IZY Bottles

What IZY Bottles does

IZY Bottles is a privately held Dutch e-commerce company that designs and sells reusable insulated drinkware — 500ml bottles, 900ml travel bottles, 500ml tumblers with straws, and 350ml mugs — manufactured from RVS 304 stainless steel with double-walled vacuum insulation that delivers 24-hour cold and 12-hour hot retention (bottles), finished with a scratch-resistant, dishwasher-safe coating and a 360° full-color print technology that allows wrap-around custom artwork. The catalog spans solid-color Originals plus eight themed sub-brand collections, several of which embed licensed cultural IP from the Van Gogh Museum, British Museum, Museum Thyssen, Nijntje/Miffy, Heinen Delfts Blauw, and Studio Plaisier, differentiating the line on artwork and storytelling rather than on insulation performance alone.

The company runs a primarily product-led, direct-to-consumer model through izybottles.com, with multi-language storefronts (Dutch, German, Spanish, French, English), same-day dispatch from a Netherlands warehouse, global DHL fulfillment, and tiered bundling discounts (10% for two designs, 20% for three). A B2B corporate gifting program layers a direct-sales motion on top, accepting bulk orders from 50 units with 2-week custom production, and a reseller portal supports wholesale distribution. Pricing is in the $28-$41 range per unit depending on size and design.

The brand is positioned around sustainability and social impact: production is 100% CO2-neutral, and every bottle sold funds clean drinking water through the Made Blue partnership, scaling from 25,000,000 liters donated in 2022 to a projected 50,000,000 liters in 2023. IZY Bottles does not disclose revenue, headcount, funding, or ownership structure in the source data, and there are no public ticker, parent entity, or M&A signals present.

Name

IZY Bottles

Legal name

IZY Bottles

Website

https://izybottles.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

IZY Bottles is a Dutch D2C e-commerce brand selling reusable insulated drinkware (bottles, travel bottles, tumblers, mugs) made from double-walled stainless steel with wrap-around custom prints, serving individual consumers and corporate gifting customers worldwide from a Netherlands warehouse.

Ownership category

akta.pro rank

Headquarters

HQ city

Reeuwijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct E-commerce Sales: One-time purchase model for bottles, tumblers, and mugs sold directly to consumers through the website. Orders ship same-day from Netherlands warehouse with DHL delivery.
2. B2B Corporate Gifting: Bulk customization starting at 50 units with 360° full color printing, 2-week production turnaround from Netherlands.
3. Mix & Save Bundles: Discounted bundle pricing for multiple units (10% off for 2, 20% off for 3 designs) driving larger order values.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

IZY Bottles designs, manufactures, and sells reusable insulated drinkware — 500ml bottles, 900ml travel bottles, 500ml tumblers, and 350ml mugs — built on double-walled vacuum stainless steel insulation with 360° full-color custom printing. The range covers solid-color originals and licensed artist/museum collections (Van Gogh, British Museum, Museum Thyssen, Nijntje, Heinen Delfts Blauw, Modern Mastery), supported by a B2B corporate gifting service (50-unit minimum) and a reseller program.

Product overview

IZY Bottles is a Dutch e-commerce company selling reusable insulated drinkware products including IZY Bottles (500ml insulated water bottles), IZY Travel Bottles (900ml capacity bottles), IZY Tumblers (500ml tumblers with straws), and IZY Mugs (350ml insulated coffee mugs). All products feature double-walled vacuum insulation technology and are made from high-quality stainless steel. The company operates through various themed collections including Originals (solid colors), The Artists (museum art collaborations with Van Gogh Museum, British Museum), Magical Japan, Modern Mastery (with STUDIO PLAISIER), Delfts Blue, IZY x Heinen Delfts Blauw, IZY x Nijntje, and Sicilian Summers. They offer corporate gifting services with customization starting at 50 units, along with accessories like replacement lids and carabiner straps.

Differentiator

Problem solved

Functional benefit

Brands

• The Artists: Art collection featuring iconic artworks from Van Gogh, Vermeer, Mondriaan, and other artists on thermosflessen and mugs
• Magical Japan
• Delfts Blue
• Nijntje
• Modern Mastery
• Heinen Delfts Blauw
• Sicilian Summers
• Originals
• Originals 2.0

Quantifiable outcome

• 94% take their IZY always on the go
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Made BluecoreStrategic or Co-development PartnerMade Blue is IZY's water donation partner. For every product sold, IZY donates clean drinking water through Made Blue's water projects. In 2022, IZY donated 25,000,000 liters and projected 50,000,000 liters in 2023. This partnership is central to IZY's social impact mission.
• Studio PlaisiercoreStrategic or Co-development PartnerCollaboration resulting in the Modern Mastery collection - a stylish fusion of traditional Delfts Blue elements translated into modern prints on high-quality thermos bottles and mugs.
• Heinen Delfts BlauwcoreStrategic or Co-development PartnerHeinen Delfts Blauw is one of the most famous producers of Delfts blue earthenware in the Netherlands. The collaboration produces exclusive bottle designs featuring Heinen's iconic blue-and-white patterns including Blossom, Faience, Peacock, and Plateel designs.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Simple Modern: US-based reusable drinkware brand offering insulated bottles, tumblers, and kids' cups with frequent licensed character/pattern collaborations. Closely comparable product mix and customization-led positioning.
• Chilly's: UK-based DTC insulated bottle and food pot brand with a design-led, sustainability-positioned portfolio. Closest direct comparable to IZY in target customer, premium pricing, and product mix (bottles, tumblers, coffee cups).
• S'well: Design-forward insulated bottle and tumbler brand with artist collaborations and a strong gifting proposition. Comparable to IZY in design-led differentiation, premium price point, and DTC-led distribution.
• Hydro Flask: Leading premium insulated stainless steel water bottle brand; directly competes with IZY's core 500ml/900ml bottles on insulation performance and lifestyle positioning. Now owned by Helen of Troy, giving it far broader retail distribution than IZY.

Emerging players

• BruMate: US-based insulated drinkware brand focused on innovative lids (Leakproof, Toddy) and tumblers. Comparable in product innovation around lid/insulation technology and gifting-friendly packaging.
• MiiR: Sustainable stainless steel drinkware brand with a project-funding model tied to each product. Direct comparable on premium stainless steel drinkware plus a sustainability/impact positioning similar to IZY's Made Blue tie-in.
• Frank Green: Australia-based reusable drinkware brand with strong design language and color customization, plus a coffee loyalty ecosystem. Comparable in design-led positioning, premium stainless steel products, and gifting use case.

Broad incumbents

• Stanley: Heritage drinkware brand now owned by HBI; dominates the mass-market insulated tumbler/cup category (e.g., Quencher). A broader incumbent whose recent viral growth has reshaped category economics that IZY competes within.
• YETI: Public outdoor/drinkware company with a premium insulated bottle, tumbler, and mug range. Competes with IZY on premium positioning but with vastly larger scale, retail footprint, and brand spend.
• Thermos (brand): Long-established global thermos brand offering vacuum-insulated bottles, tumblers, and lunch boxes. Comparable product technology (double-walled vacuum) but a much broader, mass-market portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/izy-bottles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IZY Bottles