Vergola

What Vergola does

Vergola designs, manufactures, and installs motorized louvered pergola and patio roofing systems. Founded in 1984 in South Australia, the company sells a single core platform — double-skin aerofoil-shaped aluminum louvers manufactured from COLORBOND steel — that rotate up to 165 degrees, allow 89% of available light when open, and close into a roof claimed to be 99.9% weatherproof. A rain sensor automatically closes the louvers, and a handheld or wall-mounted remote (with backup battery) can individually or simultaneously control up to eight bays; integration with home automation and fire systems is supported. The system is configurable in flat, pitched, gabled, freestanding, or attached configurations, with frame materials including timber, steel, masonry, and aluminum.

Name

Vergola

Legal name

Vergola USA Inc

Website

https://vergola.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Vergola designs, manufactures, and installs motorized double-skin aerofoil louvered pergola systems for residential, commercial, industrial, and architectural customers across Australia and the United States.

Ownership category

akta.pro rank

Product category

Motorized Louvered Pergolas

NAICS

Blind and Shade Manufacturing (33792), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Pergolas, Gazebos & Shade Structures (HSAPALAD)

akta.pro secondary industries

Pergolas, Pavilions & Hardscape Shade Structures (HSAIACAH), Louvers, Vents & Architectural Grilles (IMADAIAM)

Keywords

• Motorized louvered pergolas
• Adjustable patio roofing
• Architectural louver systems
• Outdoor shading solutions
• Automated weatherproof roofing

Headquarters

HQ city

Terrey Hills

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom motorized louvered pergola systems: Vergola sells fully customized, custom-built louvered pergola systems. Each installation is custom-designed, manufactured, and installed for the customer. Revenue is generated on a project-by-project basis with individual quotes based on size, configuration, materials, and installation complexity. The company provides a white-glove service encompassing consultation, design, manufacturing, and installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Vergola designs, manufactures, and installs custom motorized adjustable louvered pergola systems featuring double-skin aerofoil-shaped louvers made from COLORBOND steel. Each system is custom-built per project and delivered as a turnkey solution including consultation, design, manufacturing, and on-site installation. The louvers rotate up to 165 degrees, allow 89% of available light when open, and form a 99.9% weatherproof roof when closed, with optional rain-sensor automation and remote or wall-mounted control of up to 8 bays.

Product overview

Vergola® offers a comprehensive line of motorized adjustable louvered pergola and patio systems. The core product is the Vergola® Motorized Louvered Pergola System featuring double-skin aerofoil-shaped louvers with rain sensor automation and remote control. The product line includes four main variants targeting different market segments: Residential (patios, pools, balconies), Commercial (restaurants, cafes, resorts), Industrial (factories, barns), and Architectural applications. Each system is fully customizable with various integration options (freestanding, attached, drop-in), configuration styles (gabled, pitched, angled), frame materials (timber, steel, masonry, aluminium), and color options. Supporting add-on modules include the Remote Control System for individual bay operation and the Rain Sensor System for automatic weather protection. Systems can span unlimited area with multiple interconnected bays, each bay measuring up to 6m x 3.6m (approximately 20ft x 12ft), with up to 8 bays controllable via a single remote.

Differentiator

Problem solved

Functional benefit

Products and services

• Vergola® Motorized Louvered Pergola System Custom motorized adjustable louvered pergola and patio roofing system with double-skin aerofoil-shaped COLORBOND steel louvers that rotate up to 165 degrees, allowing 89% light transmission when open and forming a 99.9% weatherproof roof when closed. Includes optional smart rain-sensor auto-close and remote or wall-mounted control of up to 8 bays. Sold as a fully custom-designed, manufactured, and installed turnkey system.
• Vergola® Residential Louver System Variant of the motorized louvered pergola tailored for residential applications such as patios, terraces, walkways, backyards, carports, barbecue areas, balconies, and swimming pools, providing weatherproof outdoor living and shade control for homeowners.
• Vergola® Commercial Louver System Variant of the motorized louvered pergola for commercial venues such as restaurants, cafes, playgrounds, golf clubs, resorts, theme parks, sports facilities, and hospitals, controlling ambience and providing weatherproof outdoor customer space.
• Vergola® Industrial Louver System Industrial ventilation and roofing solution for factories and dairy barns that improves natural airflow and insulation, reducing heating and cooling costs and supporting worker safety, morale, and productivity.
• Vergola® Architectural Louver System Architectural louver application providing dynamic aesthetic facade elements combined with weather protection, ventilation, and thermal performance for architects and building developers.

Quantifiable outcome

• Allows 89% of available light when fully open — more than any other louver system
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Renson: Belgian-headquartered manufacturer of outdoor louvered pergola systems (Camargue, Algarve lines) with motorized aluminum louvers and integrated rain sensors. Direct competitor to Vergola in the premium motorized louvered roof category across residential and commercial applications in Europe and globally.
• StruXure: US-based manufacturer of motorized pergola systems (Pergola X) with aluminum louvers, rain sensors, and smart-home integration. Direct competitor in the US residential and commercial outdoor louvered pergola market, with comparable product specifications.
• Louvretec: Australian manufacturer of motorized opening louver roof systems for patios and outdoor areas. Competes head-to-head with Vergola in the Australian residential and commercial louvered roof market with comparable rotating-louver technology.
• Azenco: US manufacturer of motorized louvered pergolas (R-Blade, K-Bana) serving residential and commercial customers with custom-engineered aluminum louver systems. Comparable product architecture, target customer, and premium positioning to Vergola.
• Equinox Louvered Roofs: US-based supplier of motorized louvered roof systems with rain sensors and remote operation targeting patios and outdoor living spaces. Direct competitor in the US residential and light-commercial motorized pergola segment.
• Pergola Company: US-based manufacturer and installer of motorized and manual louvered pergolas, cabanas, and outdoor structures for residential and commercial clients. Comparable custom-built, project-based go-to-market in the US pergola category.

Others

• BlueScope Steel (COLORBOND): Australian steel manufacturer and owner of the COLORBOND brand used by Vergola as its core louver material. Relevant as both a key upstream supplier and as an adjacent participant in coated-steel building products for outdoor applications.

Broad incumbents

• Breezway: Established Australian manufacturer of architectural louvers, sun control, and ventilation products. Overlaps with Vergola on the architectural louver product line and building ventilation componentry, though broader and more focused on fixed architectural louvers.
• Brown Jordan Outdoor Kitchens: Premium US outdoor living brand offering pergolas, pavilions, and outdoor structures. Competes with Vergola in the high-end residential and hospitality outdoor living category though with a wider product portfolio beyond louvered roofs.

Regional players

• Trex Company: US leader in composite decking, railing, and outdoor living products. Adjacent competitor for premium outdoor living spend though focused on decking rather than louvered roofs; relevant for benchmarking US outdoor living distribution and brand-building dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vergolaworldwide

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vergola