What PrimaCura does

PrimaCura Huisartsenzorg Midden-Brabant B.V. is the designated Regional GP Organization (Regionale Huisartsen Organisatie, RHO) for the Midden-Brabant region in the Netherlands, headquartered in Tilburg. The organization coordinates primary care delivery across 108 affiliated GP practices and 164 practice-holding GPs (approximately 300 GPs including locums), serving roughly 420,000 inhabitants and operating a 24/7 Huisartsen Spoedpost emergency GP service.

The organization's core offerings are ten structured chronic care programs covering diabetes, cardiovascular risk management (CVRM), heart failure, COPD, asthma, elderly care, mental health (GGZ via a joint venture with Praktijksteun), optometry, smoking cessation, and combined lifestyle intervention. Supporting these programs, PrimaCura operates a digital practice tooling stack including the VIPLive chain information system for chronic care coordination, the DAC digital consultation platform linking GPs to ETZ hospital specialists, OPEN patient portals (MijnGezondheid.net, Uw Zorg Online), ZorgMail secure communications, and pilots of Juvoly Quickconsult speech-to-text and VCare call-back tools. Practice support services include the Vakschool Huisarts-assistent vocational training school, accreditation services, and the MTVP (More Time for Patient) practice efficiency program now implemented across 100% of member practices.

PrimaCura is owned and governed as a cooperative of its affiliated GP practices, with a Cooperative Board chaired by Hanneke Neijenhuis and executive leadership comprising incoming General Director Karin Nabbe (starting May 2026) and Medical Director Leonie Tromp. Revenue is generated through managed-services care program contracts purchased by health insurers CZ and VGZ, with services covered under basic Dutch health insurance. The organization is a private B.V. with no external parent company, no venture capital backing, and no publicly disclosed financial figures.

Name

PrimaCura

Legal name

PrimaCura Huisartsenzorg Midden-Brabant B.V.

Website

https://primacura.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

PrimaCura is the Regional GP Organization (RHO) for Midden-Brabant, Netherlands, coordinating 108 GP practices and 164 GPs serving 420,000 residents through chronic care programs, a 24/7 emergency post, and shared digital practice tools funded by health insurers CZ and VGZ.

Ownership category

akta.pro rank

Product category

Regional Primary Healthcare Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Independent Primary Care Practices (HLAFAGAA)

akta.pro secondary industry

Guardianship, POA & Legal/Advance Care Planning Coordination (HSABAIAJ)

Keywords

• Primary care services
• Chronic disease management
• GP practice support
• Emergency medical services
• Healthcare coordination

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Program Contracts: Health insurers (CZ, VGZ) purchase care programs from PrimaCura. Care programs cover chronic conditions including diabetes, COPD, asthma, cardiovascular disease, heart failure, elderly care, mental health, optometry, and smoking cessation. Funding comes from basic health insurance for eligible patients.
2. GP Practice Support Services: PrimaCura provides support to affiliated GP practices including training, accreditation services, document libraries, and administrative tools. Revenue supports organizational operations and quality improvement initiatives.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

PrimaCura is a Regional GP Organization (Regionale Huisartsen Organisatie) that coordinates and delivers primary healthcare services across Midden-Brabant, Netherlands. It organizes multidisciplinary chronic care programs (diabetes, COPD, asthma, cardiovascular, heart failure, elderly care, mental health, optometry, smoking cessation, lifestyle intervention), operates a 24/7 emergency GP post, and provides practice support, digital tools, training, and accreditation services to affiliated GP practices.

Product overview

PrimaCura is the Regionale Huisartsen Organisatie (RHO) for Midden-Brabant, Netherlands, providing a comprehensive healthcare support ecosystem for approximately 158 affiliated GPs serving around 420,000 residents. The organization operates through three divisions: Huisartsen Spoedpost (emergency GP services), PrimaCura Netwerkzorg (network care support), and PrimaCura Kennis & Innovatie (knowledge and innovation). The core offering consists of multiple care programs (Zorgprogramma's) including Diabetes, CVRM, Heart Failure, COPD, Asthma, Elderly Care, Mental Health (GGZ), Optometry, Stopping Smoking, and Combined Lifestyle Intervention. Supporting practice tools include MTVP (More Time for Patients), ACP (Advance Care Planning), VIPLive (chain information system), OPEN patient portals, secure email (ZorgMail), and DAC (Digital Advice Consult) for specialist consultations. Digital services are consolidated under PrimaCura Digitaal. The organization also provides training through its vocational school for GP assistants and accreditation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Diabetes Zorgprogramma Structured multidisciplinary care program for patients with type 2 diabetes mellitus. GP and practice assistant provide primary care in collaboration with diabetes nurse, dietitian, optometrist, podiatrist, and medical pedicure, coordinated through the VIPLive chain information system. Contracted by health insurers CZ and VGZ for insured patients.
• CVRM Zorgprogramma Care program for cardiovascular risk management addressing heart and vascular diseases, delivered in primary care by GPs and practice assistants with multidisciplinary support.
• Hartfalen Zorgprogramma Structured multidisciplinary care program for heart failure patients, developed in collaboration with ETZ hospital under the Samendraads partnership. GP and practice assistant deliver primary care with dietitian and cardiologist support.
• COPD Zorgprogramma Structured multidisciplinary care program for COPD patients. GP and practice assistant provide primary care in collaboration with dietitian and pulmonologist.
• Astma Zorgprogramma Structured multidisciplinary care program for asthma patients aged 16 and above. GP and practice assistant provide primary care in collaboration with dietitian and pulmonologist.
• Ouderenzorg Programma Structured multidisciplinary care program for vulnerable elderly focusing on keeping them independent as long as possible. GP and practice assistant work with district nurse, elderly care specialist, and dementia case manager.
• GGZ Zorgprogramma Mental health care program developed by PrimaCura GGZ (a joint venture between PrimaCura and Praktijksteun) to organize mental healthcare regionally, connecting GPs, POH-GGZ support staff, and mental health partners.
• Optometrie in de Eerste Lijn Multidisciplinary eye care program that lets GPs refer patients to Oogzorgpunt for optometric examination, preventing unnecessary secondary care referrals. Referrals are processed through ZorgDomein for patients over 8 years with specified eye conditions.
• Stoppen met Roken (SMR) Smoking cessation support integrated into all chronic care programs. Available as individual support through practice assistants or group support via contracted partner SineFuma. Referrals processed through VIPLive.
• Gecombineerde Leefstijlinterventie (GLi) Combined lifestyle intervention combining advice and guidance on nutrition, exercise, and behavior for motivated individuals with overweight-related health risks, delivered in collaboration with ZoHealthy Leefstijl & Preventie.
• Huisartsen Spoedpost Emergency GP post providing urgent GP care that cannot wait until the next regular practice appointment, available 24/7 across the Midden-Brabant region.
• PrimaCura Netwerkzorg Support services for GPs and practice staff covering chronic care implementation, labor market issues, ICT, and practice organization.
• PrimaCura Kennis & Innovatie Training, development, and innovative projects for GP care professionals, including continuing education, the Academy curriculum, and innovation initiatives.
• Vakschool Huisarts-assistent Vocational school for GP assistants offering training programs and professional development for practice staff across the region.
• Accreditatie Accreditation services for continuing education, including accreditation for training, test group processing, and accreditation applications for healthcare professionals.
• Prima Digitaal Digital services platform supporting GPs with practice digitization, including more work enjoyment, reduced workload, better administration, and more time for patients.
• DAC (Digitaal Advies Consult) Online consultation tool enabling GPs to request advice from specialists at ETZ hospital. Provides consultation with maximum 5-day response time; 79% of patients remained in primary care after using DAC.
• MTVP (Meer Tijd voor de Patiënt) Program combining interventions to give GPs more time for patient consultations, including flexible consultation duration, triage training, managing frequent users, timeout referrals, and good conversations. 100% of affiliated GP practices have started implementation.
• Veilig Mailverkeer Secure email communication service using ZorgMail (Enovation) for encrypted transmission of patient-related data in compliance with privacy regulations, supporting Edifact-based communication between information systems including Medicom, Epic, and pharmacy systems.
• TIM (Transmuraal Incident Melden) System for reporting and learning from incidents in the care chain when healthcare providers collaborate with other institutions.

Quantifiable outcome

• 79% of patients for whom DAC digital consultation was used remained in primary care (two months post-consultation)
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ETZ (Elisabeth-Tweesteden Ziekenhuis)coreStrategic or Co-development Partner · 1 January 2020Through Samendraads partnership, PrimaCura collaborates with ETZ on digital consultation tools (DAC) enabling GPs to consult specialists. The DAC pilot started with cardiology and expanded to multiple specialties. Results show 79% of patients remained in primary care after digital consultation.
• PraktijksteuncoreStrategic or Co-development PartnerPrimaCura GGZ is a joint venture between PrimaCura and Praktijksteun, developed to organize mental healthcare in the region. The partnership builds a network around patients and GPs to strengthen necessary mental health care.
• CZ and VGZ Health InsurerscoreOthersHealth insurers CZ and VGZ purchase care programs from PrimaCura. The PrimaCura GGZ joint venture is supported by constructive cooperation with these insurers in the Midden-Brabant region.
• OogzorgpuntminorStrategic or Co-development PartnerOptometry services in primary care through Oogzorgpunt, enabling GPs to refer patients for optometric examination. Referrals are processed through ZorgDomein for patients over 8 years with specified eye conditions.
• ZoHealthy Leefstijl & PreventieminorStrategic or Co-development PartnerCollaboration with ZoHealthy for combined lifestyle intervention (GLi) program, supporting patients with overweight-related health risks. Includes protocol for medication treatment in combination with GLi.
• SamendraadscoreStrategic or Co-development PartnerCollaboration between ETZ and PrimaCura for heart failure care program and DAC digital consultation tool. Samendraads initiates multidisciplinary care programs and innovative healthcare solutions.
• Zorgnetwerk Midden-BrabantminorStrategic or Co-development PartnerCollaboration through Dementienetwerk Midden-Brabant for dementia care coordination between GPs and case managers. Includes guidelines and regional cooperation agreements.
• SineFumaminorChannel Partner/ Reseller/ DistributorGroup smoking cessation program provider contracted for DBC patients within chronic care programs. Referrals are made through VIPLive system.
• V&VN DiabeteszorgminorOthersNurses' association for diabetes care providing professional guidelines and standards for the diabetes care program.
• ProVoetminorOthersProfessional association for podiatrists providing standards for diabetic foot care within the diabetes care program.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zorggroep Gelders Rivierenland: Care group in Gelderland coordinating chronic care programs and contracting with health insurers for affiliated GPs. Comparable Dutch chain care model with similar revenue structure and program portfolio.
• Stichting Zorgzaam Breda e.o. Primary care support organization in the Breda region supporting affiliated GP practices with chronic care coordination and digital tooling. Direct regional peer in the same North Brabant province as PrimaCura.
• SGE (Stichting Gezondheidscentra Eindhoven): Eindhoven-based primary care organization operating health centers and supporting affiliated GPs. Comparable in coordinating multidisciplinary primary care and chronic disease programs in the same broader North Brabant region.
• Cohesie: Care group (zorggroep) operating in North Brabant that organizes chronic care programs and contracts with insurers on behalf of affiliated GPs. Directly comparable chain care model serving a similar regional population.
• HZD (Huisartsenzorg Drenthe): Regional GP organization in Drenthe supporting affiliated practices with chronic care programs, practice support, and digital tools. Structurally and operationally comparable to PrimaCura as a regional RHO.
• Medicamus: Regional primary care organization in the Achterhoek area providing GP support, chronic care programs, and emergency post services. Directly comparable Dutch RHO with similar member-practice model and insurer-funded care programs.
• PoZoB (Praktijkondersteuning Zuidoost-Brabant): Regional primary care support organization covering Zuidoost-Brabant. Operates a near-identical RHO/chain care model supporting GP practices with chronic disease programs, practice tooling, and insurer contracting. Directly comparable in structure, geography (same province), and member-owned cooperative model.

Others

• InEen: Dutch industry association for primary care organizations including RHOs, zorggroepen, and GP cooperatives. Not a direct competitor but the sector body representing organizations like PrimaCura, useful context for understanding the cooperative's positioning within the Dutch primary care ecosystem.

Broad incumbents

• Agilon Health: US value-based primary care platform partnering with physician groups to manage Medicare Advantage populations. Comparable in establishing risk-bearing primary care networks and managing chronic care for attributed lives, scaled to a national footprint rather than a single region.
• Aledade: US-based company supporting independent primary care physicians with value-based care contracts, data analytics, and practice transformation. Comparable in supporting GP practices with chronic care contracts and risk-bearing arrangements, though operating in a different (US) healthcare system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PrimaCuraHuisartsenzorg
• LinkedInlinkedin.com/company/primacura-huisartsenzorg-midden-brabant

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PrimaCura