Senior Insurance Agency

What Senior Insurance Agency does

Senior Insurance Agency is a privately held, family-owned insurance brokerage founded in 1986 in Sparks, Nevada, and currently led by owner Robbie Rushing, who acquired the business in 1997. The firm specializes in Medicare-related insurance products and serves individual consumers and households — primarily seniors and near-seniors — across seven Nevada cities (Sparks, Reno, Las Vegas, Carson City, Henderson, Boulder City, and Pahrump), with licensure extending to California, Idaho, Arizona, and Utah.

The agency's core product set includes Medicare Parts A, B, C (Medicare Advantage), D (prescription drug coverage), and Medigap supplemental plans (F, G, N, and High-Deductible G), alongside individual and family ACA health insurance through Nevada Health Link, dental and vision coverage via partners such as Ameritas and NCD, life insurance (term, whole, universal, final expense), travel insurance through IMG, long-term care insurance, and annuities. Distribution runs through eight licensed agents and a broker support administrator, with phone, in-person, and Scope-of-Appointment form-based consultations and an SEO/content marketing presence across multiple Nevada geographies. There is no proprietary technology platform; operations rely on standard brokerage workflows plus carrier portals.

The revenue model is commission-based: insurance carriers compensate the agency when clients enroll in plans, so the service is free to consumers. The agency represents 9 carrier organizations offering roughly 40 products in Washoe County and 7 organizations offering about 50 products in Clark County. Annual reviews, multi-generational family involvement (three of the owner's daughters are on the team), and 38+ years of operating history support a high-touch, relationship-driven retention model.

Name

Senior Insurance Agency

Legal name

Senior Insurance Agency

Website

https://seniorinsuranceagency.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Senior Insurance Agency is a family-owned independent insurance brokerage founded in 1986 in Sparks, Nevada, specializing in Medicare, Medigap, ACA, and supplemental insurance products for individual consumers and seniors across Nevada, with licensure extending to CA, ID, AZ, and UT.

Ownership category

akta.pro rank

Product category

Insurance Brokerage (Medicare & Senior Health)

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG)

akta.pro secondary industries

Benefits, Insurance & Long-Term Care Planning Navigation (Medicare/Medicaid/LTC) (HLADALAI), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Medicare insurance brokerage
• Senior health insurance
• Medicare supplement plans
• Medicare Advantage plans
• Insurance advisory services

Headquarters

HQ city

Sparks

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Commission Revenue: The agency receives commissions from insurance companies when clients enroll in plans. The insurance companies pay the agents/brokerage - clients pay nothing for the service. Commission rates are determined by the insurance plans successfully enrolled.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Senior Insurance Agency is a family-owned insurance brokerage that helps Nevada residents — primarily seniors and Medicare-eligible individuals — select and enroll in Medicare (Parts A-D, Medicare Advantage, Medigap), individual and family health insurance (ACA on/off-exchange), dental, vision, life, travel, long-term care, and annuity products. Licensed agents provide free, consultative guidance, and the agency is compensated via commissions from the insurance carriers it represents.

Product overview

Senior Insurance Agency is a family-owned insurance agency founded in 1986, offering a comprehensive portfolio of insurance products focused on seniors and Medicare beneficiaries in Nevada. The company's product ecosystem centers on Medicare products including Original Medicare (Parts A and B), Medicare Advantage (Part C), Medicare Part D prescription drug coverage, and Medicare Supplement/Medigap plans (Plans A-N, including F, G, N, and High Deductible G). Beyond Medicare, the agency offers Individual/Family health insurance through Nevada Health Link (ACA on-exchange and off-exchange), PPO/HMO/EPO/HSA plans, Dental and Vision insurance (through Ameritas and NCD partners), Life insurance (Term, Whole, Universal, and Final Expense), Travel Insurance, and Long-Term Care Insurance. The agency also offers Annuities as part of retirement planning. Products are designed to work together: Medigap supplements Original Medicare, Part D adds prescription coverage, and dental/vision/life/travel/long-term care provide additional protection. The agency serves clients across Nevada through offices in Sparks (headquarters), Reno, Las Vegas, Carson City, Henderson, Boulder City, and Pahrump.

Differentiator

Problem solved

Functional benefit

Products and services

• Medicare Part A & B (Original Medicare) Guidance Advisory and enrollment help for Original Medicare hospital (Part A) and medical (Part B) coverage, including inpatient care, skilled nursing, doctor services, outpatient care, labs, imaging, durable medical equipment, and preventative care, for seniors in Nevada.
• Medicare Part C (Medicare Advantage) Private Medicare Advantage plans that combine medical and often prescription drug coverage, typically including additional benefits such as dental, vision, and gym memberships, offered to Nevada seniors as an alternative to Original Medicare.
• Medicare Part D (Prescription Drug Coverage) Standalone prescription drug coverage available as an add-on to Original Medicare or included in Medicare Advantage plans, helping Nevada seniors manage medication costs.
• Medicare Supplement Plans (Medigap) Supplemental insurance plans (A-N, including Plans F, G, N, and High Deductible Plan G) that cover gaps left by Original Medicare including copays, coinsurance, and deductibles, with premiums typically ranging $85-$250 per month in Nevada.
• Individual Health Insurance (ACA & Off-Exchange) Health insurance plans for individuals without employer coverage, including on-exchange ACA plans through Nevada Health Link (with APTC/subsidy eligibility), off-exchange private plans, and short-term health insurance, offered in PPO, HMO, EPO, and HSA-qualified variants.
• Family Health Insurance Health insurance plans providing coverage for spouses and dependents with shared deductibles and out-of-pocket maximums, for Nevada families.
• Dental and Vision Insurance Supplemental dental and vision coverage offered through partners including Ameritas and NCD, covering routine checkups, procedures, eyewear, with network savings, no waiting periods, and high annual maximums.
• Life Insurance Life insurance products including term life (10-30+ year coverage for income replacement), whole life (permanent with guaranteed premiums and cash value), universal life (flexible permanent with variable premiums/death benefits), and final expense insurance (covering funeral/burial costs) to provide financial protection for Nevada families.
• Travel Insurance Travel insurance coverage for international travel including medical coverage, emergency evacuation, adventure sports coverage, and multi-trip annual plans, provided via partner International Medical Group (IMG).
• Long-Term Care Insurance Insurance covering costs of assisted care including in-home care, assisted living facilities, and hospice care, available as comprehensive or facility-only coverage for Nevada residents planning for future care needs.
• Annuities Annuity products designed to grow retirement savings and provide income in retirement, offered as part of the agency's retirement planning solutions for Nevada residents.
• Ameritas Dental Insurance Dental insurance through Ameritas offering dental network savings, no waiting periods, individual coverage, and high annual maximums, marketed through Senior Insurance Agency.
• NCD Dental Insurance Dental insurance through NCD offering individual dental coverage, network savings, no waiting periods, and National Wellness & Fitness Association benefits, marketed through Senior Insurance Agency.

Quantifiable outcome

• 38+ years serving Nevada families since 1986
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• AmeritascoreChannel Partner/ Reseller/ DistributorFeatured dental insurance partner on the Senior Insurance Agency website. Ameritas offers affordable dental insurance with dental network savings, no waiting periods, individual dental insurance, and high annual maximums.
• NCD (National Continental)coreChannel Partner/ Reseller/ DistributorFeatured dental insurance partner. NCD offers individual dental insurance with dental network savings, no waiting periods, and National Wellness & Fitness Association benefits.
• International Medical Group (IMG)minorChannel Partner/ Reseller/ DistributorTravel insurance provider linked on Senior Insurance Agency website. Provides international insurance plans for travel coverage including medical coverage, emergency evacuation, and adventure sports.

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• eHealth: One of the largest online health insurance marketplaces, offering individual, family, Medicare, and ancillary products from multiple carriers. Comparable to Senior Insurance Agency in product breadth (Medicare, ACA, dental, vision), but operates as a national online platform rather than a local agency.
• GoHealth: Medicare-focused health insurance marketplace that connects consumers with Medicare Advantage, Supplement, and Part D plans from multiple carriers. Directly competes with Senior Insurance Agency for Nevada seniors, but operates via online and telephonic channels rather than a local agent office.
• HealthMarkets: National independent insurance brokerage connecting consumers with health, Medicare, life, and supplemental insurance from multiple carriers via licensed agents. Like Senior Insurance Agency, it offers a multi-carrier approach focused on individuals and seniors with similar commission-based economics, but operates at national rather than regional scale.
• Bankers Life: National insurance agency focused on serving the senior market with Medicare Supplement, Medicare Advantage, life insurance, and long-term care products. Directly competes with Senior Insurance Agency for senior customers using a face-to-face agent model similar to SIA's, though operating as a captive agent of CNO Financial Group.
• United Medicare Advisors: Independent Medicare insurance brokerage helping seniors compare and enroll in Medicare Advantage, Supplement, and Part D plans across multiple carriers. Comparable to Senior Insurance Agency in service model and target customer, though operating nationally via phone and web rather than locally.
• SelectQuote: Leading direct-to-consumer insurance brokerage specializing in life and Medicare insurance via telephonic and online channels. Comparable to Senior Insurance Agency in its focus on helping seniors compare and enroll in Medicare plans from multiple carriers, though it operates nationally via call-center model rather than local agent offices.

Broad incumbents

• Humana: One of the largest Medicare Advantage carriers in the U.S., offering Medicare Advantage, Part D, Medicare Supplement, and other senior-focused insurance products. Competes with Senior Insurance Agency as both a carrier partner and increasingly as a direct-to-consumer sales channel that may reduce reliance on independent brokerages.
• Mutual of Omaha: Large established insurance carrier offering Medicare Supplement, Medicare Advantage, and other senior insurance products both directly and through agents. Competes with Senior Insurance Agency as both a carrier partner (a product SIA sells) and as a direct-to-consumer alternative that can disintermediate brokerages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/senior-insurance-agency-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Insurance Agency