United Medicare Advisors

What United Medicare Advisors does

United Medicare Advisors (legal name: Spring Insurance Solutions dba United Medicare Advisors) is an independent Medicare insurance brokerage founded in 2009 and headquartered in Kansas City, operating as a subsidiary of Spring Venture Group, LLC. The company serves U.S. Medicare beneficiaries age 65 and older by helping them compare and enroll in Medicare Supplement (Medigap) plans across all standardized letter types, Medicare Advantage (Part C), Medicare Part D prescription drug plans, and Original Medicare guidance. United Medicare Advisors represents 20+ national insurance carriers including Aetna, Cigna Healthcare, Aflac, and Mutual of Omaha, and is licensed in 44 states plus the District of Columbia (excluding Alaska and Hawaii). The company has written over 900,000 Medicare Supplement policies since inception.

The platform is built around a web-based insurance quote comparison experience with a portfolio of interactive tools: a 90-second Medigap Plan Letter Recommendation Quiz, a side-by-side Medigap Comparison Chart, an IRMAA Impact Calculator, and a Medicare Penalty Calculator, supplemented by free downloadable e-books. Licensed agents (150+) provide personalized phone-based consultations and ongoing support — annual reviews, claims assistance, enrollment guidance, and billing resolution — through a direct-to-consumer go-to-market motion layered with content marketing, organic search, email, and customer review channels. A dedicated customer portal (myunitedmedicareadvisors.com) handles post-sale policy management.

The revenue model is affiliate/commission-based: UMA is compensated through standardized commissions paid by insurance carriers, with customers paying the same premium whether they enroll through UMA or directly with the carrier. Agent commissions are structured as flat, decoupled payments to maintain objectivity in plan recommendations. Pricing to end customers is free advisory service, funded entirely by carrier-side commissions. The company reports an average customer savings of $581 when switching to a new Medigap plan and maintains a Trustpilot 'Excellent' rating based on 486 reviews alongside a Better Business Bureau A+ accreditation.

Name

United Medicare Advisors

Legal name

Spring Insurance Solutions dba United Medicare Advisors

Website

https://unitedmedicareadvisors.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

United Medicare Advisors is an independent Medicare insurance brokerage helping U.S. beneficiaries age 65+ compare and enroll in Medicare Supplement, Advantage, and Part D plans from 20+ national carriers via licensed agents and digital comparison tools.

Ownership category

akta.pro rank

Product category

Medicare Insurance Brokerage

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Services for the Elderly and Persons with Disabilities (62412)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Medigap Member Support & Care Navigation (Advocacy/Concierge) (HLAEADAH)

akta.pro secondary industries

Medicare Supplement (Medigap) (FSAIAEAG), Medicare Part D Prescription Drug Plans (PDP) (FSAIAGAC)

Keywords

• Medicare insurance brokerage
• Medicare supplement plans
• Medicare Advantage plans
• Medigap insurance
• Senior health insurance

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Carrier Commissions: United Medicare Advisors earns commissions from insurance carriers (Aetna, Cigna Healthcare, Aflac, Mutual of Omaha) for each Medicare Supplement, Medicare Advantage, or Part D plan enrolled. Commissions are standardized and built into the product administrative costs, meaning customers pay the same premium whether they use UMA or go directly to the carrier. Advisors receive flat commissions decoupled from specific plan recommendations to maintain objectivity.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

United Medicare Advisors is an independent Medicare insurance brokerage that helps individuals compare, evaluate, and enroll in Medicare Supplement (Medigap), Medicare Advantage (Part C), and Medicare Part D prescription drug plans from multiple carriers. The agency provides free advisory services through 150+ licensed agents across the U.S. and is compensated by insurance carriers through commissions.

Product overview

United Medicare Advisors operates as a nationwide independent Medicare insurance brokerage offering a platform of products and advisory services to help Medicare beneficiaries navigate coverage options. The core offerings include Medicare Supplement Insurance (Medigap) plans across all standardized letter types (A, B, D, G, K, L, M, N, C, F, and high-deductible variants), Medicare Advantage Plans (Part C), Medicare Part D Prescription Drug Plans, and Original Medicare guidance. These products are supported by interactive digital tools including the Medigap Plan Letter Recommendation quiz, Comparison Chart, IRMAA Impact Calculator, and Penalty Calculator. Educational resources include three downloadable e-books (Beginner's Guide, Traveler's Guide, and Complete Guide to Part D). The company provides licensed agent advisory services and a customer portal for ongoing policy management. The product portfolio functions as a consultative brokerage model where agents compare over 20 carrier options to match beneficiaries with appropriate coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Medicare Supplement (Medigap) Insurance Advisory

Quantifiable outcome

• Average savings of $581 when switching to a new Medigap Plan
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AetnacoreChannel Partner/ Reseller/ DistributorAetna is one of the major insurance carriers represented by United Medicare Advisors. UMA agents compare Aetna's Medicare Supplement and Medicare Advantage plan options alongside other carriers to find the best fit for customer needs.
• Cigna HealthcarecoreChannel Partner/ Reseller/ DistributorCigna Healthcare is a national insurance carrier whose Medicare Supplement and related plans are offered through United Medicare Advisors' agent network. Includes Cigna HealthSpring brand.
• AflaccoreChannel Partner/ Reseller/ DistributorAflac provides supplemental insurance products that United Medicare Advisors offers to Medicare beneficiaries as part of comprehensive coverage planning.
• Mutual of OmahacoreChannel Partner/ Reseller/ DistributorMutual of Omaha is one of the trusted Medicare Supplement carriers represented by United Medicare Advisors. Their A.M. Best rated plans are offered alongside other carriers for comparison.
• SmartMatchminorChannel Partner/ Reseller/ DistributorSmartMatch is referenced as a partner agency for Medicare Advantage plans. United Medicare Advisors does not directly offer Medicare Advantage plans but refers customers to SmartMatch for those products.
• Spring Venture Group, LLCcoreOthersSpring Venture Group, LLC is the parent company of United Medicare Advisors (dba Spring Insurance Solutions). UMA and its divisions are wholly owned and operated by Spring Venture Group.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• eHealth: Online Medicare marketplace and insurance broker offering Medigap, MA, and Part D plans from multiple carriers. Comparable as a multi-carrier independent broker with both online comparison tools and licensed agent support serving the same Medicare beneficiary.
• HealthPlanOne: Independent insurance broker and online comparison platform for Medicare Supplement, Medicare Advantage, and Part D plans. Closely comparable as a multi-carrier Medigap brokerage targeting the same 65+ segment via phone-based licensed agents.
• GoHealth: Medicare-focused health insurance brokerage with a phone and digital agent-led model, specializing in Medicare Advantage and Medicare Supplement distribution. Directly comparable in target customer, commission-based revenue model, and carrier partnerships.
• Boomer Benefits: Independent Medicare insurance agency specializing in Medicare Supplement, Medicare Advantage, and Part D for the 65+ market. Comparable in target customer, multi-carrier brokerage model, and consultative agent-led sales motion.
• SelectQuote: Publicly traded senior-focused insurance brokerage that sells Medicare Supplement, Medicare Advantage, and life insurance via phone-based licensed agents. Highly comparable in GTM (inside sales + DTC), product mix (Medigap-heavy), and target customer (65+).

Broad incumbents

• Medicare Plan Finder (Medicare.gov): Official CMS-run online comparison tool for Medicare Advantage and Part D plans. A structural competitive substitute for UMA's comparison tools, though it does not offer Medigap side-by-side or licensed agent advisory.
• Policygenius: Online insurance marketplace that originated in life insurance and has expanded into Medicare. Comparable as a multi-carrier digital brokerage with licensed agent support, though with a broader product portfolio beyond Medicare.
• AARP Medicare Plans (via UnitedHealthcare): UnitedHealthcare-branded Medicare plans endorsed by AARP, including Medigap and Medicare Advantage. A major carrier-affiliated distribution channel that competes with UMA for the same 65+ demographic and is even referenced in UMA's own customer testimonials.

Emerging players

• Chapter (Chapter Advisory): Digital-first Medicare advisory that pairs proprietary recommendation software with licensed advisors to recommend Medigap, MA, and Part D plans. Comparable in mission and carrier-agnostic Medigap focus, with a more tech-led delivery model.
• CoverRight: Digital Medicare broker focused on Medicare Advantage and Medicare Supplement comparison with a streamlined online experience. Overlaps with UMA's Medigap focus while leaning more heavily on self-service digital tools versus phone sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/umasupplemental
• Facebookfacebook.com/UnitedMedicareAdvisors
• LinkedInlinkedin.com/company/unitedmedicareadvisors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Medicare Advisors