The Strategy Group Company

What The Strategy Group Company does

The Strategy Group Company (TSGco) is a privately held, full-service political advertising and consulting firm founded in 1994 and headquartered in Columbus, Ohio, operating from a 200-year-old inn and stagecoach stop. The company provides an integrated suite of campaign services spanning strategy, polling, surveillance, copywriting, voter contact (automated calls, texting, tele-townhalls), TV/web/radio/print production, digital services, direct mail, targeting and media placement, and email marketing. Service delivery is supported by an in-house production studio (including Brick Audio, founded 2007), a research and development team with software engineers, and a distributed workforce with presence in Washington D.C., Nashville, Botswana, and senior advisors covering Europe, Latin America, the Caribbean, and Africa.

TSGco's business model is professional services / project-based engagement fees, with no public pricing and quote-based scoping tied to campaign size, media budget, and service scope. The go-to-market is direct sales, primarily to Republican candidates and conservative causes — the company claims work for 1 U.S. President, 6 Governors, 30 U.S. Senators, 146 U.S. Representatives, and 1,000+ down-ballot races, plus national party committees (RNC, NRSC, NRCC) and advocacy organizations (Family Research Council, Club for Growth Action, Americans for Prosperity, Marsy's Law). A secondary corporate public affairs segment serves Fortune 100 companies, universities, and healthcare organizations, and an international democracy/campaign capacity-building practice claims reach across 25+ countries.

Revenue flows are concentrated in the U.S. Republican political ecosystem and the U.S. election cycle, with a heavy weighting toward presidential and midterm years. The company has accumulated 17 Pollies, 14 Reeds, and 13 Tellies from the AAPC and runs a content marketing operation (tsgco.com, War Room microsite, Instagram, LinkedIn, X, Facebook) emphasizing portfolio, thought leadership, and award recognition to drive inbound from political and corporate prospects. The company is led by CEO Ben Yoho, President Ryan Rodgers, and founder/Chairman Rex Elsass.

Name

The Strategy Group Company

Legal name

The Strategy Group Company

Website

https://tsgco.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

The Strategy Group Company (TSGco) is a Columbus, Ohio-based, full-service political advertising and consulting firm providing strategy, polling, production, media placement, digital, and direct mail services primarily to Republican candidates, conservative causes, party committees, and select corporate and international clients.

Ownership category

akta.pro rank

Product category

Political Advertising and Campaign Consulting

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Go-to-Market (GTM) Strategy & Planning (MPAAAFAA)

akta.pro secondary industry

Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK)

Keywords

• Political advertising services
• Campaign strategy consulting
• Media production services
• Voter contact services
• Issue advocacy campaigns

Headquarters

HQ city

Delaware

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Political Campaign Services: Full-service political advertising agency providing strategy, polling, creative production, media placement, and digital services to political candidates and campaigns. Revenue generated through professional service fees for campaign consulting, advertising production, and media buying services.
2. Cause and Issue Advocacy: Services for issue advocacy organizations and causes, including ballot initiative campaigns and organizational communications.
3. Corporate Communications: Corporate advertising and communications services for corporate clients seeking public affairs and political-style advertising.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Strategy Group Company (TSGco) is a full-service political advertising and consulting agency that provides strategy development, polling, voter contact, creative production (TV, web, radio, print), digital marketing, direct mail, media placement, and email marketing for political campaigns, conservative causes, advocacy organizations, and corporate clients. The firm delivers integrated campaign services combining strategic planning, creative execution, competitive surveillance, and multi-channel media buying.

Product overview

The Strategy Group Company (TSGco) is a national conservative advertising agency offering a comprehensive suite of political campaign services. The company provides strategy, polling, surveillance, copywriting, voter contact, TV/web/radio/print production, digital services, direct mail, targeting & placement, and email marketing. The firm also offers video production, audio production, branding, and website development. Services are organized around three client segments: Candidates (political campaigns), Causes (issue advocacy), and Corporate clients. The company operates from a 200-year-old inn and stagecoach stop and has produced work for numerous high-profile political figures including President Donald Trump, U.S. Senators, and Governors.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services
• Polling Services
• Surveillance Services
• Copywriting Services
• Voter Contact Services
• TV, Web, Radio and Print Production
• Digital Services
• Direct Mail Services
• Targeting and Placement Services
• Email Marketing Services

Quantifiable outcome

• 1 U.S. President, 6 Governors, 30 U.S. Senators, 146 U.S. Representatives, and 1000+ down ballot victories
• +2 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• International Republican Institute (IRI)coreStrategic or Co-development PartnerTSGco team members including Jessica Findley (Director of International Campaigns) and Brian Berry (Chief Strategy Officer) have professional experience with IRI. Jessica spent 12 years with IRI providing strategic leadership for democracy and governance programs across 25+ countries. Brian taught democracy-building programs overseas for IRI in Armenia, Azerbaijan, Egypt, Haiti, Iraq, Jordan, Malaysia, Morocco, Sudan, Syria, Thailand, Ukraine, and the West Bank and Gaza.
• Platinum Strategic VenturesminorStrategic or Co-development PartnerHanif Abdullah serves as Director and Founder of Platinum Strategic Ventures, a training and consultancy firm specializing in institutional change strategy, advisory, and capacity building. He collaborates with TSGco on programs to strengthen democratic institutions.
• South Dakota Governor's Office of Economic DevelopmentminorStrategic or Co-development PartnerProduced the 'Work Together Campaign' for South Dakota's economic development initiative.
• Citizens UnitedcoreStrategic or Co-development PartnerBrian Berry is a founding board member of Citizens United, which won a landmark freedom of speech case in the United States Supreme Court. TSGco works with Citizens United PAC on political campaigns.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GMMB: Major Democratic-leaning political advertising and media agency. Comparable to TSGco as a full-service political ad agency serving candidates and causes, though on the opposing partisan side of the market.
• Targeted Victory: Republican-focused digital political consulting and advertising firm. Closely comparable to TSGco in serving GOP candidates and conservative causes with integrated strategy, digital, and media placement services.
• McCarthy Henighan Bass (McCarthy-HLB): Political ad agency serving Democratic and progressive campaigns. Comparable to TSGco in scale and integrated political advertising services, though on the opposing partisan side.
• FP1 Strategies: Republican political advertising and consulting firm specializing in media strategy, paid media, and public affairs. Closely comparable to TSGco in client base and service offering.
• Jamestown Associates: Republican political media and advertising firm. Direct competitor to TSGco for GOP Senate, House, and gubernatorial campaigns with similar production + placement capabilities.
• The Stoneridge Group: Republican-leaning political direct marketing and consulting firm offering strategy and voter contact services comparable to TSGco's direct mail and voter contact offerings.

Others

• International Republican Institute (IRI): Democracy and governance NGO where several TSGco team members previously led programs. Acts as a partner/contractor counterpart rather than direct competitor, but operates in the same international democracy strengthening space.
• National Media (NationalJournal): Provides political advertising and media services to political campaigns and advocacy groups. Adjacent to TSGco's service offering and target clients, useful as a sector observable.

Broad incumbents

• SC&G (Stagwell): Multi-partisan political advertising agency within the Stagwell network. Comparable to TSGco as a full-service political ad shop but operating across party lines with broader holding-company resources.
• Publicis Political: Large holding-company political advertising division that competes for major political and public affairs accounts. Comparable to TSGco as a much broader, scaled incumbent offering political and corporate communications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/StrategyGroupCo
• Facebookfacebook.com/TheStrategyGroupCo
• LinkedInlinkedin.com/company/the-strategy-group-company
• Instagraminstagram.com/thestrategygroupco

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Strategy Group Company