Weloge

What Weloge does

Weloge, operating under the legal entity IMM SHOP (a French SARL registered in Marseille), is a digital-first real estate services company founded in 2017 by Dominique de Saint Laurent. The company provides property sales, purchase support, rental management, and property management services across France through a distributed network of 65+ independent real estate consultants (mandataires) operating under exclusive mandates, with Samuel de Saint Laurent serving as President of the Weloge Gestion management arm. Its core proposition is a turnkey "clé en main" sales service that integrates professional home staging (with consultants investing €2,000-€5,000 per property) into the sales workflow, complemented by a client portal (myweloge.wipimo.fr), a mobile application for ambassador referrals launched in March 2023, and digital tools for property valuation and loan simulation.

The business model is transaction- and management-fee-based. On property sales, Weloge charges 4-5% commission plus a fixed fee of €11,000 for properties around €200,000, with consultants retaining 70-90% of revenue and remitting 10-30% to Weloge under an accelerator structure that reduces the take rate as consultant volume grows. On rental management, fees are earned on an ongoing managed-services basis for tenant placement, lease administration, and property maintenance, with a Highrise integration enabling deposit-free rentals. The company has built an ecosystem of complementary service partners — including Avenir Rénovations, ADK DIAG 13, Home Staging Europe, Mynotary, and Artemis Courtage — to bundle renovation, diagnostics, home staging, notary, and mortgage brokerage services into a single offer.

Geographic footprint spans 20+ French departments as of 2020, with international expansion initiated in June 2026 through Prodomio, a co-founded property management agency in Valencia, Spain, targeting French investors in the Spanish market. The company is a member of French Proptech, with media presence on TF1, France 3, and B SMART, and maintains a multi-channel marketing presence across social media, blog, newsletter, podcast, and real estate events. Ownership is founder-controlled with no disclosed external institutional investment.

Name

Weloge

Legal name

IMM SHOP

Website

https://we-loge.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Weloge is a French real estate services company that provides property sales, purchase, rental, and property management services across France through a network of 65+ independent consultants, with integrated home staging and an expanding international footprint via a Valencia JV.

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Management Services (8741)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Seller Representation & Listing Services (BPAJAAAK), New-Listing Onboarding, Setup & Launch Services (THAMAKAO)

Keywords

• Real estate sales
• Property management
• Rental management
• Home staging
• Independent consultant network

Headquarters

HQ city

Roubaix

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Property Sales Commission: Commission-based revenue model with rates of 4-5% on property sales, plus a fixed fee of €11,000 for properties around €200,000. Consultants retain 70-90% of revenue generated.
2. Rental Management Fees: Property management and rental management services for landlords, including tenant search, lease management, and ongoing administration

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Weloge provides a full-service "clé en main" (turnkey) real estate offering including property sales, purchase support, rental management, and integrated home staging services. Services are delivered through a national network of independent real estate consultants ("mandataires") who handle valuation, professional presentation, marketing, negotiation, and transaction, complemented by a digital platform with simulation tools and an owner/tenant client portal.

Product overview

Weloge operates as a network of independent real estate consultants offering a comprehensive 'clé en main' (turnkey) service for property sales and management across France. The core Weloge platform is complemented by rental management services, integrated home staging, and digital tools including property valuation and loan simulation. The company has expanded internationally through Prodomio, a co-founded property management subsidiary in Valencia, Spain. Key differentiators include the systematic inclusion of home staging (budget EUR 2,000-5,000 per property) and a commission structure of 4-5% plus a EUR 11,000 flat fee for properties around EUR 200,000.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Properties sell 4x faster with professional home staging
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ProdomiocoreStrategic or Co-development Partner · 28 June 2026Co-founded property management agency based in Valencia, Spain. Provides French-speaking property management services for French investors in the Spanish market, offering tenant search, property maintenance, and regular reporting.
• Avenir RénovationscoreStrategic or Co-development Partner · 22 December 2020Partnership between We Loge and Avenir Rénovations for renovation services. We Loge clients gain access to professional renovation contractors through the partnership, while Avenir Rénovations franchisors benefit from We Loge client referrals for property sales.
• French ProptechcoreGTM or Marketing PartnerWeloge is an active member of French Proptech organization. Samuel de Saint Laurent serves as PACA ambassador. The partnership provides networking, technology innovation access, and participation in industry events.
• La Maison des MandatairesminorChannel Partner/ Reseller/ DistributorNetwork partner for real estate transaction referrals and collaboration
• Le Bien RentableminorGTM or Marketing PartnerInvestment property finding and analysis platform partnership

Scale indicators7 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Guy Hoquet: National French real estate franchise covering sales, rentals, and property management. Broad incumbent peer with overlapping service portfolio and customer segments to Weloge.
• Century 21 France: Major national franchise in residential brokerage and rental management. Much broader portfolio and brand awareness than Weloge, but overlapping service offerings and customer base.
• Orpi France: One of France's largest real estate cooperative networks with full brokerage, rental management, and ancillary services. Overlaps directly with Weloge's transaction and Gestion Locative offerings.
• Laforêt: Established French real estate franchise offering sales, rental, and management services. Wider geographic footprint and marketing budget than Weloge, but similar SMB/individual customer focus.
• Foncia: France's largest residential property manager and a major brokerage player. Directly comparable to Weloge's Gestion Locative line with substantially scaled landlord relationships.

Direct peers

• MegAgence: Independent real estate agent network in France with comparable commission structure and direct-to-consumer digital presence. Overlaps significantly with Weloge on service mix and agent economics.
• CapiFrance: Long-established French network of independent real estate agents focused on residential sales. Competes head-to-head with Weloge for both customers and recruit agents.
• Safti: French network of independent real estate agents serving residential sellers and buyers nationally. Closely mirrors Weloge's consultant-recruitment, commission-based model and target customers.
• OptimHome: Network of independent mandataires offering residential brokerage and rental management in France. Same asset-light agent model and SMB/individual customer segment as Weloge.
• IAD France: France's largest independent real estate agent network, operating a mandataire model analogous to Weloge's across the country. Directly comparable business model, customer base, and revenue structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3sevfS5BgeeLuwA4sO-dJA
• Facebookfacebook.com/welogelimmobiliertoutcompris
• LinkedInlinkedin.com/company/weloge
• Instagraminstagram.com/we.loge
• Pinterestpinterest.fr/welogeimmo
• Xx.com/we_loge

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weloge