What Bonzi Technology does

Bonzi Technology, founded in 2004 and headquartered in Tualatin, United States, operates the Sports Connect platform (sportsconnect.com), a cloud-based management and communication system purpose-built for youth sports organizations in the United States. The platform unifies mobile-first online registration, integrated payment processing, professional website building, team and schedule management, communication tools, safety/compliance features, and sport-specific extensions such as pitch-count tracking, serving local clubs and leagues, national and state governing bodies, and the parents, coaches, and athletes who participate in youth sports programs.

The underlying product is a multi-tenant SaaS application delivered with a sales-led go-to-market: enterprise deals with national governing bodies are pursued through a direct field-sales motion anchored on 'Schedule a Demo' CTAs, while smaller local clubs and leagues can self-serve via a 'Get Started' flow. Pricing is quote-based and not publicly disclosed; billing is annual under a recurring subscription model, with monetization tied to registration volume and platform scope. Distribution is heavily amplified by an official-partner network spanning U.S. Soccer, US Youth Soccer, USA Football, Little League Baseball, Pop Warner, AAU, US Lacrosse, PONY, AYSO, and US Adult Soccer, with deep operational integrations — including the USSF National Data Center and sport-specific compliance engines — that bind affiliates to the platform.

Bonzi Technology is a private, for-profit company with 11–50 employees, and the Sports Connect product exhibits a Stack Sports affiliation (legal documents hosted at stacksports.com). No revenue, funding, or ownership details are publicly disclosed in the available data. Recent strategic activity includes an announced unification with PlayMetrics under a 'new era for youth sports' positioning, indicating ongoing category-consolidation dynamics. Customer scale is described as 'thousands of youth sports programs nationwide' with a 4.6/5 Capterra rating.

Name

Bonzi Technology

Website

https://bonzicentral.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Bonzi Technology operates the Sports Connect cloud-based platform, providing online registration, payment processing, scheduling, website building, and communication tools for U.S. youth sports clubs, leagues, and national governing bodies across nine sport verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Tualatin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription/Registration Fees: Sports Connect generates revenue through software subscription fees from youth sports organizations for access to registration, payment processing, website building, and management tools. Pricing is quote-based, suggesting enterprise negotiation for different organization sizes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Bonzi Technology designs and delivers management and communication systems for sports clubs, leagues, and associations in the United States, primarily through its Sports Connect platform. The platform provides online registration, integrated payment processing, professional websites, team management, scheduling, reporting, communication tools, safety and compliance features, and online fan wear ordering for youth sports organizations across soccer, baseball, softball, football, basketball, volleyball, hockey, lacrosse, and camps.

Product overview

Sports Connect is a unified youth sports management platform that provides online registration, payment processing, professional websites, team management, scheduling, and communication tools. The platform serves sports organizations across multiple verticals including soccer, baseball, softball, football, basketball, hockey, volleyball, lacrosse, and camps. It operates through partnerships with national and state governing bodies to provide sport-specific compliance features and integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Connect Online registration and youth sports management software platform that enables sports organizations (national/state governing bodies, local clubs and leagues, parents, coaches, and athletes) to manage registrations, payments, websites, team management, scheduling, and communication across soccer, baseball, softball, football, basketball, volleyball, hockey, lacrosse, and camps.

Quantifiable outcome

• Registration numbers more than doubled since 2021 for one league after switching to Sports Connect

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• US Youth Soccer (USYS)flagshipStrategic or Co-development PartnerOfficial partner of US Youth Soccer. Sports Connect provides online registration and sports management tools integrated with USYS programs. This is a flagship partnership positioning Sports Connect as the trusted platform for USYS-affiliated leagues.
• U.S. Soccer FederationflagshipStrategic or Co-development PartnerOfficial partner with integration to the USSF National Data Center. This partnership enables data connectivity between Sports Connect platform and U.S. Soccer's national database.
• USA FootballflagshipStrategic or Co-development PartnerOfficial partner of USA Football with user-friendly tools to bring youth football leagues online. Provides registration and management tools for USA Football-affiliated organizations.
• Pop WarnercoreStrategic or Co-development PartnerOfficial partner of Pop Warner, providing youth football leagues with management tools and online registration capabilities.
• Little League BaseballflagshipStrategic or Co-development PartnerOfficial partner of Little League Baseball with pitch count tracking to simplify seasons. Integration helps leagues comply with Little League pitch count regulations.
• PONY Baseball and SoftballcoreStrategic or Co-development PartnerOfficial partner of PONY (Protect Our Nation's Youth) Baseball and Softball, providing specialized management tools including pitch count tracking.
• Amateur Athletic Union (AAU)coreStrategic or Co-development PartnerOfficial partner of AAU Basketball with solutions to manage everything from registration to tournaments.
• US LacrossecoreStrategic or Co-development PartnerOfficial partner of US Lacrosse with integrated easy scheduling and automated team creation features.
• AYSO (American Youth Soccer Organization)coreStrategic or Co-development PartnerPartner organization using Sports Connect platform for member registration and league management.
• US Adult Soccer (USFF)minorStrategic or Co-development PartnerPartner organization providing registration and management tools for adult soccer programs.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bonzi-technology-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonzi Technology