Danone

What Danone does

DANONE, S.A. is the Spanish operating subsidiary of global food-products corporation Danone S.A. (France), itself publicly traded on Euronext Paris under ticker BN. Founded in Barcelona in 1919 by Isaac Carasso, the Spanish entity manufactures and distributes yogurt, fermented dairy products, bottled water, infant nutrition, and plant-based foods in Spain under a broad brand portfolio that includes Danone, Activia, Actimel, Almirón, Alpro, Danacol, Danet, Danonino, Font Vella, Lanjaron, Oikos, Vitalinea, and YoPRO. The subsidiary employs 10,000+ people in Spain and is positioned as a B Corp with full GDPR compliance.

The business operates a B2C product-sales model. Finished goods are sold through major Spanish grocery chains (Carrefour, Dia, El Corte Inglés), e-commerce platforms including Amazon, and a cross-brand direct-to-consumer loyalty program that integrates Aguas Danone and Danone Nutricia. Customer service is delivered through dedicated phone lines per brand, and the website surfaces segmented journeys for family, infant, and general consumer audiences. Revenue mechanics are standard FMCG wholesale plus retail and e-commerce sell-through; no subscription, SaaS, usage-based, or B2B contract revenue model is disclosed in the source material.

On the technology and product side, the offering is built on proprietary fermentation and probiotic know-how inherited from the parent platform, packaged under multiple master brands, and extended into adjacent categories such as Greek-style and high-protein yogurt (Danone Proteína, Danone SKYR, Danone Griego, launched December 2025) and plant-based dairy via Alpro. Marketing is supported by a digital stack spanning Google, Facebook, Ab Tasty, and Outbrain. There is no disclosed proprietary AI, data flywheel, or platform architecture beyond standard martech and GDPR-compliant consumer data handling.

Name

Danone

Legal name

DANONE, S.A.

Website

https://danone.es

Company type

Public

Founded year

1919

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

DANONE, S.A. is the Spanish subsidiary of global food corporation Danone, manufacturing and distributing yogurt, fermented dairy, bottled water, infant nutrition, and plant-based products in Spain under brands such as Activia, Actimel, Almirón, and Font Vella via retailers, e-commerce, and a direct loyalty program.

Ownership category

akta.pro rank

Product category

Dairy and Yogurt Manufacturing

NAICS

Dairy Product (except Frozen) Manufacturing (31151), Food Manufacturing (311)

SIC

Dairy Products (2020), Beverages (2080)

akta.pro primary industry

Drinkable Yogurt & Kefir Manufacturing (AFAHADAC)

akta.pro secondary industries

Drinkable Yogurt & Kefir Beverages (Probiotic Shots, Smoothie-Style) (AFAHAIAC), Flavored & Sweetened Milk Drinks (Chocolate/Strawberry, Malted Milk) (AFAHAIAA), Dairy-Based Beverage Wholesale (Milk Drinks, Yogurt Drinks) (AFAIAGAG)

Keywords

• Dairy products manufacturing
• Yogurt and fermented milk
• Bottled water beverages
• Infant nutrition formulas
• Plant-based dairy alternatives

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Dairy Products Sales: Sale of yogurt, fermented milk, and dairy products through retail and e-commerce channels under multiple brands including Danone, Activia, Actimel, Oikos, Danonino, and others.
2. Bottled Water Sales: Sale of bottled water products under brands Font Vella, Lanjaron, and Bezoya through retail channels.
3. Loyalty Program: Danone operates a loyalty program offering exclusive content, promotions, and contests to registered users, driving consumer engagement and brand loyalty.
4. Infant Nutrition: Sale of infant formula and baby food products under Almirón and Blédina brands.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Danone manufactures and sells a wide range of yogurt, fermented milk, and dairy products in Spain under multiple brands including Danone, Activia, Actimel, Oikos, Danonino, and YoPRO. The company also distributes bottled water (Font Vella, Lanjaron), infant nutrition (Almirón, Blédina), plant-based alternatives (Alpro), and functional dairy products (Danacol, Vitalinea) through retail chains and e-commerce channels.

Product overview

Danone is a major food-products corporation operating in Spain primarily through its dairy and water portfolio. The company offers a diverse product ecosystem organized around multiple sub-brands including core yogurt brand Danone (featuring Danone Proteína, Danone SKYR, and Danone Griego), probiotic-focused Activia and Actimel, plant-based Alpro, infant nutrition (Almirón, Bledina), functional products (Danacol, Vitalinea, YoPRO), children's products (Danonino), dessert yogurts (Danet), and water brands (Font Vella, Lanjaron, Fonter). The portfolio includes Greek-style yogurts under Oikos, high-protein functional products, and specialized infant formulas. The company also operates a loyalty program (Programa de Fidelización Danone) with digital integration through mobile apps and web platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Activia: Probiotic fermented dairy products with authentic yeasts and millions of probiotics
• Actimel
• Almirón
• Alpro
• Danacol
• Danet
• Danonino
• Font Vella
• Fonter
• Lanjaron
• Oikos
• Vitalinea
• YoPRO
• Danone Proteína
• Danone SKYR
• Danone Griego
• Blédina

Products and services

• Danone Yogurt Range Core yogurt brand offering dairy products including yogurts, fermented milks, and Greek-style products for general consumers seeking daily nutrition. Includes new launches such as Danone Proteína (protein yogurt for wellbeing), Danone SKYR (Icelandic-origin high-protein yogurt), and Danone Griego (Greek yogurt with 30% less added fat).
• Activia Fermented milk brand containing authentic yeasts and millions of probiotics with creamy texture and natural flavor, including Activia Kefir, Activia Cremoso, Activia Fibras, and Activia 0% varieties for digestive health consumers.
• Actimel
• Danonino
• Oikos
• YoPRO
• Alpro
• Almirón
• Font Vella
• Lanjarón
• Danacol
• Danet
• Vitalinea
• Fonter

Quantifiable outcome

• Calcium and Vitamin D for children's bone development
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Aguas Danone, S.A.coreStrategic or Co-development PartnerAguas Danone, S.A. is part of the Danone Group and collaborates on the loyalty program, offering water products including Font Vella and Lanjaron brands through the same platform.
• Danone Nutricia, S.R.L.coreStrategic or Co-development PartnerDanone Nutricia, S.R.L. is part of the Danone Group and collaborates on the loyalty program, offering infant nutrition products including Almirón and Blédina brands.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Lactalis: World's largest dairy company (parent of Puleva, Président) with end-to-end dairy operations. Operates as a broad incumbent across yogurt, cheese, and fluid milk; comparable in scale and category breadth rather than yogurt specialization.
• Nestlé España: Spanish subsidiary of the global food and beverage conglomerate with overlapping categories including dairy, infant nutrition, and bottled water. Not yogurt-specialist but competes broadly across Danone's diversified Spanish portfolio.
• Arla Foods: Scandinavian dairy cooperative with European-wide distribution of yogurts, milk, and functional dairy under brands like Arla and Lurpak. Broad incumbent comparable on European retail footprint and dairy category breadth.

Direct peers

• Central Lechera Asturiana: Leading Spanish dairy cooperative producing milk, yogurt, and dessert dairy products under the Central Lechera Asturiana and Larsa brands. Direct competitor in the Spanish yogurt and fresh dairy category with similar mass-market positioning.
• Müller: German dairy and yogurt manufacturer with strong UK/European presence and a growing Spanish footprint. Comparable across spoonable yogurts, kids' dairy products (Müller Corner), and protein-positioned variants.
• Fage: Greek yogurt specialist with established European distribution. Directly comparable in authentic Greek-style and high-protein yogurt formats where Danone's Oikos and SKYR compete on quality and provenance credentials.
• Yoplait: Global yogurt brand (owned by General Mills) with a Spanish presence across spoonable yogurts and kids' variants. Directly comparable on product category, retail distribution model, and target consumers including children and families.
• Chobani: US-born Greek yogurt leader expanding across Europe with high-protein positioning. Direct competitor in the Greek-style and high-protein yogurt sub-categories that Danone has recently entered with SKYR and Danone Griego.
• Puleva: Lactalis-owned Spanish dairy brand that directly competes with Danone across yogurt, flavored milk, and functional dairy in Spanish retail. Comparable product formats, price points, and consumer segments make it Danone's most direct Spanish shelf competitor.

Emerging players

• Oatly: Swedish oat-based dairy-alternative challenger rapidly scaling across European retail. Competes with Danone's Alpro plant-based line and exerts substitution pressure on Danone's traditional dairy yogurt and drinkable yogurt portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DanoneEspana
• LinkedInlinkedin.com/company/danone
• Instagraminstagram.com/danone
• Xx.com/danone_es

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danone