Girardet Vineyards & Winery

What Girardet Vineyards & Winery does

Girardet Vineyards & Winery is a second-generation, family-owned estate winery founded in 1971 by Philippe and Bonnie Girardet on a 54-acre property (15 acres planted to vines) in Oregon's Umpqua Valley, with mailing headquarters at 895 Reston Road, Roseburg, OR 97471 and a 54-acre vineyard and tasting room in Tenmile, OR. The estate produces a small-batch portfolio of approximately 15 wines spanning reds (Baco Noir, Cabernet Sauvignon, Pinot Noir, Pinot Noir Barrel Select, Syrah, Tempranillo, Marechal Foch, plus blends such as 14 Vines, Blend #71, Touchdown Red, and Ol' Gnarl) and whites (Cayuga, Riesling, Seyval Blanc, Pinot Gris, Chardonnay), with winemaking led since 1999 by Marc Girardet using a mix of Old-World techniques (hand-harvesting, hand-pruning, bush-vine training, gravity-flow for reds, whole-cluster pressing for whites, French oak aging) and modern technology (computer-controlled pressing). A defining differentiator is the Unicorn Ridge terroir (10-15 million year old turbidite soils discovered in 2004) and a rare varietal library including first-in-Oregon bottlings such as Baco Noir (1990) and the West Coast's only Cayuga.

The business operates an almost exclusively direct-to-consumer model: a physical tasting room open Wednesday-Sunday year-round on the Tenmile property, an owned online shop serving Oregon, Washington, and California, and a VinoShipper partnership handling shipments to all other U.S. states. Recurring revenue is anchored by a four-tier wine club (Baco Legacy, The Grape, The Vine, The Barrel) with quarterly shipments in March, June, September, and December, member discounts of 20-30%, and member-only events such as release parties and harvest participation. Customer-facing reach is augmented by Instagram (@girardetvineyards), Facebook, and an email newsletter. The company has no external investors, no parent entity, no disclosed revenue, 1-10 employees, and has not pursued M&A, public listing, or institutional funding — remaining wholly family-controlled with Marc as President & Winemaker.

Name

Girardet Vineyards & Winery

Legal name

Girardet Vineyards & Winery

Website

https://girardetwine.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Girardet Vineyards & Winery is a second-generation, family-owned estate winery in Oregon's Umpqua Valley producing 15 small-batch wines from 15 planted acres of heritage varietals, sold direct-to-consumer via tasting room, online shop, and a four-tier quarterly wine club.

Ownership category

akta.pro rank

Product category

Boutique Winery / Estate Wines

NAICS

Wineries (312130), Grape Vineyards (111332)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Estate wines
• Small-batch winemaking
• Wine club membership
• Vineyard tasting room
• Umpqua Valley wines

Headquarters

HQ city

Roseburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through winery tasting room and online shop. Wines sold by bottle or case. Discounts available for case purchases.
2. Wine Club Memberships: Quarterly wine shipments through tiered membership programs (Baco Legacy, The Grape, The Vine, The Barrel). Members receive 20-30% discounts on all purchases plus access to exclusive events and limited-production wines.
3. Tasting Room / On-site Visits: Wine tasting experiences at the vineyard property in Tenmile, OR. Tastings offered Wednesday-Sunday, 12-5pm year-round.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Girardet Vineyards & Winery is a family-owned, estate-grown winery producing small-batch wines from its 15-acre Umpqua Valley vineyard in Southern Oregon, including 15 distinct red, white, and blended varietal wines. The winery sells directly to consumers through an on-site tasting room, an owned online shop, a VinoShipper shipping partnership, and a four-tier subscription wine club with quarterly shipments.

Product overview

Girardet Vineyards & Winery is a small-batch, estate-grown winery producing wines from its 15-acre Umpqua Valley vineyard in Southern Oregon. The portfolio consists of 15 distinct wines including red varietals and blends (14 Vines, Blend #71, Baco Noir, Cabernet Sauvignon, Pinot Noir, Pinot Noir Barrel Select, Syrah, Tempranillo, Touchdown Red, Marechal Foch) and white varietals (Cayuga, Riesling, Seyval Blanc, Pinot Gris, Chardonnay). The winery operates a multi-tiered wine club membership program with four levels—Baco Legacy, The Grape, The Vine, and The Barrel—each offering quarterly shipments at escalating discount tiers (20%, 25%, 30%) plus member benefits. Founded in 1971 by Swiss-American couple Philippe and Bonnie Girardet, the winery emphasizes traditional Old-World winemaking techniques with minimal intervention.

Differentiator

Problem solved

Functional benefit

Products and services

• 14 Vines Medium-bodied, Rhone-style red blend made from 14 different estate-grown grape varieties, sold to consumers as part of the estate's red wine portfolio.
• Blend #71 Super-Tuscan style red blend paying tribute to 1971, the year Philippe and Bonnie Girardet first planted grapevines on their Umpqua Valley estate.
• Baco Noir Estate-grown red varietal wine with aromas of blackberries and dark roasted coffee, flavors of plum and blueberry, and a finish of toasted vanilla and chocolate. Phil made history by bottling Baco Noir as a varietal for the first time in Oregon in 1990.
• Cabernet Sauvignon Estate-grown Cabernet Sauvignon made from the smallest, most intensely flavored grapes in the vineyard. First estate-grown bottling released in 1988.
• Pinot Noir Barrel Select Barrel-selected Pinot Noir with spicy, rose petal aroma, dark cherry flavors, and warm toasted vanilla with hints of cinnamon and nutmeg in a soft velvet finish.
• Syrah Estate-grown Syrah with a dense, deep garnet color, aromas of fresh cracked pepper and ripe red cherries.
• Pinot Noir Estate-grown Pinot Noir and one of the oldest varietals at the estate, with a smooth mouthfeel and hearty bottom notes.
• Tempranillo Limited production estate-grown Tempranillo from bush vines, with flavors of prunes, cassis leather, and tobacco.
• Touchdown Red Red blend commemorating winemaker Marc Girardet's emergency landing on Interstate 5 in July 2013 after an engine failure.
• Marechal Foch Estate-grown bold yet smooth red wine from Marechal Foch grapes; originally abandoned in 2018 and brought back into production in 2025 after the vines were rediscovered.
• Cayuga Estate-grown Cayuga white wine, the West Coast's first and only Cayuga bottling, with a fresh floral taste and balanced mouthfeel.
• Riesling Estate-grown Riesling with light floral aromas, finishing with minerals and dry, bright acidity.
• Seyval Blanc Estate-grown Seyval Blanc with pineapple elements lingering in a bright, zesty finish, dry mouthfeel, and excellent acidity suitable for spicier foods or as an aperitif.
• Pinot Gris Estate-grown Pinot Gris opening with delicate aromas of lemon meringue and green apple, with a hint of pear.
• Chardonnay Estate-grown Chardonnay with a light yellow-green color, flinty aromas of wet stone and lemongrass, and a steely mouthfeel that is both soft and intense.
• Baco Legacy Wine Club Quarterly wine club membership shipping 2 bottles of Baco Noir plus a mystery bottle in March, June, September, and December, with 20% off all bottles, complimentary admission to release parties, and access to monthly specials at 25%-30% off.
• The Grape Wine Club Quarterly wine club membership shipping 3 bottles per quarter at 20% off, available in Original (2 reds, 1 white), White (all white), and Red (all red) variants, with no minimum purchase and monthly specials.
• The Vine Wine Club Quarterly wine club membership shipping a mixed half-case per quarter at 25% off, with Original, White, and Red Vine variants, preferential access to limited-production wines, and exclusive Pick-up Party access.
• The Barrel Wine Club Quarterly wine club membership shipping a mixed case per quarter at 30% off, available in Original, White, and Red Barrel variants, with preferential access to limited-production wines and members-only events.
• Winery Tasting Room Experiences Wine tasting experiences offered on the estate at the 54-acre Tenmile, OR vineyard property, available to the public Wednesday through Sunday from 12-5pm, with complimentary sampling for wine club members and cellar tastings by appointment.

Quantifiable outcome

• First Pinot Noir won gold medal at Pacific Rim International Wine Competition (2002)
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• VinoShippercoreChannel Partner/ Reseller/ DistributorVinoShipper handles wine shipping to all states outside Oregon, Washington, and California. Customers in other states are directed to order through the VinoShipper platform at vinoshipper.com/shop/girardet_vineyards_winery.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ponzi Vineyards: Family-founded Willamette Valley winery with estate-grown Pinot and Italian varietals and a DTC/club focus — similar family-led, terroir-emphasized brand profile to Girardet.
• Sokol Blosser Winery: Family-owned, second-generation Willamette Valley Pinot Noir producer with sustainability credentials and DTC tasting room/club; shares multi-generational family-winery positioning with Girardet.

Regional players

• Troon Vineyard: Southern Oregon (Applegate Valley, adjacent AVA to Umpqua) estate winery focused on regenerative, small-lot wines with a DTC club — comparable in farm-to-bottle philosophy and DTC focus.
• Quady North Winery: Southern Oregon/Rogue Valley boutique winery producing Rhone-style varietals from estate vineyards; parallels Girardet's emphasis on unusual varietals and estate-only sourcing.
• RoxyAnn Winery: Southern Oregon (Rogue Valley) estate winery with on-site tasting room, hospitality, and wine club — adjacent regional peer with comparable DTC and small-production positioning.

Direct peers

• HillCrest Winery: Historic Umpqua Valley estate (Oregon's oldest winery) with estate-grown wines and a tasting room; similar heritage positioning and small-batch estate model in the same AVA.
• Abacela Winery: Family-owned estate winery in the Umpqua Valley AVA, same as Girardet, with comparable small-batch, varietally-focused production and a DTC/club-driven model.
• Brandborg Vineyard & Winery: Boutique Umpqua Valley winery emphasizing small-lot, terroir-driven wines with a tasting room and wine club — directly comparable in scale, region, and DTC approach to Girardet.

Broad incumbents

• King Estate Winery: Large Oregon estate winery with hospitality-driven DTC, restaurant, and wine club — comparable DTC motions (tasting room, club, on-site events) but at significantly larger scale.
• Willamette Valley Vineyards: Established Oregon winery with a national DTC platform, wine club, and tasting room model; useful as a benchmark for how an Oregon DTC club business scales, though materially larger than Girardet.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/girardetwine
• Instagraminstagram.com/girardetvineyards
• Xx.com/girardetwine
• LinkedInlinkedin.com/company/girardet-wine-cellars-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girardet Vineyards & Winery