journalisterna.com

What journalisterna.com does

journalisterna.com is a Sweden-based network of seven freelance journalists operating as an informal collective, with each member running their own registered company (e.g., Alm & Wennermark AB, Stig Meiton AB, Anders Ström Media AB, Ahrena Media AB). The collective is headquartered in Falun, with one member based in Borlänge, and serves Swedish organizations, government agencies, and enterprises. Service delivery is project-based and ranges from individual articles to complete newspapers, books, and information campaigns, with each member bringing specialized domain expertise in areas such as steel and infrastructure (Stig Meiton), pension systems and forestry (Anders Ström), technology and engineering (Håkan Johansson), housing and road architecture (Karin Wennermark), transport policy and art (Inger Söderlund), web and graphic design (Anders Ström), and environment and biology (Erika Hagegård).

The core offering is professional journalism services: writing, editorial review, language simplification, layout, illustration, project management, and training in journalistic writing. There is no proprietary technology platform; the business is a pure professional services model where human expertise is the product. Members work both jointly on multi-disciplinary information projects and independently on individual assignments, with assignments sourced through direct client relationships and word-of-mouth referrals. Marketing is minimal, consisting essentially of a static website listing member profiles, specializations, and client logos.

The revenue model is pure professional services on a project/assignment basis with no publicly disclosed pricing or contract terms. Notable clients include Trafikverket, SSAB, Stora Enso, AssiDomän, Hyresgästföreningen, Sveriges Kommuner och Landsting, Världsbanken, Socialdepartementet, Borlänge kommun, Högskolan Dalarna, Brunnsviks folkhögskola, LRF, Pappers, HSB, Naturvårdsverket, Vectura, Sweco FFNS, Allego, Upsala Nya Tidning, and Tidningen Skogen — a mix of government, nonprofit/union, enterprise, and media buyers, with a clear horizontal segmentation across Swedish public-sector communications. No funding, investors, subsidiaries, or structured ownership are disclosed, and the entity has no formal headquarters, no public financial reporting, and no app or digital product.

Name

journalisterna.com

Legal name

journalisterna.com

Website

https://journalisterna.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

journalisterna.com is a Sweden-based network of seven freelance journalists in Falun offering writing, editing, layout, illustration, project management, and editorial training to Swedish government agencies, organizations, and enterprises across specialist domains.

Ownership category

akta.pro rank

Product category

Journalism and Content Production Services

NAICS

Other Publishers (51319)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

News Agencies & Wire Services (General & Specialized) (MPAJADAE)

Keywords

• Freelance journalism services
• Editorial copywriting services
• Content production services
• Publication project management
• Journalism training services

Headquarters

HQ city

Falun

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services - Writing and Content Creation: Project-based freelance services for writing, editing, layout, illustration, project management, and education. Members work both collectively and independently, with assignments ranging from single articles to complete newspapers, books, or information projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

journalisterna.com is a network of seven freelance journalists offering professional writing, editing, layout, illustration, project management, and education services. The team produces single articles, complete newspapers, books, and full information projects for Swedish organizations, government agencies, and companies. Members also deliver training in journalistic writing and offer specialized expertise in areas such as steel, pensions, transport policy, housing, and environment.

Product overview

journalisterna.com is a network of seven freelance journalists offering a unified service portfolio centered on professional writing, editing, and content production. The core offering consists of journalistic writing and copywriting services (including fact sheets, handbooks, newsletters, press releases, and web content), editorial and language review, project management for information campaigns and publications, graphic design and layout, website development, and professional training in journalistic writing. Team members include specialists in areas such as housing and road architecture (Karin Wennermark), transport policy and art (Inger Söderlund), technology and engineering (Håkan Johansson), steel and infrastructure (Stig Meiton), web development and music (Anders Ström), and environment and nature (Erika Hagegård). Clients include Hyresgästföreningen, Trafikverket, Sweco FFNS, SSAB, and various municipalities and organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Journalist Writing and Content Creation

Named customers23 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Cision: Global PR, communications and media-relations platform that connects journalists with corporate communications teams. Comparable as a scaled incumbent enabling and monetizing editorial/communications workflows across newsrooms and corporate functions.
• Edelman: Global communications marketing firm with a dedicated editorial and content practice serving enterprise and government clients. Comparable as a broad incumbent offering content production alongside broader communications services.
• Ketchum: Global PR and communications consultancy operating across corporate, public-sector and NGO clients. Comparable at the business-model level — billable-hours editorial and content services sold to organizations that need to communicate complex issues clearly.

Regional players

• Kreab: Stockholm-headquartered public affairs and communications consultancy serving Nordic corporates and government stakeholders. Comparable as a Swedish-rooted B2B communications services firm selling expert advisory and content to the same government/enterprise client base.
• United Minds: Swedish communications consultancy focused on corporate, brand and public-affairs communications. Comparable as a Stockholm-based content and communications services firm targeting the same enterprise and public-sector buyer as journalisterna.com.
• Geelmuyden Kiese: Norwegian-founded Nordic PR and communications agency with operations across Scandinavia. Comparable as a regional communications services firm offering strategic messaging, editorial and content services to enterprise and public-sector clients.

Direct peers

• Storyful: Subscription-based news agency that licenses and produces editorial content for publishers, brands and platforms. Directly comparable to journalisterna.com as a journalist-led content-production network monetizing professional editorial work on a project/contract basis.
• Tribune Content Agency: Syndication and editorial services business that commissions, edits and licenses journalism for media and corporate clients. Comparable business model — experienced journalists producing editorial output for institutional buyers.

Emerging players

• Contently: Talent-marketplace platform connecting brands with vetted freelance writers, editors and content strategists. Comparable as a freelancer-collective model intermediating between editorial talent and enterprise content demand.
• Byline Times: Independent, reader-funded news and investigative journalism outlet. Comparable as a journalist-led editorial venture monetizing professional reporting outside of legacy newsroom structures.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about journalisterna.com