Never Say Die Records
Never Say Die Records is an independent London-based dubstep and bass music record label, founded circa 2013, that signs and releases music from artists such as Zomboy, Space Laces, Kompany, and Trampa, and operates a Twitch-Safe Music catalogue and merchandise store serving streamers, content creators, and electronic music listeners globally.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Never Say Die Records does
Never Say Die Records is an independent dubstep and bass music record label founded circa 2013 and headquartered in London, United Kingdom. The label signs, releases, and promotes electronic music from a roster that includes established artists such as Zomboy, Space Laces, Eptic, Habstrakt, Trampa, Megalodon, Kompany, LAXX, Aweminus, BadKlaat, Oddprophet, and others in the dubstep and drum-and-bass sub-genres. Its core product is a multi-volume music catalogue — 'Never Say Die' showcase compilations through Volume 7 — supplemented by artist signings, VIP remix releases, and a wholly-owned sub-imprint called NSD Black Label.
A distinct product line, 'Twitch Safe Music,' consists of tracks where Never Say Die Records holds both the master and publishing copyrights, allowing Twitch streamers and content creators to use those tracks in livestreams and videos without DMCA strikes from the label. This is complemented by a channel partnership with Pretzel Rocks (a Twitch-safe music library) that authorizes streamers to use the catalogue through Pretzel Rocks' platform, and by a dedicated Spotify playlist curating the Twitch-safe subset for discovery.
Revenue is generated through three primary streams: (i) digital streaming royalties and catalog licensing via Spotify and Twitch; (ii) artist signing, release, and broader catalog licensing for videos, streams, and other uses; and (iii) direct-to-consumer merchandise sales through a branded storefront (shop.kt8merch.com/collections/never-say-die-records). The label serves two primary segments — electronic music artists seeking label representation and distribution, and streamers/content creators needing DMCA-safe music for their channels — operating as a horizontal player with global reach through digital channels and no disclosed geographic restrictions.
Never Say Die Records firmographics
Firmographics- Name
- Never Say Die Records
- Legal name
- Never Say Die Records
- Website
- https://wewillneversaydie.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Never Say Die Records is an independent London-based dubstep and bass music record label, founded circa 2013, that signs and releases music from artists such as Zomboy, Space Laces, Kompany, and Trampa, and operates a Twitch-Safe Music catalogue and merchandise store serving streamers, content creators, and electronic music listeners globally.
- Ownership category
- akta.pro rank
Never Say Die Records industry classification
Industry- Product category
- Independent Music Label
- NAICS
- Record Production and Distribution (51225), Music Publishers (512230), Music Publishers (51223)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Record Labels (Major & Independent) (MPAIAAAA)
- akta.pro secondary industries
- Micro-Licensing & Direct Licensing Platforms (UGC, SMB venues, online uses) (MPAIAKAJ), Publishing Administration (Catalog Admin, Global Subpublishing) (MPAIABAB), Royalty Accounting & Payment Services (Statements, Audits, Payee Management) (MPAIABAL)
Keywords
Where Never Say Die Records is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Never Say Die Records business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D, Others
Revenue model
- Music Sales and Streaming Royalties: Revenue from digital music sales and streaming platform royalties through releases on Spotify, with revenue share from monetized content on platforms like Twitch.
- Artist Releases and Catalog Licensing: Signing and releasing music from electronic/dubstep artists, generating revenue through catalog licensing for videos, streams, and other uses.
- Merchandise Sales: Direct-to-consumer merchandise sales through their branded store (shop.kt8merch.com/collections/never-say-die-records).
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Never Say Die Records product offering
Product offeringCore offering
Never Say Die Records is an independent dubstep and bass music record label that signs and releases music from a roster of electronic artists through its main NSD imprint and the NSD Black Label sub-label. Beyond music releases, it operates a curated Twitch-safe music catalogue (where it owns both master and publishing copyrights) for streamers and content creators, and sells branded merchandise through an online storefront.
Product overview
Never Say Die Records is a dubstep and electronic music record label that operates primarily through its main imprint and the Black Label sub-label. The label's core product is its music catalogue featuring signed artists across multiple sub-genres of electronic music. Additional offerings include Twitch Safe Music (a curated selection of DMCA-safe tracks for streamers), VIP remix releases, and merchandise. The label has released hundreds of tracks since 2010, with artists including Zomboy, Eptic, Habstrakt, Trampa, Space Laces, Kompany, and many others in the dubstep scene.
Differentiator
Problem solved
Functional benefit
Brands
- NSD Black Label: A sub-label/imprint of Never Say Die Records, accessible at nsdblacklabel.com
Products and services
- Never Say Die Records (main label imprint) Core music label offering that signs and releases dubstep and bass music tracks from a roster of established and emerging electronic artists, distributed globally via streaming platforms. Intended for electronic music fans and the broader dubstep/bass community.
- NSD Black Label (sub-label imprint) Sub-label imprint of Never Say Die Records featuring exclusive dubstep and bass music releases. Aimed at electronic music fans seeking curated, label-exclusive content beyond the main NSD catalogue.
- Twitch Safe Music catalogue Curated collection of NSD-owned tracks with cleared master and publishing rights, enabling streamers and content creators to legally use dubstep/bass music in livestreams and videos without DMCA strikes from the label.
- NSD Merchandise Store Official direct-to-consumer merchandise store offering branded apparel and accessories for the Never Say Die Records brand. Targeted at NSD fans and music enthusiasts who buy artist and label merchandise.
- Never Say Die Showcase Compilations (e.g., Volume 7) Multi-artist compilation releases under the Never Say Die Showcase banner, aggregating tracks from the label's roster into milestone releases. Targeted at fans and collectors of the label's catalogue.
Companies that use Never Say Die Records
Customer profileSegments2 records
Ideal customer profiles3 records
Never Say Die Records technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Never Say Die Records partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pretzel RockscorePretzel Rocks is a Twitch-safe music library that includes Never Say Die Records' catalogue, providing streamers with authorized access to NSD music. This partnership enables streamers with Pretzel Rocks accounts to legally use NSD music during streams.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Never Say Die Records competitors and assessment
Company assessmentDirect peers
- Disciple Recordings: Disciple Recordings is a dubstep and bass music label founded by prominent artists in the scene, releasing music from a roster of established and emerging bass producers. It is directly comparable to NSD as a niche independent dubstep label with a similar artist roster profile.
- Buygore Records: Buygore is an independent electronic and dubstep-focused label releasing bass-heavy music from a roster of niche producers. It directly overlaps with NSD in genre, size, and independent operating model.
- OWSLA: OWSLA is the independent label founded by Skrillex, focused on dubstep, bass, and electronic music. It is comparable to NSD as a major independent bass music imprint with a high-profile founder and similar artist development approach.
- Viper Recordings: Viper Recordings is an independent drum & bass and bass music label with a long-running artist roster and compilation catalogue. It is comparable to NSD as an independent UK-based bass-music label with similar structural and genre characteristics.
- Firepower Records: Firepower Records is a US-based dubstep and bass music label releasing music from independent dubstep artists. It is comparable to NSD as a similarly-sized indie dubstep-focused label with overlapping genre specialization.
- Monstercat: Monstercat is an independent electronic dance music label offering sync-friendly, pre-cleared music to content creators and streamers, very similar in structure to Never Say Die Records. Both operate independent label models with multi-channel distribution (streaming, sync licensing, merch) and target the creator economy.
- Circus Records: Circus Records is an independent dubstep, drum & bass, and bass music label known for signing and developing electronic artists. It is a comparable niche indie label with a similar artist development model and sub-label structure.
Others
- Pretzel Rocks: Pretzel Rocks is a Twitch-safe music library and channel partner that distributes NSD's catalogue to streamers. It is adjacent to NSD as an infrastructure/enabling platform for streamer-safe music rather than a direct competitor, but is included given the explicit distribution partnership.
Broad incumbents
- Mad Decent: Mad Decent is a larger independent electronic and dance music label founded by Diplo with a broader genre portfolio. It is comparable to NSD as an independent label serving electronic music artists but operates at greater scale and across more genres.
- Spinnin' Records: Spinnin' Records is a major independent electronic dance music label releasing house, EDM, and bass music globally. It is a broad incumbent peer to NSD, sharing the independent label operating model but with much larger scale, roster, and genre breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Never Say Die Records social profiles
Digital presenceNever Say Die Records financial estimates
Financial estimateRevenue estimate
Valuation estimate
Never Say Die Records leadership team
Management profileNumber of profiles
Never Say Die Records subsidiaries and ownership
Company hierarchySubsidiaries1 record
Never Say Die Records funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Never Say Die Records M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Never Say Die Records
What does Never Say Die Records do?
Never Say Die Records is an independent dubstep and bass music record label that signs and releases music from a roster of electronic artists through its main NSD imprint and the NSD Black Label sub-label. Beyond music releases, it operates a curated Twitch-safe music catalogue (where it owns both master and publishing copyrights) for streamers and content creators, and sells branded merchandise through an online storefront.
Is Never Say Die Records a public or private company?
Never Say Die Records is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Never Say Die Records founded?
Never Say Die Records was founded in 2013. It employs 11 to 50 people.
Where is Never Say Die Records based?
Never Say Die Records is headquartered in London, United Kingdom, in the Europe region.
How does Never Say Die Records make money?
Three revenue lines are on record. Music Sales and Streaming Royalties are the primary driver. The others are artist Releases and Catalog Licensing and merchandise Sales.
Who are Never Say Die Records's main competitors?
Direct peers on record are Disciple Recordings, Buygore Records, OWSLA, Viper Recordings, Firepower Records, Monstercat and Circus Records. Pretzel Rocks is listed as an others. Broad incumbents are Mad Decent and Spinnin' Records.
Does Never Say Die Records have an API?
No public API is recorded for Never Say Die Records.
What industry is Never Say Die Records in?
Never Say Die Records's product category is Independent Music Label. Its primary akta.pro industry code is MPAIAAAA, Record Labels (Major & Independent), with a secondary code of MPAIAKAJ, Micro-Licensing & Direct Licensing Platforms (UGC, SMB venues, online uses). Its NAICS code is 51225 and its SIC code is 2741.