Buygore Records

What Buygore Records does

Buygore Records is a private direct-to-consumer e-commerce merchandise business associated with electronic music producer and DJ Borgore (Asaf Boritzer). The company operates a single Shopify-hosted storefront selling artist-branded merchandise including apparel (t-shirts, hoodies, crewnecks, crop tops, one-piece swimwear), accessories (snapback and dad hats, lapel pins), bags (duffel bags), and drinkware (camper mugs), organized into themed collections tied to releases and tours such as CHIAROSCURO, Best Show On Earth, Horny Hoodies, and Cho Yabai. Pricing ranges from $7 for lapel pins to $100 for the duffel bag, with a recurring Buy One Get One Free (BOGO) promotion applied across select SKUs and multi-currency checkout supporting over 40 currencies.

The underlying technology stack is minimal: Shopify handles storefront, payments (American Express, Apple Pay, Google Pay, Shop Pay, Visa, Mastercard, etc.), order management, and advertising, while merchandise fulfillment and customer support are outsourced to GhostCircus Merch via a Zendesk-backed support channel. The business serves a single customer segment — electronic music fans and followers of Borgore — and has no disclosed B2B customers, wholesale accounts, or institutional investors. Marketing is conducted through cross-promotion on Borgore's SoundCloud and Spotify channels, email newsletter subscriptions, and live event activation at tour stops.

Revenue is generated entirely through one-time unit-priced retail sales of branded merchandise. The company is privately held, U.S.-domiciled (per Terms of Service), with 1–10 employees and no public financial disclosure. Operations are founder-controlled and asset-light, with the principal commercial asset being the Borgore brand and associated fan demand for tour- and release-tied merchandise.

Name

Buygore Records

Legal name

Buygore

Website

https://buygore.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Buygore Records is a private, Shopify-powered direct-to-consumer merchandise store selling Borgore-branded apparel, accessories, bags, and drinkware to electronic music fans globally. The business relies entirely on the artist's brand and tour-driven demand.

Ownership category

akta.pro rank

Product category

Artist Merchandise

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), All Other Miscellaneous Retailers (459999)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Entertainment Memorabilia Retail (Film/TV/Music) (CRALAGAJ)

akta.pro secondary industry

Merchandising & Onsite Retail (Concert Merch, Pop-ups) (MPAGAAAJ)

Keywords

• Artist merchandise
• Branded apparel
• Tour merchandise
• Music merchandise
• Direct to consumer retail

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Merchandise Sales: One-time retail sales of branded merchandise including apparel (t-shirts, hoodies, crewnecks, crop tops), accessories (hats, lapel pins), bags, mugs, and swimwear. Revenue is generated through direct consumer purchases at fixed price points with occasional BOGO promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Buygore Records operates a direct-to-consumer online store selling artist-branded merchandise for electronic music artist Borgore. The catalog spans apparel (t-shirts, hoodies, crewnecks, crop tops, swimwear), headwear, lapel pins, bags, and drinkware, organized into themed collections (CHIAROSCURO, Best Show On Earth Tour, Horny Hoodie, Cho Yabai, Summer Slaughter/Vultures, BOGO, Low Inventory). All transactions are processed through a Shopify-hosted storefront with multi-currency display and international shipping.

Product overview

Buygore Records is an artist merchandise e-commerce store operated by electronic music artist Borgore. The product portfolio is a unified direct-to-consumer merchandise offering built on Shopify's e-commerce platform, spanning apparel (t-shirts, hoodies, crewnecks, crop tops), accessories (hats, lapel pins, mugs), bags, and swimwear. The store organizes products into themed collections including the CHIAROSCURO line, the Best Show On Earth Tour line, the Horny Hoodie/Halloween collection, the Cho Yabai anime-themed line, the Summer Slaughter/Vultures seasonal capsules, the Buy One Get One Free (BOGO) promotion collection, and a Low Inventory section featuring items with limited stock. Shopify handles the e-commerce infrastructure, payment processing, and personalized advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• BG Duffle Bag A travel duffle bag with classic styling and luxurious appointments, providing ample space for weekend trips; part of the Buygore merchandise catalog.
• Buygore Camper Mug (16oz) A 16oz yellow camper mug with one-sided print, designed for enjoying beverages; part of the Buygore drinkware line.
• Pink Devil Lapel Pin A branded lapel pin featuring a pink devil design; low-priced accessory SKU eligible for BOGO promotions.
• Vultures Tee A 100% cotton t-shirt in black or white featuring the Vultures print, part of the Summer Slaughter / Summer Capsule collection.
• Sinner Summer Tee A 100% cotton pre-shrunk t-shirt featuring the Sinner Summer design; part of the seasonal summer capsule.
• Cyclop Tee A 100% cotton t-shirt in black or pink featuring the Cyclop print, part of the Summer Capsule collection.
• University Tee / Hoodie A University-branded design offered as a 100% cotton pullover (with woven label detail), listed under low-inventory.
• In Gore We Trust Tee A t-shirt with a 1-color screen print on front and back featuring the In Gore We Trust design; BOGO-eligible.
• Fresh Blood Tee A 100% cotton long tee with Fresh Blood screen print on front and back; BOGO-eligible marquee SKU.
• Fresh Blood 3 Tee A t-shirt with 2-color screen print on front and back, featuring a woven label at the bottom right-hand side; BOGO-eligible.
• Best Show on Earth Tee A t-shirt from the Best Show On Earth Tour collection, priced at $35.
• Best Show on Earth Dad Hat A 100% cotton twill dad hat with Borgore embroidery on the front, one size fits most; from the Best Show On Earth Tour collection (currently sold out).
• Best Show on Earth Crew A 100% cotton tour crewneck from the Best Show On Earth collection, fits true to size, priced at $55.
• Never Better Crop Top A crop top made from 52% airlume combed & ring-spun cotton and 48% polyester, with a small graphic embroidered on the front and a woven label; BOGO-eligible.
• Rainbow Snapback A structured snapback hat with front embroidery featuring a rainbow design; BOGO-eligible.
• Borgore Nympho Snap Hat A 100% cotton snapback hat with one size fits most sizing, featuring Borgore branding.
• CHIAROSCURO Tee A 100% combed cotton t-shirt from the CHIAROSCURO collection, priced at $40.
• CHIAROSCURO Hoodie A hoodie from the CHIAROSCURO collection featuring 100% cotton round braided drawcord, priced at $75.
• CHIAROSCURO Crewneck A heavy weight (11.8 oz) crewneck from the CHIAROSCURO collection, made from 80% cotton and 20% recycled polyester CVC fleece, priced at $65.
• Horny Hoodie A 100% cotton hoodie with custom horns on the hood and an embroidered logo, available in red and white variants; Halloween-themed collection.
• Cho Yabbai White Pullover Hoodie A premium cotton sweatshirt pullover hoodie with front and back prints, part of the Borgore 'Cho Yabbai' collection, priced at $60.
• Cho Yabai Tee A t-shirt from the Cho Yabai anime-themed collection; BOGO-eligible.
• Borgore One Piece Swim Suit A one-piece swimsuit made from 87% nylon and 13% spandex, part of the 2022 Summer Capsule collection.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationThe store is hosted on Shopify's e-commerce platform, which provides the online store infrastructure, payment processing, and fulfillment services. Shopify processes all customer transactions and handles order management.
• GhostCircus MerchminorOthersSupport email domain ([email protected]) suggests GhostCircus Merch provides merchandising and fulfillment services for Buygore. Handles customer support for merchandise enquiries.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Others

• Shopify: Shopify is the e-commerce platform powering Buygore's online store. OTHERS / enabling partner: provides the storefront, payment processing, multi-currency, and fulfillment tooling that Buygore's entire DTC operation runs on.

Direct peers

• Excision: Excision's bass music brand and merchandise store (formerly Subsidia). Direct peer: electronic music artist brand with DTC apparel and accessories sold to a touring/festival-going fanbase overlapping with Buygore's audience.
• Wakaan Records: Liquid Stranger's electronic/bass music label and merchandise storefront. Direct peer: bass music imprint running DTC apparel drops and limited-edition merchandise for a dedicated subgenre fan community.
• Dim Mak Records: Steve Aoki's electronic music label and merchandise store. Direct peer: independent electronic/bass music brand selling artist-branded apparel and accessories through a Shopify-style DTC e-commerce channel, monetizing a built-in music fanbase.
• Mad Decent: Diplo-founded electronic music label with its own merchandise storefront. Direct peer: electronic/dance music brand operating DTC apparel and accessories sales tied to artist identity and tours, similar target audience to Buygore.
• OWSLA: Skrillex's electronic/bass music label and merchandise platform. Direct peer: bass music brand selling limited-edition artist merchandise and apparel drops to a niche electronic music fanbase very similar to Buygore's.
• Rezz Music: Rezz's official site and merchandise store for the electronic music producer. Direct peer: electronic music artist brand selling tour-branded apparel and accessories via DTC e-commerce to a similar niche audience.
• Pretty Lights Music: Pretty Lights' independent electronic music label and artist merchandise store. Direct peer: artist-owned electronic music brand selling apparel, accessories, and limited drops directly to fans via DTC channels.

Broad incumbents

• Insomniac Records: Insomniac is the producer of Electric Daisy Carnival and a major electronic music event company with its own merchandise storefront. Broad incumbent: electronic music merchandise at a much larger scale, including festival-branded apparel and accessories.
• Live Nation Merch: Live Nation's artist merchandise platform serving hundreds of touring musicians. Broad incumbent: large-scale merchandise infrastructure provider enabling tour-branded apparel sales across multiple artists; relevant as both potential partner and competitive distribution channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/buygore-records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buygore Records