Delante Online Marketing

What Delante Online Marketing does

Delante Online Marketing is a privately held, founder-led digital marketing agency founded in 2014 and headquartered in Kraków, Poland, operating as an SEO/SEM and AI search optimization agency across 35 international markets. The firm employs 65+ specialists, of whom roughly 80% are SEO-focused, supported by an in-house Dev Team that executes technical changes rather than delivering recommendations only. Service coverage spans technical SEO, local SEO, e-commerce SEO, and international SEO, multi-platform paid search (Google, Meta, Allegro, Pinterest, TikTok, LinkedIn, Microsoft/Bing Ads), content and SEO copywriting, UX/analytics, and migrations; offices sit in Kraków (HQ), New York, London, and a representative office in the UAE (Umm Al Quwain, via Neti FZE). The agency monetizes through monthly retainer engagements with disclosed pricing tiers spanning 3,000-5,000 PLN, 5,000-10,000 PLN, and above 10,000 PLN per month, plus paid training programs and project work for higher-value enterprise engagements.

The agency's differentiating technical bet is "AISO" (AI + SEO), a service line and proprietary monitoring capability for brand presence inside LLM-mediated search responses; the Cerber AI tool tracks Share-of-Voice, citations, and sentiment across ChatGPT, Perplexity, and Google AI Overviews, paired with "AI Authority Link Building." Customers listed in case studies, testimonials, and reporting include Mercedes, Jeep, Alfa Romeo, Douglas, Notino, Peek Cloppenburg, Madison Reed, VidaXL, Radisson Blu, Best Western, Michael Page, eSky, etoto, Ceneo, Chocolissimo, Decorlabs, Sharetea, Botland, Irena Eris, Salve, uPacjenta, Woblink, Luxtrade, Maylily, Worldwide Wellness, SFmeble, Early Stage, Martes, and Kino Kijów. Distribution is driven primarily by Delante's own search-optimized website (dogfooding), a Polish-language SEO blog, webinars and training courses, a Spotify podcast, free SEO tools (Google Update Checker, SERP Simulator, Conversion Calculator), and a Partner Program for referral agencies and freelancers.

Recognition includes European Search Awards in 2022, 2024, and 2026; Global Search Awards in 2022, 2023, and 2024; Global Agency Awards (2022, 2024); Global Digital Excellence Awards (2022, 2024); European eCommerce Awards 2022; US Search Awards 2021; Deloitte Technology Fast 50 (2021); Forbes Diamonds 2025; and Gazele Biznesu 2022 and 2023. No external funding rounds, M&A activity, or publicly disclosed revenue, ARR, or valuation are recorded in the available data; ownership remains with the founding team (CEO Mateusz Calik), with leadership including Head(s) of SEO Gosia Kwiecień and Damian Hliwa.

Name

Delante Online Marketing

Legal name

Delante Marketing Sp z o.o.

Website

https://delante.pl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Delante Online Marketing is a Kraków-based SEO and SEM agency serving enterprise brands across 35 markets through SEO, paid search, and proprietary AI search (AISO) services, backed by an in-house Cerber AI monitoring tool.

Ownership category

akta.pro rank

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. SEO Services: Full-stack SEO services including technical SEO, link building, content, local SEO, international SEO, and e-commerce SEO. Revenue generated through retainer-based monthly engagements with dedicated project teams.
2. SEM / Paid Advertising Services: Google Ads, Meta Ads, Allegro Ads, Pinterest Ads, TikTok Ads, LinkedIn Ads management. Revenue model based on retainer fees for campaign management.
3. AISO (AI + SEO): AI Search visibility services — monitoring and optimizing brand presence in ChatGPT, Perplexity, and AI Overviews. Delivered as part of integrated SEO retainers or standalone AI audits.
4. Training & Education: SEO training programs (copywriting SEO, GA4, Google Ads, link building, AI Search) offered as paid training sessions to clients and market participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Delante is a search marketing agency that sells SEO, SEM, and AISO (AI+SEO) services to enterprise and e-commerce clients across 35 markets. Core engagements are retainer-based monthly contracts combining technical SEO, content, link building, and paid advertising management (Google Ads, Meta Ads, Allegro Ads), augmented by a proprietary AI search visibility monitoring tool (Cerber AI) and a dedicated in-house Dev Team that implements technical recommendations.

Product overview

Delante is a comprehensive SEO, SEM, and AI Search agency offering a full-service portfolio for online visibility and marketing. The core offerings center on three pillars: SEO Services (including website positioning, local, e-commerce, and international SEO), SEM/Google Ads (paid search and social advertising), and AISO (AI+SEO positioning in LLM-based search engines). These are supported by specialized modules including Link Building, Content Marketing, UX/Analytics, DEV/Technical SEO, SEO Audits, and website migration services. The agency also operates Cerber AI, a proprietary monitoring tool for AI search visibility. With a team of over 65 experts, the agency serves international brands across 35 markets and offers free SEO tools for client education.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services Comprehensive SEO services covering website positioning (pozycjonowanie stron), local SEO, e-commerce SEO, and international SEO across 35 markets. Includes technical SEO, on-page optimization, content strategy, and link building. Sold as monthly retainer engagements to enterprise and e-commerce clients.
• SEM / Paid Advertising Paid advertising management across Google Ads, Facebook/Meta Ads, Allegro Ads, Pinterest Ads, TikTok Ads, LinkedIn Ads, and Microsoft/Bing Ads. Includes campaign management, optimization, and reporting. Sold on retainer basis to enterprise clients.
• AISO (AI+SEO) AI Search optimization service combining traditional SEO with AI visibility strategies for ChatGPT, Perplexity, Google AI Overviews, and other LLM-based search engines. Includes AI Audits and AI Authority Link Building. Delivered as part of integrated SEO retainers or standalone AI audits.
• Link Building Off-page SEO services including link gap analysis, competitor backlink valuation, AI Authority Link Building, and local link building.
• SEO Audits Comprehensive SEO audits covering technical SEO analysis, Core Web Vitals, content audits, and AI Search readiness assessments.
• Content Marketing & SEO Copywriting Content strategy and creation services including SEO copywriting, content planning, blog writing, e-PR, and social media content.
• UX / UI & Analytics User experience optimization including accessibility audits, product page UX analysis, purchase path analysis, and GA4 implementation with custom reporting.
• DEV & Technical SEO Technical SEO implementation including WordPress updates, administration, blog deployment, Core Web Vitals optimization, and site indexing acceleration.
• SEO Setup Initial SEO foundation setup service for new websites, providing tools and guidance for search engine visibility.
• Website Migration SEO-safe website migration services for domain, CMS, or structural changes to prevent traffic loss.
• SEO Consultations Expert SEO consulting services for strategy development and optimization guidance.
• Cerber AI Proprietary AI search monitoring tool used by Delante to track Share of Voice in AI search engines (ChatGPT, Perplexity), monitoring direct mentions, citations, and LLM sentiment analysis for clients and benchmarking against competitors.
• Free SEO Tools Free marketing tools including Google Update Checker, Conversion Rate Calculator, and SERP Simulator.

Quantifiable outcome

• +290% revenue growth in 6 months from SEO + Google Ads (Decorlabs case study)
• +2 more outcomes

Named customers30 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sempai: Polish SEO/SEM agency based in Wrocław offering SEO, Google Ads, and content services to e-commerce and B2B clients. Direct competitor to Delante in the Polish mid-market SEO agency segment with overlapping service lines and similar customer targets.
• Elephate: Polish SEO content agency specializing in content-driven SEO for e-commerce and SaaS brands across Europe. Closely comparable on SEO-centric delivery model and enterprise e-commerce client base.
• Semcore: Polish digital marketing agency offering SEO, SEM, and analytics services to international e-commerce clients. Competes head-to-head with Delante for Polish and CEE enterprise SEO mandates.
• Netrocket: International SEO agency with Eastern European roots delivering link building, outreach, and SEO services across multiple markets. Comparable on multi-market SEO delivery and mid-market e-commerce focus.
• Claneo: International SEO and content marketing agency serving enterprise B2B and SaaS clients across Europe and the US. Comparable on retainer-based SEO/content delivery for enterprise brands and similar award profile (European Search Awards).
• Mango Media: Polish SEO agency serving B2B and e-commerce clients with technical SEO and content services. Direct Polish-market competitor with similar SME to mid-market positioning.

Broad incumbents

• Amsive: US-based performance marketing agency offering SEO, content, and analytics across enterprise clients. Larger incumbent in the SEO agency category with broader service portfolio but overlapping SEO capabilities.
• Seer Interactive: Established US SEO and analytics agency serving enterprise brands across multiple verticals. Comparable on enterprise SEO retainer model and innovation-focused positioning (data, AI in SEO).

Emerging players

• Whites Agency: Emerging European digital agency with SEO, PPC, and analytics offerings for growth-stage clients. Partial overlap on SEO/SEM retainer services with a younger, growth-stage client profile.

Others

• Semrush: Leading SEO/SEM software platform whose tools underpin much of Delante's competitive set. Adjacent ecosystem participant — not a direct agency competitor, but shapes agency tooling economics and increasingly offers agency-style services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@delantePL
• Facebookfacebook.com/delantepl
• LinkedInlinkedin.com/company/delante-online-marketing
• Instagraminstagram.com/delante.agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delante Online Marketing