SNgo

What SNgo does

SNgo (commercial name "SNGO!") is the public transport network operated by Société Transdev Normandie Val de Seine, a private subsidiary of the Transdev Group, under a public service concession granted by Seine Normandie Agglomération. The network serves Vernon and surrounding communes in the Eure department of Normandy, France, including Saint-Marcel, Les Andelys, Pacy-sur-Eure, Ménilles, and Écos. It runs eleven regular bus lines plus two supplementary lines (8A, 8B), a seasonal Giverny shuttle connecting Vernon-Giverny train station to Giverny village from April to November, a school transport service, and the HandiGo! accessible transport service for disabled residents of Vernon and Saint-Marcel.

The core technology stack is a multi-channel digital ticketing platform rather than proprietary AI systems. Passengers can purchase and validate tickets via the Atoumod M-Ticket mobile app, an SMS ticketing system (codes T1, T8, T9, TC sent to short code 93 120), the Atoumod rechargeable smart card accepted across multiple Normandy transport networks, and a new e-boutique web platform launched in January 2024. On-demand transport, branded SNgo à la demande, was launched in March 2024 across three zones using the Cityway Manett booking platform and the My Mobi app to serve rural communes outside regular bus coverage. Payment processing is handled by Payzen and site analytics by Matomo. The website (sngo.fr) is built and hosted with Airweb as developer and Online SAS as host.

The business model is a regulated fare-based transit operation. Revenues come primarily from transaction fees on single and SMS tickets (€0.50–€2 per trip), recurring subscription revenue from monthly and annual passes, and unit fares on the on-demand service (€2 per trip). Sales occur through a physical customer agency in Vernon, an e-boutique, the mobile app, SMS billing, onboard purchases on Line 10, and partner merchants (Bar Tabac Les Lilas and Relay Hubiz at Vernon station). The concession structure with Seine Normandie Agglomération is the principal institutional revenue relationship, with the agglomeration also organizing school transport registration. End-user customer segments span general commuters, school transport users, disabled residents, rural on-demand users, tourists visiting Giverny, and regional commuters using NOMAD coaches and SNCF TER connections from Vernon station.

Name

SNgo

Legal name

Société Transdev Normandie Val de Seine

Website

https://sngo.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SNgo is the public bus and mobility network serving Vernon and surrounding communes in Normandy, France, operated by Transdev Normandie Val de Seine under a concession from Seine Normandie Agglomération. It offers regular bus lines, on-demand rural transport, accessible HandiGo service, and a seasonal Giverny shuttle.

Ownership category

akta.pro rank

Headquarters

HQ city

Vernon

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Public Transport Ticket Sales: Revenue from single journey tickets, SMS tickets, and transport passes sold to passengers using the SNgo public transportation network
2. Card and Pass Sales: Revenue from Atoumod smart cards and various transport passes (10-journey, monthly, annual, youth passes)
3. On-Demand Transport Fares: €2 per trip for on-demand transport service, valid for connections within one hour on all network lines
4. Giverny Shuttle Service: Seasonal shuttle service from Vernon-Giverny train station to Giverny village (April to November) with preferential pricing for Seine Normandie Agglomération residents

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels5 records

Core offering

SNgo operates the public transport network of Seine Normandie Agglomération in Normandy, France. It provides multi-modal mobility services including regular urban bus lines, school transport, on-demand minibus service for rural areas, accessible transport for disabled residents, and a seasonal tourist shuttle to Giverny village. Tickets are sold through SMS, mobile app, smart cards, an online e-boutique, physical agency, and partner retail outlets.

Product overview

SNGO! is a public transportation network operated by Transdev Normandie Val de Seine serving Vernon and surrounding communities in Normandy, France. The offering consists of a core bus network (11 regular lines plus 2 supplementary lines 8A/8B) supplemented by specialized services including school transport, on-demand transport (SNgo à la demande), and accessible transport for people with disabilities (HandiGo!). Digital ticketing is available through multiple channels: the Carte Atoumod smart card system, SMS ticketing, the Atoumod M-Ticket mobile application, and a new e-boutique for online card management. A seasonal Giverny shuttle connects Vernon train station to the famous Monet gardens. The network integrates with regional NO_MA_D coach services and TER trains for broader regional connectivity.

Differentiator

Problem solved

Functional benefit

Brands

• SNgo à la demande: On-demand transport service operating in rural areas of Seine Normandie Agglomération.
• HandiGo!
• Navette Giverny
• Titre SMS

Products and services

• Réseau SNGO! Bus Lines Core public bus transport network serving Vernon, Saint-Marcel, Les Andelys, Pacy-sur-Eure, M\u00e9nilles, Ecos, and surrounding communes with 11 regular bus lines plus 2 supplementary lines (8A, 8B). Available to residents and visitors for daily mobility within Seine Normandie Agglomération.
• Transport Scolaire School transport service organized by Seine Normandie Agglomération providing bus transportation for students to and from schools across the SNGO network area.
• SNgo à la demande On-demand minibus service launched in March 2024 serving rural communes without regular bus lines for medical, administrative, shopping trips, and school transport during off-peak hours. Covers three zones (A, B, C) across Seine Normandie Agglomération. Bookable via website, My Mobi app, or phone.
• HandiGo! Specialized accessible on-demand transport service for people with disabilities residing in Vernon or Saint-Marcel who cannot use regular urban bus lines. Provides door-to-door minibus service.
• Navette Giverny Seasonal shuttle service (April to November) connecting Vernon-Giverny train station to Giverny village, serving tourists visiting Monet's gardens and Vernon museums. Offers preferential pricing for Seine Normandie Agglomération residents and Giverny seasonal workers.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Transdev Normandie Val de SeinecoreOthersParent company and operator of the SNgo transport network. Responsible for overall network management, bus operations, and service delivery under concession contract with Seine Normandie Agglomération.
• AirwebcoreTechnology or IntegrationWebsite developer for sngo.fr and e-boutique platform (airwebpass.com). Provides digital infrastructure for online ticket sales, card management, and customer accounts.
• NOMAD (Normandy Regional Transport)coreStrategic or Co-development PartnerRegional coach network providing inter-city connections from Vernon to other Normandy cities (Louviers, Gisors, Gaillon, Evreux, Rouen, Les Andelys, etc.) and Paris. SNgo passengers can connect to NOMAD services.
• SNCF (TER Trains)coreChannel Partner/ Reseller/ DistributorNational railway operator providing TER regional train services from Vernon station. SNgo network connects passengers to and from Vernon-Giverny train station for regional and Paris connections.
• Cityway (Manett Platform)coreTechnology or IntegrationProvides the on-demand transport booking platform (Manett) used for SNgo à la demande service. Handles reservation system, route optimization, and scheduling for on-demand minibus service.
• Seine Normandie AgglomérationcoreOthersLocal government authority that organizes school transport and grants the public service concession to Transdev for operating the SNgo network.
• BAR TABAC LES LILASminorChannel Partner/ Reseller/ DistributorPartner merchant location selling transport tickets. Located at Place du Vieux René, Vernon.
• RELAY HUBIZminorChannel Partner/ Reseller/ DistributorPartner merchant location selling transport tickets and providing information. Located in the Hall of Vernon train station (SNCF). Open Monday to Friday 6:45-13:45.
• Atoumod ConsortiumcoreStrategic or Co-development PartnerMulti-network smart card system accepted across multiple Normandy transport networks. The Atoumod card can be loaded with tickets from different networks including SNgo.
• Atoumod ConsortiumcoreTechnology or IntegrationProvider of the m-Ticket mobile application used by SNgo for dematerialized ticket sales and validation on smartphones.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Keolis: Keolis is a major French public transit operator (SNCF subsidiary) that runs dozens of urban and interurban bus networks under public service concessions similar to SNgo's. Its operations in cities like Caen (Twisto), Bordeaux, and Angers share the same concession-based business model, multi-channel ticketing, and on-demand mobility extensions that SNgo deploys.
• Transdev: Transdev is the parent group of the entity operating SNgo and runs hundreds of similar local and regional public bus networks across France and globally under comparable concession contracts. As the ultimate operator, it is the closest functional comparator for network design, concession economics, and digital ticketing rollouts.
• RATP Dev: RATP Dev is the international operations arm of the Paris RATP Group and operates urban bus networks, on-demand services, and accessibility transport across France and globally. It directly competes with Transdev and Keolis for French public service concessions of the kind held by SNgo.
• Astuce (Rouen): Astuce is the Transdev-operated public bus and metro network serving the Métropole Rouen Normandie in Normandy. It is a nearby regional peer running a similar mix of urban bus lines, on-demand transport, school services, and integration with SNCF TER trains under a comparable concession structure.
• Lacroix Group: Lacroix is a French independent bus and coach operator providing scheduled, school, and on-demand transport services across regional France. It competes for the same concession opportunities as Transdev and Keolis and operates networks of comparable scale to SNgo.
• Twisto (Keolis Caen): Twisto operates the bus and on-demand transit network of Caen la Mer in Normandy under a Keolis concession. As a comparable Normandy-based urban bus concession with regular lines, on-demand service, and intermodal integration, Twisto is one of the most directly comparable peer networks to SNgo.

Regional players

• NOMAD (Normandie Regional Transport): NOMAD is the Normandy region's interurban coach and rail coordination brand, providing the regional routes that connect SNgo's local network to other cities in the region. While not a direct competitor (it is a partner), it operates on the same regional scale and serves overlapping customer journeys, making it a relevant benchmark for regional public mobility economics.

Emerging players

• Cityway: Cityway provides the Manett on-demand transport booking platform that powers SNgo's TAD service. As a transit technology vendor serving French and international operators with on-demand, journey planning, and ticketing software, Cityway is an emerging peer and enabler in the digital transit infrastructure layer.

Broad incumbents

• SNCF (TER): SNCF operates France's national rail network including TER regional trains that connect at Vernon-Giverny station with SNgo's local services. It is the parent of Keolis and a broader incumbent that shapes regional mobility patterns and concession tendering dynamics affecting SNgo.
• RATP: RATP is the incumbent operator of the Paris metro and bus network and parent of RATP Dev, which competes with Transdev for French regional concessions. RATP's Île-de-France Mobilités network sets the broader context for French public transit policy, fare frameworks, and digital ticketing standards that influence concessions like SNgo's.

Market position

Strengths4 records

Competitive moat4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/reseauSNgo
• LinkedInlinkedin.com/company/sngo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SNgo