What Fienta does

Fienta operates a self-serve, cloud-based event ticketing SaaS platform founded in 2014 in Tallinn, Estonia. The platform enables event organizers to create event listings, configure ticket types and reserved seating charts, process payments via integrated gateways (credit cards, Apple Pay, Google Pay, bank links, and local methods including M-PESA, Bancontact, iDEAL, and BLIK), issue branded tickets, manage attendee registration and CRM, run on-site check-in through a free iOS/Android scanning app, and sell walk-up tickets through a web-based POS. Distribution is delivered through hosted event pages on fienta.com, embeddable checkout widgets, a documented REST API with webhooks, and integrations with Google Analytics 4, Meta Pixel, Google Tag Manager, and Make.com-connected email and video platforms.

The platform serves a few thousand event organizers running approximately 10,000 events per month across more than 100 countries, with named reference customers spanning music festivals, theatres, conferences, cultural institutions, and corporations. Revenue is generated almost entirely through a 3.5% transaction fee on paid ticket sales (with a €0.40 minimum per order, plus optional €0.20 reserved-seating surcharge and PayPal add-on fees), and the service is offered free for free events. The go-to-market is product-led and community-driven: organizers self-onboard through the website, new users can be referred via an affiliate programme paying 1% commission for 12 months, and Fienta extends brand presence through event-sponsorship partnerships such as Latitude59 Kenya Edition 2025.

Fienta Ticketing OÜ is a privately held, bootstrapped Estonian private limited company with no disclosed funding rounds, parent company, or subsidiary structure, and operates with a 1–10 person team. The company appears to be founder-led (René Lasseron serves as CEO) and has steadily expanded its product surface over the past decade through feature launches including QR-code tickets, mobile scanning, POS, reserved seating, Apple/Google Wallet support, and in 2025 RSVP invitations, abandoned-cart recovery, and Google sign-on.

Name

Fienta

Legal name

Fienta Ticketing OÜ

Website

https://fienta.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Fienta is a self-serve, cloud-based event ticketing SaaS platform founded in 2014 in Tallinn, Estonia. It enables event organizers in 100+ countries to sell tickets, manage registrations, process payments, and run on-site check-in at a 3.5% all-in transaction fee, with no signup or monthly fees.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ticketing Platforms & Primary Ticketing (MPAIAFAD)

akta.pro secondary industries

Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF), Virtual & Hybrid Event Registration & Streaming Access Platforms (THAHAFAM), Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Ticketing & Event POS Financing (FSAKAFAG), Attendee Mobile Apps & Engagement Platforms (THAHAFAE)

Keywords

• Event ticketing software
• Online ticket sales
• Event registration platform
• Reserved seating software
• Venue ticketing solutions

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Transaction Fee (3.5%): Primary revenue stream. Fienta charges 3.5% of the ticket sales amount for paid events. This fee includes all payment processing, banking fees, and payment provider costs. Minimum fee of 0.40 EUR per order applies. VAT added where applicable (24% for EU customers without VAT number, Estonia-based customers, or private individuals).
2. Reserved Seating Surcharge: Additional 0.20 EUR per issued ticket for events with reserved seating, plus 24% VAT where applicable.
3. PayPal Payment Fee: Optional PayPal payment processing with additional 1% + 0.35 EUR per transaction for EUR-denominated events only.
4. Free Tier: Free attendee registration, confirmations, notifications, ticket scanning, and participant list management for free events. No revenue generated from free events.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Fienta is a self-serve SaaS event ticketing platform that enables event organizers to create, promote, and sell tickets online across 100+ countries. The platform handles paid and free events with full attendee registration, reserved seating, on-site validation via mobile and POS, and bundled payment processing for a flat 3.5% transaction fee. It is complemented by a public event discovery marketplace where attendees find events listed by third-party organizers.

Product overview

Fienta is a single, unified event ticketing platform combining all core ticketing capabilities in one product. The platform includes the main Fienta Ticketing Platform for selling tickets, managing registrations, and processing payments, complemented by a Mobile Ticket Scanning App for on-site validation, a web-based Point of Sale system for venue sales, and a REST API for custom integrations. Key modules include Reserved Seating for seating chart management, Embedded Checkout for white-label website integration, Marketing Tools for analytics and campaign tracking, and Email Marketing Integration via Make.com. The platform also includes a Partner Programme for affiliate referrals.

Differentiator

Problem solved

Functional benefit

Products and services

• Fienta Ticketing Platform Self-serve cloud-hosted SaaS platform that enables event organizers worldwide to create event pages, sell tickets (free or paid), manage attendee registrations, configure reserved seating, and process payments with a flat 3.5% fee that includes all payment processing. The platform also exposes a public event directory where buyers can discover events, and is complemented by mobile scanning apps, a web POS, an embeddable checkout widget, and a REST API. Used by individual organizers, SMBs, large cultural institutions, and global brands including Canon, DHL, Rolls-Royce, Berlin Biennale, Festival de Cannes, Fotografiska, and TEDx.
• Fienta Partner Programme

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature8 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Latitude59 KenyaminorStrategic or Co-development Partner · 1 January 2025Fienta served as the official ticketing partner for Latitude59 Kenya Edition 2025, expanding from Estonia to Kenya. The partnership included M-Pesa payments, Kenyan shilling support, and Swahili checkout experience for local event organizers and attendees.
• Maksekeskus AScoreTechnology or IntegrationPayment processor handling credit card and bank link transactions. Maksekeskus processes payments when buyers use credit cards or bank transfers, with their privacy policy governing data handling for payment processing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eventbrite: NYSE-listed self-serve event ticketing platform serving a global organizer base across concerts, festivals, conferences, and classes. Directly competes with Fienta on PLG onboarding, take-rate pricing, and SMB/mid-market organizer segments, though at much larger scale and with significantly higher fees.
• Billetto: European self-serve ticketing platform based in the UK/Denmark, serving event organizers across concerts, festivals, and community events with similar take-rate pricing. Closest head-to-head competitor in Fienta's home European market with overlapping feature set and target audience.
• Tito: UK-based ticketing platform focused on conferences, tech events, and community gatherings with strong branding and developer-friendly positioning. Comparable to Fienta on PLG model, transparent pricing, and conference/mid-market organizer focus.
• Dice: Mobile-first ticketing platform popular for music concerts, club nights, and live events with strong focus on fan discovery and venue integrations. Direct competitor to Fienta in the live music ticketing vertical with similar PLG characteristics and SMB organizer focus.
• Brown Paper Tickets: US-based self-serve ticketing platform serving independent event organizers, community events, and small venues with transparent low-fee pricing. Comparable to Fienta on philosophy (fair, simple, low-cost ticketing) and target market (independent organizers priced out of larger platforms).

Broad incumbents

• Ticketmaster (Live Nation): Largest global ticketing incumbent owned by Live Nation, serving major concerts, sports, and theater events. Fienta positions itself as a lower-cost, more flexible alternative for independent and mid-market organizers excluded by Ticketmaster's enterprise contracts and high service fees.
• See Tickets: European ticketing provider with established presence across festivals, concerts, and cultural events in multiple countries. Offers comparable features and serves similar organizer profiles as Fienta but operates at larger scale with broader geographic footprint.

Emerging players

• Pretix: Open-source ticketing platform originating from Germany, popular with conferences, community events, and tech-savvy organizers who want self-hosting options. Comparable to Fienta on flexibility, customization, and conference/community segments, though differentiated by open-source positioning.
• Humanitix: Australian ticketing platform that donates 100% of booking fees to charity, serving conferences, schools, and community events. Comparable to Fienta on transparent pricing and PLG model, with a differentiated social-impact angle that competes for similar mission-driven organizers.

Regional players

• TryBooking: Australia and New Zealand-focused ticketing platform serving community events, schools, and small festivals with free and low-cost tiers. Comparable to Fienta on SMB organizer focus and free-tier model but primarily competing in APAC rather than Fienta's European stronghold.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fienta