The Strategy Group Company
The Strategy Group Company (TSGco) is a Columbus, Ohio-based, full-service political advertising and consulting firm providing strategy, polling, production, media placement, digital, and direct mail services primarily to Republican candidates, conservative causes, party committees, and select corporate and international clients.
- Company typePrivate
- Founded1994
- HeadquartersDelaware, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What The Strategy Group Company does
The Strategy Group Company (TSGco) is a privately held, full-service political advertising and consulting firm founded in 1994 and headquartered in Columbus, Ohio, operating from a 200-year-old inn and stagecoach stop. The company provides an integrated suite of campaign services spanning strategy, polling, surveillance, copywriting, voter contact (automated calls, texting, tele-townhalls), TV/web/radio/print production, digital services, direct mail, targeting and media placement, and email marketing. Service delivery is supported by an in-house production studio (including Brick Audio, founded 2007), a research and development team with software engineers, and a distributed workforce with presence in Washington D.C., Nashville, Botswana, and senior advisors covering Europe, Latin America, the Caribbean, and Africa.
TSGco's business model is professional services / project-based engagement fees, with no public pricing and quote-based scoping tied to campaign size, media budget, and service scope. The go-to-market is direct sales, primarily to Republican candidates and conservative causes — the company claims work for 1 U.S. President, 6 Governors, 30 U.S. Senators, 146 U.S. Representatives, and 1,000+ down-ballot races, plus national party committees (RNC, NRSC, NRCC) and advocacy organizations (Family Research Council, Club for Growth Action, Americans for Prosperity, Marsy's Law). A secondary corporate public affairs segment serves Fortune 100 companies, universities, and healthcare organizations, and an international democracy/campaign capacity-building practice claims reach across 25+ countries.
Revenue flows are concentrated in the U.S. Republican political ecosystem and the U.S. election cycle, with a heavy weighting toward presidential and midterm years. The company has accumulated 17 Pollies, 14 Reeds, and 13 Tellies from the AAPC and runs a content marketing operation (tsgco.com, War Room microsite, Instagram, LinkedIn, X, Facebook) emphasizing portfolio, thought leadership, and award recognition to drive inbound from political and corporate prospects. The company is led by CEO Ben Yoho, President Ryan Rodgers, and founder/Chairman Rex Elsass.
The Strategy Group Company firmographics
Firmographics- Name
- The Strategy Group Company
- Legal name
- The Strategy Group Company
- Website
- https://tsgco.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Strategy Group Company (TSGco) is a Columbus, Ohio-based, full-service political advertising and consulting firm providing strategy, polling, production, media placement, digital, and direct mail services primarily to Republican candidates, conservative causes, party committees, and select corporate and international clients.
- Ownership category
- akta.pro rank
The Strategy Group Company industry classification
Industry- Product category
- Political Advertising and Campaign Consulting
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Go-to-Market (GTM) Strategy & Planning (MPAAAFAA)
- akta.pro secondary industry
- Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK)
Keywords
Where The Strategy Group Company is headquartered
LocationHeadquarters
- HQ city
- Delaware
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
The Strategy Group Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Political Campaign Services: Full-service political advertising agency providing strategy, polling, creative production, media placement, and digital services to political candidates and campaigns. Revenue generated through professional service fees for campaign consulting, advertising production, and media buying services.
- Cause and Issue Advocacy: Services for issue advocacy organizations and causes, including ballot initiative campaigns and organizational communications.
- Corporate Communications: Corporate advertising and communications services for corporate clients seeking public affairs and political-style advertising.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
The Strategy Group Company product offering
Product offeringCore offering
The Strategy Group Company (TSGco) is a full-service political advertising and consulting agency that provides strategy development, polling, voter contact, creative production (TV, web, radio, print), digital marketing, direct mail, media placement, and email marketing for political campaigns, conservative causes, advocacy organizations, and corporate clients. The firm delivers integrated campaign services combining strategic planning, creative execution, competitive surveillance, and multi-channel media buying.
Product overview
The Strategy Group Company (TSGco) is a national conservative advertising agency offering a comprehensive suite of political campaign services. The company provides strategy, polling, surveillance, copywriting, voter contact, TV/web/radio/print production, digital services, direct mail, targeting & placement, and email marketing. The firm also offers video production, audio production, branding, and website development. Services are organized around three client segments: Candidates (political campaigns), Causes (issue advocacy), and Corporate clients. The company operates from a 200-year-old inn and stagecoach stop and has produced work for numerous high-profile political figures including President Donald Trump, U.S. Senators, and Governors.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Services
- Polling Services
- Surveillance Services
- Copywriting Services
- Voter Contact Services
- TV, Web, Radio and Print Production
- Digital Services
- Direct Mail Services
- Targeting and Placement Services
- Email Marketing Services
Quantifiable outcome
- 1 U.S. President, 6 Governors, 30 U.S. Senators, 146 U.S. Representatives, and 1000+ down ballot victories
- +2 more outcomes
Companies that use The Strategy Group Company
Customer profileNamed customers25 records
Segments4 records
Ideal customer profiles4 records
The Strategy Group Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Strategy Group Company partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- International Republican Institute (IRI)coreTSGco team members including Jessica Findley (Director of International Campaigns) and Brian Berry (Chief Strategy Officer) have professional experience with IRI. Jessica spent 12 years with IRI providing strategic leadership for democracy and governance programs across 25+ countries. Brian taught democracy-building programs overseas for IRI in Armenia, Azerbaijan, Egypt, Haiti, Iraq, Jordan, Malaysia, Morocco, Sudan, Syria, Thailand, Ukraine, and the West Bank and Gaza.
- Platinum Strategic VenturesminorHanif Abdullah serves as Director and Founder of Platinum Strategic Ventures, a training and consultancy firm specializing in institutional change strategy, advisory, and capacity building. He collaborates with TSGco on programs to strengthen democratic institutions.
- South Dakota Governor's Office of Economic DevelopmentminorProduced the 'Work Together Campaign' for South Dakota's economic development initiative.
- Citizens UnitedcoreBrian Berry is a founding board member of Citizens United, which won a landmark freedom of speech case in the United States Supreme Court. TSGco works with Citizens United PAC on political campaigns.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Strategy Group Company competitors and assessment
Company assessmentDirect peers
- GMMB: Major Democratic-leaning political advertising and media agency. Comparable to TSGco as a full-service political ad agency serving candidates and causes, though on the opposing partisan side of the market.
- Targeted Victory: Republican-focused digital political consulting and advertising firm. Closely comparable to TSGco in serving GOP candidates and conservative causes with integrated strategy, digital, and media placement services.
- McCarthy Henighan Bass (McCarthy-HLB): Political ad agency serving Democratic and progressive campaigns. Comparable to TSGco in scale and integrated political advertising services, though on the opposing partisan side.
- FP1 Strategies: Republican political advertising and consulting firm specializing in media strategy, paid media, and public affairs. Closely comparable to TSGco in client base and service offering.
- Jamestown Associates: Republican political media and advertising firm. Direct competitor to TSGco for GOP Senate, House, and gubernatorial campaigns with similar production + placement capabilities.
- The Stoneridge Group: Republican-leaning political direct marketing and consulting firm offering strategy and voter contact services comparable to TSGco's direct mail and voter contact offerings.
Others
- International Republican Institute (IRI): Democracy and governance NGO where several TSGco team members previously led programs. Acts as a partner/contractor counterpart rather than direct competitor, but operates in the same international democracy strengthening space.
- National Media (NationalJournal): Provides political advertising and media services to political campaigns and advocacy groups. Adjacent to TSGco's service offering and target clients, useful as a sector observable.
Broad incumbents
- SC&G (Stagwell): Multi-partisan political advertising agency within the Stagwell network. Comparable to TSGco as a full-service political ad shop but operating across party lines with broader holding-company resources.
- Publicis Political: Large holding-company political advertising division that competes for major political and public affairs accounts. Comparable to TSGco as a much broader, scaled incumbent offering political and corporate communications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
The Strategy Group Company social profiles
Digital presenceThe Strategy Group Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Strategy Group Company leadership team
Management profileNumber of profiles
Profiles8 records
The Strategy Group Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Strategy Group Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Strategy Group Company
What does The Strategy Group Company do?
The Strategy Group Company (TSGco) is a full-service political advertising and consulting agency that provides strategy development, polling, voter contact, creative production (TV, web, radio, print), digital marketing, direct mail, media placement, and email marketing for political campaigns, conservative causes, advocacy organizations, and corporate clients. The firm delivers integrated campaign services combining strategic planning, creative execution, competitive surveillance, and multi-channel media buying.
Is The Strategy Group Company a public or private company?
The Strategy Group Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Strategy Group Company founded?
The Strategy Group Company was founded in 1994. It employs 51 to 100 people.
Where is The Strategy Group Company based?
The Strategy Group Company is headquartered in Delaware, United States, in the North America region.
How does The Strategy Group Company make money?
Three revenue lines are on record. Political Campaign Services are the primary driver. The others are cause and Issue Advocacy and corporate Communications.
Who are The Strategy Group Company's main competitors?
Direct peers on record are GMMB, Targeted Victory, McCarthy Henighan Bass (McCarthy-HLB), FP1 Strategies, Jamestown Associates and The Stoneridge Group. Others are International Republican Institute (IRI) and National Media (NationalJournal). Broad incumbents are SC&G (Stagwell) and Publicis Political.
Does The Strategy Group Company have an API?
No public API is recorded for The Strategy Group Company.
What industry is The Strategy Group Company in?
The Strategy Group Company's product category is Political Advertising and Campaign Consulting. Its primary akta.pro industry code is MPAAAFAA, Go-to-Market (GTM) Strategy & Planning, with a secondary code of BPAAADAK, Political/GOTV & Advocacy Calling (Campaigns). Its NAICS code is 541810 and its SIC code is 8742.