Rand Show

What Rand Show does

The Rand Show is South Africa's longest-running consumer exhibition, established in 1894 and organized by Dogan Exhibitions & Events (Pty) Ltd, a privately held South African company. Held annually over five days at the Johannesburg Expo Centre (Nasrec), the event operates as a multi-attraction consumer festival drawing 400+ exhibitors and 80,000+ visitors per edition. It serves two interlocking customer bases: families seeking comprehensive holiday-period entertainment, and consumer-facing businesses (SME through enterprise) seeking high-traffic platforms for brand exposure, direct sales, and product validation.

Core offerings span a multi-hall exhibition (Hall 6 Shopping, Hall 7 Market Place including the 2026-introduced Bridal and Matric Dance Fair, Hall 8 Kids Zone, Hall 9 Tech and Gaming Arena), a multi-stage live Music Festival, immersive IP-style attractions such as Jungle Magic, a tech/gaming zone co-developed with NAG/Kasi Flare/Anime After Hours/RGB Gaming, an Adrenaline Zone (theme park rides, motorsport drifting, helicopter flips), and government/SME exhibitor zones. Premium on-site paid experiences include drift and helicopter rides in the R250-R750 band and bundled ride tickets. The platform is operationally event-driven with annual cadence anchored to Easter timing.

The business model has four revenue streams: (1) visitor ticket sales (R50 opening day, R90 child/pensioner, R120 adult, R340 family of four), (2) exhibitor booth/space rental across 400+ slots, (3) brand sponsorships (Daily Sun, TicketPro, 101.1 FM, Radio Pulpit, gaming partners), and (4) on-site premium experiences and ride bundles. Distribution is multi-channel: digital ticketing via TicketPro, physical retail at Spar (with Payzones) and Pick 'n Pay, and gate sales at venue; exhibitor bookings run through showwave.co.za and direct sales. The operation runs on 11-50 employees with no external funding rounds disclosed and no public listing.

Name

Rand Show

Legal name

Dogan Exhibitions & Events (Pty) Ltd

Website

https://randshow.co.za

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

11–50 employees

Short description

Rand Show (established 1894, organized by Dogan Exhibitions & Events Pty Ltd) is South Africa's longest-running annual consumer exhibition, a five-day event at Johannesburg Expo Centre attracting 400+ exhibitors and 80,000+ visitors through ticket sales, exhibitor rentals, sponsorships, and on-site premium experiences.

Ownership category

akta.pro rank

Product category

Consumer Exhibitions and Event Management

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Consumer exhibitions
• Family entertainment events
• Exhibitor booth rentals
• Live event experiences
• Trade show services

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Visitor Ticket Sales: The primary revenue stream comes from selling entry tickets to event attendees. Tickets are sold online through the website and TicketPro platform, at affiliated retailers (Spar with Payzones, Pick 'n Pay), and at venue gates. Pricing includes various tiers: adult tickets, child tickets, pensioner rates, family packages, and special opening day promotions.
2. Exhibitor Booth/Space Rental: Revenue is generated from businesses renting exhibition space and booths to showcase their products and services at the event. The show hosts over 400 exhibitors annually across multiple themed halls.
3. Sponsorship and Brand Partnerships: Partnerships with brands including media partners (Daily Sun), ticketing partners (TicketPro), gaming partners (NAG, RGB Gaming, Anime Zone), radio partners (101.1 FM), and various other sponsors who pay for visibility and brand association.
4. Theme Park Rides and Premium Experiences: Additional revenue from theme park ride tickets (R20 per ticket, bundle options), helicopter rides (R250), drifting experiences (R300-R750), monorail rides (R80), and other premium attractions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Rand Show is South Africa's longest-running annual consumer exhibition, held over five days at the Johannesburg Expo Centre (Nasrec). The event combines consumer exhibitions featuring 400+ exhibitors with entertainment attractions including live music, kids zones, esports, motorsport, immersive themed experiences (Jungle Magic, Tech and Gaming Arena), theme park rides, and helicopter rides, selling entry tickets to families and renting booth space to businesses.

Product overview

The Rand Show is South Africa's longest-running consumer exhibition (established 1894), operating as a multi-day entertainment festival held annually at Johannesburg Expo Centre. The event functions as an integrated platform combining the core exhibition (400+ exhibitors, 80,000+ visitors) with multiple specialized attractions and zones. These include the main event (Hall 6 shopping, Hall 7 Market Place), entertainment zones (Music Festival, Kids Zone in Hall 8, Adrenaline Zone), the immersive Jungle Magic experience, and the Tech and Gaming Arena featuring NAG Gaming, RGB Gaming esports, Kasi Flare, and Anime After Hours. Add-on paid experiences include theme park rides, helicopter flips, and drift experiences, while core attractions like the Big Bounce, music performances, and SANDF displays are included in the ticket price. The event is organized by Dogan Exhibitions & Events.

Differentiator

Problem solved

Functional benefit

Products and services

• The Rand Show Exhibition South Africa's longest-running consumer exhibition (established 1894), attracting over 400 exhibitors and 80,000+ visitors annually. A five-day entertainment festival combining consumer exhibitions, live music, family entertainment, shopping, and interactive exhibits at the Johannesburg Expo Centre. Entry tickets are sold to individual consumers and families.
• Exhibitor Booth Rental Booth and floor space rental service for businesses to showcase products and services to 80,000+ visitors. Includes themed halls (Hall 6 Shopping, Hall 7 Marketplace, Hall 8 Kids Zone, Hall 9 Tech and Gaming Arena) and outdoor adrenaline zones.
• Theme Park Ride Tickets Bundled ride tickets for theme park attractions including bundle options (20 tickets for R300, 40 tickets for R500) and individual tickets (R20 each), sold as a paid add-on to event entry.
• Helicopter Rides Helicopter flip experiences available for an additional fee of R250 per person in the Adrenaline Zone, subject to weather conditions.
• Drift Experiences Motorsport drifting demonstrations and ride-along experiences with options ranging from R300 to R750 depending on vehicle type and seating position (Lumina back R300, Lumina front R350, Monster Drift Taxi back R600, Monster Drift Taxi/Competition Drift Cars front R750). Free to watch.
• Monorail Ride Single monorail ride offered as a paid attraction at R80 per ride.
• Jungle Magic Immersive Experience An immersive jungle-themed experience featuring giant magical animals, an indoor waterfall, interactive elements, and sensory displays designed to engage children and families. Included in the entry ticket price at the Rand Show.

Quantifiable outcome

• Over 80,000 visitors annually
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core, primary and secondary.

• Dogan Exhibitions & Events (Pty) LtdcoreStrategic or Co-development PartnerThe organizer and producer of the Rand Show. Dogan Exhibitions & Events manages all aspects of the exhibition including planning, execution, exhibitor management, and venue relations at the Johannesburg Expo Centre.
• TicketProcoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner providing the booking platform for online ticket sales. Handles digital ticket delivery and payment processing for event admissions.
• Daily SunprimaryGTM or Marketing PartnerOfficial Media Partner providing media coverage and promotional support for the Rand Show.
• NAG (New Age Gaming)primaryStrategic or Co-development PartnerTech and Gaming Arena co-power featuring future-ready playground with tech, LEGO and next-gen experiences including live hackathons, robotics, and LAN gaming arena.
• Kasi Flare (powered by Mettlestate)primaryStrategic or Co-development PartnerTownship esports partner hosting live competitive gaming tournaments showcasing rising township gaming talent. Born from vision to create access, opportunity and pathways into competitive gaming.
• Anime After HoursprimaryStrategic or Co-development PartnerAfrica's leading anime hub powering the Tech and Gaming Arena with J-Pop and K-Pop performances, cosplay events, marketplace for anime merchandise, figurines, and pop-culture experiences.
• RGB GamingprimaryStrategic or Co-development PartnerEsports partner delivering inter-school competitions with over 50 participating schools. Focuses on structured, school-based esports promoting teamwork, communication, and digital literacy.
• 101.1 FM RadiosecondaryGTM or Marketing PartnerRadio partner providing broadcast coverage and promotional support for the event.
• Radio PulpitsecondaryGTM or Marketing PartnerRadio partner providing broadcast coverage and promotional support for the event.
• Johannesburg Expo Centre (Nasrec)coreOthersThe venue hosting the Rand Show annually. Located at the corner of Nasrec Road and Randshow Road, Johannesburg. Provides exhibition halls and facilities for the event.
• ABSAsecondaryGTM or Marketing PartnerBanking partner supporting SME exhibitors and providing skills development programs for small businesses participating in the Rand Show.
• Spar (with Payzones)secondaryChannel Partner/ Reseller/ DistributorRetail partner for ticket sales, with tickets available at Spar stores across South Africa.
• Pick 'n PaysecondaryChannel Partner/ Reseller/ DistributorRetail partner for ticket sales, with tickets available at Pick 'n Pay locations across South Africa.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Gamescom: Gamescom is the world's largest gaming expo held annually in Cologne, Germany. Comparable to Rand Show's Tech and Gaming Arena and broader gaming exhibition component, though serving primarily the European market.
• PAX (Penny Arcade Expo): PAX is a major North American gaming and pop culture expo series with massive attendance. Comparable to Rand Show's Tech and Gaming Arena given shared focus on gaming exhibitors, esports, and consumer engagement, though PAX serves a different geography.
• Tokyo Game Show: Tokyo Game Show is Asia's leading gaming exhibition featuring publishers, esports, and consumer engagement. Comparable to Rand Show's gaming arena offerings, though serving primarily the Japanese and broader Asian market.

Direct peers

• Good Food & Wine Show: Annual consumer food and beverage exhibition held in major South African cities. Comparable to Rand Show as a ticketed consumer lifestyle expo with exhibitor booths, themed attractions, and mass consumer attendance in the same South African market.
• MamaMagic Baby Expo: MamaMagic is South Africa's leading baby and parenting consumer exhibition with exhibitor booths, shopping, and family entertainment. Comparable to Rand Show in its consumer-exhibition, family-focused positioning and B2C/B2B exhibitor model in the South African market.
• Decorex South Africa: Decorex is one of South Africa's leading consumer exhibitions focusing on decor, design, and lifestyle products. Directly comparable to the Rand Show as another major consumer-facing expo held in the South African market with a similar B2B/B2C exhibitor model and ticketed attendance.
• rAge Expo: rAge (Really Awesome Gaming Expo) is South Africa's premier gaming and esports exhibition held in Johannesburg. Directly comparable to Rand Show's Tech and Gaming Arena, featuring esports tournaments, gaming exhibitors, and tech experiences for the same South African gaming community.
• Comic Con Africa: Comic Con Africa is a major pop culture and entertainment expo held annually in Johannesburg featuring exhibitors, gaming, anime, and cosplay. Directly comparable to Rand Show's Tech and Gaming Arena and overall consumer exhibition model in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@RandShowOfficial
• Facebookfacebook.com/randshow
• LinkedInlinkedin.com/company/rand-show
• Instagraminstagram.com/rand_show_
• TikToktiktok.com/@randshow
• Xx.com/Rand_Show

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rand Show