Alfio Bardolla

What Alfio Bardolla does

Alfio Bardolla Training Group S.p.A. is an Italy-based financial education company, founded in 1997 by Alfio Bardolla — a published author, Commodity Trading Advisor registered at the Chicago Mercantile Exchange, and member of Endeavor since 2016 — and listed on the AIM Italia segment of Borsa Italiana since July 2017, where it trades as ABTG (BIt:ABTG). The company sells premium self-paced and live courses, personalized coaching, large-scale events, books, and recurring software tools to Italian and broader European retail consumers and SMB-level entrepreneurs seeking financial literacy in real estate investing, active trading (forex, crypto, commodities, options, ETF), business scaling, and money mindset. Headquartered at Via Pietrasanta 14 in Milan with additional offices in London and Madrid and distribution reach into Latin America, the group reports a lifetime trained base of more than 60,000 individuals and more than one million books sold across Italian, English, and Spanish editions, supported by a claimed 97.2% customer satisfaction rate.

The product portfolio is organized around five pillars — Trading, Real Estate, Business, Mindset, and Events — and includes roughly two dozen premium courses, four live "Trading Diary" daily rooms (forex, options, crypto, commodity), a proprietary real-estate analytics tool called Real Estate Pro, a coaching franchise spanning real estate, business and mindset, the flagship Wake Up Call event in Rimini positioned as Europe's largest personal finance event, the FutureCamp experiential retreat, an exclusive Board of Directors mastermind for €500,000+ revenue entrepreneurs, and supporting books/ebooks plus free introductory content. The technology backbone is a conventional digital education stack: WordPress-based public sites with marketing and landing-page subdomains (alfiobardolla.com, lp.alfiobardolla.com, formazione.alfiobardolla.com), iOS and Android mobile apps streaming course content, live-streamed events on Zoom-class infrastructure, and proprietary investor tools. No AI/ML layer is described in the input, and integration, API, and SDK surfaces are not exposed.

Revenue is generated through a mix of one-time premium course licenses, professional-services-style coaching engagements, recurring software subscriptions (Real Estate Pro, Trading Diary), live and streamed event ticket sales, and low-margin book retail (€9.90–€16.50) used as a top-of-funnel acquisition vehicle. Distribution is direct-to-consumer across owned website, mobile apps, in-person and live-streamed events, with an Ambassador referral program as a community-led growth channel; public course pricing is quote-based and tiered rather than transparently disclosed. The group operates through wholly-owned subsidiaries ABTG, SBL, and AGL and supports roughly 80 internal staff plus a broader network of 300+ collaborators.

Name

Alfio Bardolla

Legal name

Alfio Bardolla Training Group S.p.A.

Website

https://alfiobardolla.com

Company type

Public

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Alfio Bardolla Training Group is an Italy-based, AIM Italia-listed financial education company that sells premium courses, coaching, live events (Wake Up Call), proprietary trading and real estate software tools, and books to retail consumers and SMB entrepreneurs across Europe and Latin America.

Ownership category

akta.pro rank

Product category

Financial Education and Training Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Services-Educational Services (8200), Investment Advice (6282)

akta.pro primary industry

Financial Planning Tools & Financial Coaching (Goal Setting, Apps, Advisors) (EDAAAJAN)

akta.pro secondary industries

Financial Coaching & Budgeting Advisory (FSAEAAAH), Investing Fundamentals (Stocks, Bonds, Funds, Risk) (EDAAAJAH)

Keywords

• Financial education
• Trading courses
• Real estate investing
• Wealth management training
• Investment coaching

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Premium Courses: High-value educational courses on real estate investing, trading (forex, crypto, commodities, options, ETF), business development, and mindset. These are sold as premium in-person and streaming programs with tiered pricing.
2. Coaching Services: Personalized coaching programs for real estate, trading, business, and mindset. Provides one-on-one support and customized guidance for investors and entrepreneurs.
3. Books and Publications: Sale of books on personal finance and wealth building, including titles like 'I soldi fanno la felicità', 'First Class', and 'L'arte della ricchezza' priced between €9.90-€16.50.
4. Events and Conferences: Revenue from large-scale events like Wake Up Call and FutureCamp, featuring both in-person attendance and live streaming options.
5. Investor Tools: Sale of proprietary tools like Real Estate Pro and Trading Diary to subscribers for investment analysis and portfolio management.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Alfio Bardolla Training Group sells premium financial education courses, personalized coaching programs, large-scale events (such as the Wake Up Call flagship event), proprietary investor tools (Real Estate Pro and Trading Diary), and published books across trading (forex, crypto, commodities, options, ETF), real estate investing, business development, and mindset categories. The company serves individuals seeking financial literacy, wealth-building strategies, and active trading or real estate investment guidance.

Product overview

Alfio Bardolla Training Group (ABTG) is a financial education company offering a multi-category portfolio of courses, tools, coaching, and events centered on personal financial literacy and wealth building. The product suite is organized into five core pillars: (1) Trading — covering Forex, Crypto, Commodity Spread, Options, ETF, and Scalping courses plus live Trading Diary communities; (2) Real Estate — covering Immovable property investing, Auctions, Debt relief, Airbnb Business, Dubai investing, Real Estate Marketing, and NPL, plus the Real Estate Pro software tool; (3) Business — offering Business Revolution and Second in Command courses plus executive coaching; (4) Mindset — covering Money Mindset, Color Negotiation, and Philosophy of Money courses, plus the Passion Money Planner book; and (5) Events — including the flagship Wake Up Call event, FutureCamp experiential vacation, and Board of Directors mastermind. The company also offers a mobile app, free introductory courses and ebooks, coaching services across all categories, and an Ambassador referral program. The portfolio spans from free entry-level content through premium self-paced courses, live trading rooms, coaching, and high-ticket exclusive programs.

Differentiator

Problem solved

Functional benefit

Brands

• Wake Up Call: Major annual financial education event held in Rimini, described as Europe's largest personal finance event
• Future Camp
• Board of Directors
• Forex Trading Diary
• Opzioni Trading Diary
• Crypto Trading Diary
• Commodity Trading Diary
• Real Estate Pro
• Trading Diary

Products and services

• Wake Up Call A large-scale in-person and live-streamed event focused on personal financial education, positioned as Europe's largest financial personal development event, held in Rimini across multiple days.
• Forex Trading (AB Forex) A comprehensive training program teaching foreign exchange (forex) market trading strategies, presented as the best-selling course in Europe for currency trading.
• Cripto Trading A course focused on cryptocurrency trading strategies, designed to help participants capitalize on the volatility of digital assets with daily time commitments of approximately 15 minutes.
• Commodity Spread Trading A training program teaching commodity spread trading methods using a mechanical approach targeting annual performance returns of up to +197%, requiring only 5 minutes per day.
• Trading in Opzioni An advanced options trading course teaching strategies that allow earning even when market prices remain stagnant (67% of the time), positioned as an essential component of a trading portfolio.
• ETF A course teaching Exchange-Traded Fund investment strategies that allow going both LONG and SHORT to profit from both upward and downward market movements.
• Scalping A day-trading course focused on scalping strategies, designed to update and expand a trader's portfolio of strategies to improve performance immediately and remain competitive.
• Forex Trading Diary A daily trading room guiding participants through live market operations with real money and real accounts, using advanced strategies for consistent trading.
• Opzioni Trading Diary A daily trading room offering tools to predict financial market movements with up to 80% probability in favor, according to the company.
• Cripto Trading Diary A daily trading room focused on cryptocurrency markets where participants follow an expert trader operating in real time on live markets.
• Commodity Trading Diary A daily trading room offering insight into commodity market operations, led by professional traders, suitable for beginners.
• Investire in Immobili The most comprehensive digital course in Italy teaching how to make money with real estate investments, covering strategies from first investment to building a real estate empire.
• Aste Immobiliari A real estate auction course teaching how to quickly find properties at auction and purchase them at discounts of up to 30%.
• Stralci Immobiliari A course teaching how to purchase real estate before it reaches auction, saving up to 50% compared to market prices.
• AirBnb Business A course focused on short-term rental (Airbnb) investment strategies using real estate investment techniques specific to the vacation rental market.
• Investire a Dubai A course focused on international real estate investment in Dubai, designed to diversify investments and achieve returns ten times higher than Italy.
• Marketing Immobiliare A real estate marketing course teaching how to sell properties within 30 days at a target price using professional strategies with no waiting periods or price reductions.
• Non Performing Loan (NPL) An advanced course covering how to identify, negotiate, acquire ownership of, and profit from non-performing loans.
• Real Estate Pro An exclusive real estate mapping tool that automatically maps zones, quickly determines ROI and Street Price of deals, manages project economics and work teams.
• Trading Diary A community platform and tool for learning how to earn through trading by following the methods of leading sector experts.
• Business Revolution A comprehensive course for redesigning a business to achieve greater profits and more freedom, with structured steps to define enterprise objectives and pathways to reach them.
• Second in Command A course teaching how to identify and train a Chief Operating Officer (COO), verify their operations and effectiveness, redefine the organizational chart, and implement evaluation methods.
• Money Mindset A two-day intensive immersion in the psychology of money, designed to develop a winning mindset around personal finances.
• Negoziazione a colori A negotiation course teaching how different personalities influence negotiation dynamics and how to negotiate more effectively by adapting communication style.
• Filosofia del Denaro A course revealing the hidden secrets behind money and how its philosophy can transform one's relationship with wealth.
• Passion Money Planner A book and planning tool designed to transform passions into concrete financial goals and achieve the financial success one deserves.
• Board of Directors An exclusive mastermind program for selected entrepreneurs with already-established businesses, featuring quarterly board meetings and retreats to work on business strategy rather than within operations.
• FutureCamp An annual vacation experience combining financial education, personal development, leisure, and adventure for participants and their families with Alfio Bardolla, marketed as 'the only vacation from which you return richer.'
• I soldi fanno la felicità An international bestseller on money mindset, published in Italian, English, and Spanish, teaching a new way of thinking about money and how to build a system of automated income.
• First Class A bestselling book published by Mondadori, ranked 4th among books in La Repubblica and Corriere della Sera, described as a high-altitude coaching session alongside a millionaire.
• L'arte della ricchezza A book exploring the factors that contribute to wealth, including financial freedom, and how to transform one's approach to money.
• Alfio Bardolla Training Group App A mobile application available on iOS and Android platforms providing access to financial education content, courses, and resources on the go.
• Coaching (Immobiliare, Business, Mindset) Personalized one-on-one coaching programs across real estate, business, and mindset categories, providing tailored guidance for achieving ambitious financial goals.

Quantifiable outcome

• 97.2% customer satisfaction rate
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered moderate and minor.

• EndeavormoderateStrategic or Co-development Partner · 1 January 2016Alfio Bardolla is a member of Endeavor since 2016. Endeavor is a non-profit association focused on identifying and supporting high-potential entrepreneurs.
• MindvalleyminorStrategic or Co-development PartnerMindvalley is a global education platform. Alfio Bardolla collaborates with Mindvalley as a recognized educator in personal development and financial education.
• Rich DadminorStrategic or Co-development PartnerRich Dad is a well-known financial education brand. Collaboration exists between Alfio Bardolla and Rich Dad in the financial education space.
• CharityStarsminorOthersAlfio Bardolla is a major supporter of CharityStars, a platform that supports charitable causes through celebrity auctions and fundraising events.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grant Cardone: Sales, business and wealth-building educator selling premium courses, live events (10X Growth Conference), books and coaching. Comparable high-ticket, founder-led, sales-led financial education model.
• Investors Underground: Subscription-based day-trading education community offering live chat rooms, courses and stock/options alerts. Closely mirrors ABTG's Trading Diary subscription products and live-trader community model.
• Warrior Trading: US-based day-trading education platform offering premium courses, live trading rooms and chat communities. Highly comparable to ABTG's Forex/Crypto/Options/Commodity Trading Diary products in both content and subscription structure.
• Rich Dad Education: Robert Kiyosaki's personal-finance and real-estate education brand selling premium courses, books and live events worldwide. Closely comparable product mix (real estate, investing, financial literacy) and a named partner of Alfio Bardolla.
• Mindvalley: Global personal-development education platform selling premium courses, coaching and learning communities. Directly comparable to Alfio Bardolla as a founder-led, sales-led financial/life-skills educator and named ABTG collaborator.
• Online Trading Academy: Long-established trading and investing education company offering premium in-person and online courses across multiple asset classes. Overlaps directly with ABTG's trading curriculum and event-driven model.

Broad incumbents

• Tony Robbins: Iconic personal-development and financial-literacy brand offering premium seminars, books, coaching and events. Comparable founder-led GTM and high-ticket live-event monetization model.
• Udemy: Global marketplace for online courses with extensive finance, trading and investing catalog. Competes at the lower-priced end of ABTG's market and represents a structural pricing alternative for self-directed learners.
• MasterClass: Premium online education platform featuring celebrity instructors across business, finance, wellness and creativity. Competes for the same high-ticket self-improvement consumer and demonstrates the global scalability of video-based premium education.

Regional players

• Roberto Bentivoglio / ADHR Formazione (or comparable Italian financial-training peers): Italian corporate and financial training providers competing in the same local market and language, including consulting firms offering banking, credit and capital-markets training. Comparable language, geography and B2B/B2C financial-education audience in Italy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/alfiobardollaweb
• Facebookfacebook.com/AlfioBardollaTrainingGroup
• LinkedInlinkedin.com/company/alfio-bardolla-training-group
• Instagraminstagram.com/alfiobardolla
• TikToktiktok.com/@alfiobardolla

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alfio Bardolla