What Cormach does

Cormach S.r.l. is an Italian manufacturer of professional tire service equipment, founded in 1989 and headquartered in Correggio, Reggio Emilia. The company designs, manufactures, and distributes a comprehensive portfolio of equipment for automotive repair workshops, including tire changers (smontagomme), electronic wheel balancers (equilibratrici) with sonar technology, 3D and CCD wheel aligners (assetti ruote), electrohydraulic scissor and two-column platform lifts (ponti sollevatori), and complementary products such as nitrogen generators, bead boosters, and safety cages. The product range spans entry-level to professional-grade machines and covers multiple vehicle types — cars, light commercial vehicles, trucks, motorcycles, and scooters — supported by several in-house proprietary technologies including the No Lever leverless mounting system, SONAR-assisted balancing, the portable GEO 25 3D alignment system, and touch-screen electronic balancers. The portfolio is complemented by a separate HANDY SCAN sub-brand dedicated to wheel alignment scanning tools.

The company operates under a B2B hardware sales model, generating revenue primarily through sales of professional equipment to four customer segments: auto workshops, authorized resellers (Rivenditori), service center partners (Centro Service), and commercial vehicle operations. Distribution combines a domestic Italian reseller and installer network with a direct e-commerce shop (shop.cormachsrl.com), a multilingual Italian/English website, recurring trade show presence at Automechanika Frankfurt and Autopromotec, a reserved client portal (Area Riservata), a technical training center (Centro di Formazione), and a proprietary CormachApp mobile application available on iOS and Android. Supporting revenue streams include technical assistance, training services, and aftermarket spare parts consumption tied to the installed base.

Cormach is a privately held Italian S.r.l. with a registered share capital of €100,000, a headcount of 11-50 employees, and no disclosed institutional investors, external funding, or public listing. Ownership commentary suggests traditional founder/family ownership typical of Italian industrial SMEs. Geographic operations are concentrated in Europe with Italy as the primary market; international reach is pursued through the multilingual website and trade show participation rather than disclosed overseas subsidiaries. No AI/ML capabilities, patents, awards, partnerships, or M&A activity are recorded in the available data.

Name

Cormach

Legal name

CORMACH S.R.L.

Website

https://cormachsrl.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Founded in 1989 and headquartered in Correggio, Italy, Cormach S.r.l. manufactures and distributes professional tire service equipment — tire changers, electronic wheel balancers, wheel aligners, and platform lifts — serving auto workshops, resellers, and service centers primarily across the European market.

Ownership category

akta.pro rank

Product category

Automotive Workshop Equipment

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industry

Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)

Keywords

• Tire changer equipment
• Wheel balancing machines
• Wheel alignment systems
• Vehicle lifts
• Automotive workshop equipment

Headquarters

HQ city

Correggio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Sales: Cormach generates revenue primarily through the sale of professional tire service equipment including tire changers, wheel balancers, wheel aligners, platform lifts, and complementary workshop equipment to auto workshops, service centers, and resellers.
2. E-commerce / Shop Sales: Cormach operates an online shop (shop.cormachsrl.com) for direct product sales, enabling customers to purchase equipment and accessories directly.
3. Technical Support and Training Services: Cormach provides technical assistance and training services to customers through their Centro di Formazione (Training Center) for proper use and maintenance of equipment.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Cormach S.r.l. manufactures and supplies professional tire service equipment for automotive repair workshops, including automatic and leverless tire changers, electronic wheel balancers with sonar technology, 3D and CCD wheel aligners, and electrohydraulic vehicle lifts. The company serves auto workshops, resellers, and service centers across Italy and international markets, with a product portfolio covering the complete tire service workflow for cars, trucks, and motorcycles.

Product overview

Cormach S.r.l. is an Italian manufacturer of tire workshop equipment offering a comprehensive product portfolio focused on tire service operations. The core product lines include: Equilibratrici (wheel balancers) spanning electronic balancers with touch-screen and sonar technology for cars, trucks, and motorcycles; Smontagomme (tire changers) ranging from superautomatic to traditional no-lever and entry-level models for multiple vehicle types; Assetti Ruote (wheel aligners) utilizing both 3D and CCD technologies; and Ponti Sollevatori (platform lifts) including scissor lifts, two-column lifts, and specialized motorcycle and alignment lifts. The company also offers complementary equipment such as nitrogen generators, bead boosters, and safety cages. The product architecture follows a modular approach where each product line targets specific workshop needs—from basic entry-level equipment for small operations to professional-grade machines with advanced features like sonar-assisted balancing and 3D alignment systems.

Differentiator

Problem solved

Functional benefit

Brands

• HANDY SCAN: Wheel alignment scanning tool/solution referenced as a separate brand under Cormach.

Products and services

• Wheel Balancers (Equilibratrici) Electronic wheel balancers covering passenger cars, light commercial vehicles, trucks, and motorcycles. Includes touch-screen models and sonar-assisted systems for automatic unbalance measurement and correction in auto workshops.
• Tire Changers (Smontagomme) Tire changing machines available in superautomatic, automatic, traditional, no-lever, and entry-level configurations for cars, light commercial vehicles, trucks, motorcycles, and scooters. No Lever Technology enables automatic tire mounting/demounting without traditional levers.
• Wheel Aligners (Assetti Ruote) Wheel alignment systems in both 3D and CCD technologies for precise vehicle geometry measurement in workshop environments. Includes the portable GEO 25 3D aligner designed to maximize workspace.
• Platform Lifts (Ponti Sollevatori) Vehicle lifting equipment including electrohydraulic scissor lifts for floor and recessed installation, two-column lifts, specialized motorcycle lifts, and alignment lifts for vehicle inspection and repair operations.
• Nitrogen Generators (Generatori d'azoto) Equipment that generates nitrogen gas for tire inflation, providing longer tire life and consistent pressure in workshop tire service operations.
• Bead Booster Equipment designed to assist with tire bead seating during the tire mounting process, improving efficiency and reducing physical effort in tire changing operations.
• Safety Cages (Gabbie di sicurezza) Safety enclosures designed for tire changing operations, providing operator protection during tire inflation and bead seating procedures in commercial and truck tire service.
• HANDY SCAN Wheel alignment scanning system offered as a separate branded product under the Cormach umbrella, providing a portable scanning solution for vehicle geometry measurement.
• Technical Support and Training Services Technical support and training services delivered through the Centro di Formazione (Training Center) to ensure proper installation, use, and maintenance of Cormach equipment for workshop operators and service partners.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Launch Tech (LAUNCH): Chinese global manufacturer of automotive workshop equipment including tire changers, wheel balancers and alignment systems. Competes on price in entry-level and mid-tier segments overlapping with Cormach's product range.
• Hunter Engineering Company: US-based global leader in wheel alignment systems, tire changers and balancers. A much larger broad incumbent whose alignment and tire-service products compete with Cormach's premium-tier GEO 25 3D aligners and high-end changers.
• Bosch Automotive Service Solutions: Global automotive aftermarket brand offering tire service equipment, diagnostics and workshop solutions. Overlaps with Cormach in tire changing, balancing and alignment categories at the higher-end / dealer-channel tier.
• Snap-on Equipment (John Bean): Global manufacturer of wheel alignment, tire changing and wheel balancing equipment under the John Bean, Hofmann and Sun brands. Competes broadly across Cormach's entire portfolio via established global dealer networks.

Direct peers

• SICE S.r.l. Italian producer of tire service equipment (changers, balancers, aligners) and workshop lifts. Operates in the same product categories and serves the same Italian and European auto-workshop channel as Cormach.
• HOFMANN (part of Snap-on Equipment): German heritage brand for tire changers, wheel balancers and alignment systems, now under Snap-on Equipment. Highly comparable product mix to Cormach, particularly in the truck and premium passenger-car service segments.
• Giuliano Industrial: Italian specialist in tire changers and wheel balancers for cars, motorcycles and trucks. Direct competitor to Cormach's Smontagomme and Equilibratrici lines, especially in the motorcycle/scooter and mid-tier workshop segments.
• Ravaglioli S.p.A. Italian manufacturer of vehicle lifts, tire changers and wheel alignment equipment. Directly competes with Cormach's Ponti Sollevatori and alignment lines and shares the Italian workshop-equipment customer base.
• Corghi S.p.A. Italian manufacturer of tire changers, wheel balancers and wheel alignment equipment, headquartered in Correggio (same area as Cormach). Closest like-for-like Italian peer serving the same auto-workshop customers with overlapping product lines.
• BEISSBARTH GmbH: German manufacturer of wheel alignment, tire service and ADAS calibration equipment. Directly comparable to Cormach on alignment and tire-service product scope, with strong presence in European OEM and fleet channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/cormachsrl
• Facebookfacebook.com/cormachsrlcorreggio
• LinkedInlinkedin.com/company/cormach-s.r.l.-correggio-macchine
• Instagraminstagram.com/cormach_srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cormach