Good Food & Wine Show

What Good Food & Wine Show does

Good Food & Wine Show is an Australian consumer exhibition organiser operating as Spectapular Enterprises Pty Ltd, founded around 2000 in Melbourne. It runs a multi-city annual circuit of food and wine consumer exhibitions across Melbourne, Sydney, Brisbane, and Perth, supplemented by Christmas Edition events in Sydney and Melbourne, held at premier convention centres (MCEC, ICC Sydney, BCEC, PCEC). Each show features 200-300+ exhibitors including artisan food producers, wineries, distilleries, cheesemakers, and cookware brands, and attracts more than 115,000 attendees annually across the circuit.

The core product is the live exhibition experience, layered with paid masterclass add-ons (Cooking School, Cheese Lover, Dilmah Tea School, RIEDEL Wine Glass Experience, Spirit Lover, Wine Selectors Tasting Rooms, Drinks Lab) and a premium VIP Lounge presented by Singapore Airlines. The company does not operate proprietary technology; ticketing is delivered through the third-party Flicket platform, and the underlying offering is the curated physical event itself rather than a software platform.

The business generates revenue from three primary streams: consumer ticket sales across tiered price points (Flexi Pass from $54.95, Multi-Day Pass at $99, Friends & Family Bundle at $249, VIP, masterclass and Wine Lover tickets), exhibitor booth space sales (direct enterprise sales for booth bookings), and corporate sponsorships across category-aligned brands (HexClad, Riedel, Dilmah, Sodasmith, Wine Selectors, Australian Eggs, Le Gruyère AOP, among others). Customer segments are hybrid: business-to-consumer (food/wine enthusiasts and families) and business-to-business (exhibitor producers and corporate sponsors). Marketing is conducted via organic social (Instagram, Facebook, LinkedIn, YouTube), content marketing, email, and PR/earned media.

Name

Good Food & Wine Show

Legal name

Spectapular Enterprises Pty Ltd

Website

https://goodfoodshow.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Good Food & Wine Show is an Australian consumer exhibition organiser running multi-city food and wine shows across Melbourne, Sydney, Brisbane and Perth, featuring 200-300+ exhibitors, masterclasses, and a VIP Lounge, attracting 115K+ attendees annually.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Exhibitor Space Sales: Food and beverage producers purchase exhibition space at the show to showcase and sell their products directly to consumers. Exhibitors include cheese makers, winemakers, distillers, gourmet food producers, and cookware brands.
2. General Admission Tickets: Consumer tickets provide access to 200-300+ exhibitors, cooking demonstrations, and free tastings. Tickets are sold at various price points including Flexi Pass, Multi-Day, and single-day options.
3. Masterclass Tickets: Premium ticketed experiences including Cooking School, Cheese Lover, RIEDEL Wine Glass Experience, Spirit Lover, Wine Selectors Tasting Rooms, and Dilmah Tea School sessions taught by celebrity chefs and industry experts.
4. VIP Lounge Access: Premium VIP tickets offering priority entry, complimentary beverages, curated lunch experience, front-row cooking stage seating, exclusive cloakroom service, and take-home wine bottle.
5. Corporate Partnerships and Sponsorships: Strategic partnerships with brands like Singapore Airlines (VIP Lounge), HexClad (Cookware Sponsor), Riedel (Wine Glass Partner), and others providing sponsorship revenue and in-kind support.
6. Retail Sales at Venue: On-site product sales through exhibitor booths and shopping villages including Cheese Corner, Good Eat Street, and Wine Pavilions. Australia Post Pick N Pack delivery service available for shipping purchases home.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Good Food & Wine Show organises and operates consumer food and wine exhibitions across six major Australian cities annually. Each event features 200-300+ food and beverage exhibitors, live celebrity chef cooking demonstrations, hands-on paid masterclasses (Cooking School, Cheese Lover, Dilmah Tea School, RIEDEL Wine Glass Experience, Spirit Lover, Wine Selectors Tasting Rooms), and a premium Singapore Airlines-sponsored VIP Lounge. The organiser monetises the events through consumer ticket sales, exhibitor booth rentals, and brand sponsorships.

Product overview

Good Food & Wine Show is a physical consumer exhibition event, not a software platform. The core offering is the multi-city food and wine exhibition featuring over 200-300 exhibitors. The portfolio consists of the main exhibition event enhanced by optional paid masterclass add-ons (Cooking School, Cheese Lover, Dilmah Tea School, RIEDEL Wine Glass Experience, Spirit Lover, Wine Selectors Tasting Rooms, Drinks Lab) and VIP lounge experiences. Core features include exhibitor halls, live cooking stages (Good Food Kitchen), gourmet street food (Good Eat Street), cheese offerings (Cheese Corner), wine pavilions, and Bakers Alley. Tickets are sold in tiers: General Admission, VIP, Wine Lover, and multi-day/flexible pass options. Ticketing is handled through an external third-party platform (Flicket).

Differentiator

Problem solved

Functional benefit

Products and services

• Good Food & Wine Show Exhibition Australia's premier multi-city consumer food and wine exhibition, featuring 200-300+ exhibitors, live cooking demonstrations, and tasting experiences across Melbourne, Sydney, Brisbane, and Perth on an annual circuit.
• The Great Australian Bake Off Immersive Experience World-first immersive experience based on the beloved BBC Studios television format, integrated into the Sydney and Melbourne Christmas Editions of the Good Food & Wine Show in November and December 2026.

Quantifiable outcome

• 115K+ annual attendees across all shows
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered flagship, core and minor.

• BBC StudiosflagshipStrategic or Co-development Partner · 1 January 2026Landmark partnership with BBC Studios to launch a world-first The Great Australian Bake Off immersive experience at the Good Food & Wine Show. This represents a major new attraction featuring the beloved TV show format in an interactive, experiential format.
• Singapore AirlinesflagshipGTM or Marketing PartnerSingapore Airlines VIP Lounge presented by Singapore Airlines, offering priority entry, complimentary beverages, curated lunch experience inspired by Business Class dining, and front-row cooking stage seating. Singapore is home to 42 Michelin-starred restaurants.
• HexCladcoreGTM or Marketing PartnerOfficial cookware sponsor of the Cooking School. Allows attendees to look, touch, feel, and use HexClad cookware in every Cooking School session.
• RiedelcoreGTM or Marketing PartnerRIEDEL Wine Glass Experience masterclass teaching how glassware shape and size dramatically influences wine aroma, flavour, and character. Also sponsors the Smooth FM Drinks Lab.
• Australian EggscoreGTM or Marketing PartnerOfficial sponsor of the 'Flip It' Cooking Stage talent, featuring chefs like Morgan Hipworth for live cooking demonstrations.
• Smelly Cheese CocoreGTM or Marketing PartnerPartner brand featured in the Cheese Corner and Cheese Lover masterclass experiences with Valérie Henbest.
• SodasmithcoreGTM or Marketing PartnerPartner for Spirit Lover masterclass, guiding guests through craft spirits and exploring how the right mixer can transform a serve.
• Wine SelectorscoreGTM or Marketing PartnerPartner for Wine Selectors Tasting Rooms offering guided wine tastings with food pairings, featuring three different room experiences ranging from premium to top-shelf.
• Dilmah TeacoreGTM or Marketing PartnerDilmah Tea School masterclass experience featuring Dilhan C. Fernando (Chairman/CEO) and Peter Kuruvita exploring tea appreciation.
• DrinkWiseminorGTM or Marketing PartnerPartner organization promoting responsible consumption of alcohol at the event.
• Handpicked WinesminorGTM or Marketing PartnerWines featured in the VIP Lounge including Handpicked Organic Prosecco (Italy), 2024 Handpicked Pinot Gris, Chardonnay, Rosé, Pinot Noir (Yarra Valley), and 2018 Handpicked Shiraz (Barossa).
• Matso's BrewingminorGTM or Marketing PartnerBeers featured in VIP Lounge including Mr Matsu Moto Lager (4.5%), Matso's Ginger Beer (3.5%), and Matso's Pash Pine Crush (4.5%).
• Fox Creek WinesminorGTM or Marketing PartnerProvides NV Sparkling Vixen Shiraz Cabernet for VIP guests to take home.
• salt&pepperminorGTM or Marketing PartnerPremium tableware provider for VIP Lounge lunch experience prepared by chef Andrew Ballard.
• Le Gruyère AOPminorGTM or Marketing PartnerOfficial certification mark partner for authentic Swiss Gruyère cheese featured at the show.
• GTG Living WaterminorGTM or Marketing PartnerComplimentary still water provider for VIP Lounge experience.
• 13cabsminorGTM or Marketing PartnerOfficial transportation partner for the event.
• AdeccominorOthersStaffing partner for event operations.
• FlicketcoreTechnology or IntegrationOfficial ticketing platform partner for online ticket sales and event registration.
• MCEC (Melbourne Convention & Exhibition Centre)coreOthersVenue partner for Melbourne show and Melbourne Christmas Edition events.
• BCEC (Brisbane Convention & Exhibition Centre)coreOthersVenue partner for Brisbane show events.
• ICC SydneycoreOthersVenue partner for Sydney show and Sydney Christmas Edition events.
• PCEC (Perth Convention & Exhibition Centre)coreOthersVenue partner for Perth show events.
• Australia Post Pick N PackminorStrategic or Co-development PartnerDelivery service enabling attendees to shop at the show and have purchases delivered straight to their door.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• delicious. Produce Awards / Good Food Month: News Corp Australia's flagship food media brand (delicious.) runs Good Food Month events in Sydney and Melbourne with consumer culinary programming, tastings, and producer showcases. Operates adjacent consumer events to Good Food & Wine Show in the same Australian market.
• SIAL Network (SIAL Paris, SIAL Canada): One of the world's largest food and beverage exhibition networks, organizing major trade shows globally. While primarily B2B rather than consumer, it represents the broader food exhibition organizer category and a potential benchmark for scale, venue operations, and exhibitor relationships.
• Gulfood (Dubai World Trade Centre): Massive annual food and beverage trade exhibition in Dubai. Comparable in operating model (multi-day venue-based exhibition with paid exhibitor booths, sponsor activations, and themed feature areas like cheese, wine, and bakery), though at significantly larger scale and B2B-focused.
• Fine Food Australia (Diversified Exhibitions): Australia's largest B2B food, beverage, and hospitality trade exhibition held at ICC Sydney and MCEC - the same venues Good Food & Wine Show uses. While B2B-focused rather than consumer, it shares the same exhibitor pool (food and beverage producers) and competes for venue dates and producer attention.

Direct peers

• Melbourne Food and Wine Festival: Long-running consumer food and wine festival held in Melbourne - the same home city as Good Food & Wine Show's flagship event. Overlaps on premium culinary experiences, celebrity chef content, and wine-focused programming, creating direct head-to-head competition for attendees and sponsors.
• Noosa International Food and Wine Festival: Long-running boutique food and wine festival on Queensland's Sunshine Coast featuring celebrity chef dinners, wine masterclasses, and tasting sessions. Comparable to Brisbane's Good Food & Wine Show in format and audience, drawing from a similar affluent Queensland foodie demographic.
• Taste Festivals (Taste of Melbourne / Taste of Sydney): Taste Festivals runs premium consumer food and wine festivals (Taste of Melbourne, Taste of Sydney) using a similar ticketed, sponsor-supported model with celebrity chef programming. It is the closest direct competitor to Good Food & Wine Show in the Australian market, targeting the same foodie enthusiast segment.
• Margaret River Gourmet Escape: Premium regional food and wine festival in Western Australia's Margaret River wine region, featuring celebrity chefs, wine tastings, and masterclasses. Comparable to Good Food & Wine Show's Perth event but with a more destination-tourism positioning.
• Tasting Australia: Government-supported food and wine festival held in Adelaide featuring ticketed masterclasses, premium tasting experiences, and producer showcases. Comparable in format (multi-day, multi-venue, F&B focused) and audience (foodie enthusiasts) to the Good Food & Wine Show.

Emerging players

• Salon du Fromage et des Produits Laitiers: International cheese and dairy products exhibition held in Paris with strong overlap to the Good Food & Wine Show's Cheese Corner and Cheese Lover masterclass. Useful peer for benchmarking the cheese-specific component of the broader food festival offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@goodfoodwineshow-video
• Facebookfacebook.com/goodfoodandwineshow
• LinkedInlinkedin.com/company/good-food-wine-show
• Instagraminstagram.com/goodfoodwine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Food & Wine Show