Mayfield Clinic
Mayfield Clinic is an Oxford-headquartered independent private GP practice operating 17+ clinics across England, delivering same-day in-person and video GP consultations, blood testing, mental health, weight management, and immunisations to individuals, families, and corporates via membership subscriptions and pay-as-you-go appointments.
- Company typePrivate
- Founded2018
- HeadquartersOxford, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mayfield Clinic does
Mayfield Clinic is an independent private general practice headquartered in Oxford, United Kingdom, founded in 2018 and operating across 17+ physical clinic locations throughout England. The clinic delivers face-to-face private GP consultations alongside nationwide video consultations, supported by an online booking system and electronic prescription delivery. Its clinical team comprises 30+ General Practitioners with MRCGP qualifications, supplemented by specialist consultants in paediatrics, clinical psychology, and exercise therapy.
The service portfolio spans general practice consultations, mental health, blood testing (over 1,500 tests available), immunisations and travel vaccines, sexual health, annual health screens, weight management (including prescription GLP-1 medications such as Ozempic, Mounjaro, and Wegovy), home test kits, and home visits in the Salcombe and South Devon region. The practice is CQC-registered and positions itself as working alongside, rather than replacing, NHS services, maintaining referral pathways and updating NHS GPs with patient consent.
Revenue is generated through three principal streams: (1) tiered membership subscriptions ranging from £30/month (Annual) to £89/month (Core) and £149/month (Premium, Oxford-only with gym and mental health benefits), (2) one-off guest appointments priced at £180-£220 for 30-minute consultations, and (3) ancillary transactional revenue from blood tests, immunisations, weight management medications, and corporate membership packages. The go-to-market is direct-to-consumer, supported by SEO-driven location pages, content marketing, online self-serve booking, and partnership listings on platforms such as FindAPrivateGP. The company is founder-led (Gus Kennedy, Director; Amanda Northridge, Founder), independently owned with no disclosed venture or private equity funding.
Mayfield Clinic firmographics
Firmographics- Name
- Mayfield Clinic
- Legal name
- Mayfield Clinic
- Website
- https://mayfieldclinic.co.uk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mayfield Clinic is an Oxford-headquartered independent private GP practice operating 17+ clinics across England, delivering same-day in-person and video GP consultations, blood testing, mental health, weight management, and immunisations to individuals, families, and corporates via membership subscriptions and pay-as-you-go appointments.
- Ownership category
- akta.pro rank
Mayfield Clinic industry classification
Industry- Product category
- Private Primary Care / Private GP Services
- NAICS
- Offices of Physicians (6211), Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- Independent Primary Care Practices (HLAFAGAA)
- akta.pro secondary industries
- Retail & Walk-In Primary Care Clinics (HLAFAGAC), Outpatient Mental Health & Counseling Clinics (HLAFABAC)
Keywords
Where Mayfield Clinic is headquartered
LocationHeadquarters
- HQ city
- Oxford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices17 records
Markets served
Mayfield Clinic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Membership Subscriptions: Monthly or annual subscription fees providing access to GP consultations, discounted rates, and member-only benefits including priority booking and direct call-line access. Three tiers available.
- Guest Appointments: One-off private GP consultations for non-members at standard rates. 30-minute consultations available for £220.
- Ancillary Medical Services: Additional revenue from blood tests (over 1,500 available), immunisations, travel vaccines, sexual health testing, and weight management medications (Ozempic, Mounjaro, Wegovy)
- Corporate Memberships: Corporate membership packages for businesses providing employee access to private GP services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Membership - Basic tier with GP consultations and immunisations |
| Subscription | Monthly | Core Subscription - Monthly GP consultations with discounted pathology |
| Subscription | Monthly | Premium Subscription - Oxford only, includes mental health and gym access |
| Subscription | Pay-as-you-go | Guest Appointments - One-off private GP consultations |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Mayfield Clinic product offering
Product offeringCore offering
Mayfield Clinic is an independent private general practice that sells same-day GP consultations delivered in person across 17+ clinics in England, via nationwide video consultations, and through home visits in selected regions. Services span general practice, mental health, blood testing (1,500+ tests), immunisations, sexual health, annual health screens, weight management (including GLP-1 medications), and home test kits, packaged via a three-tier membership subscription alongside pay-as-you-go guest appointments.
Product overview
Mayfield Clinic is a private medical practice offering a unified platform of healthcare services through in-person and virtual consultations. The core offering comprises GP consultations with options for general practice, mental health, blood tests (over 1,500 tests), immunisations, sexual health, annual medicals, and weight management. The practice operates on a membership/subscription model alongside pay-per-visit guest appointments, supplemented by home test kits and home visit services in certain locations. Services are delivered across 18+ physical clinic locations throughout England with video consultation capability nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- General Practice Consultations Expert private GP consultations available same-day, in-person or online nationwide. Provides assessments, blood tests, referrals, prescriptions, and second opinions for individual patients and families.
- Mental Health Services Psychologist and psychiatrist consultations for mental health concerns including low-mood and depression, with clinical psychologists and psychiatrists delivering therapy and support to patients referred from a GP.
- Blood Tests Comprehensive private blood testing with over 1,500 tests available, including Well Man, Well Woman, thyroid, HIV, and menopause profiles, with results delivered via SMS with GP summary.
- Immunisations and Travel Vaccines Comprehensive private immunisations and travel vaccines delivered by experienced GPs, including flu and COVID-19 vaccines, for adults and travellers.
- Sexual Health Services Confidential sexual health consultations and STI testing delivered by experienced private doctors for individuals seeking private screening and advice.
- Annual Medicals and Health Screens Thorough annual health checks with experienced GPs including Well Man and Well Woman profiles designed for complete peace of mind.
- Weight Management Service Comprehensive weight management with experienced private GPs combining prescription weight loss medications such as Ozempic (semaglutide), Mounjaro (tirzepatide), and Wegovy with psychological support and exercise therapy.
- Membership Subscription Three-tier membership programme providing discounted appointments, members' call-line access, registered patient status, and bundled immunisations/blood tests, with Annual, Core, and Premium tiers.
- Home Test Kits Home testing kits for digestive, hormone, thyroid, respiratory, cardiovascular, allergy, kidney, metabolic, and sexual health conditions, dispatched same-day with results delivered by SMS.
- Home Visit Service Private GP home visits across Salcombe and South Devon, including hotels, holiday lets, and Airbnb properties, for residents and visitors unable to attend a clinic.
Quantifiable outcome
- Same-day appointment availability across all locations
- +2 more outcomes
Companies that use Mayfield Clinic
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Mayfield Clinic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mayfield Clinic partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- FindAPrivateGPcoreListed as a partner practice on FindAPrivateGP platform, a marketplace helping patients find private GP services across the UK. This partnership provides referral traffic and visibility to patients actively searching for private GP services.
- NHScoreWorking alongside NHS providers, not replacing them. Maintains strong referral networks in each community. With patient consent, keeps NHS GP updated when seeing patients privately. Patients encouraged to maintain NHS GP registration for hospital referrals and NHS services.
Scale indicators6 records
Recent moves13 records
Expansion highlights7 records
Mayfield Clinic competitors and assessment
Company assessmentDirect peers
- Push Doctor: UK online GP service offering video consultations and private subscription plans. Direct competitor for same-day remote GP access and corporate memberships.
- Concierge Medical: UK private membership-based GP service providing home visits, named-doctor continuity, and corporate plans. Closely comparable model to Mayfield's premium subscription tiers, with overlap on retainer-style primary care.
- The London General Practice: Premium private GP practice in central London offering same-day appointments, 24/7 access, and home visits. Closest like-for-like physical-clinic private GP peer in terms of positioning, price point, and service mix.
- Livi (Livi Practice): European digital GP provider operating in the UK via NHS and private video consultations. Competes with Mayfield for the same private-pay and corporate GP demand, though with a primarily digital model.
- Zava: Online GP and pharmacy provider offering private consultations, prescriptions, and home test kits across the UK and Europe. Overlaps with Mayfield on home test kits and remote private GP services.
- Doctor Care Anywhere: UK-based digital GP service offering private online consultations and corporate health plans. Direct competitor in the private GP market with subscription-style products, though predominantly digital rather than clinic-based like Mayfield.
Emerging players
- Babylon Health (eMed): Former UK digital GP and triage provider (now operating as eMed in the US). A historical bellwether for digital GP disruption in the UK market relevant to assessing competitive pressure on Mayfield's subscription offering.
Broad incumbents
- Bupa Health Clinics: Large established UK private healthcare provider running health clinics and GP services. Broader portfolio player that overlaps with Mayfield on health screens, GP consultations, and corporate health benefits.
- Spire Healthcare: UK private hospital group offering outpatient services including GP appointments and diagnostics. Adjacent competitor with a wider hospital-centric portfolio but overlapping private primary care demand.
- Roodlane Medical (HCA Healthcare UK): Private GP and occupational health service operated by HCA Healthcare UK. Comparable private GP offering with the backing of a major hospital group, competing in London corporate and individual private markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mayfield Clinic social profiles
Digital presenceMayfield Clinic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mayfield Clinic leadership team
Management profileNumber of profiles
Profiles6 records
Mayfield Clinic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mayfield Clinic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mayfield Clinic
What does Mayfield Clinic do?
Mayfield Clinic is an independent private general practice that sells same-day GP consultations delivered in person across 17+ clinics in England, via nationwide video consultations, and through home visits in selected regions. Services span general practice, mental health, blood testing (1,500+ tests), immunisations, sexual health, annual health screens, weight management (including GLP-1 medications), and home test kits, packaged via a three-tier membership subscription alongside pay-as-you-go guest appointments.
Is Mayfield Clinic a public or private company?
Mayfield Clinic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mayfield Clinic founded?
Mayfield Clinic was founded in 2018. It employs 11 to 50 people.
Where is Mayfield Clinic based?
Mayfield Clinic is headquartered in Oxford, United Kingdom, in the Europe region.
How does Mayfield Clinic make money?
Four revenue lines are on record. Membership Subscriptions are the primary driver. The others are guest Appointments, ancillary Medical Services and corporate Memberships.
Who are Mayfield Clinic's main competitors?
Direct peers on record are Push Doctor, Concierge Medical, The London General Practice, Livi (Livi Practice), Zava and Doctor Care Anywhere. Babylon Health (eMed) is listed as an emerging player. Broad incumbents are Bupa Health Clinics, Spire Healthcare and Roodlane Medical (HCA Healthcare UK).
Does Mayfield Clinic have an API?
No public API is recorded for Mayfield Clinic.
What industry is Mayfield Clinic in?
Mayfield Clinic's product category is Private Primary Care / Private GP Services. Its primary akta.pro industry code is HLAFAGAA, Independent Primary Care Practices, with a secondary code of HLAFAGAC, Retail & Walk-In Primary Care Clinics. Its NAICS code is 6211 and its SIC code is 8011.