NegotiateUP
NegotiateUP, operated by iDGG, is an AI-powered learning platform that uses large language models to simulate realistic negotiation and leadership role-plays for individual professionals, corporate clients, and students, with curriculum curated by professors from top universities.
- Company typePrivate
- Founded2020
- HeadquartersSan Juan, Puerto Rico
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What NegotiateUP does
NegotiateUP is an AI-powered educational platform that delivers negotiation and leadership training through interactive simulations, on-demand courses, live workshops, and competitions. The company is operated by iDGG (interactive Decision Games), founded in 2020 and based in San Juan, Puerto Rico, with a headcount of 11–50. Its core technology is a simulation platform built on large language models that enables users to practice negotiation against AI bots impersonating real counterparts (Obama, Trump, Mother Teresa, Roosevelt) in realistic business, leadership, and personal scenarios, and additionally supports a sandbox where users design their own negotiation agents using LLMs such as ChatGPT.
The product portfolio spans low-priced individual exercises ($1–$9.99), an annual subscription at $99.99 that bundles monthly webinars, live role-plays, on-demand AI courses, and a materials library, an AI Negotiation Agent Competition with $5 entry fees and premium add-ons, customizable corporate training programs starting at $10 for a Leadership Bootcamp, and an AI Mediation and Arbitration Helper providing preparation, drafting, and predictive offer analysis. Curriculum is curated by professors from MIT, Harvard, Wharton, Columbia, NYU Stern, Berkeley Haas, USC, Yale, Indiana University, and other institutions.
Go-to-market is multi-channel and product-led: self-serve enrollment through negotiateup.com, organic social on LinkedIn/Facebook/Twitter, email newsletters, monthly expert-led webinars, live workshops, and competition-driven events such as the MIT AI Negotiation Challenge and the AI Negotiation Agent Competition. Customer segments include individual professionals, corporate/enterprise clients, business and law students, and educators and researchers. No funding rounds, revenue figures, or named enterprise customers are disclosed in the source data.
NegotiateUP firmographics
Firmographics- Name
- NegotiateUP
- Legal name
- iDGG
- Website
- https://negotiateup.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NegotiateUP, operated by iDGG, is an AI-powered learning platform that uses large language models to simulate realistic negotiation and leadership role-plays for individual professionals, corporate clients, and students, with curriculum curated by professors from top universities.
- Ownership category
- akta.pro rank
NegotiateUP industry classification
Industry- Product category
- Online Professional Development / E-Learning
- NAICS
- Business Schools and Computer and Management Training (6114), Computer Training (61142), Educational Support Services (61171)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)
- akta.pro secondary industries
- Digital Learning & Course Subscriptions (CRAFAIAD), Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)
Keywords
Where NegotiateUP is headquartered
LocationHeadquarters
- HQ city
- San Juan
- HQ country
- Puerto Rico
- HQ region
- Latin America
Markets served
NegotiateUP business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Annual Subscription: Annual subscription at $99.99 billed annually (effectively $8.33/month) providing access to AI simulations, expert webinars, live role-plays, on-demand AI courses, and negotiation materials library.
- Individual Course Sales: Individual AI courses and exercises sold at price points ranging from $1 to $9.99. Includes negotiation challenges, leadership simulations, and skill-building modules.
- AI Competition Entry: AI Negotiation Agent Competition with $5 entry fee. Additional premium features include video debrief recordings ($25) and live Zoom debriefs with Prof. Jared Curhan ($49).
- Corporate Training Programs: Customizable corporate negotiation courses combining top-quality materials and AI technology. Pricing starts at $10 for leadership bootcamp.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual AI courses and exercises |
| Subscription | Annual | Annual subscription |
| Subscription | Multi-year contract | Corporate negotiation training |
| One time/ perpetual license | Pay-as-you-go | AI Negotiation Competition entry |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
NegotiateUP product offering
Product offeringCore offering
NegotiateUP is an AI-powered learning platform that delivers negotiation and leadership training through interactive, LLM-driven role-play simulations, expert-curated courses, competitions, and a subscription community. It sells individual AI exercises ($1–$9.99), an annual subscription ($99.99), and customizable corporate training programs.
Product overview
NegotiateUP is an AI-powered educational platform that offers negotiation and leadership training through interactive simulations, courses, and competitions. The platform combines content curated by experts from top institutions (MIT, Harvard, Wharton, etc.) with AI-powered simulations that enable users to practice negotiation skills against AI bots in realistic role-play scenarios. The core product portfolio includes individual AI-powered exercises (such as 'Split $2 with Obama', 'Business Deal Negotiation'), structured courses (like 'AI Leadership Workshop On-Demand'), a subscription service providing comprehensive access to all offerings, and competitive programs like the 'MIT AI Negotiation Challenge' and 'Design an AI Negotiation Agent Competition'. Users can also access AI-assisted mediation and arbitration tools. The platform is built by iDGG (iDecisionGames).
Differentiator
Problem solved
Functional benefit
Products and services
- NegotiateUP Annual Subscription $99.99 billed annually (~$8.33/month) providing access to AI simulations, monthly expert webinars, live role-plays, on-demand AI courses, and negotiation materials library. Targeted at individual professionals and lifelong learners seeking ongoing negotiation skill development.
- Corporate Negotiation Training Program Customizable corporate course combining top-quality materials and AI technology to elevate organizational negotiation skills across teams. Sold directly to organizations with multi-year contracts; Leadership Bootcamp starts at $10.
- Individual AI Negotiation Courses and Exercises Self-paced AI-powered exercises and courses where users practice negotiation against AI bots in scenarios including business deals (e.g., Business Deal Negotiation, Contract Negotiations), leadership challenges (e.g., Roosevelt Campaign, Crisis Control), consumer negotiations (e.g., Used Car Negotiation), and role-play with AI impersonations of public figures (e.g., Split $2 with Obama, Split $2 with Trump, Split $2 with Mother Teresa). Prices range from $1 to $9.99; tutorial content provided by professors like Seth Freeman (NYU) and Jean-Nicolas Reyt.
- MIT AI Negotiation Challenge (Human-Bot Challenge) Human-Bot Challenge competition where participants compete against AI bots in negotiation scenarios. Includes premium add-ons: video debrief recording ($25) and live Zoom debrief with Prof. Jared Curhan ($49).
- Design an AI Negotiation Agent Competition Competition where participants create and submit their own AI negotiation agents powered by Large Language Models. Submitted bots negotiate against bots from other participants and are scored on value creation, value claiming, subjective value, and efficiency.
- AI Mediation and Arbitration Helper AI tools that assist mediators and arbitrators with preparation/summary, drafting documents (Terms of Appointment, Procedural Directions, Awards), coaching during proceedings, and predictive offers and double-blind offer suggestions. Targeted at dispute resolution professionals.
Quantifiable outcome
- Practice-oriented learning replacing passive video watching
- +1 more outcomes
Companies that use NegotiateUP
Customer profileSegments4 records
Ideal customer profiles4 records
NegotiateUP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
NegotiateUP partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- iDGG (Parent Company)coreNegotiateUP is a product offered by iDGG (interactive Decision Games). iDGG develops simulation-based learning tools for negotiation and leadership training.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
NegotiateUP competitors and assessment
Company assessmentBroad incumbents
- Coursera: Coursera is a large MOOC platform offering negotiation, leadership, and management courses from top universities. It serves the same consumer and corporate L&D audience NegotiateUP targets, though it does not specialize in AI role-play.
- edX: edX hosts university-led online courses in business, law, and management — including negotiation offerings from schools such as Harvard and MIT. It is a broad incumbent in the same learning category NegotiateUP occupies.
- Skillsoft: Skillsoft is an enterprise-focused corporate learning platform covering leadership, business, and compliance topics. It competes with NegotiateUP's corporate training offering for the same enterprise L&D budgets.
- MasterClass: MasterClass sells premium subscription access to expert-led video courses across professional and personal development. While not a direct simulation competitor, it competes for the same consumer subscription budget allocated to skills learning.
- Harvard Business Publishing Corporate Learning: Harvard Business Publishing offers negotiation, leadership, and management training programs sourced from HBS faculty. It competes for the same enterprise buyers seeking premium university-credentialed content.
- LinkedIn Learning: LinkedIn Learning offers video-based professional development courses including negotiation and leadership, sold via individual and enterprise plans. It is a broad incumbent in the corporate and individual learning segments.
Direct peers
- Quantified: Quantified offers AI-powered simulations and analytics for communication and sales skills training, including role-play with AI counterparts. It overlaps directly with NegotiateUP's AI simulation and scoring approach for negotiation practice.
- Mursion: Mursion provides AI- and human-driven role-play simulations for workplace skills including leadership, sales, and difficult conversations. It is the closest direct competitor to NegotiateUP's AI-powered negotiation role-play platform.
Regional players
- GetSmarter: GetSmarter partners with top universities to deliver online short courses globally, including business and leadership topics. It targets the same corporate upskilling segment with a similar university-affiliated model.
Emerging players
- Second Nature: Second Nature provides AI-powered sales role-play simulations for training and coaching. It overlaps with NegotiateUP's AI simulation approach but focuses on sales conversations rather than negotiation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
NegotiateUP social profiles
Digital presenceNegotiateUP financial estimates
Financial estimateRevenue estimate
Valuation estimate
NegotiateUP leadership team
Management profileNumber of profiles
NegotiateUP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NegotiateUP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NegotiateUP
What does NegotiateUP do?
NegotiateUP is an AI-powered learning platform that delivers negotiation and leadership training through interactive, LLM-driven role-play simulations, expert-curated courses, competitions, and a subscription community. It sells individual AI exercises ($1–$9.99), an annual subscription ($99.99), and customizable corporate training programs.
Is NegotiateUP a public or private company?
NegotiateUP is a private company. It is classified as unknown and is currently operating.
When was NegotiateUP founded?
NegotiateUP was founded in 2020. It employs 11 to 50 people.
Where is NegotiateUP based?
NegotiateUP is headquartered in San Juan, Puerto Rico, in the Latin America region.
How does NegotiateUP make money?
Four revenue lines are on record. Annual Subscription is the primary driver. The others are individual Course Sales, AI Competition Entry and corporate Training Programs.
Who are NegotiateUP's main competitors?
Broad incumbents on record are Coursera, edX, Skillsoft, MasterClass, Harvard Business Publishing Corporate Learning and LinkedIn Learning. Direct peers are Quantified and Mursion. GetSmarter is listed as a regional player. Second Nature is listed as an emerging player.
Does NegotiateUP have an API?
No public API is recorded for NegotiateUP.
What industry is NegotiateUP in?
NegotiateUP's product category is Online Professional Development / E-Learning. Its primary akta.pro industry code is EDAFAIAI, Course Bundle Subscriptions & Learning Membership Marketplaces, with a secondary code of CRAFAIAD, Digital Learning & Course Subscriptions. Its NAICS code is 6114 and its SIC code is 7372.