What Tylö does

Tylö is a Scandinavian sauna manufacturer founded in 1949 in Sweden by Sven Olof Janson and now operating as a brand under Sauna360, the wellness portfolio of Watkins Wellness (a subsidiary of Masco Corporation, NYSE: MAS). The company designs and produces traditional rock-and-steam saunas, infrared saunas, and hybrid units across multiple collections (Reflection, Halmstad, Lulea, Kiruna, Kiruna Hybrid) with corresponding heater lines (Crown, Sense Bliss, Sense Sport). Core technology combines proprietary innovations including IntelliAir air circulation (developed 1962), ThermoSafe touch-safe coating (1975), Split Effect energy efficiency (patented 1966), and patented CarbonFlex low-EMR/EF infrared panels. The 2023 Crown heater introduced the first sauna heater with built-in LED lighting. Connected control is delivered through Bliss and Aspire touchscreen panels and the Tylo Sauna App on iOS and Android, enabling Wi-Fi-based remote management of temperature, lighting, and sound.

The company generates revenue primarily through one-time hardware sales distributed exclusively via an authorized dealer network across the United States and Canada, supplemented by accessory sales (buckets, ladles, timers, fragrances, linens, care products) sold through the same channel. Pricing is quote-based and not publicly disclosed. Tylö serves four primary customer segments: health-conscious homeowners seeking recovery and wellness solutions, luxury/high-end residential buyers, outdoor living enthusiasts, and infrared wellness seekers preferring gentler radiant heat. A 5-year warranty (2 years in-field labor plus 3 years factory labor), ETL safety listing, and EMC approval underpin product credibility. Manufacturing is anchored at a 30,000 square meter facility in Halmstad, Sweden, with products reaching over 100 countries. The Tylo 3D Configurator (launched 2020) supports approximately 80% of sauna builds by enabling custom design and pricing in under 30 minutes.

Name

Tylö

Legal name

Watkins Manufacturing Corporation

Website

https://tylo.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

51–100 employees

Short description

Tylö is a 75-year-old Scandinavian sauna manufacturer operating under Watkins Wellness (Masco Corporation), producing traditional, infrared, and hybrid sauna units plus proprietary heaters, sold exclusively through authorized dealers in the US and Canada to homeowners seeking premium wellness and recovery solutions.

Ownership category

akta.pro rank

Product category

Sauna Equipment Manufacturing

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

akta.pro primary industry

Sauna & Steam Bath Facilities (HSADAKAC)

Keywords

• Sauna manufacturing
• Infrared saunas
• Traditional saunas
• Sauna heaters
• Home wellness equipment

Headquarters

HQ city

Hanko

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Sauna Unit Sales: Primary revenue from selling traditional, infrared, and hybrid sauna units through authorized dealer network. Products range from 1-person to 4-person capacity with various feature tiers and collections (Reflection, Halmstad, Lulea, Kiruna).
2. Heater Packages: Sale of sauna heater packages including Crown, Sense Bliss, and Sense Sport models. Heaters range from 4.6kW to 8.3kW with various control options (built-in controls or touchscreen/app controls).
3. Accessories: Sale of sauna accessories including buckets & ladles, hourglass timers/thermometers/hygrometers, robes & towels, fragrances & scented washes, brushes & scrubs, and linens & textiles. Accessories sold exclusively through dealer network.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Tylö designs, manufactures, and distributes residential and commercial sauna systems, including traditional (rock and steam), infrared, and hybrid sauna cabins organized into branded collections (Reflection, Halmstad, Lulea, Kiruna, Kiruna Hybrid). The company also produces standalone sauna heater packages (Crown, Sense Bliss, Sense Sport series ranging from 4.6kW to 8.3kW) and a full line of sauna accessories (buckets, ladles, towels, fragrances, timers, thermometers, hygrometers). All products are sold exclusively through an authorized dealer network in North America and through distributors in 100+ countries worldwide, with the Tylo Sauna App enabling remote Wi-Fi control.

Product overview

Tylö (Tylo) is a Scandinavian sauna manufacturer with 75 years of heritage, now part of Sauna360. The company offers three main types of saunas: Traditional (rock and steam), Infrared, and Hybrid (combining both heating technologies). The Traditional sauna lineup includes the Reflection Collection (luxury aspen wood with Crown 8 heater, Bliss controls), Halmstad Collection (clear hemlock with Sense Bliss 6 heater), and Lulea Collection (outdoor-rated steel roof design). The Infrared lineup features the Kiruna Collection with exclusive CarbonFlex low-EMR panels. The Hybrid lineup includes the Kiruna Hybrid Collection combining traditional and infrared heating. Supporting the saunas are multiple heater series (Crown, Sense Bliss, Sense Sport) featuring proprietary IntelliAir circulation technology and ThermoSafe safety coating. All products integrate with the Tylo Sauna App for mobile control via Wi-Fi. Accessories include buckets, timers, fragrances, and care products. The company operates from Halmstad, Sweden with North American operations based in Cokato, MN.

Differentiator

Problem solved

Functional benefit

Brands

• Reflection Collection: Traditional sauna collection featuring premium aspen wood, Crown heater, Bluetooth sound system, and chromotherapy lighting. Available in 3-4 person models.
• Halmstad Collection
• Lulea Collection
• Kiruna Collection
• Kiruna Hybrid Collection

Products and services

• Reflection Collection Premium traditional sauna collection for residential luxury customers, featuring premium aspen wood, smoked glass, Crown 8 heater, Bliss Control panel with app connectivity, Bluetooth integrated sound system, and chromotherapy LED lighting. Available in 3-person and 4-person configurations.
• Halmstad Collection Heritage-inspired traditional sauna collection for residential customers, featuring clear hemlock wood construction, Sense Bliss 6 heater, chromotherapy LED lighting, and spacious wraparound seating. Available in 2-person, 3-person, and 4-person configurations.
• Lulea Collection Outdoor traditional sauna collection engineered for year-round, all-season performance, featuring steel roof, smoked glass, clear hemlock wood, thermal insulation, and optional Bluetooth sound bar. Available in 3-person and 4-person configurations.
• Kiruna Collection Modern infrared sauna collection featuring CarbonFlex low-EMR/low-EF heating panels that deliver even full-body heat distribution (floor, back, calves, and under bench). Equipped with Aspire control panel and Tylo Sauna App connectivity. Available in 1-person, 2-person, and 3-person configurations.
• Kiruna Hybrid Collection Dual-heat sauna collection offering both traditional rock and steam heating and radiant infrared warmth in one unit, featuring Sense Bliss 6 heater combined with CarbonFlex emitters, wraparound seating, and full Tylo Sauna App control. Available in 2-person and 3-person configurations.
• Crown Heater Series Premium sauna heater lineup featuring Crown 6 (6kW) and Crown 8 (8kW) models with built-in LED ambient lighting, touchscreen controls, Tylo Sauna App connectivity, IntelliAir air circulation, ThermoSafe touch-safe coating, and Split Effect energy efficiency technology.
• Sense Bliss Heater Series Touchscreen-controlled sauna heater lineup with Sense Bliss 6 (6kW) and Sense Bliss 8 (8kW) models, featuring IntelliAir air circulation technology, Tylo Sauna App connectivity, and rapid heating performance.
• Sense Sport Heater Series Value-oriented sauna heater lineup with built-in controls, including Sense Sport 5, Sport 7, and Sport 8 models ranging from 4.6kW to 8.3kW.
• Sauna Accessories Complete sauna accessory lineup sold exclusively through the authorized dealer network, including buckets and ladles, hourglass timers, thermometers and hygrometers, robes and towels, fragrances and scented washes, brushes and scrubs, linens and textiles, and care and maintenance products.
• Tylo Sauna App Mobile application for iOS and Android that enables Tylö sauna owners to remotely control temperature, lighting, sound, and session timing via Wi-Fi connectivity. Available on the Apple App Store and Google Play Store.

Quantifiable outcome

• Operating cost approximately $0.60 per hour for a 6kW traditional heater
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Three partnerships are on record, tiered core and major.

• Sauna360coreStrategic or Co-development Partner · 1 January 2022TyloHelo became Sauna360 in 2022, a unified global identity representing powerhouse brands including Tylo, Helo, Kastor, Finnleo, and Amerec. This consolidated branding streamlined offerings and expanded global reach under one shared mission: helping people live better through wellness.
• HelocoreStrategic or Co-development Partner · 1 January 2017In 2017, Tylo merged with Helo to form TyloHelo, combining more than 170 years of wellness innovation. This strategic merger unified expertise across sauna, steam, and infrared categories, broadening global reach and product offerings for both residential and commercial markets.
• Masco Corporation / Watkins WellnessmajorStrategic or Co-development PartnerParent company structure. Watkins Manufacturing Corporation (d/b/a Watkins Wellness) is a Masco Corporation company, operating Tylo alongside other wellness brands including Caldera Spas, Hot Spring Spas, and Endless Pools. Watkins is headquartered in Vista, CA.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hot Spring Spas: Sister wellness brand under Watkins Wellness/Masco selling premium hot tubs through dealer networks; comparable premium-residential positioning and shared dealer infrastructure.
• Jacuzzi Inc. Premium residential and commercial hydrotherapy/spa equipment brand; adjacent wellness category with overlapping premium-home buyer and dealer channel as Tylö.

Direct peers

• EOS Saunatechnik: Established German sauna heater and cabin manufacturer competing in the same mid-to-premium European sauna market as Tylö, with overlapping product lines (heaters, cabins, controls) and dealer-based distribution.
• Harvia: Finland-based global sauna and spa heater manufacturer; largest direct competitor to Tylö across traditional, infrared, and hybrid cabins and the most comparable sauna-only public peer for revenue and category benchmarks.
• Helo: Tylö's sister brand within Sauna360/Watkins Wellness; sells residential and commercial saunas and heaters through dealer networks, making it the closest distributor-shared comparable in the portfolio.
• Almost Heaven Saunas: US-based traditional and infrared sauna manufacturer selling residential cabins through a dealer network; overlaps with Tylö's traditional and infrared offerings in the North American residential channel.
• Finnleo: Sauna360 sister brand focused on traditional and infrared residential saunas in North America; comparable product range and identical Masco/Watkins ownership structure as Tylö.
• KLAFS: German premium sauna, steam, and spa manufacturer serving both residential and commercial customers across Europe; directly comparable to Tylö at the premium/traditional-hybrid end of the market.

Emerging players

• Kastor: Sauna360 sister brand with a heritage Finnish sauna heater line; comparable heating-technology product but narrower portfolio than Tylö.
• Amerec: Sauna360 sister brand specializing in residential steam bath equipment; adjacent product line within the same Masco/Watkins dealer ecosystem as Tylö.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TyloGlobal
• Instagraminstagram.com/tyloglobal

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tylö