerts, festivals, and trade shows. Targeted at enterprise event organizers, municipalities, sports venues, and corporate clients.
- AV Sales & Installation Sale and professional installation of complete AV solutions including digital signage, LED displays, conference room systems, and experience installations for permanent setups. Targeted at enterprises, retail, public buildings, and sports venues.
- Expromo LED Displays Proprietary LED display screens (indoor and outdoor variants) manufactured through subsidiary Expromo for sports venues, retail digital signage, and large-format visual installations.
- Mobile LED Big Screen (Trailer-mounted) Trailer-mounted mobile LED big screens in 18 m² and 46 m² sizes for outdoor events, festivals, concerts, and public gatherings. Designed for quick deployment with weather-resistant technology.
- ProComposer 2 Proprietary LED perimeter display control software for managing advertisements, with features for on-site playlist changes, brightness/contrast adjustments, multi-playlist, autoplay timer, hot keys, automatic logging, and live updates.
- Shapes (Creative Media & Content) In-house creative media and content production services including LED perimeter advertisements, motion graphics, 3D animation, and film & video production for AV installations and events.
- LED Pylons (Outdoor Digital Signage) Outdoor LED pylons for urban digital communication featuring sensor-controlled brightness and real-time messaging capabilities for public information and advertising.
Quantifiable outcome
- Up to 40% increased sponsor exposure with wall-mounted LED perimeters at FC Midtjylland
- +2 more outcomes
Companies that use ProShop Europe
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
ProShop Europe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ProShop Europe partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Expromo EuropecoreExpromo Europe is a subsidiary of ProShop Europe and serves as the manufacturing arm for proprietary LED display products. This vertical integration allows ProShop Europe to offer custom LED solutions including specialized products like transparent displays, curved screens, and high-resolution modules. The subsidiary has produced landmark installations including the world's largest indoor LED screen at Nürburgring.
- IdéskilteminorDanish signage company that collaborated on Billund Airport project. Idéskilte designed the housing/encasement for LED screens while ProShop Europe supplied and installed the LED displays and handled overall installation.
- Bravo Group ASminorNorwegian collaboration partner for Aurora Kino project in Tromsø. Bravo Group worked with ProShop Europe on design, production, and delivery of LED screen solutions for the cinema.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ProShop Europe competitors and assessment
Company assessmentDirect peers
- PRG (Production Resource Group): Global leader in event production and AV rental services for concerts, sports, corporate events, and broadcast. Directly comparable to ProShop Europe's rental and event production model, but at much larger international scale.
- Lang AG: German specialist in LED rental and AV technology for live events, trade fairs, and broadcast. Highly comparable to ProShop Europe on LED inventory focus and event/corporate customer mix within the DACH market.
- Gahrens + Battermann: German AV and event technology rental company providing LED walls, projection, lighting, and conference AV. Comparable mid-sized European AV rental model serving events, corporate, and exhibition segments.
- Habegger: Swiss event technology company providing AV equipment rental, staging, lighting, and video for trade fairs, concerts, and corporate events. Closely comparable mid-sized European event AV rental and production specialist.
- NEP Group: Worldwide provider of broadcast and live event AV services, including LED screens, camera production, and event technology. Overlaps directly with ProShop's event AV rental and multi-camera production offerings.
Broad incumbents
- Unilumin: Global LED display manufacturer and solutions provider for events, sports, retail, and control rooms. Comparable to Expromo's LED manufacturing scope with broader product breadth and international distribution.
- Barco: Belgian global leader in projection, LED displays, and visualization for events, enterprise, and healthcare. Competes with Expromo on LED hardware and with ProShop on event display solutions, but operates as a much broader technology incumbent.
- Leyard: Major international LED display manufacturer with strong presence in sports venues, control rooms, and broadcast. Direct competitor to Expromo in sports perimeter and large-format LED installations.
- Absen: One of the world's largest LED display manufacturers serving rental, staging, retail, and broadcast markets. Competes with Expromo on LED panel supply across ProShop's core segments at significantly larger production scale.
Emerging players
- Lighthouse Technologies: Specialist LED display manufacturer focused on sports venues, rental, and digital signage. Comparable niche product overlap with Expromo's sports perimeter and high-resolution LED solutions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ProShop Europe social profiles
Digital presenceProShop Europe financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProShop Europe leadership team
Management profileNumber of profiles
Profiles2 records
ProShop Europe subsidiaries and ownership
Company hierarchySubsidiaries2 records
ProShop Europe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProShop Europe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProShop Europe
What does ProShop Europe do?
ProShop Europe provides rental, sales, and installation of professional audio-visual equipment including LED screens, sound systems, lighting, and conference technology for events, festivals, conferences, concerts, and permanent installations. The company also manufactures proprietary LED displays through its subsidiary Expromo and develops LED control software (ProComposer 2). Its in-house Shapes division produces motion graphics, 3D animation, and perimeter advertising content.
Is ProShop Europe a public or private company?
ProShop Europe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProShop Europe founded?
ProShop Europe was founded in 1999. It employs 51 to 100 people.
Where is ProShop Europe based?
ProShop Europe is headquartered in Aarhus, Denmark, in the Europe region.
How does ProShop Europe make money?
Four revenue lines are on record. AV Equipment Rental is the primary driver. The others are AV Sales & Installation, service & Support and expromo LED Products.
Who are ProShop Europe's main competitors?
Direct peers on record are PRG (Production Resource Group), Lang AG, Gahrens + Battermann, Habegger and NEP Group. Broad incumbents are Unilumin, Barco, Leyard and Absen. Lighthouse Technologies is listed as an emerging player.
Does ProShop Europe have an API?
No public API is recorded for ProShop Europe.
What industry is ProShop Europe in?
ProShop Europe's product category is Professional AV Equipment Rental & Installation. Its primary akta.pro industry code is MPAGAKAD, Video/IMAG & LED Wall Production, with a secondary code of MPAHAKAE, Live Production Switching & Routing (Vision Mixers, Routers). Its NAICS code is 33431 and its SIC code is 7812.