Proactive Solutions

What Proactive Solutions does

Proactive Solutions, LLC is a Washington State-based consulting firm founded in 2018 by Sherise Baltazar in Olympia, WA, that provides licensing and operational advisory services exclusively to Adult Family Home (AFH) providers in Washington State. The firm guides prospective and existing AFH operators through the complex multi-step licensing process administered by the Department of Social and Health Services (DSHS) and Residential Care Services (RCS), including initial consultation, home readiness assessment, application preparation, policy and procedure development, mock inspections, and post-licensing compliance support. The offering is structured around a multi-phase Licensing Package (Phase One at $575 for initial consultation and virtual inspection; Phase Two at $1,400 for application and document development), a Change of Ownership (CHOW) package at $975, and a catalog of add-on services (on-site mock inspection at $600, virtual mock inspection at $400, hourly consulting at $70/hour, care plan development, Medicaid contract application, capacity increases, and supply ordering with a $50 convenience fee).

The firm delivers services primarily through Zoom-based video consultations with screen sharing, supplemented by on-site visits in five Washington counties (Thurston, Lewis, Clark, Cowlitz, Pierce). The team comprises 4-5 individuals: founder Sherise Baltazar (former AFH Policy Program Manager at RCS 2015-2018 and DSHS-credentialed subject matter expert), Christi Pederson (former ALTSA Policy Unit Manager, joined February 2022), Traci Nelson (multi-home AFH owner/operator with 16+ years of experience, joined April 2025), and Tara Brewer (administrative assistant). Proactive Solutions does not operate a proprietary technology platform; delivery relies on standard commercial tools (Zoom, website contact forms, email, phone).

Revenue is generated on a pay-as-you-go professional services basis with publicly disclosed fixed pricing. The go-to-market is sales-led and referral-driven, relying heavily on website testimonials, word-of-mouth, direct phone/email outreach, and an online appointment booking system. There is no evidence of external funding; the company is founder-owned and bootstrapped. Customer base consists exclusively of individual SMB AFH owner-operators in Washington State.

Name

Proactive Solutions

Legal name

Proactive Solutions, LLC

Website

https://proactivesolutionsllc.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Proactive Solutions, LLC is a Washington State-based consulting firm that guides Adult Family Home providers through the DSHS licensing process, offering structured multi-phase licensing packages, mock inspections, and operational advisory services delivered primarily via Zoom.

Ownership category

akta.pro rank

Product category

Adult Family Home Licensing & Compliance Consulting

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG)

Keywords

• Adult family home consulting
• AFH licensing services
• Healthcare compliance consulting
• Senior care licensing
• Regulatory compliance services

Headquarters

HQ city

Olympia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Licensing Package Services: One-time professional services packages (Phase One at $575 and Phase Two at $1,400) that guide AFH providers through the licensing process. CHOW (Change of Ownership) Package at $975.
2. On-site and Virtual Mock Inspections: Inspection services at $600 on-site or $400 virtual to evaluate home readiness for state inspections.
3. Hourly Consulting: General consulting at $70/hour with 2-hour minimum. Additional services including care plan development ($175), reminder worksheets ($100), Medicaid contracts ($175), and capacity increases ($200).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Proactive Solutions is a consulting firm that guides Adult Family Home (AFH) providers in Washington State through the licensing, inspection, and ongoing regulatory compliance process. It sells structured multi-phase licensing packages (Phase One and Phase Two), a Change of Ownership (CHOW) package, mock inspections, hourly consulting, and add-on services such as negotiated care plans, Medicaid contract applications, and supply ordering, delivered primarily via Zoom and selective on-site visits.

Product overview

Proactive Solutions is a consulting firm offering a structured multi-phase licensing package for Adult Family Home (AFH) providers in Washington State, centered on the Licensing Package (Phase One and Phase Two) designed to guide applicants from initial consultation through final licensing. The portfolio also includes a Change of Ownership (CHOW) package for transferring existing AFH licenses, plus an array of à la carte add-on services including mock inspections, general consulting, care plan development, and supply ordering. All phases employ Zoom video conferencing for remote client meetings.

Differentiator

Problem solved

Functional benefit

Products and services

• Licensing Package Phase One Initial consultation and virtual home inspection service that helps applicants understand AFH licensing requirements, identify necessary home modifications, and prepare for the licensing process. Priced at $575 and includes initial Zoom consultation, virtual home inspection, and contractor/building official coordination.
• Licensing Package Phase Two Comprehensive application assistance and document development service including LLC/EIN/master business license assistance, AFH application submission, policy manual creation, staff training, virtual walk-through inspections, filing system setup, and pre/post licensing support via Zoom series. Priced at $1,400 with optional supply ordering.
• Change of Ownership (CHOW) Licensing Package Phase One Specialized licensing package for transferring ownership of an existing licensed AFH, including policy manual, binder tab dividers, and Zoom meetings to transition records from the prior provider. Priced at $975.
• On-site Mock Inspection Pre-licensing home evaluation service that mimics the full Residential Care Services inspection, including physical walk-through, records audit (residents, staff, administration), medication reconciliation, and a comprehensive best practices deficiency report. Priced at $600 on-site or $400 virtual; available in Thurston, Lewis, Clark, Cowlitz, and Pierce counties.
• General Consulting Hourly consulting service for ongoing AFH operational support and guidance. Priced at $70/hour with a 2-hour minimum.
• Develop Negotiated Care Plans Service to develop negotiated care plans for AFH residents. Priced at $175 for new plans and $100 for updates.
• Reminder Worksheet One-time service providing a reminder worksheet for tracking renewal dates and administrative deadlines. Priced at $100.
• Medicaid Contract and Background Check Application Assistance service for applying for Medicaid contracts and obtaining approval to conduct background checks on potential residents or staff. Priced at $175.
• Increase Resident Capacity Application Service to assist providers with applications to increase their licensed resident capacity. Priced at $200.
• Supply Ordering Service Convenience service to order and deliver required AFH supplies including fire extinguishers, binders, and call bell systems. Includes a $50 convenience fee plus the cost of supplies.
• Monthly Maintenance Checks Recurring on-site consultation service to help providers maintain compliance, establish consistent practices, and improve safety and operational efficiency within their AFH.

Quantifiable outcome

• Providers report passing all building and state inspections with zero deficiencies when following the company's guidance

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Others

• Senior Helpers: National in-home senior care franchise providing personal care, companionship, and disease-specific care services. Related to Proactive Solutions through the elder care services ecosystem, though it operates a care delivery franchise rather than a licensing consultancy.
• Home Instead: Global home care franchise network specializing in personalized senior care services. Related to Proactive Solutions through the elder care services market, though it operates a care delivery model rather than a licensing and compliance consultancy.
• ComForCare: National home care franchise providing in-home senior care and personal support services. Related to Proactive Solutions through the senior care services market, though it delivers care directly rather than consulting on facility licensing.
• Right at Home: International in-home care franchise providing senior companionship, personal care, and specialty care services. Related to Proactive Solutions through the long-term care services ecosystem, though focused on home care delivery rather than provider licensing.

Broad incumbents

• Caring.com: Senior care resource platform providing information, reviews, and referral services across assisted living, in-home care, and elder care services. Comparable as a senior care advisory and content resource, but oriented to families seeking care rather than providers seeking licensing support.
• Assisted Living Locators: Senior living placement and advisory franchise assisting families with assisted living and memory care selection. Comparable as a senior care advisory franchise model, though focused on family-side placement rather than provider licensing.
• CarePatrol: Senior living placement and advisory franchise helping families navigate assisted living, memory care, and in-home care options. Comparable in being a senior care advisory service, though focused on placement rather than provider licensing and compliance.
• A Place for Mom: Largest US senior care advisory and referral network helping families find senior living and care options. Comparable to Proactive Solutions as a senior care advisory service, but operates at national scale across all care settings rather than specializing in AFH licensing in one state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AFHConsultant
• LinkedInlinkedin.com/company/proactive-solutions-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proactive Solutions