E-Liquid UK Store

What E-Liquid UK Store does

E-Liquid UK Store (E-Liquids UK) is a London-based direct-to-consumer online retailer of vaping products, established in 2015. The company operates a WordPress-based e-commerce storefront selling more than 3,000 e-liquid flavours, nicotine salts, CBD products (oils, e-liquids, vapes), vape hardware (kits, tanks, coils, pods), and accessories, with adjacent offerings in nicotine pouches and IQOS heated tobacco. Its core technology is a standard self-serve e-commerce platform with third-party age verification (1Account) for 18+ compliance and a mobile shopping app; no proprietary technology stack or AI capabilities are disclosed.

The business model is product-led retail: revenue is generated through unit-priced sales of branded third-party products (e.g., Vampire Vape, Dinner Lady, Elf Bar-compatible ELFLIQ, Wick Liquor, Riot Squad) with margins on individual transactions, supplemented by free next-day UK delivery for orders over £40, a 4% loyalty rewards program, and a customer referral scheme. Pricing is published per SKU with a price-match promise and a pay-as-you-go billing cadence; no subscription tiers or B2B contracts are offered. Customer acquisition is driven by SEO, content marketing through a vape blog/news section, email, organic social, and referrals. The company is privately held with no disclosed funding, operates with 1-10 employees, and serves UK consumers primarily while offering worldwide delivery.

Name

E-Liquid UK Store

Legal name

E-Liquids UK

Website

https://eliquidukstore.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

E-Liquid UK Store is a London-based direct-to-consumer online vape retailer founded in 2015, selling 3000+ e-liquid flavours, nicotine salts, CBD, vape hardware, and accessories to UK individual consumers via its WordPress e-commerce site and mobile app.

Ownership category

akta.pro rank

Product category

Online Vape Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

akta.pro primary industry

Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)

akta.pro secondary industries

E-Liquid & Nicotine Salt Retail (CRANAEAH), Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG)

Keywords

• Online vape retail
• E-liquid distribution
• Vaping hardware sales
• Nicotine products
• CBD vape products

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. E-Liquids and Vape Products Sales: Retail sales of e-liquids, nicotine salts, CBD products, vape kits, tanks, coils, pods, and accessories through the e-commerce website. Revenue generated from product margins on individual transactions. Offers include 50/50 e-liquids, bar salts, flavour concentrates, and nicotine booster shots.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

E-Liquid UK Store operates a direct-to-consumer online vape shop retailing e-liquids, nicotine salts, CBD products, vape kits, tanks, coils, pods, accessories, nicotine pouches, and IQOS heated tobacco. The store aggregates 3000+ flavours from UK and international brands and fulfills orders primarily through next-day UK delivery, with worldwide shipping also available.

Product overview

E-Liquids UK is an online vape retail platform offering over 3000 e-liquid flavours and vaping products since 2015. The core product portfolio consists of: traditional e-liquids (including UK brands like Wick Liquor, Riot Squad, Slushie, and US brands like Candy King, Charlie's Chalk Dust, Jam Monster); 50/50 balanced ratio e-liquids from Dinner Lady, IVG, and Vampire Vape; nicotine salts including Bar Juice 5000, ELFLIQ (Official Elf Bar), and various bar salt formulations; and CBD products (oils, e-liquids, vapes) from Mr Nice CBD, Vitality CBD, and Harmony CBD. Supporting hardware includes vape kits (disposables, pod kits, starter kits, sub-ohm kits, box mods), tanks (RDAs/RTAs), coils and pods for major brands (Aspire, GeekVape, SMOK, VooPoo, Innokin), and accessories. Add-on offerings include nicotine booster shots for short fills, flavour concentrates for DIY mixing, nicotine pouches, and IQOS heated tobacco products. The store also offers a mobile shopping app and operates a loyalty rewards program.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Liquid Traditional e-liquids in various VG/PG ratios across 3000+ flavours from UK and USA vape brands, sold to individual vapers for personal use.
• 50/50 E-Liquids E-liquids formulated with a balanced 50% VG and 50% PG ratio, targeted at vapers using starter kits and pod systems.
• Nicotine Salts (Nic Salts) Nicotine salt e-liquids offering smoother nicotine delivery, including bar salt formulations mimicking popular disposable flavours.
• CBD Products CBD oils, CBD e-liquids, and CBD vapes in various strengths up to 2000mg CBD, sourced from brands such as Mr Nice CBD, Vitality CBD, CBDfx, and Harmony CBD.
• Vape Kits Complete vaping device kits including disposable vapes, pod kits, starter kits, sub-ohm kits, box mods, and mech mods for vapers at all experience levels.
• Vape Tanks Replacement and rebuildable vape tanks including RDAs (Rebuildable Dripping Atomizers) and RTAs (Rebuildable Tank Atomizers) for advanced vapers.
• Coils & Pods Replacement coils and pods compatible with major brands including Aspire, GeekVape, SMOK, VooPoo, Innokin, plus pre-filled pods.
• Vape Accessories Vaping accessories including tools and wire, batteries, chargers, cotton, drip tips, replacement glass, and lifestyle items.
• Nicotine Booster Shots (Nic Shots) Nicotine shots added to short fill e-liquids to achieve the desired nicotine strength.
• Flavour Concentrates Flavour concentrates for DIY e-liquid mixing enthusiasts.
• Nicotine Pouches Tobacco-free nicotine pouches for oral nicotine delivery.
• IQOS Heated Tobacco IQOS heat-not-burn tobacco products and accessories.

Quantifiable outcome

• 3000+ e-liquid flavours available
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Totally Wicked: UK vape retailer with both online storefront and physical stores, offering e-liquids, hardware, and accessories. Operates in the same online vape-retail category as E-Liquid UK and serves overlapping UK adult-vaper customers.
• Vape Superstore: Online UK vape retailer carrying e-liquids, mods, tanks, and accessories with next-day delivery. Directly comparable in assortment depth, online-led GTM, and adult-vaper customer base.
• E-Cigarette Direct: Established UK online vape shop offering e-liquids, starter kits, and accessories, with a long operating history. Comparable business model and target customer to E-Liquid UK.
• Vape Club: One of the UK's largest online vape retailers, offering a broad range of e-liquids, vape kits, and accessories with nationwide delivery. Highly comparable to E-Liquid UK in assortment, pricing model, and target consumer.
• Vapour Hub: UK-based online vape retailer selling e-liquids, hardware, and accessories with nationwide delivery. Overlaps with E-Liquid UK on core product lines, pricing, and customer profile.

Emerging players

• Elf Bar: Leading global disposable vape brand (including its ELFLIQ nic-salt line stocked by E-Liquid UK). Comparable as both a key supplier and a direct-to-consumer competitor reshaping distribution power.
• Dinner Lady: UK e-liquid brand with a significant direct-to-consumer presence alongside wholesale distribution. Comparable as a brand-side peer that could compress E-Liquid UK's category exclusivity and margins.
• Vampire Vape: UK-based e-liquid manufacturer (Koncept, Heisenberg, Pinkman) that also sells directly to consumers online. Comparable because it competes both as a supplier to E-Liquid UK and as a brand-direct e-liquid retailer.

Broad incumbents

• Philip Morris International (IQOS): Global tobacco incumbent whose IQOS heated-tobacco line is already stocked by E-Liquid UK. Comparable as a major nicotine-category incumbent with both partner (supplier) and competitive (DTC, retail) overlap.
• British American Tobacco (Vuse): Global tobacco giant with the Vuse e-cigarette and vape brand, competing across nicotine categories with deep regulatory and distribution resources. Comparable as a large incumbent expanding into E-Liquid UK's specialty retail space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eliquidsukcom
• Facebookfacebook.com/eliquidukstore
• LinkedInlinkedin.com/company/eliquidsuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E-Liquid UK Store