What Virtually Healthcare does

Virtually Healthcare is an NHS GP practice operating a digital-first primary care platform in North London, registered with the Care Quality Commission under Archway Medical Centre (CQC ref 1-547846390) and traded through Virtually Health Systems Ltd. Its core product is a free NHS GP consultation service delivered via iOS/Android app and website, supporting video, telephone, and written consultations with GMC-, NMC- and GPhC-registered clinicians; it also runs a physical clinic at 652 Holloway Road (N19 3NU) and offers walk-in services. Around the GP core, the company has built a set of specialist clinics covering online contraception and family planning, sexual health screening, dermatology (including a consultant dermatologist), physiotherapy, diet and weight loss (Orlistat, Saxenda/Liraglutide, bariatric referral pathways), and mental health signposting; it additionally markets Conflux and NHS Virtual Clinics as NHS-approved collaboration and virtual-consultation tools for primary, secondary, and tertiary care teams.

The underlying platform integrates with EMIS Web as its clinical management system, with patient identity handled via NHS Login and prescriptions routed electronically to any NHS pharmacy (with Elgon Chemist as a named dispensing partner, GPhC 1034872). The operating model is exclusively NHS-funded under the standard English per-patient annual funding mechanism for GP practices; patients register online (typically within five minutes) and register before 15:00 for same-day appointments, while prescriptions are transmitted to a chosen local pharmacy within approximately one hour post-consultation. Go-to-market is direct-to-consumer in the UK only, with geographic constraint that patients live within roughly one hour of the North London clinic for face-to-face appointments.

Revenue is undisclosed; the firm employs 101-250 staff including 40+ clinicians, has no external funding rounds in the source record, and no M&A, leadership change, or restructuring events. Strategic activity is concentrated on product surface expansion (specialty clinics, GP Express, walk-in services) and NHS-aligned tool distribution (Conflux, NHS Virtual Clinics) rather than M&A or capital markets activity.

Name

Virtually Healthcare

Legal name

Virtually Health Systems Ltd

Website

https://virtually.healthcare

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Virtually Healthcare is a CQC-regulated NHS GP practice in North London, operating the Archway Medical Centre, that delivers free NHS-funded GP and specialty consultations (dermatology, sexual health, contraception, physiotherapy, weight loss, mental health) via its app, website, and in-person clinic.

Ownership category

akta.pro rank

Product category

NHS Primary Care Services

NAICS

Offices of Physicians (6211), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

akta.pro secondary industries

Urgent Care & On-Demand Virtual Visits (HLALAAAB), Virtual Specialty Care Platforms (tele-stroke, tele-ICU, tele-derm, tele-cardiology) (HLALABAD), Chronic Condition Virtual Care & Disease Management (Payer-Sponsored) (HLALACAE), Healthcare On‑Demand Platforms (Telehealth, Home Care, Nursing) (BPAMAHAH)

Keywords

• NHS GP services
• Online GP consultations
• Telemedicine platform
• NHS primary care
• Digital healthcare

Headquarters

HQ city

Upper Holloway

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. NHS GP Practice Funding: Virtually Healthcare is an NHS GP practice. Every NHS GP Practice in England receives a set amount of money per patient per year to provide all care. The service is completely free of charge for all registered patients.
2. NHS Digital Tools (Conflux & NHS Virtual Clinics): NHS approved digital tools offered to health professionals for collaboration and virtual clinic management.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Virtually Healthcare is an NHS GP practice delivering free primary care through a digital platform (app and website) offering same-day video, telephone, and written consultations with GMC, NMC, and GPHC-registered clinicians, supported by in-person appointments at its North London clinic. It sells specialized telehealth clinics in contraception, sexual health, physiotherapy, dermatology, weight management, and mental health signposting, plus Conflux and NHS Virtual Clinics collaboration/teleconsultation tools to healthcare teams.

Product overview

Virtually Healthcare is an NHS GP practice offering a digital health platform with multiple service modules. The core offering is the GP Online Service, which provides free NHS consultations via video, telephone, or written formats. This is supported by specialized clinic modules including Online Contraception and Family Planning, Physiotherapy, Sexual Health, Weight Loss, Dermatology, and Mental Health Sign Posting. The platform also includes Conflux (an NHS-approved collaboration tool for care teams) and NHS Virtual Clinics (for setting up online consultations). The company operates both digital consultations and in-person services at their North London clinic, with treatments sent electronically to NHS pharmacies of the patient's choice. All services are free under the NHS and delivered by over 40 GMC, NMC, or GPHC-registered clinicians.

Differentiator

Problem solved

Functional benefit

Brands

• Conflux: An NHS approved collaboration and communication tool designed to enable primary, secondary and tertiary care teams to work seamlessly together.
• NHS Virtual Clinics
• GP Express

Products and services

• GP Online Service Free NHS GP online consultation service where patients register online (in under 5 minutes) and access same-day video, telephone, or written consultations with GMC-registered GPs and NMC-registered nurses; prescriptions are sent to the patient's chosen NHS pharmacy.
• Online Contraception and Family Planning Clinic Specialist family-planning GPs deliver online, phone or in-person contraceptive services covering pills, implants, injections, patches, coils and barrier methods for NHS patients.
• Physiotherapy Clinic Physiotherapy consultations for neck, back, joint pain and injuries, bookable without GP referral online, by phone or in-person.
• Online Sexual Health Clinic Discreet sexual health screening and treatment including at-home STI test kits for chlamydia, gonorrhoea, syphilis, hepatitis B and C, HIV, and trichomonas.
• Weight Loss Clinic Dietitian consultations, personalised diet plans, weight-loss medications (Orlistat, Saxenda/Liraglutide), bariatric referral, walking groups and NHS online cooking classes.
• Online Dermatology Clinic Dermatology consultations delivered by GPs with special interest in skin conditions and a consultant dermatologist, including photo upload and video examination.
• Mental Health Sign Posting Mental health support and signposting to NHS services, including referrals to counsellors for talking therapies and crisis support.
• Conflux NHS-approved collaboration and communication tool enabling primary, secondary, and tertiary care teams to work together seamlessly.
• NHS Virtual Clinics Online consultation platform enabling outpatient services or GP practices to run patient consultations via video, telephone, or electronic write-up.
• Walk-in Services In-person consultations available at the North London Archway Medical Centre for vaccinations, physical examinations and walk-in visits.

Quantifiable outcome

• Register before 15:00 on a weekday to be seen on the same day
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Archway Medical CentrecoreStrategic or Co-development PartnerArchway Medical Centre is the NHS GP practice providing the clinical services. Virtually Healthcare is the brand name of Archway Medical Centre's online consultation service. The practice is CQC regulated and all clinicians are employed by Archway Medical Centre.
• Elgon ChemistsupportingChannel Partner/ Reseller/ DistributorPharmacy partner providing dispensing services. Located at 291 High Street, Pondersend, Enfield, Middlesex, EN3 4DN. GPhC registration number 1034872. Patients may use any pharmacy of their choice.
• NHS DigitalcoreTechnology or IntegrationVirtually Healthcare uses NHS approved digital tools and NHS login for identity verification. Services are integrated with NHS systems including EMIS clinical system and NHS paper records.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Doctor Care Anywhere: UK-based digital GP and secondary care provider offering video consultations via employer and insurer channels. Comparable digital primary care model, though primarily private-pay rather than NHS-funded.
• Push Doctor: UK-based digital GP platform offering video and telephone NHS and private GP consultations. Directly comparable to Virtually Healthcare as a digital-first primary care service targeting UK patients with on-demand appointments.
• Livi (Kry): European-origin digital GP service operating in the UK, offering NHS video GP appointments through partnerships with NHS practices. A direct competitor in the UK NHS digital primary care space.
• Zava: Online doctor and clinic platform offering consultations, prescriptions, and sexual health services across the UK and Europe. Overlaps with Virtually's specialty services (sexual health, dermatology, weight loss).
• Babylon Health (GP at Hand): Pioneer of NHS digital-first GP practice (GP at Hand), offering app-based video consultations and NHS registration. Closest direct analog to Virtually Healthcare's NHS-registered digital GP model.
• LloydsPharmacy Online Doctor: UK online clinic offering prescription-based services for sexual health, contraception, dermatology, and lifestyle conditions. Direct overlap with Virtually's specialty clinic modules.

Emerging players

• Doccla: UK virtual ward and remote patient monitoring provider. Adjacent in UK virtual care infrastructure but focused on acute/post-acute monitoring rather than primary care GP consultations.
• Huma: UK-based digital health platform for remote patient monitoring and virtual wards, with NHS partnerships. Comparable as a UK digital health infrastructure peer but focused on monitoring rather than primary care GP delivery.
• Mayfield Clinic: UK private GP service offering in-person and online consultations on a subscription basis. Comparable as a hybrid digital-plus-physical GP model targeting UK patients seeking faster access than NHS practices.

Broad incumbents

• NHS Digital (NHS App / NHS.uk): National NHS digital infrastructure offering the NHS App for patient access to GP services, prescriptions, and records. A broad incumbent that Virtually Healthcare integrates with via NHS Login and competes against as a digital front door.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/virtuallyhealthcare

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virtually Healthcare