What YuYu Bottle does

YUYU Designs Limited, trading as YUYU Bottle, is a London-headquartered UK private company founded in 2012 that designs and sells wearable temperature regulation products. Its portfolio comprises three core product lines: the Original 81cm Long Hot Water Bottle, the Ice Recovery Bottle (a multi-chamber flexible cooling bottle maintaining 15°C surface temperature for 4–5 hours), and the ICE Pulse (a wearable wrist cooling device targeting the radial and ulnar arteries for rapid blood cooling, maintaining 8–25°C for up to 110 minutes). Products are constructed from biodegradable Grade A Sri Lankan natural rubber and hold FSC, BSCI, BS 1970:2012, CE, GOTS, and REECH certifications.

The company monetises primarily through one-time direct product sales via DTC e-commerce (yuyubottle.com for GBP, yuyubottle.eu for EUR), with SKUs ranging from £24.58 (ICE Recovery Bottle alone) to £95.83 (Lochcarron Tartan set). Product architecture is modular: base bottles are sold standalone or bundled with premium covers in cashmere, Belgian linen, Liberty fabrics, organic cotton, and tartan, plus accessories and a digital gift card. A secondary B2B revenue stream targets elite sports organisations and corporate wellness programmes, with named deployments across Formula 1, the England Lionesses, 2,000+ Paris 2024 Olympic athletes, and Olympic rugby. Supplementary revenue comes from brand collaborations (e.g., Hannah Mills MBE / Big Plastic Pledge, Mandarin Oriental, Lochcarron of Scotland).

Operations are run by a small team (11–50 employees) out of a London registered office (Lynton House, Tavistock Square; company number 08151574), with UK warehouse fulfilment from the London area and EU fulfilment from a German warehouse. The company ships globally (UK, EU, US, Singapore, Australia, Japan, UAE) and operates a corporate wellness vertical. No external funding, M&A, or institutional investor involvement is disclosed; ownership appears founder-controlled under CEO Richard Yu.

Name

YuYu Bottle

Legal name

YUYU Designs Limited

Website

https://yuyubottle.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

YUYU Bottle is a London-based private company that designs and sells wearable temperature regulation products, including long hot water bottles, ice recovery bottles, and wrist coolers, serving athletes, chronic pain sufferers, and eco-conscious consumers via DTC e-commerce and elite sports partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Syston

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales (DTC E-commerce): One-time hardware sales of hot water bottles, ice recovery products, covers, and bundles through owned e-commerce storefronts (yuyubottle.com and yuyubottle.eu). Products sold as complete sets (bottle + cover) or individual components. Upsell through bundle pricing and premium material collections.
2. Corporate Wellness / B2B Sales: B2B sales of temperature regulation products to sports organizations, teams, and corporate wellness programs. Volume pricing for organizations supplying athletes and staff.
3. Brand Collaboration Products: Co-branded and limited edition products through brand partnerships (e.g., Lochcarron of Scotland Tartan collection, Big Plastic Pledge edition). Additional revenue stream from premium collaborations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

YUYU Bottle designs, manufactures, and sells wearable temperature regulation products built around an 81cm long hot water bottle format made from biodegradable Sri Lankan natural rubber. The product range includes hot water bottles with premium fabric covers (cashmere, fleece, linen, organic cotton, Liberty fabrics, tartan), reusable ice recovery bottles for sports performance and recovery, and the ICE Pulse wearable wrist cooling device. Products are sold DTC through own e-commerce stores and to elite sports organizations via corporate wellness partnerships.

Product overview

YuYu Bottle is a physical product company offering thermal regulation solutions, consisting of three core product lines: the Original Long Hot Water Bottle (81cm wearable rubber bottle with various fabric covers), the Ice Recovery Bottle (reusable ice therapy bottle for athletic recovery), and the ICE Pulse (wearable wrist cooling device). The company was founded in London in 2012 and positions itself as 'The Original Long Hot Water Bottle & Ice Recovery Brand.' Their portfolio includes multiple cover materials (cashmere, luxury fleece, organic cotton waffle, Belgian linen, Liberty fabrics, tartan), bundled recovery packages combining hot and cold therapy, and accessories. Products are endorsed by medical professionals and used by elite athletes including England Rugby, Formula 1 drivers, and Olympic athletes. The company emphasizes sustainability with biodegradable Sri Lankan rubber, and holds FSC, BSCI, BS, CE, and GOTS certifications.

Differentiator

Problem solved

Functional benefit

Brands

• YUYU ICE Recovery: Cooling product line for sports recovery, muscle cooling, and performance enhancement using ice therapy
• YUYU ICE Pulse

Products and services

• YUYU Long Hot Water Bottle The original 81cm x 11cm wearable long hot water bottle made from biodegradable Grade A Sri Lankan rubber, with an extendable drawstring strap for hands-free use around the body. Provides up to 6 hours of warmth. Meets British Standard BS 1970:2012. Sold with various fabric covers for individual consumers seeking comfort, pain relief, and sustainable warmth.
• YUYU Ice Recovery Bottle

Quantifiable outcome

• 144% increase in training volume for experienced athletes, 22% bench press strength improvement over 10 weeks with targeted cooling
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Paris 2024 Olympic GamesflagshipStrategic or Co-development Partner · 1 January 2024Supplied over 2,000 Olympic athletes with ICE Recovery products for heat stress management and recovery during Paris 2024 Games. Demonstrated product reliability and effectiveness on global stage.
• England Football LionessesflagshipStrategic or Co-development Partner · 1 January 2022First major elite sports partnership. England Women's Football team used YUYU Ice Recovery products during their UEFA Women's Euro 2022 championship victory. Partnership validated product effectiveness at highest level of women's football.
• Formula 1 TeamscoreStrategic or Co-development PartnerHuman performance teams using YUYU products for driver preparation and recovery. Multiple F1 teams including Alpine incorporated YUYU ICE Recovery into training routines, particularly for Singapore extreme heat conditions.
• English Football AssociationcoreStrategic or Co-development PartnerDuring FIFA23 World Cup buildup, English Football Association requested development of solution maintaining 15°C surface temperature for 4-5 hours for long bus journeys. Collaboration led to advanced temperature-regulated cooling solutions.
• Hannah Mills MBE / Big Plastic PledgeminorGTM or Marketing PartnerWorld Oceans Day partnership with Olympic sailing champion Hannah Mills MBE. Limited edition Big Plastic Pledge YUYU Bottle promoting reduction of single-use plastic while delivering targeted temperature therapy.
• EmbraceMe CharityminorOthersUK-registered charity partnership. YUYU donated 3,000 long hot water bottles to displaced Ukrainians to provide warmth while taking cover during conflict.
• Time Of The MonthminorGTM or Marketing PartnerMenstrual Hygiene Day collaboration with period comfort brand. Joint promotion and product bundle offering for menstrual health audience.
• Mandarin OrientalminorGTM or Marketing PartnerLuxury hotel partnership for Autumn/Winter 2016 photoshoot. Behind-the-scenes content featuring Mandarin Oriental property in brand lookbook.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Moji: Cold therapy and recovery products for athletes. Comparable in the cold/ice therapy use case YUYU's Ice Recovery Bottle addresses, with overlapping athlete and consumer recovery positioning.
• Embr Wave: Wearable personal cooling device focused on menopause and hot-flash relief. The closest analog in wearable temperature-regulation tech; comparable in targeting the women/menopause wellness segment and in using a wearable device form factor instead of a passive bottle.
• Luula: Sustainable wellness brand with reusable hot/cold products. Comparable on sustainable, wellness-positioned reusable thermal products targeting health-conscious consumers; smaller scale but overlaps on design and eco-certification positioning.

Direct peers

• Hyperice: US-based sports recovery technology company with hot/cold therapy (Hyperice Venom, Hyperice X), percussion, and compression devices. Highly comparable in the athlete ice-recovery use case that YUYU's ICE Recovery Bottle targets, but at materially larger scale with elite-team contracts across global sport.
• Fashy: Germany's leading hot water bottle manufacturer. Directly comparable to YUYU on the core long/wearable hot water bottle product but competes with a broader traditional square-bottle portfolio and longer retail distribution history.
• Hotties: UK hot water bottle brand sold primarily through UK pharmacy and retail. Closely comparable on geography, channel mix, and base product category — both sell premium, cover-upgradable hot water bottles to UK consumers.

Others

• Livia: Women's menstrual pain relief device. Adjacent in chronic-pain and endometriosis customer segment that YUYU explicitly addresses with its hot water bottle — competing for the same drug-free pain-relief wallet but via electrical stimulation rather than heat.

Broad incumbents

• ThermaCare: Heat-therapy patch brand (Bayer/Anglo-German). Addresss the same drug-free pain and warmth use cases as the YUYU Long Hot Water Bottle and is sold through pharmacy/retail at lower unit prices — a mass-market substitute to YUYU's premium positioning.
• Therabody (Theragun): Sports recovery and percussive therapy brand. Overlapping on the elite-athlete recovery positioning and corporate wellness channel, with a much broader device portfolio that competes for sports-team recovery budgets.
• Beurer: German health and wellness manufacturer with heating pads, heat wraps, and other thermal-care products. Comparable on wellness distribution and German engineering brand equity, overlapping with YUYU's heat-therapy consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/yuyubottle
• Xx.com/YUYUBottle
• Facebookfacebook.com/YUYUProducts
• LinkedInlinkedin.com/company/yuyu-designs

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YuYu Bottle