B & C Consulting

What B & C Consulting does

B&C Consulting is an independent employee benefits insurance brokerage founded circa 2000 and headquartered in Savage, Minnesota, serving employers and individuals primarily across the Upper Midwest. The firm is co-founded by Jeff Berg, a former Financial Underwriter with 30+ years in healthcare, and Paul Coglitore, a former Account Executive at Medica Health Plans with 30+ years in employee benefits; together they provide over 80 years of combined industry experience that underpins the firm's core value proposition of expert negotiation and precision budgeting to within 1% of final renewal rates.

The company's core offerings include Large Group (51+ employees) and Small Group (2-50 employees) employee benefits brokerage across health, dental, vision, life, disability, and supplemental lines, supplemented by Compliance & Wellness services (HIPAA, COBRA, 5500, 1095/1094 reporting), HSA/FSA/HRA administration, and supplemental products such as long-term care, key man, identity theft, and prepaid legal coverage. Technology consists of a Custom Employee Benefit Website that enables online enrollment and benefits management for employer clients, and a HealthChoice Individual/Family Quoting Tool hosted at bnc.healthchoice.app that aggregates plans from six carriers (Medica, Blue Cross Blue Shield of Minnesota, Preferred One, Health Partners, Delta Dental, Spirit Dental) for self-service comparison and application. Named clients include Wright County (10+ year government anchor), Sagitec Solutions, Vascular Solutions, SL Montevideo Technology, and Real Insight.

Revenue is generated through insurance carrier commissions on premium volume placed, with quote-based pricing on annual cycles and no publicly disclosed pricing. The go-to-market is consultative and relationship-driven for employer groups, supplemented by self-service online quoting for individuals and families. Marketing relies on the company website, client testimonials, and referrals, with a regional Minnesota/Upper Midwest service footprint and no documented geographic expansion beyond that.

Name

B & C Consulting

Legal name

B&C Consulting, LLC

Website

https://bnc-insurance.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

B&C Consulting is an independent employee benefits brokerage serving Minnesota employers and individuals, offering health, dental, and supplemental insurance through six carriers via consultative sales and a self-service quoting platform.

Ownership category

akta.pro rank

Product category

Employee Benefits Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAEADAC

Employee Benefits Brokerage & Consulting

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

Keywords

• Employee benefits brokerage
• Health insurance broker
• Group benefits consulting
• Benefits compliance services
• Individual medical insurance

Headquarters

HQ city

Savage

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: B&C Consulting operates as an independent insurance broker earning commissions from insurance carriers for placing employee benefits coverage (health, dental, vision, life, disability, etc.) for employer groups and individuals. Revenue is generated through commissions based on premium volume placed.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

B&C Consulting is an independent insurance broker that places employee benefits coverage for employer groups (large and small) and for individuals and families. It negotiates with multiple carriers (Medica, Blue Cross, Preferred One, Health Partners, Delta Dental, Spirit Dental) for health, dental, vision, life, disability, supplemental, and long-term care coverage, and provides compliance, HSA/FSA/HRA administration, and a custom online benefit enrollment website.

Product overview

B&C Consulting is a full-service employee benefits insurance brokerage offering a portfolio of interconnected products and services for employers of all sizes and individuals/families. The core offerings consist of Large Group Employee Benefits and Small Group Employee Benefits brokerage services, supplemented by a Custom Employee Benefit Website for online enrollment. Additional add-on modules include Compliance & Wellness Services (HIPAA, COBRA, 5500 reporting), HSA/FSA/HRA Administration, and Supplemental Insurance Products (vision, life, disability, long-term care). Individual and family customers are served through the HealthChoice Individual/Family Quoting Tool platform, which aggregates options from multiple insurance carriers including Medica, Health Partners, Blue Cross, Preferred One, Delta Dental, and Spirit Dental.

Differentiator

Problem solved

Functional benefit

Products and services

• Large Group Employee Benefits Brokerage Independent insurance brokerage services for large employer groups (51+ employees) placing comprehensive employee benefit solutions including health, dental, vision, life, and disability insurance, with carrier negotiation to secure competitive pricing and plan design.
• Small Group Employee Benefits Brokerage Employee benefits brokerage for small employer groups (2-50 employees) delivering health, dental, and supplemental benefits solutions tailored to companies with limited administrative resources.
• Individual/Family Medical and Dental Insurance Medical and dental insurance products for individuals and families, offered through a private exchange quoting tool aggregating plans from Preferred One, Medica, Health Partners, Blue Cross, Delta Dental, and Spirit Dental.
• Compliance & Wellness Services Compliance review, wrap documents, HIPAA compliance, COBRA administration, wellness solutions, 5500 reporting, annual CMS disclosure, and 1095/1094 reporting for employer benefit plans.
• HSA/FSA/HRA Administration Administration services for Health Savings Accounts (HSA), Flexible Spending Accounts (FSA), and Health Reimbursement Arrangements (HRA) integrated with employer benefit offerings.
• Supplemental Insurance Products Additional insurance offerings including vision, long-term care, life, voluntary life, short-term disability, long-term disability, key man insurance, identity theft protection, and prepaid legal services.

Quantifiable outcome

• Negotiated renewal rate from 30% proposed increase to 9.28% increase, saving $880,690
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Preferred OnecoreChannel Partner/ Reseller/ DistributorPreferred One is one of the insurance carriers offered through B&C Consulting for individual/family medical insurance coverage. As an independent broker, B&C Consulting distributes Preferred One plans to customers seeking medical coverage.
• MedicacoreChannel Partner/ Reseller/ DistributorMedica Health Plans is a key carrier partner offering medical insurance coverage through B&C Consulting. One of the founders, Paul Coglitore, previously held an Account Executive position with Medica before co-founding B&C Consulting.
• Health PartnerscoreChannel Partner/ Reseller/ DistributorHealth Partners is one of the medical insurance carriers offered through B&C Consulting for employer groups and individual/family coverage.
• Blue CrosscoreChannel Partner/ Reseller/ DistributorBlue Cross (Blue Cross and Blue Shield of Minnesota) is a major carrier partner. B&C Consulting recommended Blue Cross for Wright County after successful negotiation resulted in 9.28% increase vs original 30% Medica proposal.
• Delta Dental of MinnesotacoreChannel Partner/ Reseller/ DistributorDelta Dental of Minnesota is a partner for dental insurance offerings. They serve 4 million members nationwide and offer a wide range of benefit plans to individuals and families in Minnesota.
• Spirit DentalsupportingChannel Partner/ Reseller/ DistributorSpirit Dental is a partner offering flexible dental insurance plans with no waiting periods for basic or major restorative care. B&C Consulting offers Spirit Dental options alongside Delta Dental.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brown & Brown, Inc. Brown & Brown is a publicly traded national insurance brokerage with a meaningful employee benefits segment. Comparable to B&C in offering benefits brokerage to mid-market employers, but operates as a broad incumbent across many insurance lines at much larger scale.
• Marsh McLennan (Mercer): Mercer, part of Marsh McLennan, is a global consulting leader in health, benefits, and workforce strategy. Comparable to B&C in employee benefits advisory but operates as a broad incumbent with consulting, brokerage, and outsourcing across the Fortune 1000 and large public-sector employers.
• USI Insurance Services: USI is a large U.S. insurance brokerage and consulting firm with a substantial employee benefits practice serving mid-market and enterprise employers. It is comparable to B&C in benefits brokerage and risk advisory but operates as a broad incumbent with much greater scale and geographic reach.

Direct peers

• Hub International: Hub International is a North American insurance brokerage offering employee benefits, property/casualty, and personal lines. It is comparable to B&C in its employee benefits brokerage offering and multi-carrier distribution model, but at a much larger scale and broader geographic footprint.
• Holmes Murphy: Holmes Murphy is an independent insurance brokerage specializing in employee benefits, risk management, and property/casualty. It is comparable to B&C in its benefits-brokerage-centric model serving mid-market employers, though at greater scale and with multi-state operations.
• NFP (National Financial Partners): NFP is a national insurance brokerage and advisory firm with a strong employee benefits practice serving mid-market and large employers. It is comparable in service mix (benefits brokerage, consulting, administration) and differs primarily in scale, multi-state reach, and private equity backing.
• OneDigital: OneDigital is a leading U.S. employee benefits and HR consulting brokerage focused on mid-market and large employers. It is highly comparable to B&C in core service mix (health, dental, compliance, benefits administration) but operates at much greater scale and geographic breadth.

Others

• Assurex Global: Assurex Global is a network of independent commercial insurance and benefits brokers. It is comparable to B&C in representing independent brokerage members with similar service offerings; B&C is not a member, but the network reflects the competitive landscape for independent benefits brokers.

Regional players

• Conner Insurance: Conner Insurance is a regional Midwest insurance brokerage offering employee benefits, commercial, and personal lines. It is comparable to B&C in regional benefits brokerage and multi-carrier distribution, primarily competing in similar Upper Midwest markets.
• The Horton Group: The Horton Group is a Midwest-based insurance brokerage with a strong employee benefits practice. It is comparable to B&C in its benefits advisory focus and Upper Midwest presence, but operates at greater scale across multiple states.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B & C Consulting