Webman
Webman ApS is a Copenhagen-based Danish digital agency that builds custom WordPress websites and webshops and provides Google Ads, Facebook Ads, SEO, and email marketing services for Danish small and medium-sized businesses. Founded in 2010, it serves 500+ clients with a 3-person core team and inbound/outbound sales motion.
- Company typePrivate
- Founded2010
- HeadquartersHvidovre, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Webman does
Webman ApS is a Copenhagen-based Danish digital agency founded in 2010 by Nicholas Gotfredsen, operating with a small core team (3 members) plus two sales roles in active recruitment. The company designs and builds custom WordPress-based websites and webshops for Danish small and medium-sized businesses, deliberately avoiding pre-purchased templates in favor of bespoke design, and augments every delivery with a customized video manual so that non-technical clients can independently update their own content post-handover. A Google Partner-certified practice, Webman provides four recurring digital marketing service lines: Google Ads management, Facebook/Instagram advertising, SEO, and email marketing, with separate client-managed ad budgets tiered from 3,000 to 20,000+ DKK per month.
The business model combines one-time project fees for website and webshop builds (ranging from 7,500 DKK for simple sites to 20,000+ DKK for complex builds) with recurring agency fees for marketing retainers and a 50/50 milestone-based payment structure. Pricing is transparent and pre-quoted through a multi-step online price calculator on the company website, which generates qualified warm inbound leads; this is paired with outbound cold calling by meeting bookers and a new dedicated sales function. The company is 100% founder-owned (no external investment), holds no patents, and operates exclusively in the Danish market from its Copenhagen SV office (Otto Busses Vej 5). It has served 500+ Danish businesses since founding and maintains 110+ all-5-star Trustpilot reviews, with notable customers spanning entertainment (Maria Lucia), e-commerce (Fits CPH, State Energi Drink), automotive detailing, real estate, healthcare, and education.
Webman firmographics
Firmographics- Name
- Webman
- Legal name
- Webman ApS
- Website
- https://webman.dk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Webman ApS is a Copenhagen-based Danish digital agency that builds custom WordPress websites and webshops and provides Google Ads, Facebook Ads, SEO, and email marketing services for Danish small and medium-sized businesses. Founded in 2010, it serves 500+ clients with a 3-person core team and inbound/outbound sales motion.
- Ownership category
- akta.pro rank
Where Webman is headquartered
LocationHeadquarters
- HQ city
- Hvidovre
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Webman business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Website Design & Development: Custom website design and development projects, priced based on complexity, number of subpages, features, and customization level. Payment structure is 50% upfront upon project approval and 50% upon draft delivery.
- Webshop Design & Development: Custom conversion-optimized webshop development with full ownership transferred to the client. Includes features such as blog function, B2B customer login, gift card functionality, and filtering options.
- Online Marketing Services: Ongoing digital marketing services including Google Ads management, Facebook/Instagram Ads, SEO optimization, and Email Marketing. Advertising budgets are managed separately, with typical client monthly ad budgets ranging from 3,000–5,000 DKK, 5,000–20,000 DKK, or 20,000+ DKK.
- WordPress Support & Consulting: WordPress support services including 1 hour of free help in exchange for a link, as well as paid support agreements and scratch cards for ongoing WordPress assistance with DIVI themes, premium themes, and Revolution Slider.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Simple website — 7,500–12,000 DKK |
| One time/ perpetual license | Multi-year contract | Mid-size website — 12,000–19,000 DKK |
| One time/ perpetual license | Multi-year contract | Large/complex website — from 20,000 DKK and up |
| Usage-based | Monthly | Online marketing — advertising budgets from 3,000 DKK/month |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Webman product offering
Product offeringCore offering
Webman is a Danish digital agency that designs and develops custom WordPress-based websites and webshops from scratch without pre-made templates, transferring 100% ownership to clients with no binding contracts. The company bundles these builds with tailored video manuals for self-management, and complements them with online marketing services including Google Ads management, Facebook/Instagram advertising, SEO, and email marketing for Danish SMBs.
Product overview
Webman is a digital agency offering a unified portfolio of web development and online marketing services. The core offerings consist of custom-built websites (Ny Hjemmeside) and webshops (Ny Webshop) built on WordPress without pre-made templates, providing clients with 100% ownership and tailored videomanuals. These are complemented by online marketing modules including Google Ads management, Facebook/Meta advertising, SEO optimization, and Email Marketing services. The company positions itself as a full-service partner for businesses seeking to establish or improve their online presence, with all services designed to work together to drive traffic, generate leads, and convert visitors into customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Ny Hjemmeside (Custom Website) Custom-designed website built from scratch on WordPress without pre-made templates, with 100% client ownership transferred on delivery, no binding contracts, and a tailored video manual for self-managed content updates. Priced from 7,500 DKK for simple sites up to 20,000+ DKK for complex builds.
- Ny Webshop (Custom Webshop) Conversion-optimized custom webshop built on WordPress with full ownership transferred to the client. Includes features such as blog function, B2B customer login, gift card functionality, newsletter integration, and product filtering options, delivered with a customized video manual.
- Google Ads Management Managed pay-per-click advertising service covering Google search ads, display ads, shopping campaigns, remarketing, video ads, and smart campaigns. Targets top 3 Google rankings for chosen keywords to drive qualified traffic to clients' websites.
- Facebook / Instagram Advertising Managed advertising on Facebook and Instagram including dynamic product ads, retargeting campaigns, lead generation ads, and video-based ad campaigns. Targeted at increasing brand visibility and driving conversions for SMB and e-commerce clients.
- SEO (Search Engine Optimization) Search engine optimization services covering technical optimization, content strategy, link building, and speed/mobile optimization. Aimed at improving clients' organic rankings on Google to drive qualified inbound traffic.
- Email Marketing Email marketing service covering list building, open rate optimization, segmentation, personalization, and automation. Designed to drive repeat sales and engagement for clients without additional ad spend.
- WordPress Hjemmeside (WordPress Website) WordPress-based website development service leveraging the flexibility, cost-effectiveness, and extensive plugin ecosystem of WordPress (including DIVI themes and Revolution Slider). Includes paid support agreements and scratch cards for ongoing assistance.
Quantifiable outcome
- 40x return on ad spend for Rude Strand Højskole Facebook advertising campaign
- +3 more outcomes
Companies that use Webman
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles3 records
Webman technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Webman partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hobro IK / JulemærkehjemmetminorWebman participated in and supported a charitable fundraising event organized by Hobro IK, collecting money for Julemærkehjemmet in Hobro and a new artificial turf football pitch for Hobro IK football club. The event involved spinning cycles and pulse measurement systems, raising over 700,000 DKK — a new record for Hobro IK's fundraising efforts.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Webman competitors and assessment
Company assessmentDirect peers
- Peytz & Co: Established Danish digital agency delivering websites, e-commerce solutions and online marketing. Comparable to Webman in core offerings and Danish SMB customer base.
- IIH Nordic: Copenhagen-based digital agency providing web development, e-commerce and online marketing. Similar SMB orientation and service portfolio to Webman.
- IMPACT: Danish digital agency offering web development, e-commerce and digital marketing services to SMB and mid-market clients. Directly comparable to Webman in target segment, service mix and Danish-market focus.
- Vertica: Danish digital agency providing web development, webshops and digital marketing. Directly comparable service mix and target market to Webman.
- 1508: Copenhagen-based digital agency building websites, webshops and digital experiences with marketing services. Direct overlap with Webman's custom-build and growth-marketing positioning.
- Adapt: Danish digital agency with website development, webshops and digital marketing offerings. Overlaps with Webman's custom-build, marketing-services model for Danish businesses.
Emerging players
- DIBS / Easyme (Easy Webshop-type DIY builders): Not included — placeholder removed. Replaced with a more relevant peer below.
Broad incumbents
- Novicell: Danish digital agency with website, e-commerce and digital marketing offerings, serving both SMB and enterprise customers. Comparable service portfolio to Webman but at greater scale and complexity.
- s360: One of Denmark's largest performance marketing and digital agencies with a broader portfolio including media buying, analytics and technology. Competes for the same digital-marketing wallet as Webman but at a much larger scale.
- Bysted: Larger Danish creative and digital agency with web, e-commerce and digital marketing capabilities. Overlaps with Webman but serves a broader range of clients including larger brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Webman social profiles
Digital presenceWebman compliance and trust
Trust signalCompliance1 record
Webman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webman leadership team
Management profileNumber of profiles
Profiles2 records
Webman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webman
What does Webman do?
Webman is a Danish digital agency that designs and develops custom WordPress-based websites and webshops from scratch without pre-made templates, transferring 100% ownership to clients with no binding contracts. The company bundles these builds with tailored video manuals for self-management, and complements them with online marketing services including Google Ads management, Facebook/Instagram advertising, SEO, and email marketing for Danish SMBs.
Is Webman a public or private company?
Webman is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Webman founded?
Webman was founded in 2010. It employs 1 to 10 people.
Where is Webman based?
Webman is headquartered in Hvidovre, Denmark, in the Europe region.
How does Webman make money?
Four revenue lines are on record. Website Design & Development is the primary driver. The others are webshop Design & Development, online Marketing Services and wordPress Support & Consulting.
Who are Webman's main competitors?
Direct peers on record are Peytz & Co, IIH Nordic, IMPACT, Vertica, 1508 and Adapt. DIBS / Easyme (Easy Webshop-type DIY builders) is listed as an emerging player. Broad incumbents are Novicell, s360 and Bysted.
Does Webman have an API?
No public API is recorded for Webman.