GetAccept

What GetAccept does

GetAccept is a B2B deal execution platform founded in 2015 and headquartered in Malmö, Sweden, with a US regional presence in San Francisco. The company unifies digital sales rooms, proposal software, electronic signatures, contract management, tracking and analytics, mutual action plans, sales content management, CPQ, and sales engagement into a single cloud-native platform built around an AI-powered Digital Sales Room. Core technical architecture includes native two-way CRM sync, event-driven automations with 500+ connectors, and enterprise-grade security (SOC 2 Type 2, GDPR, CCPA, eIDAS) with regional data residency in Frankfurt and Stockholm. The product serves B2B revenue teams of all sizes — SMB, mid-market, and enterprise — with persona-specific solutions for Account Executives, RevOps, and Sales Leaders, and is trusted by 5,000+ revenue teams across 4,000+ enterprises in 60+ countries.

The platform is monetized primarily through SaaS subscriptions across three paid tiers (E-Sign, Professional, Enterprise) on monthly or annual billing, supplemented by usage-based add-ons for SMS, eID signing (BankID, NemID), and API consumption. Distribution operates through a dual PLG and sales-led motion: a 14-day self-serve free trial at app.getaccept.com captures SMB and individual buyers, while enterprise prospects are routed through personalized demos and 30-day average rollouts. CRM marketplace presence (Salesforce AppExchange, HubSpot Marketplace) and an API-first channel targeting developers round out the GTM mix. GetAccept has raised approximately $28.7M in total funding across seed, Series A ($7M, 2019), and Series B ($20M, December 2020, led by Bessemer Venture Partners with DN Capital, BootstrapLabs, Revaia, Y Combinator, and Amino Capital). The leadership team is founder-led, with Samir Smajic as CEO, Jonas Blanck as CTO, Carl Carell as CRO, and Mathias Thulin as CSO.

Name

GetAccept

Legal name

GetAccept Inc.

Website

https://getaccept.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

GetAccept is a B2B deal execution platform unifying digital sales rooms, proposals, e-signatures, and contract management with native AI for sales workflows. Founded in 2015 and headquartered in Malmö, Sweden, it serves 5,000+ revenue teams across 4,000+ enterprises in 60+ countries.

Ownership category

akta.pro rank

Product category

Sales Enablement Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Sales enablement software
• Digital sales rooms
• Electronic signature software
• Contract management software
• Proposal automation software

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Platform Access): GetAccept operates primarily as a SaaS subscription business with three paid plans (E-Sign, Professional, Enterprise) offering platform access on a monthly or annual recurring basis. Additional local charges apply for SMS, eID signing (BankID, NemID), and API usage. The platform provides a 14-day free trial for self-service onboarding.
2. Usage-Based Add-Ons: Usage-based charges for SMS (per SMS sent, with pricing depending on character count under GSM-7 or Unicode charset), eID signing per transaction (BankID, NemID, etc.), and API usage. These are debited monthly or quarterly with no refunds after use.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels8 records

Core offering

GetAccept is a cloud-native B2B deal execution platform that unifies Digital Sales Rooms, proposal software, electronic signatures, contract management, mutual action plans, sales content management, CPQ, and sales engagement into a single integrated platform. It is built around AI-powered Digital Sales Rooms with real-time two-way CRM sync and event-driven automations. The product is sold as a SaaS subscription and targets B2B sales teams of all sizes (SMB, Mid-Market, Enterprise) needing to close remote deals faster.

Product overview

GetAccept is a unified B2B deal execution platform combining digital sales rooms, proposals, e-signatures, and contract management. The platform operates as a comprehensive suite of integrated modules built around a central Digital Sales Room, complemented by Proposal Software, Electronic Signatures, Contract Management, Tracking & Analytics, Mutual Action Plans, Sales Content Management, CPQ, Sales Engagement, and Notifications & Reminders. GetAccept AI powers content generation, meeting summaries, and deal intelligence across the platform. The architecture follows a platform-plus-modules design where all components share data and workflow automation capabilities, connected via native CRM integrations and over 500 automation connectors.

Differentiator

Problem solved

Functional benefit

Products and services

• GetAccept AI Native AI built for sales workflows that generates meeting summaries with next steps, creates business cases from sales conversations, and provides an AI-native editor for turning prompts into buyer-ready content. Built into the platform for sales teams, RevOps, and sales leaders.
• Digital Sales Room Centralized collaborative workspace for sharing content, collaborating with buyers, and closing deals. Keeps deals organized with access to the latest content, timelines, and context throughout the sales cycle, with automated stakeholder tracking and engagement scoring. For B2B sales teams managing complex multi-stakeholder deals.
• Proposal & Quotes Software Branded interactive sales proposal and quote creation with built-in tracking and engagement insights. Includes CPQ capabilities, pricing table syncing with CRM product line items, and dynamic content sections driven by CRM fields. For B2B sales teams that need to generate professional proposals quickly.
• Electronic Signatures Legally binding e-signature software supporting advanced and qualified electronic signatures (AdES, QES). GDPR/CCPA compliant with privacy by design; includes SMS OTP and eID support (BankID, NemID). SOC 2 and eIDAS certified. For businesses needing to execute signed agreements remotely.
• Contract Management Software Manage contracts from proposal to signed agreement in one platform. Includes automated contract generation from CRM data, post-send editing without creating new versions, and AI-powered document updates triggered by CRM changes. For sales and legal teams handling B2B agreements.
• Tracking & Analytics Real-time buyer engagement insights including document views, time on page, stakeholder identification, chat history, and deal intent signals. Activity flows automatically back to CRM and powers AI-based forecasting. For RevOps and sales leaders needing pipeline visibility.
• Mutual Action Plan Structured deal collaboration tool that creates a shared roadmap between sellers and buyers, aligning timelines and setting collaborative success milestones throughout the deal cycle. For account executives running complex B2B sales cycles.
• Sales Content Management Organize and control sales content used across proposals and deals. Create personalized content at scale with AI-powered copywriting, video recording, and conditional content logic driven by CRM data. For sales enablement and marketing teams.
• Configure Price Quote (CPQ) Configure Price Quote solution for building quotes, negotiating deals, and managing approvals within the sales workflow, with pricing tables syncing with CRM product line items. For sales operations and account executives.
• GetAccept API API for building custom integrations and workflows including eSign API, document generation API, and events & webhooks. Over 500 available connectors for automations. For developers and technical buyers.
• Customer Success (Onboarding & Support) Onboarding, support, and guidance to help customers successfully adopt the platform. Includes fast implementation and dedicated support with sub-3-minute average response time and average 30-day rollout for enterprise customers.

Quantifiable outcome

• 100% increase in win rate (from 13% to 26%) for SalesScreen customers using Digital Sales Rooms
• +8 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability7 records

Feature11 records

Partnerships

17 partnerships are on record, tiered core and supporting.

• SalesforcecoreTechnology or IntegrationNative Salesforce integration connects GetAccept deal workflows including proposals, digital sales rooms, document engagement tracking, and electronic signatures directly from Salesforce CRM. Supports two-way sync, Deal Room overview inside opportunities, and post-send contract editing using Salesforce-driven data.
• HubSpotcoreTechnology or IntegrationCreate and send digital sales rooms, proposals, and electronic signatures inside HubSpot. HubSpot users can see GetAccept Deal Room activity directly on deal, company, or contact records via GetAccept App cards. Supports CRM-driven conditional content logic and Breeze AI Copilot integration.
• PipedrivecoreTechnology or IntegrationSync deals and documents between GetAccept and Pipedrive CRM, enabling sales teams to manage documents and track engagement within their existing Pipedrive workflow.
• Microsoft DynamicscoreTechnology or IntegrationConnect GetAccept with Microsoft Dynamics to manage proposals, digital sales rooms, and electronic signatures directly from the CRM platform.
• SuperOfficecoreTechnology or IntegrationSuperOffice uses GetAccept internally and recommends GetAccept to other companies. Integration syncs deals, documents, and e-signatures within SuperOffice CRM workflow. Shortened sales cycle by 50% for Nordic Hotels & Resorts using the combined solution.
• GongsupportingTechnology or IntegrationGong insights connected with GetAccept deal engagement data, combining conversation intelligence with real-time buyer behavior signals for better deal coaching and forecasting.
• ChargebeesupportingTechnology or IntegrationGetAccept + Chargebee integration enables instant automation: when a customer signs a contract in GetAccept, the Quote status in Chargebee flips to 'Accepted' in real time, triggering a new subscription with preset terms automatically. SmartPricing saved 10 hours/week in admin work with this integration.
• UpsalessupportingTechnology or IntegrationIntegrate GetAccept with Upsales CRM to manage sales documents, digital sales rooms, and electronic signatures from within the Upsales platform.
• Lime CRMsupportingTechnology or IntegrationIntegrate GetAccept with Lime CRM and Lime Go to create, send, and track sales documents and agreements within the CRM workflow.
• SalesloftsupportingTechnology or IntegrationNative integration with Salesloft sales engagement platform, enabling GetAccept documents and digital sales rooms to be used within sales engagement sequences.
• Google DrivesupportingTechnology or IntegrationGoogle Drive integration for document storage and retrieval within the GetAccept platform.
• SlacksupportingTechnology or IntegrationSlack integration for real-time notifications and team communication when buyer engagement events occur in GetAccept.
• Amazon AWSsupportingTechnology or IntegrationSub-processor for storage services. AWS USA location with data transfers governed by EU-U.S. Data Privacy Framework and UK/Swiss extensions.
• Sendgrid (Twilio)supportingTechnology or IntegrationEmail service provider sub-processor. USA location with data transfers under EU-U.S. DPF.
• CloudConvertsupportingTechnology or IntegrationFile converter sub-processor used for document processing. Germany location.
• SinchsupportingTechnology or IntegrationSMS service provider sub-processor for sending SMS notifications and reminders. Germany location.
• Brevo / SendInBluesupportingTechnology or IntegrationSecondary email service provider sub-processor. France location.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Outreach: Adjacent sales engagement platform that overlaps with GetAccept on deal execution and buyer engagement signals. While primarily focused on sequencing and workflow automation, its expanding AI and deal intelligence capabilities place it in partial competition for sales leaders' budgets.
• Salesloft: Adjacent competitor in sales engagement with overlap into document tracking and deal signals. Competes more narrowly than DocuSign or PandaDoc but increasingly bundles deal collaboration and AI features that overlap with GetAccept's engagement and AI modules.

Broad incumbents

• HubSpot Sales Hub: Broader incumbent CRM/sales engagement platform with native document, quote, and Breeze AI capabilities that overlap with GetAccept's proposal, e-signature, and AI features. Functions both as a key integration partner and as a competitor via its expanding native feature set.
• Salesforce Sales Cloud: Broader incumbent CRM platform embedding deal management, AI (Einstein), and increasingly proposal and document capabilities. Not a head-to-head product but a key distribution partner and the largest competitive threat via bundled AI/CRM features.

Direct peers

• DocuSign: Direct competitor in e-signature and contract lifecycle management, the core of GetAccept's offering. DocuSign is the incumbent category leader with a much larger enterprise footprint and bundled CLM/Agreement Cloud offering overlapping GetAccept's electronic signatures and contract management modules.
• Proposify: Direct competitor in proposal creation, tracking, and e-signature for sales teams. Targets a similar SMB/mid-market customer profile with overlapping proposal-and-sign workflows and CRM integrations.
• DealHub: Direct competitor in CPQ, proposal, and contract management for B2B sales. Overlaps with GetAccept's CPQ, proposal, and contract modules, especially in mid-market and enterprise revenue teams.
• Showpad: Direct competitor in sales enablement — sales content management, buyer engagement, and proposal-style experiences. Competes with GetAccept's sales content management and digital sales room capabilities, particularly in mid-market and enterprise.
• Conga: Direct competitor in document generation, contract management, and e-signature, with strong Salesforce-native positioning. Conga's CLM and document automation suite directly overlaps with GetAccept's contract management and proposal modules.
• PandaDoc: Closely comparable B2B proposal, e-signature, and CPQ platform targeting SMB and mid-market sales teams. Competes head-to-head with GetAccept's proposal software, e-signature, and CPQ modules with a similar PLG motion and CRM integration story.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/getaccept
• Facebookfacebook.com/GetAccept
• LinkedInlinkedin.com/company/getaccept

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GetAccept