Performance Group

What Performance Group does

Performance Group (legal entity: Performance Media P.S.A.) is a privately held, full-service digital marketing agency headquartered in Warsaw, Poland, founded in 2004 and operating as the legal form of a Polish public joint-stock company (P.S.A.). The firm employs over 200 staff organized into three synergistic divisions — Performance Media (paid media planning and buying across Google, Meta, TikTok, programmatic, marketplace and marketing automation), Performance Create (creative production, influencer marketing, content), and Performance Data (analytics, SEO, proprietary tooling) — supported by 12 specialized teams. Services span brand awareness campaigns, performance marketing, Search Engine Optimization and Social Search under the proprietary 'One Search' methodology, Google Ads management with proprietary optimization tools (Performance Max Navigator, Performance Max Booster, Product Feed Optimizer, Search Terms Report Analyzer, CSS solutions), SEO and Google My Business dashboards, e-commerce campaigns across Google, Meta, Allegro, Amazon and Criteo, and marketing automation.

The business model is professional-services-based, with revenue generated from project-based and retainer engagements sold primarily via direct sales to enterprise and mid-market clients. Pricing is negotiated per project or under multi-year contracts, with no publicly disclosed rates; dedicated account teams handle client relationships, and separate SME and partnership sales motions exist (Lumo by Performance Media for SMBs, and a separate partnership inquiry channel). Distribution is direct enterprise sales with international execution coordinated from Warsaw across 50+ countries on five continents, supplemented by a Google Premier Partner, Meta partner, TikTok partner, and TikTok Shop Partner status that provides platform beta access and CSS cost advantages for product campaigns.

The client base comprises 200+ recognizable brands including P&G, IKEA, Lidl, OBI, Domino's Pizza (8+ year relationship), New Balance, SodaStream, Volvo, Sephora, RYOBI, Cinema City, PEPCO, T-Mobile, Bonduelle, E.Leclerc, Jordan, Möller's, Vistula, Finuu, and Perspirex. Performance Group was the first agency in its region to obtain Google certification and has accumulated industry recognition including Cannes Lions Young Creatives Grand Prize in Design (2023), multiple Effie Awards (Golden, Silver, Bronze) for IKEA, Lidl, megastore.pl and Jordan campaigns, Golden Mixx Awards, and Performance Marketing Diamonds EU 2024 (OBI). The company maintains an engineering/R&D presence in Lublin alongside Warsaw headquarters and a dedicated SME office, and recently launched the proprietary Performance Max Navigator analytics product and formalized a TikTok Shop Partnership, indicating ongoing investment in proprietary tooling and channel expansion.

Name

Performance Group

Legal name

Performance Media P.S.A.

Website

https://performancegroup.pl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

Performance Group is a privately held, full-service digital marketing agency founded in 2004 in Warsaw, Poland, employing 200+ staff across Media, Create, and Data divisions to deliver performance marketing, SEO, creative, and analytics services to enterprise and mid-market brands across 50+ countries.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

akta.pro secondary industries

Performance Creative & Ad Content Production (for Paid Media) (MPAAACAG), Sales Promotion Campaign Design & Management (BPAFAMAC)

Keywords

• Digital marketing services
• Performance media buying
• Search engine marketing
• Influencer marketing campaigns
• Marketing automation solutions

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency revenue from comprehensive services including strategy development, creative campaign production, media planning and buying, campaign optimization, analytics, and consulting. Revenue is project-based and retainer-based for ongoing client relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Performance Group is a full-service 360° digital marketing agency that plans, produces, and executes integrated digital campaigns for enterprise and mid-market brands. Offerings span brand awareness campaigns, performance marketing, paid media planning and buying across Google, Meta, TikTok, and programmatic, SEO and Social Search, Google Ads and CSS, marketing automation, influencer marketing, and e-commerce campaigns, supported by proprietary analytics tools (Performance Max Navigator, SEO Dashboard, GMB Dashboard).

Product overview

Performance Group is a full-service 360° digital agency with over 20 years of experience, organized into three synergistic divisions: Performance Media (paid media planning and buying), Performance Create (creative production and brand strategy), and Performance Data (analytics and data-driven solutions). The agency offers a comprehensive portfolio of digital marketing services including brand awareness campaigns, performance marketing, search marketing with One Search methodology, social search, Google Ads management, CSS services, marketing automation, and influencer marketing. The agency also develops proprietary tools including Performance Max Navigator (campaign analytics dashboard), SEO Dashboard (monitoring and reporting), and GMB Dashboard (Google Maps listings management) to support client results.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Media (Media Division) Media planning and buying division service offering that sets business goals, designs and executes media strategies to grow brand awareness and effectiveness, and delivers measurable results tied to client business growth.
• Performance Create (Creative Division) Creative division service offering combining digital marketing expertise with a creative approach to brand presence in the digital world, helping brands build a unique identity.
• Performance Data (Data Division) Data analytics division service offering that maximizes value extraction from data for business development, including proprietary tooling for predictive analysis and campaign planning.
• Brand Awareness Campaigns Multi-channel brand-awareness campaigns with advanced analytics to monitor and optimize results for long-term brand success and customer loyalty.
• Performance Marketing Measurable, ROI-driven performance marketing campaigns optimized over time using advanced tools, focused on real sales results and conversions.
• Media Buying Advanced media-buying service with user segmentation, high-quality targeting, brand safety, viewability monitoring, and fraud prevention, using DCM, Double Verify and major ad platforms.
• Search Marketing (One Search) SEO and SEM services combining traditional search-engine optimization with a proprietary Social Search methodology for holistic search presence across video, local, marketplace, and AI-generated results.
• Google Ads Management Google Ads campaign management with access to Google beta solutions and supported by proprietary tools including Performance Max Booster, Product Feed Optimizer, and Search Terms Report Analyzer.
• CSS (Comparison Shopping Service) Certified Google CSS implementation service deployed for 200+ brands to reduce product-campaign costs in Google.
• Social Search Proprietary One-Search approach in the social-media ecosystem combining SEO data with social-media content creation to grow visibility on channels where users search for reviews, inspiration, and products.
• Marketing Automation Marketing-automation service including platform implementation, setup, management, and data-driven strategies for personalized automated campaigns.
• Influencer Marketing End-to-end influencer-marketing service including creator selection, content coordination, creative production, and campaign execution across platforms including TikTok, Instagram, YouTube, and Twitch.
• E-commerce Campaigns Sales-focused e-commerce campaigns managed on Google Ads, Meta Ads, Allegro Ads, Amazon Ads, Criteo, Ceneo, and Bing, with performance-based pricing available.
• Performance Max Navigator Proprietary internal dashboard tool that aggregates all Google Performance Max campaign reports in one interface, providing dashboards, ad-network analysis (costs, conversions, ROAS), search-term analysis separating converting vs non-converting keywords, product/landing-page effectiveness, geographic reporting, placement control, and Excel export.
• SEO Dashboard Proprietary dashboard tool to monitor and report client SEO performance. Analyzes website visibility in Google search, identifies traffic drivers and estimated on-site traffic, enables competitor comparison, and recommends keyword and page investments for e-commerce.
• GMB Dashboard Proprietary tool for managing Google My Business listings with results-by-region summary, reviews and comments analysis with sentiment detection, comment moderation with notifications, listings management, posting, and bulk posting.

Quantifiable outcome

• PEPCO local websites generated 500K organic clicks in first 6 months across 18 European markets
• +6 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• TikTok ShopcoreGTM or Marketing Partner · 8 June 2026Performance Group became an official TikTok Shop Partner, enabling them to support clients with TikTok Shop advertising and commerce solutions. This partnership allows the agency to help brands reach customers through TikTok's shopping features.
• GooglecoreTechnology or IntegrationFirst in the region to obtain Google certification. Certified Google partner with access to beta features, YouTube Guru program participant, certified in Google Ads, CSS partner. Access to beta solutions since 2016. Premier Partner status with 2021 Finalist Account Team EMEA award.
• MetacoreTechnology or IntegrationCertified Meta partner with specialists holding Meta Ads certifications. Provides advertising solutions across Facebook, Instagram, and other Meta platforms. Access to Meta's advertising ecosystem and tools.
• TikTokcoreTechnology or IntegrationOfficial TikTok partner providing advertising solutions on TikTok platform. Enables creation and management of TikTok advertising campaigns including TikTok Shop integration.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Wpromote: Independent US-based digital marketing agency focused on performance media, SEO, and creative for mid-market and enterprise brands, comparable in service mix and proprietary tool development approach.
• iProspect: Dentsu's performance marketing brand operating globally with focus on paid search, SEO, and programmatic; directly comparable to Performance Group's media buying and optimization services.
• Dept Agency: Independent global digital agency offering creative, media, and technology services; comparable to Performance Group's 360° digital agency positioning and global execution capability.
• Jellyfish: Brand-performance digital agency operating under The Brandtech Group, serving global enterprise brands with paid media, creative, and analytics offerings directly comparable to Performance Group's three-division model.
• Croud: Global digital marketing agency combining proprietary technology with a distributed network of experts, directly comparable to Performance Group's tool-plus-talent operating model.
• Brainlabs: Independent digital media agency specializing in paid search, programmatic, and SEO with proprietary technology, directly comparable to Performance Group's data-driven performance marketing model.

Broad incumbents

• Publicis Groupe: Global advertising holding company with significant presence in Poland through Publicis One; competes with Performance Group for enterprise digital marketing mandates across media, creative, and data.
• GroupM: WPP's media investment group and the world's largest media buying operation, providing direct competition in paid media planning and buying for the same enterprise clients Performance Group serves.
• Dentsu: Global advertising holding company operating iProspect and Merkle performance marketing brands; competes directly with Performance Group in performance marketing and SEO services.

Regional players

• K2 Precise: Polish digital agency offering performance marketing, programmatic, and e-commerce services; operates in the same Warsaw market and competes for Polish enterprise clients with comparable service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/performance_group_people
• Facebookfacebook.com/performancegroup.company
• LinkedInlinkedin.com/company/performance-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Group