Top Position

What Top Position does

Top Position is a digital marketing agency founded in 2003 and headquartered in Katowice, Poland, operating as a sole proprietorship under founder Michał Wiercimok. The firm delivers a multi-service portfolio centered on three core offerings: SEO positioning (Pozycjonowanie SEO), Google Ads management, and website development, with add-on modules spanning local SEO, Google Business Profile optimization, e-commerce SEO, link building, content marketing, social media management, Microsoft Ads, Allegro Ads, and Performance Marketing. In 2025, the agency added AI Visibility (GEO), a new service optimizing client content for citability in ChatGPT, Gemini, Perplexity, and Copilot responses via llms.txt, Schema.org structured data, digital PR, and AI Overviews monitoring.

The underlying technology stack is service-delivery tooling rather than a proprietary software product: it bundles Fraudblocker (click-fraud protection) free with Google Ads management, integrates with WooCommerce, PrestaShop, Shopify, Stripe, PayPal, DPD, Google Analytics 4, Google Tag Manager, Google Merchant Center, and Looker Studio, and uses llms.txt plus structured data for AI crawler accessibility. Client outcomes cited include 94% client retention, 3.2-year average engagement, 8x average ROAS on Google Ads, +380% lead growth across content marketing projects, and +340% growth in AI answer citations from GEO pilots.

The business model is fixed monthly subscription retainers across three tiers (Start, Business, Premium) for Google Ads (1,000-2,000 PLN/month), Content Marketing (750-3,000 PLN/month), and GEO (1,500-4,500 PLN/month), plus one-time web development fees (2,000-5,000 PLN) and free marketing calculator tools for lead generation. Pricing is independent of ad spend, contracts carry one-month notice, and a Partner Program with 120+ active partners drives indirect distribution alongside direct sales-led go-to-market. The customer base spans four segments: service businesses, e-commerce, local businesses, and B2B/SaaS, with named enterprise references including Toyota, Mastercard, Ambra Brands, bet365, and Katowice City.

Name

Top Position

Legal name

Top Position Michał Wiercimok

Website

https://topposition.eu

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Top Position is a Katowice-based digital marketing agency founded in 2003, offering SEO, Google Ads, web development, content marketing, and AI Visibility services to service businesses, e-commerce, local businesses, and B2B/SaaS clients primarily in Poland with DACH capability.

Ownership category

akta.pro rank

Headquarters

HQ city

Katowice

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Monthly Service Retainers: Fixed monthly management fees for SEO, Google Ads, content marketing, and web development services. Pricing tiers (Start, Business, Premium) with recurring monthly billing. No commission on ad spend — flat fee regardless of campaign size.
2. Web Development Projects: One-time fees for website and e-commerce store development. Landing page from 2,000 PLN, business website from 3,000 PLN, online store from 5,000 PLN (net prices).
3. Google Ads Management: Fixed monthly management fees independent of client ad budget. Includes Fraudblocker protection at no extra cost. Prices from 1,000 PLN/month (Start tier) to 2,000 PLN/month (Premium tier) + 23% VAT.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Top Position is a digital marketing agency that provides SEO positioning, Google Ads management, website development, Content Marketing, and AI Visibility (GEO) services to businesses. The agency sells its offerings on fixed monthly retainers with no long-term contracts and no commission on ad spend, supplemented by one-time web development projects. Clients include service businesses, e-commerce stores, local companies, and B2B/SaaS firms primarily in Poland, with extended coverage to Central and Eastern Europe and the DACH region.

Product overview

Top Position is a digital marketing agency from Katowice, Poland, operating since 2003. The offering is a multi-service portfolio centered on three core products: SEO positioning (Pozycjonowanie SEO), Google Ads management, and website development (Tworzenie stron www). Supporting the core are specialized add-on modules including Local SEO, Google Business Profile, E-commerce SEO, Link Building, AI Visibility/GEO, Content Marketing, Social Media Management, Microsoft Ads, Allegro Ads, Performance Marketing, Web Development for E-commerce (Sklepy internetowe), SEO and Marketing Audits, and Public Relations. The company also provides free online marketing tools (ROI calculator, Google Ads budget calculator, local SEO calculator, position value calculator, website cost calculator) and operates a Partner Program for agency referrals.

Differentiator

Problem solved

Functional benefit

Products and services

• Pozycjonowanie SEO (SEO Positioning) Ongoing SEO service helping businesses rank on the first page of Google and translate visibility into customer inquiries, including technical SEO, content optimization, and weekly optimization cycles.
• Google Ads Management Management of Google advertising campaigns including Search, Performance Max, Shopping, YouTube and Display, with fixed management fees, Fraudblocker included, weekly optimization, and full account access. Tiered at Start (1,000 PLN/month), Business (1,500 PLN/month) and Premium (2,000 PLN/month), plus 23% VAT.
• Website Development (Tworzenie stron www) Custom design and development of responsive business websites, landing pages and web applications on WordPress, WooCommerce, React and Next.js, SEO-optimized from day one. Priced one-time at 2,000 PLN (Landing Page), 3,000 PLN (Business Website, 5-10 subpages) and 5,000 PLN (WooCommerce Online Store), net.
• Content Marketing Content creation service producing expert articles, guides, case studies and e-books, including content strategy, SEO optimization, AI-ready content for citability, and multi-channel distribution. Tiered at Start (750 PLN/month, 2 articles), Business (1,500 PLN/month, 4 articles + strategy) and Premium (3,000 PLN/month, 8 articles + full strategy), plus 23% VAT.
• AI Visibility (GEO) Generative Engine Optimization service helping brands appear in AI answers from ChatGPT, Gemini, Perplexity and Copilot, including AI visibility audit (5 LLMs monthly), benchmark vs 3 competitors, llms.txt + robots.txt for AI, Schema.org expansion, source analysis, content gap analysis, entity optimization, digital PR and ongoing monitoring. Tiered at Start (from 1,500 PLN/month), Business (from 2,500 PLN/month) and Premium (from 4,500 PLN/month), net.
• Partner Program Referral program for agencies, freelancers, consultants and software houses offering recurring commissions of 15-25% on referred SEO and Google Ads clients, with white-label and referral models available.

Quantifiable outcome

• 94% client retention rate with 3.2 years average engagement
• +6 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature1 record

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationOfficial Google Partner status. The agency is certified to manage Google Ads campaigns and maintains ongoing partnership with Google for advertising technology, tools, and certifications.

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Elephate: Polish SEO and content marketing agency serving international clients with technical SEO, content production, and digital PR — directly comparable service mix to Top Position's SEO and content offering.
• Delante: Polish SEO and content marketing agency also based in Poland, offering comparable SEO positioning, content marketing, and link building services to mid-market clients across multiple verticals.
• Semstorm: Polish SEO/SEM SaaS platform and agency offering keyword research, visibility tracking, and SEO services to SMBs and agencies — comparable SEO tooling and service delivery to Top Position.
• Verseo: Polish SEO and performance marketing agency offering SEO positioning, Google Ads, and analytics services to Polish businesses — comparable offering and target market.
• GetFound: Polish SEO agency offering positioning, Google Ads, and content marketing for Polish SMBs — directly competes with Top Position in the same Polish local-SEO and SMB segment.
• WhitePress: Polish content marketing and link building platform offering SEO content, digital PR, and link acquisition services across European markets, overlapping Top Position's content marketing and link building modules.

Broad incumbents

• Performics: Publicis-owned global performance marketing agency offering paid media, SEO, and commerce services — competes for the same enterprise and mid-market marketing budgets but as part of a wider holding company portfolio.
• iProspect: Global performance marketing agency (Dentsu) with Polish operations offering paid search, SEO, and content services to enterprise clients — broader portfolio but overlapping capabilities with Top Position.
• GroupM: WPP-owned global media investment group operating agencies in performance, SEO, and content — relevant incumbent peer for media planning and SEO delivery at enterprise scale.

Emerging players

• Croud: Global digital marketing agency offering paid media, SEO, and content services through a crowdsourced delivery model — comparable service mix and target mid-market segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/topposition
• YouTubeyoutube.com/@topposition
• LinkedInlinkedin.com/company/top-position-pl
• Facebookfacebook.com/toppositionpl
• Instagraminstagram.com/toppositionpl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Top Position