What Conner Insurance does

Conner Insurance is a family-owned, independent insurance brokerage founded in 1949 and headquartered in Indianapolis, Indiana, with a secondary office in Dubuque, Iowa. The company operates as a full-service agency across three core product lines: Benefits Programs (medical, dental, vision, self-funded and captive solutions, plus DirectPath — a proprietary custom health plan integrating direct primary care), Commercial Insurance (professional liability, general liability, commercial auto and property, workers compensation, cyber liability, umbrella), and Personal Insurance (homeowners, auto, life, and specialty lines). It distributes through a 20+ carrier partner ecosystem, a network of trusted advisors, and self-service digital quote tools, serving clients across all 50 U.S. states.

The firm's underlying technology is built around proprietary brokerage tools — the DirectPath custom health plan, a Benefits Benchmarking Tool (Health Rosetta Plan Grader), an RFP Builder, and a Communication Plan Builder — augmented by the Indiana Hospital Claims Cost and Quality Report, which provides localized healthcare price transparency data. Ecosystem partnerships span HealthSherpa (individual ACA), NICE Healthcare and HyVee Exemplar Care (primary care delivery), ImagineMD, SISCO (regulatory transparency), and a GLP-1/diabetes management partner, collectively positioning Conner as a healthcare-cost-focused broker rather than a pure intermediary.

Revenue is generated through three streams: insurance carrier commissions on placed business across personal and commercial lines (recurring), professional service fees for benefits consulting, HR strategy, and population management analytics, and managed services fees for self-funded benefits administration and stop-loss placement. The company is privately held under family ownership, with no institutional funding rounds, and is sustained through an advisor-led, event-driven, and content-driven go-to-market motion that includes the NextGen Healthcare Summit, the Risk & Resolve podcast, and co-authored books.

Name

Conner Insurance

Legal name

Conner Insurance

Website

https://connerins.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Conner Insurance is a family-owned independent insurance brokerage founded in 1949, offering benefits, commercial, and personal insurance across all 50 U.S. states through 20+ carrier partnerships, proprietary tools including the DirectPath health plan, and a dedicated benefits consulting practice serving employers, business owners, and faith-based organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: Earns commissions from insurance carriers for placing business. Offers products from over 20 top-rated carriers for personal insurance (home, auto, etc.) and multiple carriers for commercial and benefits insurance.
2. Benefits Consulting & Strategy Services: Provides HR consulting, benefits strategy & planning, and population management analytics. Revenue generated through professional service fees for advisory, strategy development, and ongoing consulting engagements.
3. Self-Funded Benefits Administration: Assists employers with self-funded benefits programs, including stop-loss insurance placement and third-party administrator coordination, generating fees for plan administration and management.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Conner Insurance is a full-service independent insurance brokerage that places commercial, personal, and employee benefits insurance with 20-plus carrier partners, while providing strategy, planning, HR consulting, and self-funded benefits administration. Its offerings span benefits programs (medical, dental, vision, disability, life, captive and self-funded solutions), commercial lines (professional liability, general liability, commercial auto and property, umbrella, workers comp, cyber liability), and personal lines (homeowners, auto, life, pet, umbrella), plus the DirectPath custom health plan and the City on a Hill benefits program for Christian schools and churches.

Product overview

Conner Insurance is a full-service insurance agency offering three core product lines: Benefits Programs, Commercial Insurance, and Personal Insurance. The Benefits Programs include comprehensive employee benefits solutions (medical, dental, vision), strategy & planning, self-funded programs, DirectPath custom health plans, and HR consulting services. Commercial Insurance covers professional liability, general liability, commercial auto/property, umbrella, workers compensation, and cyber liability. Personal Insurance includes homeowners, renters, auto, motorcycle, boat, RV, pet, life, and umbrella coverage. The company partners with over 20 insurance carriers and serves clients in all 50 U.S. states.

Differentiator

Problem solved

Functional benefit

Brands

• DirectPath: Custom health plan offering by Conner Insurance
• City on a Hill Health

Products and services

• Benefits Programs Comprehensive employee benefits solutions for employers covering medical, dental, vision, disability, and life insurance, including fully-insured, self-insured, and captive solutions, plus benefits strategy and planning, self-funded program administration, and HR consulting support.
• Commercial Insurance Full-spectrum commercial risk management insurance for business owners covering professional liability, general liability, commercial auto and property, commercial umbrella and excess liability, workers compensation, cyber liability, and management liability (certificate of insurance management).
• Personal Insurance Personal insurance policies for individuals and families protecting homes, vehicles, and loved ones, including homeowners and rental, home warranty and service line, renters, automobile, motorcycle, boat, RV and motorhome, pet, life and long-term care, and umbrella coverage.
• HR Consulting and Strategizing Human resource consulting services for employer clients providing best practices on benefits management, talent retention, hiring practices, and employee engagement, delivered as strategic advisory engagements.
• DirectPath Custom Health Plan Proprietary custom health plan offering designed to provide alternative, cost-effective healthcare solutions for employers, integrating direct primary care and other strategies to put health first and reduce overall healthcare costs.
• City on a Hill Benefits Program Specialized benefits program designed specifically for Christian schools and church organizations, offering ministry-tailored healthcare solutions and risk management through the City on a Hill Health brand.
• Certificate of Insurance Management Service to manage liability risk through insurance certificate administration for commercial clients.
• Homeowners and Rental Insurance Insurance coverage for primary residences, vacation homes, investment properties, Airbnb, and niche rental properties including homeowners, renters, and home warranty and service line coverage.
• Life and Long-term Care and Disability Insurance Insurance coverage to protect loved ones in the event of death, long-term care needs, or disability for individual consumers.
• Cyber Liability Insurance Protection for commercial clients against risk exposure due to compromised data, intellectual property, ransomware, and hacks.

Quantifiable outcome

• Saved employers thousands of dollars per year through healthcare solutions developed by mission-driven advisors
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• HealthSherpacoreChannel Partner/ Reseller/ DistributorPartnership with HealthSherpa to offer personal health insurance products in addition to personal insurance coverage. HealthSherpa provides individual health insurance marketplace options, extending Conner Insurance's ability to serve personal lines customers.
• GLP-1/Diabetes Management PartnercoreStrategic or Co-development PartnerPartnership with a company providing comprehensive diabetes management programs alongside GLP-1 therapy access. Includes high-touch engagement with pharmacists and health coaches, clinically driven prior authorization, proprietary de-escalation strategies, and continuous monitoring for lifestyle changes.
• ImagineMDminorStrategic or Co-development PartnerReferenced in case study showing direct primary care implementation results including improved health outcomes and significant cost savings ($25,000/month in prescription drugs alone).
• NextGen Benefits Mastermind PartnershipcoreStrategic or Co-development PartnerBen Conner and Ryan Spencer co-authored books with other partners of the NextGen Benefits Mastermind Partnership. Nelson Griswold, founder of NextGen Benefits Network, featured in the 'It's Not Personal, It's Just Healthcare' documentary. Co-hosts the NextGen Healthcare Summit.
• City on a Hill HealthcoreStrategic or Co-development PartnerRyan Spencer, Senior Benefits Advisor at Conner Insurance, is Co-Founder of City on a Hill Health. Partnership focuses on specialized benefits solutions for Christian schools and churches through the City on a Hill Benefits Program.
• NICE HealthcareminorStrategic or Co-development PartnerPartnership announced to bring new standard of care to Indianapolis in 2026, addressing primary care provider shortages, high patient loads, and long wait times.
• HyVee Exemplar CareminorStrategic or Co-development PartnerDirect Primary Care model partnership providing employers with healthcare options that are clear, affordable, and accessible. Focus on care that is personal and easy to navigate.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OneDigital: OneDigital is a tech-enabled employee benefits and insurance brokerage focused on mid-market and enterprise employers. It is the closest direct peer to Conner given its emphasis on benefits consulting, self-funded solutions, and HR advisory services, with a similarly multi-state footprint.
• USI Insurance Services: USI is a middle-market insurance brokerage delivering property/casualty, employee benefits, and personal lines through a 'local presence, national scale' model. Highly comparable to Conner in serving businesses across all 50 states with multi-carrier solutions and benefits consulting.
• Brown & Brown: Brown & Brown is a publicly traded insurance brokerage operating across personal, commercial, and benefits lines through decentralized offices. Comparable to Conner as a multi-line generalist agency with strong regional franchises and a broad carrier portfolio.
• Hub International: Hub International is a leading North American insurance brokerage with personal, commercial, and employee benefits practices. Comparable to Conner as a multi-line agency serving mid-market employers with broad carrier access and benefits consulting capabilities.
• Acrisure: Acrisure is a fast-growing, tech-enabled insurance brokerage built through acquisitions across commercial, personal, and benefits lines. Comparable to Conner in multi-line agency services, with a contrasting PE-backed, technology-forward growth model.
• NFP (an Aon company): NFP is a specialty insurance broker and consultant focused on mid-market clients with strong employee benefits and HR consulting practices. Comparable to Conner in benefits strategy, self-funded arrangements, and HR advisory services.
• AssuredPartners: AssuredPartners is a national insurance brokerage serving commercial, personal, and benefits clients across the U.S. Comparable to Conner as a multi-line broker with strong regional offices and broad carrier partnerships, including a sizable employee benefits practice.

Broad incumbents

• Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk management firm operating across commercial, benefits, and personal lines. Comparable to Conner in offering benefits strategy, self-funded programs, and HR consulting, but at a much larger scale with significant institutional capital.
• Marsh McLennan Agency: Marsh McLennan Agency is the middle-market arm of Marsh McLennan, delivering commercial, personal, and benefits solutions to U.S. businesses. Comparable to Conner in benefits consulting and risk management, but operating with the backing of a global incumbent.

Regional players

• Frankenmuth Insurance: Frankenmuth Insurance is a super-regional mutual insurance company offering personal and commercial lines through independent agents across the Midwest. Comparable to Conner as a Midwest-rooted multi-line insurance provider with strong brand recognition in its core region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/connerinsurance
• YouTubeyoutube.com/channel/UC12D8UsKV_KZFL0pmlr8bbw
• LinkedInlinkedin.com/company/conner-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conner Insurance