TORCHIO
- Company typePrivate
- Founded1974
- HeadquartersTourlaville, France
- Headcount51–100
- GTM typeB2C
- OfferingServices
What TORCHIO does
Torchio (legal entity SAS TORCHIO et CIE) is a French specialty retailer of floor and wall coverings and bathroom products, founded in 1974 and headquartered in Hambye, in the Manche department of Normandy. The company operates nine retail showrooms distributed across Normandy (Manche, Orne, Calvados, and Eure) and Brittany (Ille-et-Vilaine), serving primarily individual homeowners undertaking interior and exterior renovation projects and, secondarily, artisan installers who source materials on behalf of their clients. Its product portfolio spans five universes: ceramic and porcelain tiles (carrelage), parquet and vinyl flooring, natural stone, and a full bathroom range covering furniture, washbasins, bathtubs, showers, faucetry, sanitary ware, lighting, and accessories. Torchio holds approximately 83,000 m2 of permanently available stock, sources from nearly 170 international suppliers, and operates its own bi-weekly delivery service across both regions at a fixed €60 rate within selected departments.
Revenue is generated primarily through one-time transactional retail sales of physical goods, priced per square meter across a multi-tier ladder from under €25/m2 to over €100/m2 depending on product category and quality, supplemented by fixed-price home delivery, free in-showroom consultation, custom fabrication of skirting boards and stair nosings, and access to a partner artisan network for installation. Distribution is anchored in owned physical showrooms, supported by an online payment portal for invoices and deposits, a 3D bathroom design simulator (torchio.designatweb.cloud), product catalogues, educational buying guides, promotional campaigns, and a newsletter. The company is a member of the ALGOREL French distributor groupement, which provides access to roughly 940 points of sale and collective purchasing leverage. Torchio is privately held with no disclosed parent company, funding rounds, or external investment, and its management team is not publicly listed.
TORCHIO firmographics
Firmographics- Name
- TORCHIO
- Legal name
- SAS TORCHIO et CIE
- Website
- https://torchio.fr
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
TORCHIO industry classification
Industry- Product category
- Tile and Flooring Retail
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
- akta.pro secondary industries
- Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD), Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB), Plumbing Fixtures & Faucets Showrooms (CRAIAFAC), Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI)
Keywords
Where TORCHIO is headquartered
LocationHeadquarters
- HQ city
- Tourlaville
- HQ country
- France
- HQ region
- Europe
Offices10 records
Markets served
TORCHIO business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others
Revenue model
- Retail tile and flooring sales: Torchio generates revenue through direct retail sales of tiles, parquet, vinyl flooring, natural stone, and bathroom products across their 9 showrooms in Normandy and Brittany. Products are sold as one-time purchases with prices ranging from under 25€/m2 to over 100€/m2 depending on product type and quality.
- Delivery services: Home delivery service at a fixed price of 60€ TTC within departments 14, 22, 35, 50, and 61. For deliveries outside these departments, customers can inquire directly with showroom advisors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget parquet and vinyl flooring |
| Unit Pricing | Pay-as-you-go | Mid-range parquet and vinyl |
| Unit Pricing | Pay-as-you-go | Premium flooring products |
| Unit Pricing | Pay-as-you-go | High-end specialty tiles |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
TORCHIO product offering
Product offeringCore offering
Torchio retails tiles (carrelage), parquet and vinyl flooring, natural stone, and complete bathroom products (faucetry, washbasins, furniture, bathtubs, showers, lighting, accessories) through 9 showrooms across Normandy and Brittany. The company complements product sales with free in-showroom consultation, custom fabrication of skirting boards and stair nosings, a 3D bathroom design simulator, bi-weekly home delivery, and a partner artisan network for installation.
Product overview
TORCHIO is a French specialist retailer of floor and wall coverings and bathroom products, operating 9 showrooms across Normandy and Brittany. The product portfolio spans five core universes: (1) Carrelage — ceramic and porcelain tiles for interior/exterior use in various formats, finishes, and styles; (2) Parquet et Vinyle — wood flooring (solid, stratified, contrecollé) and vinyl flooring (click-lock and glue-down) across named collections; (3) Salle de Bain — a complete bathroom offering including furniture, washbasins, bathtubs, showers, toilets, faucetry, lighting, and accessories, sold under multiple product lines; (4) Pierre Naturelle — natural stone and stone-effect tiles; and (5) a 3D Bathroom Simulator digital tool (torchio.designatweb.cloud) for customer project design. TORCHIO sources products from nearly 170 European suppliers and offers services including free design advice, custom fabrication of skirting boards and stair nosing, bi-weekly delivery across Normandy and Brittany, and a partner artisan network for installation.
Differentiator
Problem solved
Functional benefit
Products and services
- Carrelage (Tiling) Comprehensive range of ceramic and porcelain tiles for floors and walls, covering interior and exterior applications including living spaces, kitchens, bathrooms, and terraces. Products are available in various formats (square, rectangle, hybrid, mosaic, XXL), finishes (mat, satiné, brillant, rectifié, antidérapant), and styles (cement/concrete, wood/parquet effect, metallic, marble/stone, coloured), priced across bands from under 25 EUR/m2 to over 100 EUR/m2.
- Parquet and Vinyl Flooring Wood and vinyl flooring solutions including solid parquet, stratified parquet, and glued or click vinyl planks. Products are offered under multiple named collections such as BRIFLY, PATTERNO, HERRINGBONE, CLASSICO, CAPTO, PALERM, IMPRESSA, LATT, ULTROS, CASAO, BIO, LIMON, NETO, ROLO, REY, NATURE, and VISIBLE, priced from under 25 EUR/m2 to over 40 EUR/m2.
- Salle de Bain (Bathroom Products) Complete bathroom solutions including bathroom furniture, washbasins, bathtubs, showers, toilets, lighting, and accessories. Named product lines include ALDO (faucetry), BLOOM (washbasins), TOVA (bathroom furniture), SILA (lighting), DIDAC (faucetry/bathtubs), BELLISI (bathtubs/showers), ABADIA, BEL, CERAM (furniture), ALO (shower), CRAY (faucetry), BYO (thermostatic shower mixer), and BOMB (thermostatic shower column).
- Pierre Naturelle (Natural Stone) Natural stone products for floors and walls, including granite, slate, marble, and travertine effects, sourced from international suppliers and featured in inspiration galleries.
- 3D Bathroom Simulator Online 3D design tool accessible at torchio.designatweb.cloud enabling customers to design their future bathroom in 3D, select products from the full bathroom collection (floors, faucetry, washbasins, bathtubs, showers, sanitary ware, accessories, lighting), and plan their project digitally before visiting a showroom.
Quantifiable outcome
- Delivery 2 times per week throughout Normandy and Brittany
- +1 more outcomes
Companies that use TORCHIO
Customer profileSegments2 records
Ideal customer profiles2 records
TORCHIO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
TORCHIO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ALGORELcoreTorchio is a member of ALGOREL, a major French distributor network for tiles and sanitary products present in nearly 940 points of sale. Being an ALGOREL member provides quality assurance, product variety, and professionalism - distributors are carefully selected for their expertise in advising on products suited to each need, both in terms of design and resistance, and can provide guidance on installation methods and various renovation challenges.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
TORCHIO competitors and assessment
Company assessmentDirect peers
- Lapeyre: French specialist retailer of bathroom furniture, doors, windows, and interior renovation products. Overlaps with Torchio's Salle de Bain offering and competes for the same homeowner renovation wallet.
- Saint Maclou: French specialty retailer of flooring (carpet, tiles, parquet, vinyl) and bathroom products with a national showroom footprint. Most direct competitor to Torchio on the tile and flooring side, serving similar homeowners and renovation customers.
- Espace Aubade: French network of showrooms specializing in bathroom, tiles, and interior finishes. Closely comparable business model to Torchio with specialist advisory-led sales of tiles and bathroom products.
- CEDEO: Wholesale distributor of plumbing, heating, and sanitary equipment in France. While primarily trade-facing, it overlaps with Torchio's bathroom and sanitaryware categories and competes for installer-led demand.
- Maison du Carrelage: French specialty retailer focused on tiles and bathroom solutions with showroom-based sales. Direct competitor in the carrelage and salle de bain categories that Torchio operates in.
Broad incumbents
- Castorama: Major French home-improvement retailer carrying tiles, parquet, vinyl, and bathroom products. Competes with Torchio across multiple categories at national scale with strong private-label offerings.
- Brico Dépôt: French home-improvement discount retailer competing on price-led assortment of tiles, flooring, and bathroom products. Adjacent threat on budget-tier customers that Torchio serves.
- Point.P: Major French building materials distributor with showrooms covering tiles, bathroom, and flooring alongside a much broader construction product catalog. A broader incumbent competing on assortment and trade pricing.
- Leroy Merlin: France's largest home-improvement and DIY retailer with an extensive tile, flooring, and bathroom offering. A broad incumbent that pressures regional specialists on price, assortment, and convenience.
Regional players
- Distrimur: French regional distributor of tiles, sanitaryware, and interior products focused primarily on a different geography. Comparable product mix and trade-oriented model, but limited regional overlap with Torchio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TORCHIO social profiles
Digital presenceTORCHIO financial estimates
Financial estimateRevenue estimate
Valuation estimate
TORCHIO leadership team
Management profileNumber of profiles
TORCHIO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TORCHIO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TORCHIO
What does TORCHIO do?
Torchio retails tiles (carrelage), parquet and vinyl flooring, natural stone, and complete bathroom products (faucetry, washbasins, furniture, bathtubs, showers, lighting, accessories) through 9 showrooms across Normandy and Brittany. The company complements product sales with free in-showroom consultation, custom fabrication of skirting boards and stair nosings, a 3D bathroom design simulator, bi-weekly home delivery, and a partner artisan network for installation.
Is TORCHIO a public or private company?
TORCHIO is a private company. It is classified as unknown and is currently operating.
When was TORCHIO founded?
TORCHIO was founded in 1974. It employs 51 to 100 people.
Where is TORCHIO based?
TORCHIO is headquartered in Tourlaville, France, in the Europe region.
How does TORCHIO make money?
Two revenue lines are on record. Retail tile and flooring sales are the primary driver. The others are delivery services.
Who are TORCHIO's main competitors?
Direct peers on record are Lapeyre, Saint Maclou, Espace Aubade, CEDEO and Maison du Carrelage. Broad incumbents are Castorama, Brico Dépôt, Point.P and Leroy Merlin. Distrimur is listed as a regional player.
Does TORCHIO have an API?
No public API is recorded for TORCHIO.
What industry is TORCHIO in?
TORCHIO's product category is Tile and Flooring Retail. Its primary akta.pro industry code is CRAIAGAA, Tile & Stone Specialty Retail, with a secondary code of CRAIAFAD, Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms. Its NAICS code is 449121 and its SIC code is 5700.