What Jewel Labs does

Jewel Labs (Jewel Labs B.V.) is a Netherlands-based SaaS company that provides white-label ticketing and venue management software to cultural attractions. Its platform unifies box-office POS, online ticket sales, CRM and marketing automation, programming/scheduling, time slot and capacity management, subscription and direct debit handling, group bookings, scanning, dynamic pricing, and hardware (POS terminals, scanners, printers) into a single back-office. The platform is deployed across museums, cinemas, theaters, festivals, and day-recreation attractions, and is accessed through white-label webshops, kiosks, and OTA channels including GetYourGuide and Tiqets.

The platform architecture is modular, with a central Modern Backoffice controlling configuration, roles, and reporting, and 16 named modules (Programming, Online Ticket Sales, CRM & Marketing, POS, Promotion Codes, Subscriptions & Direct Debits, Time Slots, Scanning, Resale & OTAs, Self-Service Kiosks, Pricing Plans, Group Bookings & Education, Venue Management, Multi-Channel Sales, Streaming Platform) all operating on a shared data model. A domain layer of 15+ third-party integrations spans payments (CCV, Multisafepay, Twelve, Intersolve), cinema-specific systems (MaccsBox, Cineville, Yesplan, Biosagenda), marketing (MailChimp, Spotler, Datalayer, Google Tag Manager), analytics (Motivaction), content (Cinetree), and resellers/OTAs (GetYourGuide, Tiqets). The company is ISO 27001 certified, has operated continuously since 2008, and processes over 12 million tickets annually across 50+ venues.

Jewel Labs operates a multi-brand portfolio (jewellabs.nl, kaartjes.nl, z-tickets.nl, timeslots.nl, easyticketshop.nl) and monetizes through SaaS subscription, per-transaction ticket fees, and hardware sales. Its go-to-market mixes direct enterprise field sales (demo-led) with product-led white-label self-service, plus distribution via channel partners (3,500+ ticket resellers through OTAs). Its customer base is concentrated in the Netherlands and Belgium, with named museum, cinema, festival, theater, day-recreation, and travel logos including Singer Laren, Eye Film Museum, Eindhoven Museum, Lumiere (Brugge/Antwerpen/Mechelen), Kriterion, Imagine Film Festival, Mooov Filmfestival, and Natuurmonumenten.

Name

Jewel Labs

Legal name

Jewel Labs B.V.

Website

https://jewellabs.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Jewel Labs (Jewel Labs B.V.) is a Dutch SaaS company providing white-label ticketing and venue management software to cultural attractions including museums, cinemas, theaters, festivals, and day-recreation venues, processing over 12 million tickets annually across 50+ venues in the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Ticketing and Venue Management Software

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN)

akta.pro secondary industry

Attractions & Experiences Reservations (Museums, Tours, Theme Parks) (HSACALAE)

Keywords

• Ticketing software platform
• Venue management software
• Cultural ticketing systems
• Cinema box office software
• Museum visitor management

Headquarters

HQ city

Zaandam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Ticketing Software Platform: SaaS ticketing platform for cultural venues generating revenue through software subscription and transaction fees on ticket sales. The platform processes over 12 million tickets annually through online sales, box office, resellers, and OTA channels.
2. Hardware Sales: Sale of point-of-sale hardware including robust cash register screens, PIN devices, fast ticket printers, and scanners. Also supports BYOD (bring your own device) for low-budget or popup locations.
3. Transaction Fees: Revenue generated from per-ticket transaction processing through multiple channels including online webshop, box office, kiosks, resellers, and OTA partnerships.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels2 records

Core offering

Jewel Labs provides a white-label, all-in-one SaaS ticketing and venue management platform for cultural attractions, unifying online ticket sales, point-of-sale (POS), CRM, marketing automation, subscriptions and direct debits, time-slot management, scanning, group bookings, venue/seat management, and hardware within a single backoffice. The platform is delivered as a subscription with per-transaction ticket fees and optional proprietary POS hardware, and is sold primarily to museums, cinemas, theaters, festivals, and day recreation venues in the Netherlands and Belgium.

Product overview

Jewel Labs provides a comprehensive ticketing and venue management platform for cultural attractions, cinemas, theaters, festivals, and day recreation venues. The platform operates as a unified system with multiple integrated modules: the core Modern Backoffice serves as the central hub, connected to Programming, Online Ticket Sales (white label shop), POS (Intuitive Checkout), CRM & Marketing, Promotion Codes, Subscriptions & Direct Debit, Time Slots, Scanning, Resale & OTAs, Self-Service Kiosks, Pricing Plans, Group Bookings & Education, Venue Management, Multi-Channel Sales, and a Streaming Platform (TVOD/SVOD). The platform supports hardware solutions (proprietary POS, PIN terminals, scanners) and enables sales across physical and digital channels with integrations for payment processors, email marketing, analytics, and online travel agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Jewel Labs Ticketing and Venue Management Platform White-label, all-in-one SaaS platform that unifies online ticket sales, point-of-sale, CRM and marketing, subscriptions and direct debits, time-slot management, scanning, group bookings, and venue/seat management for museums, cinemas, theaters, festivals, and day recreation venues. Delivered as a subscription with per-transaction ticket fees and powered by a modern backoffice with role-based access and real-time configuration.
• Hardware Solutions Proprietary point-of-sale hardware for cultural venues, including robust cash register screens, PIN terminals (via CCV integration), fast ticket printers, and WiFi handheld or iOS/Android scanners that operate even without internet. Supports a BYOD mode where low-budget or popup venues can run the system on a laptop or personal device without dedicated hardware.
• Streaming Platform (TVOD/SVOD) Customized TVOD/SVOD streaming platform that lets cultural venues launch on-demand video services quickly with high security, integrated with Salesforce and paired with content partners such as Cinetree for film on-demand.

Quantifiable outcome

• Save 70% of programming time with unique module
• +1 more outcomes

Named customers31 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• GetYourGuidecoreChannel Partner/ Reseller/ DistributorIntegration with GetYourGuide enables Jewel Labs customers to sell tickets through GetYourGuide's platform of over 3,500 online ticket providers, targeting tourists and international visitors to cultural venues.
• TiqetscoreChannel Partner/ Reseller/ DistributorTiqets integration allows ticket sales through over 3,500 online ticket providers, expanding reach to tourists domestically and internationally.
• MaccsBoxcoreTechnology or IntegrationDaily and weekly reporting integration with MaccsBox cinema management system, enabling automatic data synchronization without manual intervention.
• CinevillecoreTechnology or IntegrationSubscription ticket booking integration allowing Cineville pass holders to reserve tickets online or at kiosks, with cancellation capabilities within established rules.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• See Tickets: European-focused ticketing platform for festivals, venues, and cultural events. Comparable SaaS-plus-services model for the same kind of mid-market cultural clients, with particular strength in UK and European festivals.
• Stager: Cloud-based ticketing and marketing platform focused on cultural and live entertainment venues across Europe. Closely comparable to Jewel Labs in target customer (theaters, museums, festivals) and SaaS-only delivery model.
• GetYourGuide: Global OTA for tours, attractions, and experiences with deep cultural venue integrations. Like Tiqets, it is both a partner and a competitor to Jewel Labs in the attractions ticketing space, with significantly greater consumer brand awareness.
• Optios: Dutch-based cultural software provider offering ticketing, CRM, and marketing tools for museums, theaters, and cultural institutions. Direct Dutch-market peer competing for the same museum and theater customers Jewel Labs serves.
• Tiqets: OTA ticketing platform specifically for museums, attractions, and cultural venues — the same end customer Jewel Labs serves. Tiqets is both a distribution partner and the most direct competitive overlap, particularly in the Benelux and broader European attractions market.

Broad incumbents

• Cvent: Enterprise event management platform with ticketing, registration, and venue sourcing capabilities. Adjacent peer serving event organisers with ticketing needs, though primarily targeting corporate and association events rather than cultural venues.
• Eventbrite: Global self-serve event ticketing and event management platform. Comparable to Jewel Labs as a ticketing SaaS for cultural and entertainment events, though Eventbrite targets a much broader, predominantly consumer/self-serve market rather than mid-market enterprise cultural venues.
• CTS Eventim: One of Europe's largest live entertainment ticketing and event services companies. Competes with Jewel Labs for cultural venue ticketing contracts at the upper end of the market, with far greater scale, capital, and international footprint.

Emerging players

• Fienta: Self-serve event ticketing SaaS popular with smaller cultural venues, festivals, and community events across Northern Europe. Overlaps with Jewel Labs in festival and small-venue ticketing, though typically serves smaller and more self-serve customers.

Others

• Culture24 (Culture24 Ltd): UK cultural sector data and ticketing ecosystem organisation. Adjacent rather than directly competitive, but useful as a benchmark for how cultural-vertical SaaS providers package discovery, ticketing, and CRM services for museums and galleries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jewellabs
• LinkedInlinkedin.com/company/jewel-labs-b.v.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jewel Labs