Taxi.gr

What Taxi.gr does

Taxi.gr, legally Intelligent Mobility App S.A., is a Greek two-sided mobility marketplace operating mobile applications that connect licensed taxi drivers with passengers across six Greek cities — Athens, Thessaloniki, Patras, Ioannina, and Heraklion. Founded in 2023 and headquartered at Leoforos Athinon 142 in Athens, the company runs a passenger app and a separate driver app on iOS and Android, backed by a web-based driver registration portal. The platform is built on standard ride-hailing primitives: real-time GPS tracking, dynamic driver dispatch, upfront fare estimation, in-app and cash payment processing through Cuorium Technologies Limited under PCI-DSS compliant rails, and driver ratings for safety. The product surface spans eight vehicle categories — standard Taxi, Comfort, Station Wagon, Premium, Executive (E-class Mercedes), Van, Van Taxi, and Box Service for packages up to 20kg — plus a promotional Supercar category launched as a March 2025 Lamborghini event.

The business model is a pure transaction-fee marketplace. Taxi.gr charges drivers a 10% commission (8.06% + 24% VAT) on gross fare value with weekly driver payouts and no fixed costs or exclusivity obligations, and layers tiered passenger booking surcharges of €1.00 (Comfort), €2.00 (Station Wagon), €3.00 (Premium), and €5.00 (Executive) per trip, with no surcharge on standard taxi rides. Airport transfers are offered at fixed rates (€40 standard, €55 night). The company serves two customer segments — urban consumers and tourists seeking transparent, app-based taxi hailing, and licensed Greek taxi drivers seeking incremental ride volume without exclusivity — through a product-led growth motion: self-serve app download, self-serve driver onboarding claiming activation within 48 hours, and marketing via TikTok (@taxi.gr), earned media in CNN Greece, Huffpost Greece, Newsbomb, and Queen.gr, and event marketing anchored on the Lamborghini promotion.

No funding history, revenue, GMV, headcount detail, or named management is disclosed, and the company is privately held with no parent or institutional investor information available. Competitive context is a domestic Greek challenger to FreeNow and Bolt within a regulated licensed-taxi segment, with regulatory compliance providing a structural barrier but no disclosed AI or proprietary technology layer that would differentiate the platform beyond transparent pricing, payment convenience, and a Greek-first brand identity.

Name

Taxi.gr

Legal name

intelligent Mobility App Α.Ε.

Website

https://taxi.gr

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Taxi.gr is a Greek mobility marketplace operating dual iOS/Android apps that connect licensed taxi drivers with passengers across six Greek cities, earning revenue through a 10% driver commission and tiered passenger booking surcharges.

Ownership category

akta.pro rank

Product category

Ride-Hailing Platform

NAICS

Taxi and Ridesharing Services (485310), Taxi and Ridesharing Services (48531)

SIC

Transportation Services (4700)

akta.pro primary industry

Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD)

akta.pro secondary industry

Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE)

Keywords

• Ride-hailing platform
• Taxi booking app
• Urban mobility
• Driver dispatch
• Passenger transportation

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Driver Commission (Transaction Fee): Taxi.gr charges drivers a commission of 10% (8.06% + 24% VAT) on the gross fare value of each completed ride. Drivers are paid weekly with no fixed costs or hidden fees. This is the primary revenue stream.
2. Passenger Booking Surcharges: Passengers pay tiered booking surcharges depending on vehicle category: Comfort (€1.00), Station Wagon (€2.00), Premium (€3.00), Executive (€5.00). Standard Taxi category has no surcharge.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Taxi.gr operates a two-sided mobile ride-hailing marketplace connecting licensed taxi drivers with passengers across major Greek cities (Athens, Thessaloniki, Patras, Ioannina, Heraklion). The platform provides passenger and driver mobile apps (iOS/Android) featuring real-time GPS tracking, upfront fare estimates, multiple vehicle categories (Taxi, Comfort, Station Wagon, Premium, Executive, Van), in-app or cash payments, driver ratings, and 24/7 support, charging drivers a 10% commission and passengers tiered booking surcharges.

Product overview

taxi.gr is a Greek ride-hailing platform that operates as an intermediary connecting taxi drivers with passengers across multiple cities in Greece (Athens, Thessaloniki, Patras, Ioannina, Heraklion). The platform offers a unified ecosystem consisting of two core mobile applications: the Passenger App for booking rides and the Driver App for managing taxi operations. The service provides multiple vehicle categories ranging from standard taxis (no surcharge) to premium tiers including Comfort, Station Wagon, Premium, Executive, Van Taxi, and Van, each with specific surcharges. Additionally, the platform includes a Box service for package delivery up to 20kg. The Passenger App enables real-time location tracking, driver matching, fare estimation, and trip rating, while the Driver App provides demand area mapping, navigation, and earnings management.

Differentiator

Problem solved

Functional benefit

Products and services

• taxi.gr Passenger App Mobile application for individual passengers to book licensed taxis, view estimated arrival times, track driver location on a map, see estimated trip costs, and rate drivers. Available for iOS and Android devices.
• taxi.gr Driver App Mobile application for licensed taxi drivers to register, accept ride requests, view areas of high demand, receive detailed navigation instructions, and manage their earnings. Available for iOS and Android devices.
• Standard Taxi Service Standard taxi rides with immediate availability and no additional booking surcharge beyond the metered fare. Includes standard taxi fares (€1.80 flag fall, €4.00 minimum, €0.90/km within perimeter, €1.25/km outside perimeter, night rate €1.25/km from 00:00-05:00).
• Comfort Taxi Taxi category featuring newer and modern vehicles with a €1.00 booking surcharge per trip added to the trip total.
• Station Wagon Taxi Taxi category designed for trips with multiple pieces of luggage, with a €2.00 booking surcharge per trip added to the trip total.
• Premium Taxi Premium taxi service with elevated character and comfort, with a €3.00 booking surcharge per trip added to the trip total.
• Executive Taxi Luxury taxi service featuring E-class Mercedes vehicles, with a €5.00 booking surcharge per trip added to the trip total.
• Van Taxi Taxi service providing comfort and spacious accommodation for multiple passengers requiring extra space.
• Box Service Immediate delivery service for documents and packages weighing up to 20kg.
• Airport Transfers Flat-rate airport transfer service between El. Venizelos Airport and city center. Standard rate €40.00 (includes all legal charges and tolls), night rate €55.00 (00:00-05:00), with €4.00 airport supplement.
• Supercar - Event Category Special promotional vehicle category available during limited-time events, allowing users to request access to supercars such as Lamborghini for unique transportation experiences. Launched March 2025 during a three-day Athens event.

Quantifiable outcome

• Drivers can earn up to €7 additional per trip
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• LamborghiniminorGTM or Marketing Partner · 14 March 2025Promotional partnership for a limited-time Lamborghini Taxi event in Athens (March 2025). A Lamborghini was decorated with taxi.gr branding to provide users with a unique supercar experience and promote the platform.
• Cuorium Technologies LimitedcoreTechnology or IntegrationProvides the payment method system for in-app transactions. The terms and conditions explicitly state that the payment system is provided by Cuorium Technologies Limited, and payment processing occurs through their infrastructure.
• Facebook (Facebook Inc.)minorGTM or Marketing PartnerSocial media marketing partner with official Facebook page (facebook.com/taxi.grOfficial). Used for retargeting advertising and Facebook Insights for analytics.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bolt: European ride-hailing and mobility platform with operations in Greece; offers app-based taxi and ride-hailing services at competitive commission rates, directly comparable to Taxi.gr's value proposition.
• FreeNow: Pan-European multi-mobility app backed by BMW and Mercedes-Benz; directly competes with Taxi.gr in Athens using licensed taxi and private-hire drivers, with deeper funding and a broader service portfolio.
• Taxiplon: Greek taxi-booking platform focused on licensed taxis in Greece; competes head-to-head with Taxi.gr in the same regulatory environment and customer base, serving as a domestic incumbent.
• Beat (FreeNow): Greek-origin ride-hailing app now owned by FreeNow (BMW/Mercedes-Benz JV); the closest direct competitor to Taxi.gr in the licensed-taxi e-hail segment across Athens and Thessaloniki, with similar product mechanics and target customers.

Broad incumbents

• Uber: Global ride-hailing incumbent operating in Athens; competes for the same urban passenger demand but with vastly larger scale, brand recognition, and capital — a key structural threat to domestic Greek platforms.

Emerging players

• inDrive: Global ride-hailing app operating in Greece using a reverse-bid pricing model; competes on price-sensitive urban riders and represents an alternative model to Taxi.gr's metered-fare licensed-taxi approach.
• Welcome Pickups: Greek-origin airport transfer and ground transportation platform; competes with Taxi.gr's airport-transfer use case (El. Venizelos flat-rate transfers) in the premium, tourist-facing segment.

Regional players

• Cabify: Spanish-origin ride-hailing platform with presence in select European markets; relevant comparable for app-based taxi dispatch economics and urban mobility GTM in Southern Europe, though not active in Greece today.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@taxi.gr
• Xx.com/taxi_gr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taxi.gr