Din Familiejurist

What Din Familiejurist does

Din Familiejurist ApS is a privately held Danish legal services company that produces a portfolio of family-law and inheritance documents for individual consumers and households across Denmark. Its core product set covers wills (testamente), marriage contracts (ægtepagt), advance directives (fremtidsfuldmagt), child wills (børnetestamente), co-ownership agreements (samejeoverenskomst), general powers of attorney (generalfuldmagt), advance consent for undivided estate (forhåndssamtykke til uskiftet bo), and a last-wishes document service (Min Sidste Vilje). Customers transact via an advisor-led, three-step flow: a free non-binding consultation (online, phone, in-office at Copenhagen, or via home visit), a tailored legal offer, and digital approval of the drafted document through the Get Accept GDPR-safe encrypted dispatch platform, with delivery in 2–4 weeks. The company is structured as an ApS (Danish private limited) under the Easy Legal Group conglomerate, which also owns Totalliv, Nordic Legal Group Sverige AB (Malmö), and Family Legal Group S.L. (Spain).

Name

Din Familiejurist

Legal name

Din Familiejurist ApS

Website

https://dinfamiliejurist.dk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Din Familiejurist ApS produces Danish family-law documents — wills, marriage contracts, advance directives, child wills, powers of attorney, and last-wishes documents — for individual consumers and families, operating under Easy Legal Group from offices in Copenhagen and Malmö.

Ownership category

akta.pro rank

Product category

Family Law Legal Services

NAICS

Legal Services (5411), Other Legal Services (54119)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industries

Estate Planning, Trust Structuring & Governance (FSAAADAF), Family Coordination & Decision Support (Heirlooms, Keepsakes, Distribution) (HSAFAFAL)

Keywords

• Family law services
• Will preparation
• Inheritance planning
• Cohabitation agreements
• Estate planning documents

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Legal Document Sales (One-time): Din Familiejurist sells individual legal documents such as wills (testamente), cohabitation agreements (ægtepagt), advance directives (fremtidsfuldmagt), child wills (børnetestamente), co-ownership agreements (samejeoverenskomst), general powers of attorney (generalfuldmagt), pre-consent for undivided estate (forhåndssamtykke til uskiftet bo), and Min Sidste Vilje (My Last Wish). Documents are sold on a one-time fee basis following a personalized advisory consultation. Delivery time is 2-4 weeks after the initial meeting.
2. DinFamilie Membership (Recurring Subscription): DinFamilie is a loyalty/benefits program offering document storage, automatic document distribution to relatives upon death, and annual updates of customer information against public registries. Membership is free to join (no cost to become a member). Revenue is generated from ongoing membership engagement that drives repeat document purchases and cross-sells, with targeted marketing communications to members.
3. Foredrag (Seminars/Events): The company organizes and hosts seminars (foredrag) on family law topics, which serve as a customer acquisition channel. These generate revenue through attendee conversions to paid document services and may include revenue from speaking engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Din Familiejurist prepares and delivers a suite of family and inheritance law documents for Danish individuals and families, including wills (testamente), marriage contracts (ægtepagt), advance directives (fremtidsfuldmagt), child wills (børnetestamente), co-ownership agreements (samejeoverenskomst), general powers of attorney (generalfuldmagt), advance consent for undivided estate, and end-of-life wish documents (Min Sidste Vilje). Customers begin with a free, non-binding advisory consultation, after which a tailored legal document solution is drafted by in-house jurists and delivered digitally via the GDPR-secure Get Accept platform within 2-4 weeks.

Product overview

Din Familiejurist offers a suite of legal document services focused on family and inheritance law, centered around seven core document products (Testamente, Ægtepagt, Fremtidsfuldmagt, Børnetestamente, Samejeoverenskomst, Generalfuldmagt, Forhåndssamtykke til uskiftet bo, and Min Sidste Vilje). These are complemented by a membership program (DinFamilie) that adds ongoing document storage, automatic delivery to relatives upon death, and annual information updates. A customer-facing self-service portal (Min Side / app.dinfamiliejurist.dk) serves as the platform for members to access, upload, and manage their documents across Danish, Swedish, and English language interfaces. Documents are delivered digitally via the Get Accept encrypted dispatch platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Testamente (Will)
• \u00c6gtepagt (Marriage Contract) A marital agreement establishing rules for the division of assets between spouses in the event of separation or death. Delivered following a personalized consultation with a jurist, aimed at married or soon-to-be-married Danish couples.
• Fremtidsfuldmagt (Advance Power of Attorney / Advance Directive) An advance power of attorney granting a designated person authority to manage an individual's personal and financial affairs during periods of incapacity. Designed for Danish adults who want to plan for future loss of decision-making capacity.
• B\u00f8rnetestamente (Child Testament) A testament specifying guardianship arrangements for minor children in the event that parents are no longer able to care for them. Targeted at Danish parents who want to formalize guardianship wishes.
• Samejeoverenskomst (Co-ownership Agreement) An agreement between cohabitants or co-owners setting rules for dividing jointly or separately owned property in the event of a breakup. Designed for Danish couples living together and co-owners of shared assets.
• Generalfuldmagt (General Power of Attorney) A general power of attorney granting another person the right to perform specified actions on one's behalf, with clearly defined exceptions. Intended for Danish adults who want to delegate legal authority.
• Forh\u00e5ndssamtykke til uskiftet bo (Advance Consent for Undivided Estate) An advance consent document that prepares surviving spouses for the option to remain in an undivided estate (uskiftet bo) after one spouse passes away, streamlining the process. Targeted at married Danish couples planning estate continuity.
• Min Sidste Vilje (My Last Wish) A document service that helps individuals record their wishes regarding funeral arrangements, burial, and placement of grave sites, providing surviving family members with clear guidance. Designed for Danish adults who want to relieve relatives of difficult end-of-life decisions.
• DinFamilie Medlemskab (Membership Program) A free-to-join loyalty and benefits program providing ongoing document storage, automatic forwarding of documents to designated relatives upon death, and annual updates of member information against CPR and housing registries. Available to Danish adults aged 18+. Members receive special member prices on new legal documents and partner offers.
• Min Side (Customer Self-Service Portal) A customer-facing self-service portal where members can log in to store legal documents, add relatives, upload Min Sidste Vilje and memories, and manage their profile and membership settings. Available via web in Danish, Swedish, and English.

Quantifiable outcome

• 15,000+ families served with legal documents
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• TotallivcoreOthersTotalliv is part of the same corporate group (Easy Legal Group) as Din Familiejurist. Din Familiejurist is the ultimate owner of Totalliv, Nordic Legal Group Sverige AB, and Family Legal Group S.L. Members may be entitled to special discounts or rights to subscribe to Totalliv services through their Din Familiejurist membership.
• Nordic Legal Group Sverige ABcoreOthersPart of the Easy Legal Group corporate structure. Din Familiejurist is the ultimate owner. Nordic Legal Group Sverige AB is the Swedish entity within the group, providing family legal services in the Swedish market with an office in Malmö (Hyllie Stationsväg 42).
• Family Legal Group S.L.coreOthersPart of the Easy Legal Group corporate structure. Din Familiejurist is the ultimate owner of Family Legal Group S.L.
• Get AcceptcoreTechnology or IntegrationGet Accept is the GDPR-safe and digitally encrypted platform used by Din Familiejurist to send legal document drafts to customers for digital approval. Documents are delivered within 2-4 weeks from the initial consultation.
• Pensionsformidlere (Pension intermediaries)minorStrategic or Co-development PartnerPension intermediaries assist Din Familiejurist in administering and fulfilling memberships. They are partners where the customer's membership or customer relationship entitles them to special benefits.
• Forsikringsformidlere (Insurance intermediaries)minorChannel Partner/ Reseller/ DistributorInsurance intermediaries assist in administering and fulfilling memberships. They may offer Din Familiejurist members special benefits or discounts through the membership program.
• Forsikringsselskaber (Insurance companies)minorChannel Partner/ Reseller/ DistributorInsurance companies are listed as sources of customer information and as partners in the membership administration ecosystem.
• Pensionsselskaber (Pension companies)minorChannel Partner/ Reseller/ DistributorPension companies are listed as sources of customer information and as partners in the membership administration ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rocket Lawyer: US/global online legal services platform offering legal documents plus on-demand attorney access across many practice areas. Overlaps with Din Familiejurist on family-law documents but operates at much greater scale and broader scope.
• LegalZoom: Large US-based online legal services platform offering wills, business formation, and a broad document library. Comparable product category but vastly larger scale and broader portfolio than Din Familiejurist's family-law focus.
• Advodan: Danish chain of law offices providing family, inheritance, and private-client legal services through physical branches. Represents the traditional legal-services incumbent that Din Familiejurist's digital-plus-advisor model competes against in Denmark.

Direct peers

• Willful: Canadian online wills and estate-planning platform offering standardized legal documents with guided workflows. Closest pure-play digital peer in the wills/estate-planning category outside Scandinavia.
• LegalDesk: Swedish online legal services platform offering standardized legal documents (wills, cohabitation agreements, powers of attorney) with online self-service and advisory support. Closest Scandinavian peer with same product-category and customer segment as Din Familiejurist.
• Trust & Will: US online estate-planning platform providing wills, trusts, and related documents via a self-serve and advisor-assisted model. Highly comparable product mix and customer segment (individuals and families) to Din Familiejurist.
• Familjens Jurist: Swedish family law specialist offering wills, cohabitation agreements, and family-law advice with an advisor-led model. Closest name-brand and category peer in Sweden, overlapping directly with Din Familiejurist's Swedish affiliate in scope.
• Lawline: Swedish online legal advice and document platform connecting consumers with lawyers for family, estate, and contract matters. Comparable online-plus-lawyer delivery model serving individual consumers in Scandinavia.
• Juridika: Norwegian legal services platform providing online legal documents and lawyer-mediated advice across family, inheritance, and housing law. Comparable product breadth and digital-plus-advisor delivery model in the adjacent Nordic market.

Emerging players

• Justika: Swedish digital legal services platform connecting consumers with lawyers for fixed-price consultations and document services. Comparable online delivery model and individual-consumer focus, but with broader practice-area coverage than Din Familiejurist.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCSAEPC1DK8ZG-JQNu8sDOmg
• Facebookfacebook.com/dinfamiliejurist
• LinkedInlinkedin.com/company/dinfamiliejurist
• Instagraminstagram.com/din_familie_jurist

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Din Familiejurist