Troon Vineyard
Troon Vineyard is a family-owned, biodynamic and Regenerative Organic Gold-certified winery in Oregon's Applegate Valley, producing minimal-intervention estate wines from 20 Rhône and Southwest French grape varieties and selling primarily direct-to-consumer through its estate tasting room, McMinnville wine bar, e-commerce store, and wine club.
- Company typePrivate
- Founded1972
- HeadquartersGrants Pass, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Troon Vineyard does
Troon Vineyard is a privately held, family-owned winery and biodynamic farm located on a 100-acre estate (approximately 95 planted acres) on Kubli Bench in Oregon's Applegate Valley AVA, originally planted in 1972 and acquired in its current form by Dr. Bryan and Denise White in 2017. The estate produces a portfolio of biodynamic wines from 20 grape varieties native to the Rhône Valley, Provence, and Southwest France — organized into blended wines (Druid's Red, Druid's White, Druid's Pink), single-varietal bottlings (Syrah, Mourvèdre, Vermentino, Roussanne, Tannat, Négrette), amphora-fermented and aged wines (Amphora Amber, Amphora Mourvèdre, Amphora Grenache), and specialty formats (Ascendant Rosé, Ascendant Amber, Glou Glou, Cygnet, Pét tanNat). Production uses minimal-intervention winemaking: native-yeast fermentation, no acid or sugar adjustments, no new oak, and sulfite levels held to 30-40 ppm versus the 350 ppm permitted in conventional US wine.
The underlying technology is regenerative and biodynamic farming rather than digital: Demeter Biodynamic preparations (BD 500-508), 30+ species of cover crops, rotational livestock integration, no-till soil management, and a holistic microbiome program developed with Director of Agriculture Garett Long (M.S. Soils & Biogeochemistry, UC Davis). Troon operates under dual Demeter Biodynamic and Regenerative Organic Gold certifications and was the first winery globally to feature the Regenerative Organic Certified logo (2021) and Gold Certified logo (2022) on labels. Ingredient labeling and QR codes on every bottle link to detailed nutritional and technical wine pages, functioning as a transparency layer rather than a data platform.
The business model is a hybrid direct-to-consumer plus selective wholesale operation. Revenue is generated through (1) the Applegate Valley estate tasting room, (2) a McMinnville biodynamic wine bar, (3) a Bottle360-powered e-commerce store (bottlethreesixty.com), (4) a Troon Membership wine club providing recurring shipments and allocation access, (5) wholesale distribution across 17 US states and three Canadian provinces managed by Director of Sales Nate Winters, plus (6) ancillary lines including a biodynamic Farm Stand, local-restaurant produce sales, and a VRBO vineyard lodging experience. Wine prices range from approximately $30 to $55 per 750ml bottle. Headcount is reported as 1-10 employees, and revenue is not publicly disclosed.
Troon Vineyard firmographics
Firmographics- Name
- Troon Vineyard
- Legal name
- Troon Vineyard
- Website
- https://troonvineyard.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Troon Vineyard is a family-owned, biodynamic and Regenerative Organic Gold-certified winery in Oregon's Applegate Valley, producing minimal-intervention estate wines from 20 Rhône and Southwest French grape varieties and selling primarily direct-to-consumer through its estate tasting room, McMinnville wine bar, e-commerce store, and wine club.
- Ownership category
- akta.pro rank
Troon Vineyard industry classification
Industry- Product category
- Estate Biodynamic Winery
- NAICS
- Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL)
Keywords
Where Troon Vineyard is headquartered
LocationHeadquarters
- HQ city
- Grants Pass
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Troon Vineyard business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct-to-Consumer (DTC) Wine Sales: Wines sold directly to consumers through three primary DTC channels: (1) the estate winery tasting room in Applegate Valley, Oregon; (2) the biodynamic wine bar in McMinnville, Oregon; and (3) the e-commerce store (bottlethreesixty.com). Prices range from approximately $30 to $55 per 750ml bottle. The winery also offers a Troon Membership wine club providing recurring shipments with member-exclusive benefits and discounts.
- Biodynamic Farm Products: The farm sells biodynamic produce (from a two-acre garden), cider apples, and potentially other farm goods through a Farm Stand and to local restaurants and organic retailers, per Jennifer Teisl's role as Garden Manager and Farm Stand manager.
- VRBO in the Vineyard (Hospitality): The winery offers on-site lodging through a VRBO/vacation rental arrangement in the vineyard, providing an additional revenue stream tied to the agritourism experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level blended wines ($30/bottle) |
| One time/ perpetual license | Pay-as-you-go | Single-varietal estate wines ($35–$45/bottle) |
| One time/ perpetual license | Pay-as-you-go | Amphora and specialty wines ($45–$55/bottle) |
| Subscription | Monthly | Troon Membership (Wine Club) |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Troon Vineyard product offering
Product offeringCore offering
Troon Vineyard produces and sells Demeter Biodynamic and Regenerative Organic Gold Certified estate wines from 20 grape varieties native to the Rhône Valley and Southwest France, using minimal-intervention, native-yeast winemaking with no new oak and low sulfites. Wines are sold directly to consumers through the Applegate Valley estate tasting room, a biodynamic wine bar in McMinnville, Oregon, an e-commerce store at bottlethreesixty.com, and a recurring wine club membership, with wholesale distribution across 17 US states and three Canadian provinces. The farm also produces biodynamic produce, cider apples, and on-site vineyard lodging.
Product overview
Troon Vineyard is a Demeter Biodynamic and Regenerative Organic Gold Certified winery producing a portfolio of estate wines from 20 grape varieties native to the Rhône Valley and Southwest France. Their product line includes three tiers of biodynamic blends (Druid's Red, Druid's White, Druid's Pink), single-varietal wines (Vermentino, Roussanne, Syrah, Mourvèdre, Tannat, Négrette), amphora-aged wines (Amphora Amber, Amphora Mourvèdre, Amphora Grenache), specialty wines (Ascendant Rosé, Ascendant Amber, Glou Glou, Cygnet, Mourvèdre Rosé), and sparkling wine (Pét tanNat). Beyond wine, they offer farm products, vacation rentals, and a wine membership program. All wines are produced with minimal intervention, native yeast fermentation, no new oak, and minimal sulfites.
Differentiator
Problem solved
Functional benefit
Products and services
- Druid's Red Estate biodynamic red blend reflecting the diversity of Troon's 20-grape estate; composition varies yearly across syrah, cinsault, mourvèdre, carignan, and grenache for individual consumers and wine club members.
- Druid's White Estate biodynamic white blend of marsanne, roussanne, viognier, grenache blanc, picpoul blanc, clairette blanche, bourboulenc, and vermentino, for individual wine consumers and wine club members.
- Druid's Pink Estate biodynamic rosé blend of mourvèdre, grenache, cinsault, carignan, and counoise inspired by the Rhône Valley and Provence, for individual wine consumers and wine club members.
- Mourvèdre Rosé Single-varietal rosé made from mourvèdre grapes grown and harvested specifically for rosé production, exhibiting rich body and herbal character, for individual wine consumers and wine club members.
- Ascendant Rosé Age-worthy rosé blended from cinsault, mourvèdre, and counoise, crafted with the intention of extended aging rather than immediate consumption, for individual wine consumers and collectors.
- Ascendant Amber Skin-fermented amber/orange wine made from vermentino, viognier, and grenache blanc with extra leaf removal for enhanced phenolic development, for individual wine consumers and wine club members.
- Vermentino Estate white wine made from Vermentino grapes, known for purity of fruit, rich mouthfeel, and minerality when fermented in concrete, for individual wine consumers and wine club members.
- Roussanne Estate white wine made from Roussanne grapes, fermented and aged in concrete egg vessels to express mineral character and purity of fruit, for individual wine consumers and wine club members.
- Glou Glou Carbonic maceration red wine made from cinsault and grenache, lighter-bodied with lower tannins and a crushable, easy-drinking style, for individual wine consumers and wine club members.
- Amphora Amber Orange/amber wine made from Vermentino fermented whole-berry and whole-cluster in terra cotta amphorae for extended skin maceration, producing a deep, complex, and structured wine, for individual wine consumers and wine club members.
- Amphora Mourvèdre Estate red wine made from Mourvèdre fermented and aged in terra cotta amphorae, emphasizing freshness, brightness, and transparency of terroir expression, for individual wine consumers and wine club members.
- Amphora Grenache Standalone varietal Grenache wine fermented in amphorae; first produced as a standalone varietal in the 2024 vintage after previously being used only in blends, for individual wine consumers and wine club members.
- Syrah Estate red wine made from Syrah planted in four clones across the 95-acre estate, showcasing the variety's capture of the Applegate Valley sense of place, for individual wine consumers and wine club members.
- Cygnet Forward-drinking Syrah blend selected from barrels deemed ready to enjoy sooner rather than later, named after baby swans born on the property, for individual wine consumers and wine club members.
- Mourvèdre Wood-aged single-varietal Mourvèdre exhibiting more power, structure, and ageability compared to the amphora version, for individual wine consumers and wine club members.
- Tannat Deep and structured red wine made from Tannat grapes native to Southwest France, known for high acid and tannin producing age-worthy wines, allocated by emailing the winery directly.
- Négrette Rare red wine made from Négrette grapes primarily found in Fronton, Southwest France; the first commercial harvest of this variety in Oregon, allocated by emailing the winery directly.
- Pét tanNat Pétillant naturel (pét-nat) sparkling wine made from estate Tannat using the ancestral method, naturally bottle-fermented in ultra-brut style, for individual wine consumers and wine club members.
- Biodynamic Farm Products Biodynamic regenerative farm products including cider apples, vegetable garden produce, and other goods from the two-acre garden, sold through the on-site Farm Stand and to local restaurants and organic retailers.
- Troon Membership Wine Club Subscription wine club offering recurring shipments, member-exclusive wines, discounts, and early access to limited-production releases, managed by the Director of Consumer Sales for individual wine consumers.
- VRBO in the Vineyard Vacation rental accommodation available on the vineyard property via VRBO, allowing guests to stay amid the biodynamic vineyards as part of an agritourism experience.
Quantifiable outcome
- Total sulfite levels of 30-40 ppm vs. 350 ppm permitted in conventional US wines — approximately 90% reduction in sulfites
- +2 more outcomes
Companies that use Troon Vineyard
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Troon Vineyard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Troon Vineyard partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Noble DairycoreNoble Dairy supplies fresh organic cow manure used to make Biodynamic Preparation 500 (Horn Manure) — a foundational Biodynamic preparation that ferments inside cow horns buried over winter and is applied to Troon's vineyard soils to rebuild the microbiome. This partnership is essential to Troon's Demeter Biodynamic certification.
- RevinominorRevino provides reusable glass bottles (495 grams) for wines sold mainly within Oregon. Troon began bottling select wines (e.g., 2022 Cygnet Syrah) in Revino bottles as part of a circular economy initiative — customers return empty bottles to Revino for cleaning and reuse. This supports Troon's regenerative organic philosophy and reduces glass waste.
- Demeter USAcoreDemeter USA is the certifying body for Biodynamic agriculture in the United States. Troon Vineyard is certified Biodynamic by Demeter for both its vineyard and winery operations. This is a foundational certification partnership that underpins Troon's entire farming and winemaking philosophy.
- Regenerative Organic AlliancecoreThe Regenerative Organic Alliance (ROC) is the governing body for the Regenerative Organic Certified™ standard. Troon is the first estate farm in Oregon and second winery in the world to achieve ROC certification, and the fourth farm worldwide to achieve Gold ROC status. ROC's three pillars — soil health, animal welfare, and social fairness — define Troon's farming standards.
- Applegate Valley Vintners AssociationminorCraig Camp (General Manager of Troon) is past president of the Applegate Valley Vintners Association, indicating Troon's active participation in regional wine industry advocacy and collective marketing efforts for the Applegate Valley AVA.
- Rogue Valley Vintners AssociationminorCraig Camp serves on the board of directors of the Rogue Valley Vintners Association, connecting Troon to the broader regional wine community of Southern Oregon.
- Oregon Winegrowers AssociationcoreCraig Camp serves as president of the Oregon Winegrowers Association, making Troon Vineyard central to statewide wine industry advocacy, policy, and marketing initiatives.
- Biodynamic Demeter AlliancecoreCraig Camp serves on the board of directors of the Biodynamic Demeter Alliance, the US membership organization for Biodynamic farmers and processors, representing Troon's voice in national Biodynamic standards and advocacy.
- Oregon Wine BoardminorCraig Camp serves on the Oregon Wine Board marketing committee, contributing to statewide marketing initiatives for Oregon wines that benefit Troon and other Oregon wineries.
- Slow Food Movement / Slow Wine GuidecoreTroon has received the prestigious Snail Award in the Slow Wine Guide every year the guide has been published in the United States. The Slow Food movement is a global organization promoting food and wine produced through sustainable, artisanal methods — aligning closely with Troon's philosophy.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Troon Vineyard competitors and assessment
Company assessmentDirect peers
- Cayuse Vineyards: Biodynamic Walla Walla Valley estate specializing in Rhône varieties (Syrah, Grenache, Mourvèdre) with cult-level allocation pricing. Comparable on biodynamic farming, Rhône-only focus, and scarce-release DTC model.
- Tablas Creek Vineyard: Demeter Biodynamic-certified Paso Robles estate founded in partnership with Château de Beaucastel, focused exclusively on Rhône varieties. Direct comparable to Troon's biodynamic certification, Rhône-grape focus, and estate-only premium positioning.
- Grgich Hills Estate: Demeter Biodynamic-certified Napa Valley estate producer of estate-grown Cabernet Sauvignon, Chardonnay, and Zinfandel. Comparable on biodynamic certification depth, estate-only model, and award-winning premium positioning.
- Beaux Frères: Iconic biodynamic-farmed Oregon estate in the Willamette Valley with a cult following and allocation-based distribution. Comparable premium estate-only Oregon model with strong press profile.
- Hamel Family Wines: Demeter Biodynamic-certified Sonoma Valley estate focused on Rhône varieties and Bordeaux-style blends. Directly referenced as an Assistant Winemaker past role in Troon's data; similar biodynamic and Rhône-style positioning.
- Sokol Blosser Winery: Pioneering organic and biodynamic-certified Willamette Valley estate with long history and DTC focus. Comparable on Oregon sustainability certifications, estate-only production, and tasting-room-driven DTC.
- Cowhorn Vineyard & Garden: Biodynamic and regenerative organic-certified estate winery in Southern Oregon's Applegate Valley/Rogue Valley growing Rhône varieties alongside a working farm. Closest geographic and philosophical peer to Troon, with whole-farm biodynamic model.
- Brick House Vineyards: Demeter Biodynamic-certified Oregon winery in the Ribbon Ridge AVA producing estate-grown Pinot Noir and Chardonnay. Direct comparable to Troon on biodynamic certification, estate-only production, and small-scale Oregon DTC focus.
Emerging players
- Booker Vineyard: Paso Robles estate specializing in Rhône varieties with full-regenerative farming and cult-level allocations. Comparable on Rhône focus and scarce premium estate releases, though not formally biodynamic-certified.
Broad incumbents
- Bonterra Organic Estates: Large-scale California organic and biodynamic wine producer (parent: Fetzer Vineyards) offering estate wines across multiple categories. Comparable on organic/biodynamic certification positioning but operates at much greater scale and broader distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Troon Vineyard social profiles
Digital presenceTroon Vineyard compliance and trust
Trust signalCompliance3 records
Troon Vineyard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Troon Vineyard leadership team
Management profileNumber of profiles
Profiles10 records
Troon Vineyard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Troon Vineyard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Troon Vineyard
What does Troon Vineyard do?
Troon Vineyard produces and sells Demeter Biodynamic and Regenerative Organic Gold Certified estate wines from 20 grape varieties native to the Rhône Valley and Southwest France, using minimal-intervention, native-yeast winemaking with no new oak and low sulfites. Wines are sold directly to consumers through the Applegate Valley estate tasting room, a biodynamic wine bar in McMinnville, Oregon, an e-commerce store at bottlethreesixty.com, and a recurring wine club membership, with wholesale distribution across 17 US states and three Canadian provinces. The farm also produces biodynamic produce, cider apples, and on-site vineyard lodging.
Is Troon Vineyard a public or private company?
Troon Vineyard is a private company. It is classified as family owned and is currently operating.
When was Troon Vineyard founded?
Troon Vineyard was founded in 1972. It employs 1 to 10 people.
Where is Troon Vineyard based?
Troon Vineyard is headquartered in Grants Pass, United States, in the North America region.
How does Troon Vineyard make money?
Three revenue lines are on record. Direct-to-Consumer (DTC) Wine Sales are the primary driver. The others are biodynamic Farm Products and VRBO in the Vineyard (Hospitality).
Who are Troon Vineyard's main competitors?
Direct peers on record are Cayuse Vineyards, Tablas Creek Vineyard, Grgich Hills Estate, Beaux Frères, Hamel Family Wines, Sokol Blosser Winery, Cowhorn Vineyard & Garden and Brick House Vineyards. Booker Vineyard is listed as an emerging player. Bonterra Organic Estates is listed as a broad incumbent.
Does Troon Vineyard have an API?
No public API is recorded for Troon Vineyard.
What industry is Troon Vineyard in?
Troon Vineyard's product category is Estate Biodynamic Winery. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 5180.